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100 Great Pr Ideas
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Author :Jim Blythe Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312045 Total Pages :210 pages Book Rating :4.8/5 (143 download)
Download or read book 100 Great PR Ideas written by Jim Blythe and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-12-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Author :Jim Blythe Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312037 Total Pages :210 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Marketing Ideas by : Jim Blythe
Download or read book 100 Great Marketing Ideas written by Jim Blythe and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Author :Howard Wright Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814382620 Total Pages :290 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Innovation Ideas by : Howard Wright
Download or read book 100 Great Innovation Ideas written by Howard Wright and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-12-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that fail to innovate will, like prehistoric dinosaurs, eventually disapper from the face of the earth. This book contains 100 great innovation ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each innovation idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Author :Jonathan Gifford Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312754 Total Pages :258 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Leadership Ideas by : Jonathan Gifford
Download or read book 100 Great Leadership Ideas written by Jonathan Gifford and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-06-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a manager in today’s business environment, demonstrating that you have leadership skills is essential to success. But what does it take to become an effective and influential business manager and leader? There are no sure-fire ways, but you can take inspiration and advice from various leaders who have been successful already. This book contains 100 great leaderships ideas, researched from companies and organisations around the world. Each idea is described in some detail. You are then shown how to apply that idea in your own company or work situation. A simple formula which could potentially lead to rich rewards.
Book Synopsis 100 Great Leading Well Ideas by : Peter Shaw
Download or read book 100 Great Leading Well Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2017-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide for a leader or a developing leader to make a step change in their effectiveness. The book addresses the question 'What is the step change I need to make to be leading well at the next level?'. Author Dr Peter Shaw, who has written several other titles in this series, distils 100 learning points from his vast experience of over 40 years in business and government, and conveys them in a highly personable, easy-to-read style. This book is divided into 10 sections: Why, What, Who, How, When, Which, Were, Be, Become and Know. These ideas will equip anyone who leads a team with the necessary knowledge to guide, manage, motivate and counsel staff under their charge. In the Who section, for example, learning points include cultivating your champions, drawing on coaches who understand you, recognising your allies, building peer support and finding a mentor. The author has included inspiring case-studies drawn from successful leaders and how they have managed to build a team of confident and competent staff that functions as a cohesive and successful unit. 100 Great Leading Well Ideas is an invaluable companion for anyone who manages a team of staff
Author :Peter Shaw Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :981484196X Total Pages :229 pages Book Rating :4.8/5 (148 download)
Book Synopsis 100 Great Leading Through Frustration Ideas by : Peter Shaw
Download or read book 100 Great Leading Through Frustration Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-03-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide to overcoming one of the most frequently felt emotions at work today: frustration. Frustration comes in many forms and from many sources—bosses, colleagues, staff, clients, and not to forget, oneself. If left to fester, frustration can quickly impair a person’s ability to work and to lead, and potentially hijack the performance of the entire team and organisation. 100 Great Leading Through Frustration Ideas provides a practical framework for leading yourself and others through frustration. Starting from a simple 5-step plan—Understand, Plan, Act, Observe and Reframe—this wise and wide-ranging guide shows you how to address your frustrations in a fresh and constructive way, and use them as a springboard to new breakthroughs. Author Dr Peter Shaw, who has written three other titles in this series, distils 100 learning points from his vast experience in business and movernment, and conveys them in a highly personable, easy-to-read style.
Author :Peter Shaw Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :981463459X Total Pages :241 pages Book Rating :4.8/5 (146 download)
Book Synopsis 100 Great Team Effectiveness Ideas by : Peter Shaw
Download or read book 100 Great Team Effectiveness Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2015-02-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us work in teams at work. This book provides prompts to enable teams to thrive and be effective in demanding times. There is a huge interest to ensure teams are effective. The speed of change has meant teams have to be quick to adapt. Information technology means that teams have access to much more information, but need to be able to use that information in a constructive and sure-footed way. Globalisation means that there are many more virtual teams which have to find ways of working quickly and effectively, while adapting to cultural differences about expectations and ways of working. Good team leaders are regularly looking for ways of equipping their teams to work effectively, whilst also ensuring there is time to reflect on longer term issues. There is a growing appetite to try new approaches and learn from the experience of others. The ideas in this book will provide a range of suggestions to help you calibrate how best you can be both an effective team leader and member. The book is designed so you can dip into the different sections. It is intended to be a practical tool for managers and leaders at any level, in any organisation, in any country
Book Synopsis 100 Great Success Building Ideas by : Peter Shaw
Download or read book 100 Great Success Building Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2016-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide to building success across all areas of their lives – covering work, family and community. Author Dr Peter Shaw, who has written two other titles in this series, distils 100 learning points from his vast experience in business and government, and conveys them in a highly personable, easy-to-read style. This book provides prompts for thought on balancing priorities well, understanding the drivers of your ambition, addressing what might hold you back, generating forward momentum, handling setbacks with care, building your reputation, balancing the short term and the long term, sustaining the success, growing team success and engaging with the future. Inspiring case-studies of people who faced myriad challenges are presented, showing the ways in which they eventually surmounted their difficulties. No matter how you define success, 100 Great Building Success Ideas is an invaluable companion on your personal and professional life journey.
Author :Peter Shaw Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814435651 Total Pages :234 pages Book Rating :4.8/5 (144 download)
Book Synopsis 100 Great Personal Impact Ideas by : Peter Shaw
Download or read book 100 Great Personal Impact Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2013-03-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2012 London Olympics provided some of the best examples of the personal impact of the athletes. The impact for some resulted from leading from the front, for others the impact resulted from following and then choosing their moment to exert their authority. However, the impact for all the competitors resulted from their preparation and their ability to take decisions in the moment. They had to prepare physically, mentally and emotionally. Their performance resulted from their attitude of mind as well as their physical preparedness.Our personal impact flows from clarity about who we are, what we stand for, where we place our priorities, when we choose to act, and understanding why we respond in a particular way. Crucial to personal impact is knowing ourselves and our preferences well, knowing how we contribute effectively, and knowing what our end goals are. Personal impact is all about delivering outcomes. However elegant our attempt at personal impact, if there is no outcome, then our impact may have been irrelevant. A key starting point is what is the outcome you want to achieve after considering realistically, and boldly what might be possible. This book invites you to think through the personal impact you want to have, and gives prompts for thought and practical pointers. The 100 ideas encourage you to think positively about what you are seeking to build, how you intend to be, and what you intend to do and not do. It provides pointers about what you might demonstrate, share, ensure, remember and create.
Author :Peter Shaw Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :981451697X Total Pages :256 pages Book Rating :4.8/5 (145 download)
Book Synopsis 100 Great Coaching Ideas by : Peter Shaw
Download or read book 100 Great Coaching Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2014-01-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The good manager will bring the best out of his team. A crucial skill is to be able to use a coaching approach effectively to draw out the experience and capabilities of those working for you and with you. In a fast-moving world coaching skills are an essential pre-requisite of good leadership and management. The manager who brings the best out of their people will use a range of coaching approaches and focus their use on times when their staff face transition or need to step up to new challenges and demands. The first section of the book looks at developing coaching skills. It looks at the approach, the practicalities, the coaching relationship and your own learning. The second half looks at ten different contexts where coaching skills can be applied to good effect. The manager who coaches well is able to conserve their mental, emotional and physical energy so it can be deployed when it can be at its most effective. Developing coaching skills often sits alongside an individual becoming increasingly focused in understanding where they can make a distinctive contribution. Bringing out the best in others will enable you to bring out the best in yourself as it becomes clearer, ‘what is it only I can do to ensure the success of a particular enterprise?’ This book is written for managers at any level, in any organisation, in any country. Peter Shaw works with individuals, teams and groups to help them grow their strengths and tackle demanding issues confidently. He has held a wide range of Board posts covering finance, personnel, policy, communications and delivery and had previously worked in five UK Government departments (Treasury, Education, Employment, Environment and Transport). He is the author of a sequence of influential leadership books and a Visiting Professor at Newcastle University Business School. He is also author of 100 Great Personal Impact Ideas in the same series.
Author :Patrick Forsyth Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312053 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Sales Ideas by : Patrick Forsyth
Download or read book 100 Great Sales Ideas written by Patrick Forsyth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that essential ingredient for success.
Author :Andy Maslen Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312029 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Copywriting Ideas by : Andy Maslen
Download or read book 100 Great Copywriting Ideas written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Book Synopsis The Little Book of Big PR by : Jennefer Witter
Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Book Synopsis The 100 Greatest Ideas for Building Your Career by : Ken Langdon
Download or read book The 100 Greatest Ideas for Building Your Career written by Ken Langdon and published by John Wiley & Sons. This book was released on 2004-08-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 100 Greatest Ideas for Building Your Career will help you buck the odds. Just think for a moment about how much of your career is left to chance. It can depend on who happens to be your boss when you get promoted, for example, and how popular and influential he or she is. The 100 Greatest Ideas for Building Your Career includes advice and tips from fifteen chairmen and directors of some of the UK's largest companies. It will help you build a strategy for managing the elements of your career that you can control (and some you thought you couldn't). Ken Langdon shows how you can. Just some of the ideas Ken Langdon reveals are: The 8 greatest ideas for winning at company politics The 6 greatest ideas for spending cleverly The 8 greatest ideas for standing out in the crowd The 4 greatest ideas for standing out in the more senior crowd ?and 74 other fantastic ideas, tips and tricks that will take you to the very top! 100 Greatest books will enable you to take control of your life and your career. Packed with 100 simple but wonderfully effective ideas, these books are fun to use and easy to put into practice, giving you instant results.
Book Synopsis Real-Time Marketing and PR by : David Meerman Scott
Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-12-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Book Synopsis Unleashing the Power of PR by : Mark Weiner
Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author :Patrick Forsyth Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312061 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Time Management Ideas by : Patrick Forsyth
Download or read book 100 Great Time Management Ideas written by Patrick Forsyth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for some great ideas or inspiration to manage your time better? This book contains 100 great ideas, extracted from leading companies and individuals from around the world. In an age when people of all levels are struggling to cope wiith the demands on their time, just one simple idea can be the catalyst to change that. This book can be that very catalyst. Each time management idea is succinctly described and is followed by advice on how it can be applied to the reader’s own situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
