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Author : Chris St. Hilaire
Publisher :
ISBN 13 : 9788493869366
Total Pages : 0 pages
Book Rating : 4.8/5 (693 download)
Download or read book 27 Técnicas de persuasión written by Chris St. Hilaire and published by . This book was released on 2011-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Noah J. Goldstein
Publisher : Simon and Schuster
ISBN 13 : 1416571124
Total Pages : 273 pages
Book Rating : 4.4/5 (165 download)
Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Author : Alex Llantada
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983556265
Total Pages : 142 pages
Book Rating : 4.5/5 (562 download)
Download or read book The Black Book of Persuasion written by Alex Llantada and published by Createspace Independent Publishing Platform. This book was released on 2018-01-07 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.
Author : Chris Voss
Publisher : HarperCollins
ISBN 13 : 0062407813
Total Pages : 203 pages
Book Rating : 4.0/5 (624 download)
Download or read book Never Split the Difference written by Chris Voss and published by HarperCollins. This book was released on 2016-05-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life. Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
Author : Anthony R. Pratkanis
Publisher : Macmillan
ISBN 13 : 9780805074031
Total Pages : 438 pages
Book Rating : 4.0/5 (74 download)
Download or read book Age of Propaganda written by Anthony R. Pratkanis and published by Macmillan. This book was released on 2001-03-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
Author : Steve J. Martin
Publisher : Hachette+ORM
ISBN 13 : 1455584231
Total Pages : 281 pages
Book Rating : 4.4/5 (555 download)
Download or read book The small BIG written by Steve J. Martin and published by Hachette+ORM. This book was released on 2016-04-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Author : Javier de Santiago-Guervós
Publisher : Routledge
ISBN 13 : 1351590219
Total Pages : 311 pages
Book Rating : 4.3/5 (515 download)
Download or read book Lingüística textual y enseñanza del español LE/L2 written by Javier de Santiago-Guervós and published by Routledge. This book was released on 2020-10-13 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lingüística textual y enseñanza del español LE/L2 ofrece una visión de conjunto teórico-práctica y actualizada de la Lingüística textual aplicada a la enseñanza del español como lengua extranjera y/o segunda, destinada especialmente a estudiantes graduados y a profesores en formación nativos y no nativos. El volumen, escrito por un elenco internacional de profesores-investigadores, presenta una visión actualizada y práctica de los géneros textuales más frecuentes en programaciones universitarias. Enmarcado por una síntesis actualizada de estudios e investigaciones en lingüística aplicada que recorre distintas perspectivas teóricas y metodológicas, recoge datos y propuestas procedentes de aulas de aprendizaje de español de distintos contextos internacionales. Su principal propósito es suscitar la reflexión teórico-práctica sobre los géneros discursivos y su papel en el aula, y ofrecer una descripción pormenorizada de los mismos para proporcionar al profesorado en formación, nativo y no nativo, recursos prácticos y propuestas didácticas que ejemplifican y guían de manera razonada cómo llevar al aula los distintos géneros textuales. Características principales: • Amplitud de aspectos de la lingüística textual y géneros discursivos abordados enteramente para el español LE/L2 y en español. • Estructuración homogénea de los capítulos que facilita la lectura y da coherencia al conjunto. Atención a géneros escritos y orales desde una perspectiva teórico-práctica que puede inspirar nuevas investigaciones. Atención a la diversidad geolectal del español, a los contextos en que este es L2 (Europa, EEUU) y a la de sus aprendices (hablantes de herencia, L2, LE). Orientado a la aplicación práctica y docente en la clase de L2/LE, cada capítulo dedicado a un género incluye consejos, pautas o actividades para el aula. Incluye temática actual en lingüística textual y aprendizaje de lenguas: escritura académica, divulgación científica, textos jurídicos, aprendizaje mediado por ordenador o el lenguaje de las redes. Capítulos bien fundamentados teórica y bibliográficamente, con sólido respaldo de datos empíricos procedentes de corpus, bien contextualizados. Aborda los aspectos teóricos tradicionales relativos al estudio de la tipología textual y los desafíos metodológicos que afronta el profesor al llevar al aula los distintos géneros discursivos. La presente obra presenta, en un solo volumen, una visión actualizada y práctica de los tipos textuales y géneros discursivos de uso más frecuente desde una perspectiva teórico-práctica: presentación, descripción y puesta en práctica es un esquema de trabajo directo y enormemente útil para su aplicación en el aula. El ámbito internacional en el que se mueven los autores le da una amplitud nunca antes recogida en una obra de lingüística textual. Todo ello hace de Lingüística textual y enseñanza del español LE/L2 una obra de consulta obligada para docentes de español como LE/L2, para estudiantes graduados y formadores de profesores, así como para cualquier persona que desee adquirir una perspectiva actual sobre lingüística textual, géneros discursivos y enseñanza e investigación en español nativo y no nativo.
Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher : Editorial GEDISA
ISBN 13 : 8497849752
Total Pages : 210 pages
Book Rating : 4.4/5 (978 download)
Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Magedah Shabo
Publisher : Prestwick House Inc
ISBN 13 : 1580498744
Total Pages : 162 pages
Book Rating : 4.5/5 (84 download)
Download or read book Techniques of Propaganda and Persuasion written by Magedah Shabo and published by Prestwick House Inc. This book was released on 2008 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633693945
Total Pages : 77 pages
Book Rating : 4.6/5 (336 download)
Download or read book Influence and Persuasion (HBR Emotional Intelligence Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2017-11-14 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.
Author : Javier Muñoz-Basols
Publisher : Routledge
ISBN 13 : 1351600451
Total Pages : 472 pages
Book Rating : 4.3/5 (516 download)
Download or read book Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish written by Javier Muñoz-Basols and published by Routledge. This book was released on 2021-07-29 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish es la primera publicación concebida para desarrollar y perfeccionar la expresión escrita en español a partir de una metodología basada en géneros textuales. Cada capítulo se ocupa de un género y está diseñado para guiar al escritor en la planificación, el desarrollo y la revisión de textos. Las novedades de esta segunda edición incluyen: un cuestionario sobre la escritura, listados con objetivos y prácticas escritas, nuevos materiales y actividades, repertorios de vocabulario temático, ejercicios de corrección gramatical y estilo, ampliación de las respuestas modelo y diferentes rutas para la escritura. Características principales: • Tipologías variadas: textos narrativos, descriptivos, expositivos, argumentativos, periodísticos, publicitarios, jurídicos y administrativos, científicos y técnicos; • Actividades para trabajar la precisión léxica, la gramática, el estilo y la reescritura de manera progresiva; • Vocabulario temático, marcadores discursivos y expresiones útiles para la escritura; • Pautas detalladas, consejos prácticos y estrategias discursivas en función del tipo de texto; • Modelos textuales de reconocidos periodistas y autores del ámbito hispánico; • Recursos adicionales recogidos en un portal de escritura en línea. Diseñado como libro de texto, material de autoaprendizaje u obra de referencia, Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish es una herramienta esencial para familiarizarse con las características lingüísticas y discursivas propias de la lengua y para dominar la técnica de la escritura en diferentes géneros textuales. Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish provides intermediate and advanced level students with the necessary skills to become competent and confident writers in the Spanish language. This new edition includes: new material and activities, chapter objectives, exercises on grammar and style correction, thematic vocabulary lists, and an expanded answer key with more detailed explanations. Designed for use as a classroom text, self-study material or reference work, Técnicas de escritura en español y géneros textuales / Developing Writing Skills in Spanish is ideal for all intermediate to advanced students of Spanish.
Author : Pablo H. Ruiz
Publisher : Springer Nature
ISBN 13 : 303037386X
Total Pages : 451 pages
Book Rating : 4.0/5 (33 download)
Download or read book Human-Computer Interaction written by Pablo H. Ruiz and published by Springer Nature. This book was released on 2019-12-14 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 5th Iberoamerican Workshop on Human-Computer Interaction, HCI-Collab 2019, held in Puebla, Mexico, in June 2019. The 31 full papers presented in this volume were carefully reviewed and selected from 55 submissions. The papers describe models, design patterns, implementations, evaluations of existing applications, and systemic reviews; all of which are very important aspects within HCI.
Author :
Publisher :
ISBN 13 :
Total Pages : 2562 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew D. Mitchell
Publisher : Oxford University Press, USA
ISBN 13 : 0198739796
Total Pages : 225 pages
Book Rating : 4.1/5 (987 download)
Download or read book Good Faith and International Economic Law written by Andrew D. Mitchell and published by Oxford University Press, USA. This book was released on 2015 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have seen a significant proliferation of trade and investment treaties around the world. States are increasingly negotiating agreements that regulate both trade and investment, such as the Trans-Pacific Partnership Agreement and the Transatlantic Trade and Investment Partnership. The number of investor-state dispute settlement cases is growing dramatically each year, yet states' enthusiasm for investor-state arbitration has become more qualified as concern has intensified that the system can be abused by foreign investors. Good faith is therefore becoming increasingly important as a principle, particularly in the investment context, due to disputes about investor conduct such as corporate restructuring in order to gain the protection of a particular investment treaty regarding an existing or foreseeable dispute, and States' responses to public policy concerns through attempts to modify or terminate investment treaties in the face of ongoing or expected claims. Tribunals adjudicating investment disputes have used the principle of good faith in a haphazard and uncoordinated manner, causing serious problems of uncertainty and inconsistency. In response to these developments, this book contains the first comprehensive and integrated analysis of the treatment of good faith in international investment law, noting the broader implications of good faith in public international law and international trade law.
Author : Del Pino, Ariana Daniela
Publisher : IGI Global
ISBN 13 : 1799849317
Total Pages : 340 pages
Book Rating : 4.7/5 (998 download)
Download or read book Improving University Reputation Through Academic Digital Branding written by Del Pino, Ariana Daniela and published by IGI Global. This book was released on 2020-11-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Author : Óscar Cornago Bernal
Publisher : Editorial CSIC - CSIC Press
ISBN 13 : 9788400079048
Total Pages : 680 pages
Book Rating : 4.0/5 (79 download)
Download or read book Discurso Teórico Y Puesta en Escena en Los Años Sesenta written by Óscar Cornago Bernal and published by Editorial CSIC - CSIC Press. This book was released on 2000 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Cialdini
Publisher : Simon and Schuster
ISBN 13 : 1501109812
Total Pages : 469 pages
Book Rating : 4.5/5 (11 download)
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
