A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 163157762X
Total Pages : 289 pages
Book Rating : 4.6/5 (315 download)

DOWNLOAD NOW!


Book Synopsis A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by : David Michaelson

Download or read book A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition written by David Michaelson and published by Business Expert Press. This book was released on 2017-01-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation PDF Online Free

Author :
Publisher :
ISBN 13 : 9781631577611
Total Pages : 0 pages
Book Rating : 4.5/5 (776 download)

DOWNLOAD NOW!


Book Synopsis A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation by : David Michaelson

Download or read book A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation written by David Michaelson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

Download A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition PDF Online Free

Author :
Publisher :
ISBN 13 : 9781786843579
Total Pages : 286 pages
Book Rating : 4.8/5 (435 download)

DOWNLOAD NOW!


Book Synopsis A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition by : David Michaelson

Download or read book A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition written by David Michaelson and published by . This book was released on 2014 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will act as a guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences using standardized measures. By the end of the book, you will understand why and how research is conducted and will be able to apply best practice standards to any research done by supply-side vendors or internal research departments.

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Download A Practioner's Guide to Public Relations Research, Measurement and Evaluation PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1606491024
Total Pages : 242 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!


Book Synopsis A Practioner's Guide to Public Relations Research, Measurement and Evaluation by : Don W. Stacks

Download or read book A Practioner's Guide to Public Relations Research, Measurement and Evaluation written by Don W. Stacks and published by Business Expert Press. This book was released on 2010-07-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Primer of Public Relations Research, Third Edition

Download Primer of Public Relations Research, Third Edition PDF Online Free

Author :
Publisher : Guilford Publications
ISBN 13 : 146252270X
Total Pages : 417 pages
Book Rating : 4.4/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks

Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Evaluating Public Relations

Download Evaluating Public Relations PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749449799
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

Evaluating Public Relations

Download Evaluating Public Relations PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749468904
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Primer of Public Relations Research, Third Edition

Download Primer of Public Relations Research, Third Edition PDF Online Free

Author :
Publisher : Guilford Press
ISBN 13 : 9781462527977
Total Pages : 404 pages
Book Rating : 4.5/5 (279 download)

DOWNLOAD NOW!


Book Synopsis Primer of Public Relations Research, Third Edition by : Don W. Stacks

Download or read book Primer of Public Relations Research, Third Edition written by Don W. Stacks and published by Guilford Press. This book was released on 2016-10-10 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Primer of Public Relations Research, Second Edition

Download Primer of Public Relations Research, Second Edition PDF Online Free

Author :
Publisher : Guilford Press
ISBN 13 : 1606239155
Total Pages : 384 pages
Book Rating : 4.6/5 (62 download)

DOWNLOAD NOW!


Book Synopsis Primer of Public Relations Research, Second Edition by : Don W. Stacks

Download or read book Primer of Public Relations Research, Second Edition written by Don W. Stacks and published by Guilford Press. This book was released on 2010-07-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

Evaluating Public Relations

Download Evaluating Public Relations PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443061
Total Pages : 228 pages
Book Rating : 4.4/5 (43 download)

DOWNLOAD NOW!


Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.

A Communication Guide for Investor Relations in an Age of Activism

Download A Communication Guide for Investor Relations in an Age of Activism PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1947098985
Total Pages : 152 pages
Book Rating : 4.9/5 (47 download)

DOWNLOAD NOW!


Book Synopsis A Communication Guide for Investor Relations in an Age of Activism by : Marcia W. DiStaso

Download or read book A Communication Guide for Investor Relations in an Age of Activism written by Marcia W. DiStaso and published by Business Expert Press. This book was released on 2017-10-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.

PR Technology, Data and Insights

Download PR Technology, Data and Insights PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398600415
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)

DOWNLOAD NOW!


Book Synopsis PR Technology, Data and Insights by : Mark Weiner

Download or read book PR Technology, Data and Insights written by Mark Weiner and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

Public Relations Ethics

Download Public Relations Ethics PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1947098659
Total Pages : 140 pages
Book Rating : 4.9/5 (47 download)

DOWNLOAD NOW!


Book Synopsis Public Relations Ethics by : Marlene S. Neill

Download or read book Public Relations Ethics written by Marlene S. Neill and published by Business Expert Press. This book was released on 2017-12-05 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

Public Relations Metrics

Download Public Relations Metrics PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1135593272
Total Pages : 345 pages
Book Rating : 4.1/5 (355 download)

DOWNLOAD NOW!


Book Synopsis Public Relations Metrics by : Betteke van Ruler

Download or read book Public Relations Metrics written by Betteke van Ruler and published by Routledge. This book was released on 2009-09-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

The PR Knowledge Book

Download The PR Knowledge Book PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1949991652
Total Pages : 180 pages
Book Rating : 4.9/5 (499 download)

DOWNLOAD NOW!


Book Synopsis The PR Knowledge Book by : Sangeeta Waldron

Download or read book The PR Knowledge Book written by Sangeeta Waldron and published by Business Expert Press. This book was released on 2019-07-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

Research Handbook on Strategic Communication

Download Research Handbook on Strategic Communication PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Evaluating Public Relations

Download Evaluating Public Relations PDF Online Free

Author :
Publisher :
ISBN 13 : 9780749445850
Total Pages : 225 pages
Book Rating : 4.4/5 (458 download)

DOWNLOAD NOW!


Book Synopsis Evaluating Public Relations by : Paul Noble

Download or read book Evaluating Public Relations written by Paul Noble and published by . This book was released on 2005 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1:Principles of Public Relations Practice 2:Evaluation and Communication Psychology 3:Practitioner Culture - Why We Do What We Do 4:Gathering and Interpreting Information 5:Evaluation Structures and Processes 6:Developing a Media Evaluation System 7:Evaluation in Practice: Case Studies 8:Objectives and Objective Setting 9:Future.