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100 Great Pr Ideas From Leading Companies Around The World
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Author :Jim Blythe Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312045 Total Pages :210 pages Book Rating :4.8/5 (143 download)
Download or read book 100 Great PR Ideas written by Jim Blythe and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-12-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Author :Jim Blythe Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312037 Total Pages :210 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Marketing Ideas by : Jim Blythe
Download or read book 100 Great Marketing Ideas written by Jim Blythe and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Author :Andy Maslen Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312029 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Copywriting Ideas by : Andy Maslen
Download or read book 100 Great Copywriting Ideas written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Book Synopsis 100 Great Copywriting Ideas by : Andy Maslen
Download or read book 100 Great Copywriting Ideas written by Andy Maslen and published by . This book was released on 2009 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Author :Howard Wright Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814382620 Total Pages :290 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Innovation Ideas by : Howard Wright
Download or read book 100 Great Innovation Ideas written by Howard Wright and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-12-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that fail to innovate will, like prehistoric dinosaurs, eventually disapper from the face of the earth. This book contains 100 great innovation ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each innovation idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Author :Jeremy Kourdi Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312010 Total Pages :242 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Business Ideas by : Jeremy Kourdi
Download or read book 100 Great Business Ideas written by Jeremy Kourdi and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to start a new venture or to help you grow your existing business? This book contains 100 great business ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Author :Jonathan Gifford Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312754 Total Pages :258 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Leadership Ideas by : Jonathan Gifford
Download or read book 100 Great Leadership Ideas written by Jonathan Gifford and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-06-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a manager in today’s business environment, demonstrating that you have leadership skills is essential to success. But what does it take to become an effective and influential business manager and leader? There are no sure-fire ways, but you can take inspiration and advice from various leaders who have been successful already. This book contains 100 great leaderships ideas, researched from companies and organisations around the world. Each idea is described in some detail. You are then shown how to apply that idea in your own company or work situation. A simple formula which could potentially lead to rich rewards.
Author :Anne Hawkins Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312746 Total Pages :265 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Cost-Cutting Ideas by : Anne Hawkins
Download or read book 100 Great Cost-Cutting Ideas written by Anne Hawkins and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-06-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company is now in the business of reducing costs wherever and whenever they can. No business owner or manager can avoid cost-cutting if they are to succeed, or indeed survive. This book contains 100 great ideas to reduce and save costs in business organisations. Researched from leading companies around the world, each idea is described in a succinct way. You are then shown how to apply that idea to your own business situation. A simple formula which has the potential to reap great rewards.
Author :Patrick Forsyth Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312053 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Sales Ideas by : Patrick Forsyth
Download or read book 100 Great Sales Ideas written by Patrick Forsyth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that essential ingredient for success.
Author :Sarah McCartney Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814382612 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Branding Ideas by : Sarah McCartney
Download or read book 100 Great Branding Ideas written by Sarah McCartney and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-12-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Author :Patrick Forsyth Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312061 Total Pages :226 pages Book Rating :4.8/5 (143 download)
Book Synopsis 100 Great Time Management Ideas by : Patrick Forsyth
Download or read book 100 Great Time Management Ideas written by Patrick Forsyth and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for some great ideas or inspiration to manage your time better? This book contains 100 great ideas, extracted from leading companies and individuals from around the world. In an age when people of all levels are struggling to cope wiith the demands on their time, just one simple idea can be the catalyst to change that. This book can be that very catalyst. Each time management idea is succinctly described and is followed by advice on how it can be applied to the reader’s own situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Book Synopsis 100 Great Business Ideas by : Jeremy Kourdi
Download or read book 100 Great Business Ideas written by Jeremy Kourdi and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas to inspire anyone to start their own business or improve their current one.
Book Synopsis Making the World Work Better by : Kevin Maney
Download or read book Making the World Work Better written by Kevin Maney and published by Pearson Education. This book was released on 2011-06-10 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself... and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.
Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Book Synopsis The 100 Best Business Books of All Time by : Jack Covert
Download or read book The 100 Best Business Books of All Time written by Jack Covert and published by Penguin. This book was released on 2016-08-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Book Synopsis 100 Great Business Ideas by : Jeremy Kourdi
Download or read book 100 Great Business Ideas written by Jeremy Kourdi and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Jonathan Gifford Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814484687 Total Pages :290 pages Book Rating :4.8/5 (144 download)
Book Synopsis 100 Great Business Leaders by : Jonathan Gifford
Download or read book 100 Great Business Leaders written by Jonathan Gifford and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2013-09-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of every great company or popular brand is often the vision of a great leader. Here in this book, we profile 100 Great Business Leaders, giving an account of their business career, demonstrating the innovations, opportunities and business principles that have been introduced in their companies. Also included is a practical section to demonstrate how a reader might apply these ideas in their own lives. The 100 chosen business leaders are from companies located all over the world and include a mixture of business founders (for example Henry Ford, Bill Gates, Kiichira Toyoda, Liu Chuanzhi of Lenova) and famous business executives (Jack Welch of GE, Lee Iacocca of Chrysler, Indra Nooyi of Pepsico, Chua Sock Koong of Singapore Telecommunications).
