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A National Assessment Of Strategic Marketing In Four Year Colleges And Universities
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Book Synopsis A National Assessment of Strategic Marketing in Four-year Colleges and Universities by : Charles Paul Lafleur
Download or read book A National Assessment of Strategic Marketing in Four-year Colleges and Universities written by Charles Paul Lafleur and published by . This book was released on 1990 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Strategies in Higher Education Marketing by : Thomas J. Hayes
Download or read book New Strategies in Higher Education Marketing written by Thomas J. Hayes and published by Psychology Press. This book was released on 1991 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Book Synopsis An Evaluation of Marketing Positioning in Four Year Colleges and Universities by : Cynthia M. Gerke-Newman
Download or read book An Evaluation of Marketing Positioning in Four Year Colleges and Universities written by Cynthia M. Gerke-Newman and published by . This book was released on 1998 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1997 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1996 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Assessment of Marketing Strategies Used by Colleges and Universities in the State of Illinois Offering Masters Programs in Business by : Michael V. LaRocco
Download or read book Assessment of Marketing Strategies Used by Colleges and Universities in the State of Illinois Offering Masters Programs in Business written by Michael V. LaRocco and published by . This book was released on 1997 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Integrated Marketing for Colleges, Universities, and Schools by : Robert A. Sevier
Download or read book Integrated Marketing for Colleges, Universities, and Schools written by Robert A. Sevier and published by Council for Advancement & Support of Education. This book was released on 1998 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission, vision, and leadership in the marketing planning process; (3) the definition of marketing and the four Ps of marketing: product, price, place, and promotion; (4) principles of qualitative and quantitative institutional research; (5) the importance of institutional image; and (6) development of a segmenting strategy. Section 2 is on the planning process itself; its three chapters cover empowering the marketing process and building the team; the seven steps of writing a marketing plan; and evaluation of the overall process. Section 3 offers guidelines to help troubleshoot and improve the effectiveness of the marketing plan and process. Five appendices list sources of secondary research, organizations and associations, and valuable Web sites; plus a primer for working with teams and a sample faculty survey form. (Contains approximately 270 references). (DB)
Author :United States. Department of Labor. Commission on Workforce Quality and Labor Market Efficiency Publisher : ISBN 13 : Total Pages :1216 pages Book Rating :4.3/5 (512 download)
Book Synopsis Investing in People by : United States. Department of Labor. Commission on Workforce Quality and Labor Market Efficiency
Download or read book Investing in People written by United States. Department of Labor. Commission on Workforce Quality and Labor Market Efficiency and published by . This book was released on 1989 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Marketing Issues in Emerging Markets by : Atanu Adhikari
Download or read book Strategic Marketing Issues in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2018-07-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.
Book Synopsis A Marketing Strategy Based on what Students Value and Learning Needs Assessment in a Professional School Program by : Linda Mishkin
Download or read book A Marketing Strategy Based on what Students Value and Learning Needs Assessment in a Professional School Program written by Linda Mishkin and published by . This book was released on 1989 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe
Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.
Book Synopsis Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference by : Jay D. Lindquist
Download or read book Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Recruitment and Retention in Higher Education by :
Download or read book Recruitment and Retention in Higher Education written by and published by . This book was released on 1993 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Best Practices in Marketing Education by : Ramon Corona
Download or read book Best Practices in Marketing Education written by Ramon Corona and published by . This book was released on 2016 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research analyzes and reviews undergraduate marketing courses and programs currently offered at National University (NU). We assess the results for the last three years of student achievement and satisfaction, and make recommendations for improvement. A review of achievement outcomes from student and faculty evaluations, interviews, outbound exam results, enrollment, assessment data, SWOT analysis and the administration's set goals were considered in a strategic context. The primary goal of this study was to improve undergraduate marketing education programs, to assist NU design more relevant academic programs and courses in the field of marketing that are attractive to NU's specific target market, to enhance existing programs, and to eliminate unnecessary courses. The study compared competitive marketing education programs, courses, specializations, and/or certificates offered both in the US and abroad. We analyzed the development of new programs, SWOT analysis, market needs, faculty development, content and course offerings, format offered, accreditations, differentiation factors, target market and promotional strategies. The two key outcomes are: 1) Consider which changes will improve student outcomes for undergraduate marketing courses at National University for the next 3-5 years, and 2) Discover what are best practices for undergraduate marketing programs at universities in the US and globally.
Book Synopsis Rentz's Student Affairs Practice in Higher Education (6ed) by : Naijian Zhang & Associates
Download or read book Rentz's Student Affairs Practice in Higher Education (6ed) written by Naijian Zhang & Associates and published by Charles C Thomas Publisher. This book was released on 2024-03-22 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rentz’s Student Affairs Practice in Higher Education introduces readers to the functions of all student affairs services on college campus and to the nuts and bolts on what student affairs professionals in each specific area do to achieve their goals of providing students with meaningful collegiate experiences and accomplish the institution’s mission. The book not only includes the evolution of student affairs but also how its philosophy and theories are integrated into its practice. By reading this edition experienced student affairs professionals will acquire a thorough understanding of each student affairs service on college/university campus and increase their competence in practice. This new sixth edition has 17 chapters which include the philosophical heritage of student affairs, historical perspective of higher education and student affairs, admissions to enrollment management, academic advising, career services, counseling centers, student conduct, multicultural affairs and special support services, orientation, residence halls, student life programs, fraternity and sorority life, collegiate recreation, financial aid, student learning assessment, health services, and future of student affairs. It has been integrated with the most recent literature on student affairs development, especially how the global pandemic has impacted the practice of student affairs in higher education and how the social, political, and economic dynamics at the national level have influenced the climate of college and university campus as well as the most recent professional standards. A unique feature of the book is that its contributors are expert practitioners and scholars. Through this book student affairs professionals will learn knowledge and wisdom not only from the current generation in student affairs but also from the generations many years in the past. The sixth edition has advanced the knowledge base of student affairs while inheriting its values and missions for higher education.
Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:
