Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
A Research Agenda For Political Marketing
Download A Research Agenda For Political Marketing full books in PDF, epub, and Kindle. Read online A Research Agenda For Political Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis A Research Agenda for Political Marketing by : Newman, Bruce I.
Download or read book A Research Agenda for Political Marketing written by Newman, Bruce I. and published by Edward Elgar Publishing. This book was released on 2022-04-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Book Synopsis A Research Agenda for Place Branding by : Dominic Medway
Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Book Synopsis Political Marketing and Communication by : Philippe J. Maarek
Download or read book Political Marketing and Communication written by Philippe J. Maarek and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Book Synopsis A Research Agenda for Media Economics by : Alan B. Albarran
Download or read book A Research Agenda for Media Economics written by Alan B. Albarran and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.
Book Synopsis A Research Agenda for International Political Economy by : Deese, David A.
Download or read book A Research Agenda for International Political Economy written by Deese, David A. and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from an international range of experts, this cutting-edge Research Agenda collates the most important and emerging research in the field to map out the new directions and promising paths ahead for the international political economy (IPE).
Book Synopsis Political Public Relations by : Jesper Stromback
Download or read book Political Public Relations written by Jesper Stromback and published by Routledge. This book was released on 2011-05-18 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Book Synopsis The Marketing of the President by : Bruce I. Newman
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Book Synopsis Political Marketing in the United States by : Jennifer Lees-Marshment
Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Book Synopsis A Research Agenda for Digital Politics by : William H. Dutton
Download or read book A Research Agenda for Digital Politics written by William H. Dutton and published by Edward Elgar Publishing. This book was released on 2020-05-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Elgar Research Agenda showcases insights from leading researchers on the charged issues and questions that lie ahead in the multidisciplinary field of digital politics. Covering the political implications of the Internet, social media, datafication and computational analytics, it looks to the future of how research might address the political challenges of the digital age and maps the key emerging trends in this field.
Book Synopsis Political Marketing by : Kostas Gouliamos
Download or read book Political Marketing written by Kostas Gouliamos and published by Routledge. This book was released on 2013-11-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Book Synopsis Current Issues in Political Marketing by : Walter W. Wymer
Download or read book Current Issues in Political Marketing written by Walter W. Wymer and published by Psychology Press. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding.
Book Synopsis Political Marketing in Retrospective and Prospective by : Christine B. Williams
Download or read book Political Marketing in Retrospective and Prospective written by Christine B. Williams and published by Routledge. This book was released on 2014-06-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.
Book Synopsis A Research Agenda for Social Networks and Social Resilience by : Emmanuel Lazega
Download or read book A Research Agenda for Social Networks and Social Resilience written by Emmanuel Lazega and published by Edward Elgar Publishing. This book was released on 2022-11-04 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda demonstrates how social network analysis can be used to address problems of social resilience and advance knowledge and policy intervention in the face of the existential crises that threaten our contemporary societies. This title contains one or more Open Access chapters.
Book Synopsis Political Marketing by : Robert P. Ormrod
Download or read book Political Marketing written by Robert P. Ormrod and published by SAGE. This book was released on 2013-05-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Book Synopsis Political Marketing and the Election of 2020 by : Jody C Baumgartner
Download or read book Political Marketing and the Election of 2020 written by Jody C Baumgartner and published by Taylor & Francis. This book was released on 2023-06-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning. The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens. Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
Book Synopsis A Research Agenda for Governance by : Peters, B. Guy
Download or read book A Research Agenda for Governance written by Peters, B. Guy and published by Edward Elgar Publishing. This book was released on 2022-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Handbook offers a comprehensive study of existing and emerging general principles of EU law by scholars from a wide range of expertise in EU law, international law, legal theory and different areas of substantive law. It explores the theory, content, role and function of general principles in EU law to better understand general principles as a mechanism for the substantive openness of the EU legal order as well as for cross-fertilization and coherence of legal orders. Their potential as a tool to manage the interaction of legal regimes and orders is a particular focal point and will make this Handbook a must-read for scholars of EU Law.
Book Synopsis A Research Agenda for Sport Management by : Shilbury, David
Download or read book A Research Agenda for Sport Management written by Shilbury, David and published by Edward Elgar Publishing. This book was released on 2022-05-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Course Design and Assessment offers design strategies, educator-in-action perspectives, and real-world suggestions for engaged educators, creating inclusive and meaningful learning opportunities and developmental student growth. With a brief history situating engaged learning among educational models, the book shows the vital and practical connections between an educator’s overall learning philosophy and their pedagogical choices. The authors unpack the definitions and practices common to engaged learning, exploring the assumptions educators make about students, teaching, learning, and instructional contexts that underlie engaged educators’ pedagogical decisions. Ultimately a vehicle for inclusive learning and transparent design, the book outlines pre-course planning steps, suggestions for adjusting the course mid-stream, and a thorough discussion of assessment activities with planning and implementation steps.
