Yum Business Case Study

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YUM! Business Case Study

Author : Nihat Canak
Publisher : GRIN Verlag
ISBN 13 : 3638575055
Total Pages : 18 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis YUM! Business Case Study by : Nihat Canak

Download or read book YUM! Business Case Study written by Nihat Canak and published by GRIN Verlag. This book was released on 2006-11-28 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 8 entries in the bibliography, language: English, abstract: The American fast food preparation and presentation model created a strong cultural and collective identity. The model has provided the consumers with uniformity and repeated experience. This phenomenon is called the `McDonaldisation' of the US society that has embraced the all American meal throughout the globe. People want quick and convenient meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this, fast food providers are coming up with new ways to market their products that save time for consumers. For example, McDonald's locates its outlets inside Wal-Mart stores across the United States, and also in Chevron and Amoco service stations. These arrangements are becoming more common in the fast food industry. Consumers can combine meal-time with time engaged in other activities, such as shopping, work, or travel. This idea shapes the growth strategies of most firms in the industry. The most significant driving force is the inexorable movement towards bigness and concentration of power in the hands of fewer and fewer firms at almost every point in the fast food sector. Other driving forces can be seen in the changing structure of American families as more women entered the work force, increasing globalization of the food system, the environmental movement and equity concerns. On the other hand, women are the driving force behind the fast food industry into another direction. Women's attitude towards health and food content has put pressure on the fast food industry to alter their product mix. However, the great success of the traditional fast food outlet is potentially beginning to lose its pull factor. It is believed that the actual fast food sector is in transition from a traditional selling of burgers to the pre-eminent arrival of a fast casual food industry. The driving force for change has been a number of issues that raise questions to scrutinise the fast food companies, such as the link of regular fast food ingestion to obesity, chains showing operating loss for the first time in their history and the forced closure of outlets. This is reflected on McDonald's facing a lawsuit from an overweight teenager who felt it was the company to blame for her condition. The food giant has also closed down outlets worldwide.

Case Study: Pizza Hut, Inc.

Author : Stefan Schweig
Publisher : GRIN Verlag
ISBN 13 : 3638745635
Total Pages : 40 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Case Study: Pizza Hut, Inc. by : Stefan Schweig

Download or read book Case Study: Pizza Hut, Inc. written by Stefan Schweig and published by GRIN Verlag. This book was released on 2007-09 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 1994 in the subject Engineering - Industrial Engineering and Management, grade: 1,3, University of Applied Sciences Frankfurt am Main, course: Business Administration, 3 entries in the bibliography, language: English, abstract: On June 15th, 1958, two brothers opened the first Pizza Hut restaurant in Wichita, Kansas (U.S.) by purchasing second-hand equipment and renting a small building on a busy cross-road. The concept was relatively new at the time and the brothers quickly saw the potential of this new enterprise. A short time later, they begun to open new restaurants and developed schedules for franchised outlets. Their chain started growing up very fast, ten years later Pizza Hut Inc. counted almost 300 restaurants. In 1986, it had 5,025 domestic units and annual sales of almost $2 billion. Half of the outlets were franchised. A Pizza Hut restaurant is characterized by a particular freestanding design with a prominent red roof. The restaurants are full-service, eat-in/carryout with about 60 to 90 seatings, open from 11 a.m. to midnight. Pizza Hut ́s franchisees have special rights to most of the smaller restaurants, company-owned outlets stand in metropolitan with a high population density.

Brand Building and Marketing in Key Emerging Markets

Author : Niklas Schaffmeister
Publisher : Springer
ISBN 13 : 3319194828
Total Pages : 405 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Brand Building and Marketing in Key Emerging Markets by : Niklas Schaffmeister

Download or read book Brand Building and Marketing in Key Emerging Markets written by Niklas Schaffmeister and published by Springer. This book was released on 2015-10-09 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.

The Art of Company Valuation and Financial Statement Analysis

Author : Nicolas Schmidlin
Publisher : John Wiley & Sons
ISBN 13 : 1118843096
Total Pages : 275 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Art of Company Valuation and Financial Statement Analysis by : Nicolas Schmidlin

Download or read book The Art of Company Valuation and Financial Statement Analysis written by Nicolas Schmidlin and published by John Wiley & Sons. This book was released on 2014-06-09 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Company Valuation and Financial Statement Analysis: A value investor’s guide with real-life case studies covers all quantitative and qualitative approaches needed to evaluate the past and forecast the future performance of a company in a practical manner. Is a given stock over or undervalued? How can the future prospects of a company be evaluated? How can complex valuation methods be applied in practice? The Art of Company Valuation and Financial Statement Analysis answers each of these questions and conveys the principles of company valuation in an accessible and applicable way. Valuation theory is linked to the practice of investing through financial statement analysis and interpretation, analysis of business models, company valuation, stock analysis, portfolio management and value Investing. The book’s unique approach is to illustrate each valuation method with a case study of actual company performance. More than 100 real case studies are included, supplementing the sound theoretical framework and offering potential investors a methodology that can easily be applied in practice. Written for asset managers, investment professionals and private investors who require a reliable, current and comprehensive guide to company valuation, the book aims to encourage readers to think like an entrepreneur, rather than a speculator, when it comes to investing in the stock markets. It is an approach that has led many to long term success and consistent returns that regularly outperform more opportunistic approaches to investment.

The Business Student's Guide to Sustainable Management

Author : Petra Molthan-Hill
Publisher : Routledge
ISBN 13 : 1351216481
Total Pages : 547 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Business Student's Guide to Sustainable Management by : Petra Molthan-Hill

Download or read book The Business Student's Guide to Sustainable Management written by Petra Molthan-Hill and published by Routledge. This book was released on 2017-11-09 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Student’s Guide to Sustainable Management has become a core textbook for business undergraduates. With a full introduction to sustainable management, the textbook covers all subject areas relevant to business students. This second edition features fully updated chapters on how to integrate the Sustainable Development Goals into accounting, marketing, HR and other subjects in management and business studies. Furthermore, this second edition offers brand new chapters on how to teach the Principles for Responsible Management Education (PRME) in any business discipline, how to explore new business models designed to support sustainable development and how to crowdsource for sustainable solutions. The book contains over 40 ready-made seminars/short workshops which enable teachers and students to integrate the Sustainable Development Goals (SDGs) into every discipline in business, including economics, operations, marketing, HR, and financial reporting. Each chapter follows the same easy-to-use format. The Business Student’s Guide to Sustainable Management provides a true treasure chest of materials to support staff wanting to integrate sustainability into their teaching and provides support to effectively embed sustainability in the curriculum. The chapters also offer a starting point in developing teaching units for Masters and MBA students. The material is not just useful to people in business schools, but to those involved in wider scale curriculum change, and those looking to make links between different disciplines (for example, how to teach system thinking, corporate peace-making and the crowdsourcing of sustainable solutions). Online Teaching Notes to accompany each chapter are available on request with the purchase of the book.

Psychology and Work

Author : Donald M. Truxillo
Publisher : Taylor & Francis
ISBN 13 : 0429621086
Total Pages : 625 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Psychology and Work by : Donald M. Truxillo

Download or read book Psychology and Work written by Donald M. Truxillo and published by Taylor & Francis. This book was released on 2021-08-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology and Work is a new edition of the award-winning textbook written for introductory Industrial and Organizational (I-O) Psychology classes. This book makes the core topics of I-O Psychology clear, relevant, and accessible to students through its dynamic design. The real-world examples from the perspectives of employees and employers highlight how I-O Psychology is applied to today’s workplace. Psychology and Work, Second Edition covers the core areas of I-O Psychology including an overview of the field and its history. The topics covered include up-to-date research methods and statistics; job analysis and criterion measurement; performance appraisal; personnel selection; training and development; work motivation; leadership; job attitudes and emotions, occupational health psychology, safety, and stress; teams; and organizational structure, culture, and change. Throughout the text, an emphasis is placed on essential issues for today’s workplace such as diversity and inclusion, the evolving role of big data and analytics, legal issues, and the changing nature of work. Written by dedicated I-O professors with expertise in I-O Psychology and teaching this course, the book and supporting materials provide a range of high-quality pedagogical materials, including interactive features, quizzes, PowerPoint slides, numerous case studies, recommended videos, and an expanded, high-quality test bank.

Doing Good Business In China: Case Studies In International Business Ethics

Author : Stephan Rothlin
Publisher : World Scientific
ISBN 13 : 9811233667
Total Pages : 459 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Doing Good Business In China: Case Studies In International Business Ethics by : Stephan Rothlin

Download or read book Doing Good Business In China: Case Studies In International Business Ethics written by Stephan Rothlin and published by World Scientific. This book was released on 2021-06-08 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 46 original case studies featured in this book demonstrate that in many business sectors, local people and foreigners are responding to the challenges of achieving business success while competing with integrity. Cases are divided into eight sub-topics discussing internet and social media issues, labor issues, corporate social responsibility, product and food safety, Chinese suppliers and production, environmental issues, corporate governance, as well as business and society in China. Each case is followed by a discussion section, with questions to prompt reflection. This book is a valuable resource for students of International Business and Management, as well as entrepreneurs and business managers working and doing business in China.

Employee Engagement in Theory and Practice

Author : Catherine Truss
Publisher : Routledge
ISBN 13 : 1135128642
Total Pages : 322 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Employee Engagement in Theory and Practice by : Catherine Truss

Download or read book Employee Engagement in Theory and Practice written by Catherine Truss and published by Routledge. This book was released on 2013-10-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a weight of evidence suggesting that engagement has a significantly positive impact on productivity, performance and organisational advocacy, as well as individual wellbeing, and a significantly negative impact on intent to quit and absenteeism from the work place. This comprehensive new book is unique as it brings together, for the first time, psychological and critical HRM perspectives on engagement as well as their practical application. Employee Engagement in Theory and Practice will familiarise readers with the concepts and core themes that have been explored in research and their application in a business context via a set of carefully chosen and highly relevant original and case studies, some of which are co-authored by invited practitioners. Written in an accessible manner, this book will be essential reading for scholars in the field, students studying at both undergraduate and postgraduate levels, as well as practitioners interested in finding out more about the theoretical underpinnings of engagement alongside its practical application.

Modern Finance For Ordinary Folks

Author : Oliver Tey CA
Publisher : Partridge Publishing Singapore
ISBN 13 : 1543780687
Total Pages : 636 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Modern Finance For Ordinary Folks by : Oliver Tey CA

Download or read book Modern Finance For Ordinary Folks written by Oliver Tey CA and published by Partridge Publishing Singapore. This book was released on 2023-10-02 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlocking Financial Success: A Behavioural Approach to Modern Finance, Investment, and Wealth Building. 1. Are you curious about the psychological factors that influence financial decision-making and how to leverage them to your advantage? 2. Want to master corporate valuation techniques and enhance your risk management skills to secure your financial future? 3. What is risk? The modern finance view on the definition of risk and why Warren Buffet does not agree with it? 4. Ever wonder why some investors consistently outperform the market while others struggle to make gains? 5. Looking for personalised financial planning strategies to achieve your goals and dreams with confidence? This comprehensive guide delves into the fascinating world of finance, revealing how psychology and behaviour significantly impact our financial outcomes. Whether you're a seasoned investor or a novice navigating the financial landscape, this book empowers you with valuable insights, expert advice, and actionable strategies to excel in the modern financial world. Don't wait for the perfect moment – start your journey to financial success now! The world of finance awaits, and your prosperous future beckons. Get your copy today and unlock the path to a more secure and abundant tomorrow.

R.E.D. Marketing

Author : Greg Creed
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis R.E.D. Marketing by : Greg Creed

Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Strategic Marketing

Author : Douglas West
Publisher : Oxford University Press, USA
ISBN 13 : 0199556601
Total Pages : 613 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Strategic Marketing by : Douglas West

Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Strategic Management

Author : John A. Parnell
Publisher : SAGE Publications
ISBN 13 : 1452292787
Total Pages : 665 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Strategic Management by : John A. Parnell

Download or read book Strategic Management written by John A. Parnell and published by SAGE Publications. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Corporate Governance

Author : Bob Tricker
Publisher : Oxford University Press, USA
ISBN 13 : 0198809867
Total Pages : 565 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Corporate Governance by : Bob Tricker

Download or read book Corporate Governance written by Bob Tricker and published by Oxford University Press, USA. This book was released on 2019 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most authoritative, complete, and critical guide to corporate governance.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 1118232607
Total Pages : 327 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Business Communication: Essential Starategies for 21st Century Managers, 2nd Edition"

Author : Shalini Verma
Publisher : Vikas Publishing House
ISBN 13 : 9325981173
Total Pages : pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Business Communication: Essential Starategies for 21st Century Managers, 2nd Edition" by : Shalini Verma

Download or read book Business Communication: Essential Starategies for 21st Century Managers, 2nd Edition" written by Shalini Verma and published by Vikas Publishing House. This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter Marginalia: These are spread across the body of each chapter to clarify and highlight the key points Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge Summary: It helps recapitulate the different topics discussed in the chapter Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers feel or experience the concepts and theories they learn in the concerned chapter to gain hands-on experience References: These are given at the end of each chapter for the concepts and theories discussed in the chapter

The New Buffettology

Author : Mary Buffett
Publisher : Simon and Schuster
ISBN 13 : 1471104435
Total Pages : 393 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The New Buffettology by : Mary Buffett

Download or read book The New Buffettology written by Mary Buffett and published by Simon and Schuster. This book was released on 2012-12-11 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1997, the bestselling BUFFETTOLOGY was tailored to the conditions of investors in the midst of a long bull market. Now, four years later, that market has seen once hot tech stocks crash and investors scramble to move their assets, or what remains of them, back to the safety of traditional blue chip companies. As peaks turn to troughs, worried investors wonder if there are any constants in today's volatile market. The answer is yes: Warren Buffett's value investing strategies make money. And, as THE NEW BUFFETTOLOGY demonstrates, there is no time to acquire like today's bear market. THE NEW BUFFETTOLOGY is the first guide to Warren Buffett's strategy for exploiting down stocks - a strategy that has made him the world's second richest person. Designed to teach investors how to decipher and use financial information like Buffett himself, this one-of-a-kind guide walks readers step-by-step through the equations and formulas Buffett uses to determine what to invest in and, just as importantly, when. Authors Mary Buffett and David Clark explore Buffett's recent investments in detail, proving time and time again that his strategy has earned enormous profits at a time when no one expects them - and with almost zero risk to his capital.

Jacaranda Key Concepts in VCE Business Management Units 3 and 4 7e learnON & Print & studyON

Author : Stephen J. Chapman
Publisher : John Wiley & Sons
ISBN 13 : 1119884713
Total Pages : 467 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Jacaranda Key Concepts in VCE Business Management Units 3 and 4 7e learnON & Print & studyON by : Stephen J. Chapman

Download or read book Jacaranda Key Concepts in VCE Business Management Units 3 and 4 7e learnON & Print & studyON written by Stephen J. Chapman and published by John Wiley & Sons. This book was released on 2022-12-19 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jacaranda Key Concepts in VCE Business Management Units 3 & 4, 6th Edition learnON & Print + studyON This combined print and digital title provides 100% coverage of the VCAA Adjusted Study Design for Business Management. The textbook comes with a complimentary activation code for learnON, the powerful digital learning platform making learning personalised and visible for both students and teachers.