100 Great Marketing Ideas

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100 Great Marketing Ideas

Author : Jim Blythe
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312037
Total Pages : 210 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis 100 Great Marketing Ideas by : Jim Blythe

Download or read book 100 Great Marketing Ideas written by Jim Blythe and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

100 Great Branding Ideas

Author : Sarah McCartney
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814382612
Total Pages : 226 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis 100 Great Branding Ideas by : Sarah McCartney

Download or read book 100 Great Branding Ideas written by Sarah McCartney and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-12-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Smartest Marketing Ideas Ever

Author : Mitzi Keen Crall
Publisher : Glenbridge Publishing Ltd.
ISBN 13 : 9780944435526
Total Pages : 218 pages
Book Rating : 4.4/5 (355 download)

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Book Synopsis 100 Smartest Marketing Ideas Ever by : Mitzi Keen Crall

Download or read book 100 Smartest Marketing Ideas Ever written by Mitzi Keen Crall and published by Glenbridge Publishing Ltd.. This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are some basic life principles that are consistent whether you are a ballet dancer, an ice skater or a stamp collector. We choose different pursuits, both personally and professionally, yet we all end up experiencing lessons, challenges, joys, sorrows, and successes that are very much the same. So it is with marketing your business products or services. There are some wonderfully effective core principles, ideas, and psychological factors that are effective regardless of what type of product or service is being promoted. Most people's psyche responds to specific stimuli in predictable ways. Knowing what motivates people and how to package that information is the crux of any successful marketing campaign. Using these same principles and ideas, I have repeatedly helped companies achieve growth rates of 40 percent per year. Whether you own a small company, market for a large corporation, oversee the marketing efforts of others, or work designing marketing materials, this book is bound to become your marketing right arm. This book puts a positive spin on all of the current and up-to-date sales techniques. Mitzi's direct, honest approach, not to mention her enthusiasm for putting integrity back into the business world, all speak for themselves.

100 Great Sales Ideas

Author : Patrick Forsyth
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312053
Total Pages : 226 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis 100 Great Sales Ideas by : Patrick Forsyth

Download or read book 100 Great Sales Ideas written by Patrick Forsyth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that essential ingredient for success.

Meaningful Marketing

Author : Doug Hall
Publisher : Emmis Books
ISBN 13 : 9781578601783
Total Pages : 286 pages
Book Rating : 4.6/5 (17 download)

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Book Synopsis Meaningful Marketing by : Doug Hall

Download or read book Meaningful Marketing written by Doug Hall and published by Emmis Books. This book was released on 2004-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not: "guru opinions." After reading Meaningful Marketing, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Marketing For Dummies

Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

100 Great Business Ideas

Author : Jeremy Kourdi
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312010
Total Pages : 242 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis 100 Great Business Ideas by : Jeremy Kourdi

Download or read book 100 Great Business Ideas written by Jeremy Kourdi and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Marketing Greatest Hits

Author : Kevin Duncan
Publisher : A&C Black
ISBN 13 : 1408126397
Total Pages : 210 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Marketing Greatest Hits by : Kevin Duncan

Download or read book Marketing Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-09-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the Greatest Hits series, Marketing Greatest Hits by Kevin Duncan is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing: the first ten chapters give in-depth examination of critical topics, followed by quick summaries of the most talked about and thought-provoking work from the best business books published, including The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. The book will help you stay up-to-date on how to navigate the ever-changing landscape of marketing and distills an enormous amount of information on the best ideas and insight into memorable digests which will enable you to finally cross off “must reads” from your business reading list.

Creating Demand

Author : Gerardo V. Tabío
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Creating Demand by : Gerardo V. Tabío

Download or read book Creating Demand written by Gerardo V. Tabío and published by . This book was released on 2009 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Demand" offers solutions and novel ideas to help companies meet specific marketing objectives, thereby improving the likelihood of a campaign's success.

Construction Marketing Ideas

Author : Mark Buckshon
Publisher : Mark Buckshon
ISBN 13 : 0981081606
Total Pages : 194 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis Construction Marketing Ideas by : Mark Buckshon

Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.

The 100 Best Business Books of All Time

Author : Jack Covert
Publisher : Penguin
ISBN 13 : 1101992387
Total Pages : 368 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The 100 Best Business Books of All Time by : Jack Covert

Download or read book The 100 Best Business Books of All Time written by Jack Covert and published by Penguin. This book was released on 2016-08-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

100 Great Copywriting Ideas

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312029
Total Pages : 226 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis 100 Great Copywriting Ideas by : Andy Maslen

Download or read book 100 Great Copywriting Ideas written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Great Time Management Ideas

Author : Patrick Forsyth
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312061
Total Pages : 226 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis 100 Great Time Management Ideas by : Patrick Forsyth

Download or read book 100 Great Time Management Ideas written by Patrick Forsyth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for some great ideas or inspiration to manage your time better? This book contains 100 great ideas, extracted from leading companies and individuals from around the world. In an age when people of all levels are struggling to cope wiith the demands on their time, just one simple idea can be the catalyst to change that. This book can be that very catalyst. Each time management idea is succinctly described and is followed by advice on how it can be applied to the reader’s own situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

100 Great Leadership Ideas

Author : Jonathan Gifford
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312754
Total Pages : 258 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis 100 Great Leadership Ideas by : Jonathan Gifford

Download or read book 100 Great Leadership Ideas written by Jonathan Gifford and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-06-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a manager in today’s business environment, demonstrating that you have leadership skills is essential to success. But what does it take to become an effective and influential business manager and leader? There are no sure-fire ways, but you can take inspiration and advice from various leaders who have been successful already. This book contains 100 great leaderships ideas, researched from companies and organisations around the world. Each idea is described in some detail. You are then shown how to apply that idea in your own company or work situation. A simple formula which could potentially lead to rich rewards.

100 Great Leading Well Ideas

Author : Peter Shaw
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814779350
Total Pages : pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis 100 Great Leading Well Ideas by : Peter Shaw

Download or read book 100 Great Leading Well Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2017-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide for a leader or a developing leader to make a step change in their effectiveness. The book addresses the question 'What is the step change I need to make to be leading well at the next level?'. Author Dr Peter Shaw, who has written several other titles in this series, distils 100 learning points from his vast experience of over 40 years in business and government, and conveys them in a highly personable, easy-to-read style. This book is divided into 10 sections: Why, What, Who, How, When, Which, Were, Be, Become and Know. These ideas will equip anyone who leads a team with the necessary knowledge to guide, manage, motivate and counsel staff under their charge. In the Who section, for example, learning points include cultivating your champions, drawing on coaches who understand you, recognising your allies, building peer support and finding a mentor. The author has included inspiring case-studies drawn from successful leaders and how they have managed to build a team of confident and competent staff that functions as a cohesive and successful unit. 100 Great Leading Well Ideas is an invaluable companion for anyone who manages a team of staff

100 Great Leading Through Frustration Ideas

Author : Peter Shaw
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 981484196X
Total Pages : 229 pages
Book Rating : 4.8/5 (148 download)

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Book Synopsis 100 Great Leading Through Frustration Ideas by : Peter Shaw

Download or read book 100 Great Leading Through Frustration Ideas written by Peter Shaw and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-03-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide to overcoming one of the most frequently felt emotions at work today: frustration. Frustration comes in many forms and from many sources—bosses, colleagues, staff, clients, and not to forget, oneself. If left to fester, frustration can quickly impair a person’s ability to work and to lead, and potentially hijack the performance of the entire team and organisation. 100 Great Leading Through Frustration Ideas provides a practical framework for leading yourself and others through frustration. Starting from a simple 5-step plan—Understand, Plan, Act, Observe and Reframe—this wise and wide-ranging guide shows you how to address your frustrations in a fresh and constructive way, and use them as a springboard to new breakthroughs. Author Dr Peter Shaw, who has written three other titles in this series, distils 100 learning points from his vast experience in business and movernment, and conveys them in a highly personable, easy-to-read style.