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7 Secrets Of Marketing In A Multi Cultural World
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Book Synopsis 7 Secrets of Marketing in a Multi-cultural World by : Gilbert C. Rapaille
Download or read book 7 Secrets of Marketing in a Multi-cultural World written by Gilbert C. Rapaille and published by Executive Excellence Publishing. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.
Book Synopsis Analyzing the Cultural Diversity of Consumers in the Global Marketplace by : Alcántara-Pilar, Juan Miguel
Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Book Synopsis Marketing Across Cultures by : Fons Trompenaars
Download or read book Marketing Across Cultures written by Fons Trompenaars and published by John Wiley & Sons. This book was released on 2004-09-24 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Book Synopsis The Global Code by : Clotaire Rapaille
Download or read book The Global Code written by Clotaire Rapaille and published by St. Martin's Press. This book was released on 2015-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.
Book Synopsis Kellogg on Branding by : Alice M. Tybout
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Book Synopsis Culture and Computing by : Matthias Rauterberg
Download or read book Culture and Computing written by Matthias Rauterberg and published by Springer Nature. This book was released on 2020-07-10 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Conference on Culture and Computing, C&C 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 34 papers presented in this volume were organized in topical sections as follows: HCI and ethics in cultural contexts; interactive and immersive cultural heritage; and preservation of local cultures.
Book Synopsis Opportunities and Challenges for Multinational Enterprises and Foreign Direct Investment in the Belt and Road Initiative by : Bhuiyan, Miraj Ahmed
Download or read book Opportunities and Challenges for Multinational Enterprises and Foreign Direct Investment in the Belt and Road Initiative written by Bhuiyan, Miraj Ahmed and published by IGI Global. This book was released on 2022-06-24 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Belt and Road Initiative (BRI) is establishing significant connectivity networks, including a complex network of aviation e-services and trade network systems. It has promoted economic and financial development in regions covered by the BRI in terms of infrastructure construction and interconnection and attracted large foreign direct investment flows. At the bottom of the escalation of the China-US trade dispute is a more fundamental shift where China has become the US’s strategic competitor, and political-economic tensions have continued to climb. Opportunities and Challenges for Multinational Enterprises and Foreign Direct Investment in the Belt and Road Initiative analyzes the opportunities and challenges of multinational enterprises (MNEs) and cross-border foreign investments transactions. This valuable reference adopts an economic and international business perspective to address these issues and presents novel and state-of-the-art research insights into the role of MNEs and their influence on the Silk Road Economic Belt. Covering topics such as economic determinants, foreign direct investment promotion policies, and trade gravity model, this premier reference source is an excellent resource for business leaders and CEOs, policymakers, geopolitical experts, politicians, government officials, sociologists, libraries, students and educators of higher education, researchers, and academicians.
Download or read book Keep Your Donors written by Tom Ahern and published by Wiley + ORM. This book was released on 2011-01-04 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Download or read book Passion Brands written by Kate Newlin and published by Prometheus Books. This book was released on 2009-12-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.
Book Synopsis How Customers Think by : Gerald Zaltman
Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Book Synopsis The Cambridge Handbook of Creativity by : James C. Kaufman
Download or read book The Cambridge Handbook of Creativity written by James C. Kaufman and published by Cambridge University Press. This book was released on 2010-08-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Creativity is a comprehensive scholarly handbook on creativity from the most respected psychologists, researchers and educators. This handbook serves both as a thorough introduction to the field of creativity and as an invaluable reference and current source of important information. It covers such diverse topics as the brain, education, business, and world cultures. The first section, 'Basic Concepts', is designed to introduce readers to both the history of and key concepts in the field of creativity. The next section, 'Diverse Perspectives of Creativity', contains chapters on the many ways of approaching creativity. Several of these approaches, such as the functional, evolutionary, and neuroscientific approaches, have been invented or greatly reconceptualized in the last decade. The third section, 'Contemporary Debates', highlights ongoing topics that still inspire discussion. Finally, the editors summarize and discuss important concepts from the book and look to what lies ahead.
Book Synopsis Instructors Manual by : Janet Dooley
Download or read book Instructors Manual written by Janet Dooley and published by Prentice Hall. This book was released on 2003 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building an Import/Export Business by : Kenneth D. Weiss
Download or read book Building an Import/Export Business written by Kenneth D. Weiss and published by Wiley. This book was released on 2002-05-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Essential reading for anyone concerned with importing and exporting." —International Small Business Journal Build your import /export business faster, stronger, and more profitably Give your budding import/export business a big boost and keep it going strong with expert advice and proven solutions from one of the foremost authorities in the field. In Building an Import/Export Business, Third Edition, renowned entrepreneur, international trade consultant, and lecturer Kenneth Weiss brings you completely up-to-date guidance on every aspect of conceiving, launching, and operating a successful import/export business. This easy-to-follow, step-by-step guide is packed with the very latest information on government regulations, tax laws, customs requirements, and shipping procedures. What’s more, it features proven strategies for using the Internet to reduce costs, gain a marketing edge, establish sales and information resources, and develop a targeted customer base. You’ll also learn how to: Choose a winning product line Target a profitable market Prepare a powerful business plan Cope with rising security concerns Make foreign currency transactions with confidence Take advantage of GATT, WTO, NAFTA, and other trade pacts
Book Synopsis The Seven Secrets of Marketing: that the Experts Do Not Tell You about by : Herman van Niekerk
Download or read book The Seven Secrets of Marketing: that the Experts Do Not Tell You about written by Herman van Niekerk and published by Three Hour Guides. This book was released on 2020-10-07 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Marketing books are probably published than any other category of business books, and yet companies from start-ups to established enterprises fail daily. Why? Because we still do not understand marketing. In The Seven Secrets of Marketing the reader is introduced to the seven secrets of successful marketing; the secrets that successful marketers and componies seldom publish or share.And why is that? Because there are a few simple secrets to marketing that are well guarded by the successful marketers of our time to ensure their own companies' success and to keep their competitors at bay.Now, for the first time, the Seven Secrets of Marketing, or the Seven S's are described in an easily digestible way for even the layman and the novice to use and to implement as a driving factor in the success of his business. You can now learn these valuable lessons from the experts in this concise book!The Seven Secrets of Marketing are presented in easily understandable language, with lots of practical examples and hints included. This is the ideal book for the company president to read and to take control of marketing, or give guidance to his marketing team. Similarly a novice reading this book will be introduced into the fascinating world of marketing in a novel and unique way, and will use the lessons learnt throughout his lifespan and career.The Seven Secrets of Marketing explained in the book, follow one another in logical order. It is like a step by step guide to success.Never before has so much potent, powerful and practical marketing communication information been packaged in such a concise, innovative, and reader-friendly book.The Seven Secrets of Marketing is the book that can change all companies' marketing behavior forever and for the better.
Book Synopsis Global Marketing: Foreign Entry, Local Marketing, and Global Management by : Johny Johansson
Download or read book Global Marketing: Foreign Entry, Local Marketing, and Global Management written by Johny Johansson and published by McGraw-Hill/Irwin. This book was released on 2008-11-03 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Download or read book Brandscendence written by Kevin A. Clark and published by Dearborn Trade. This book was released on 2004 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Branscendence, author Kevin Clark uses success stories and case studies to illustrate his theory on the 3 essentials elements enduring brands must manage.
Book Synopsis Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition by : Johny K. Johansson
Download or read book Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition written by Johny K. Johansson and published by . This book was released on 2003 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
