Everything I Know About Business I Learned From The Grateful Dead

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Everything I Know About Business I Learned from the Grateful Dead

Author : Barry Barnes
Publisher : Business Plus
ISBN 13 : 145550517X
Total Pages : 127 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Everything I Know About Business I Learned from the Grateful Dead by : Barry Barnes

Download or read book Everything I Know About Business I Learned from the Grateful Dead written by Barry Barnes and published by Business Plus. This book was released on 2011-11-02 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

A Long Strange Trip

Author : Dennis McNally
Publisher : Crown
ISBN 13 : 0307418774
Total Pages : 738 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis A Long Strange Trip by : Dennis McNally

Download or read book A Long Strange Trip written by Dennis McNally and published by Crown. This book was released on 2007-12-18 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete history of one of the most long-lived and legendary bands in rock history, written by its official historian and publicist—a must-have chronicle for all Dead Heads, and for students of rock and the 1960s’ counterculture. From 1965 to 1995, the Grateful Dead flourished as one of the most beloved, unusual, and accomplished musical entities to ever grace American culture. The creative synchronicity among Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, Mickey Hart, and Ron “Pigpen” McKernan exploded out of the artistic ferment of the early sixties’ roots and folk scene, providing the soundtrack for the Dionysian revels of the counterculture. To those in the know, the Dead was an ongoing tour de force: a band whose constant commitment to exploring new realms lay at the center of a thirty-year journey through an ever-shifting array of musical, cultural, and mental landscapes. Dennis McNally, the band’s historian and publicist for more than twenty years, takes readers back through the Dead’s history in A Long Strange Trip. In a kaleidoscopic narrative, McNally not only chronicles their experiences in a fascinatingly detailed fashion, but veers off into side trips on the band’s intricate stage setup, the magic of the Grateful Dead concert experience, or metaphysical musings excerpted from a conversation among band members. He brings to vivid life the Dead’s early days in late-sixties San Francisco—an era of astounding creativity and change that reverberates to this day. Here we see the group at its most raw and powerful, playing as the house band at Ken Kesey’s acid tests, mingling with such legendary psychonauts as Neal Cassady and Owsley “Bear” Stanley, and performing the alchemical experiments, both live and in the studio, that produced some of their most searing and evocative music. But McNally carries the Dead’s saga through the seventies and into the more recent years of constant touring and incessant musical exploration, which have cemented a unique bond between performers and audience, and created the business enterprise that is much more a family than a corporation. Written with the same zeal and spirit that the Grateful Dead brought to its music for more than thirty years, the book takes readers on a personal tour through the band’s inner circle, highlighting its frenetic and very human faces. A Long Strange Trip is not only a wide-ranging cultural history, it is a definitive musical biography.

Home Before Daylight

Author : Steve Parish
Publisher : St. Martin's Press
ISBN 13 : 9781429979214
Total Pages : 288 pages
Book Rating : 4.9/5 (792 download)

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Book Synopsis Home Before Daylight by : Steve Parish

Download or read book Home Before Daylight written by Steve Parish and published by St. Martin's Press. This book was released on 2004-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold story of life on the road with the Grateful Dead, written by an insider who lived it from the early days to today. Steve Parish was never one to walk the straight-and-narrow, even during his childhood growing up in Flushing Meadow, Queens. Busted as a teenager for selling acid in the summer of 1968, Parish landed in Riker's Island. The experience changed him and after getting out he did his best to stay out of trouble, securing a job moving music equipment at the New York State Pavilion. The first show he worked was a Grateful Dead concert in July of 1969 and Parish was captivated by the music. A life seemingly headed nowhere had suddenly found its calling as he fell in quickly with a band of likeminded misfits who formed the nucleus of what would be the greatest road crew in rock 'n' roll history. Parish traveled to California where his apprenticeship began. Working for the band for free and learning his craft, Parish got to know Jerry, Bobby, Phil, Billy and Mickey and through the years their relationships forged an unbreakable bond. He became very close with Garcia in particular, acting as his personal roadie and later manager for his solo performances and Garcia Band shows. He was there during times of trouble (like when a pimp held Garcia hostage at gunpoint in a New York hotel room), spending hours by his bedside when Garcia was in a coma in 1986, and performing the duties of best man at his wedding. He was also the last friend to see Garcia alive. Throughout the Dead's historic run, there were parties of biblical proportion and celebrity run-ins with everybody from Bob Dylan to Frank Sinatra--but there was a dark side to life on the road and tragedy didn't just strike the musicians. But Home Before Daylight is a story of friendship, of music and redemption. It is a piece of music history, one that reflects the American spirit of adventure and brotherhood. Seen through Steve Parish's eyes and experiences, The Grateful Dead's wild ride has never been so revealing.

The Grateful Dead FAQ

Author : Tony Sclafani
Publisher : Rowman & Littlefield
ISBN 13 : 1617135836
Total Pages : 376 pages
Book Rating : 4.6/5 (171 download)

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Book Synopsis The Grateful Dead FAQ by : Tony Sclafani

Download or read book The Grateful Dead FAQ written by Tony Sclafani and published by Rowman & Littlefield. This book was released on 2013-09-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead rose out of San Francisco's '60s underground rock scene with an unprecedented sound and image. Its members steeped in rock folk classical and blues; their instrumental prowess; and their refusal to bow to commercial conventions helped originate jam band music. Unapologetic in its advocacy of drug use as a means toward mind expansion the Dead helped catapult psychedelic music. After performing at the Monterey International Pop Festival and Woodstock the group became iconic without ever scoring a hit single. A large devoted fan base ä Deadheads ä began to follow the band everywhere. The group suffered a tragedy when bandleader Jerry Garcia slipped into a coma in 1986 but returned the next year with a top-selling album and surprise hit single Touch of Grey. By 1993 the Dead was the top-grossing live act in the United States. The band ended when Garcia died in 1995 but the music lives on with a stream of live releases. In ÊGrateful Dead FAQÊ Tony Sclafani examines the band's impact and influence on rock music and pop culture. This book ventures into unexplored areas and features a host of rare images making it a must-have for both Deadheads and casual fans.

Grow

Author : Jim Stengel
Publisher : Crown Currency
ISBN 13 : 0307720373
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Grow by : Jim Stengel

Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

The Complete Annotated Grateful Dead Lyrics

Author : David G. Dodd
Publisher : Simon and Schuster
ISBN 13 : 1501123327
Total Pages : 512 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Complete Annotated Grateful Dead Lyrics by : David G. Dodd

Download or read book The Complete Annotated Grateful Dead Lyrics written by David G. Dodd and published by Simon and Schuster. This book was released on 2015-10-13 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Additional edition statement from dust jacket.

Everything I Know About Business I Learned at McDonalds

Author : Paul Facella
Publisher : McGraw Hill Professional
ISBN 13 : 0071601422
Total Pages : 224 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Everything I Know About Business I Learned at McDonalds by : Paul Facella

Download or read book Everything I Know About Business I Learned at McDonalds written by Paul Facella and published by McGraw Hill Professional. This book was released on 2008-12-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it about McDonald's that has enabled it to produce more millionaires from within its ranks than any company in history? What earns the undying respect and loyalty of its franchisees, vendors, and 47 million customers served daily, from Moscow to Evansville to Rio de Janeiro? And how does it continue to expand its products, retool its image, and become more popular with each passing year? Few authors are as qualified to answer those questions as company insider Paul Facella. Beginning behind the counter at age 16, Paul literally grew up at McDonald's. From counter, to grill, to Regional Vice President, he has, over the course of his distinguished 34-year career, developed an intimate knowledge of the fast-food giant's management practices and culture. He's also forged personal ties to its legendary leaders, including founder Ray Kroc and CEOs Fred Turner, Mike Quinlan, Jack Greenberg, former President Ed Rensi, and current CEO Jim Skinner. Everything I Know Ab out Business I Learned at McDonald's delivers an up-close-and-personal look at a company where talent is cultivated and encouraged to thrive, from the individual restaurant to the corner office. With the help of in-depth interviews and “in their own words” commentaries from company executives, franchisees, and vendors, he explores McDonald's result-driven culture, and reveals the core principles, first laid down by founder Ray Kroc in 1955, that have successfully guided the company for more than five decades. Finally, Paul distills all that knowledge and experience into powerful lessons on teamwork, leadership, integrity, communication, and relationship building that you'll use to achieve stellar results in your company-whether your goal is to build an international business empire of your own, or just the best darned shop in town.

The 10 Essential Hugs of Life

Author : Roy Spence
Publisher : Greenleaf Book Group
ISBN 13 : 1626340269
Total Pages : 153 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The 10 Essential Hugs of Life by : Roy Spence

Download or read book The 10 Essential Hugs of Life written by Roy Spence and published by Greenleaf Book Group. This book was released on 2013-11-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Hidden Power of Hugs

Deal

Author : Bill Kreutzmann
Publisher : Macmillan
ISBN 13 : 1250033799
Total Pages : 397 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Deal by : Bill Kreutzmann

Download or read book Deal written by Bill Kreutzmann and published by Macmillan. This book was released on 2015-05-05 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to coincide with the band's 50th anniversary, a memoir by one of the Grateful Dead's founding members shares insights into their improvisational style, their survival of shared and personal tragedies and their collaborations with a wide range of fellow artists. Illustrations.

Art of the Dead

Author : Phil Cushway
Publisher : Soft Skull Press
ISBN 13 : 9781593766009
Total Pages : 0 pages
Book Rating : 4.7/5 (66 download)

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Book Synopsis Art of the Dead by : Phil Cushway

Download or read book Art of the Dead written by Phil Cushway and published by Soft Skull Press. This book was released on 2014-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Art of the Dead" showcases the vibrant, charismatic poster art that emerged from the streets of San Francisco in 1964 and 1966. It traces the cultural, political, and historical influences of posters as art back to Japanese wood blocks through Bell Epoque, on to the Beatniks, the Free Speech Movement, and the Acid Tests. Featuring interviews and profiles of the key artists, including Rick Griffin, Stanley "Mouse" Miller, Alton Kelley, Wes Wilson, and Victor Moscoso. The book uses Grateful Dead as the vehicle to tell the story of poster art as The Dead were the band that ultimately proved to be the most substantive and engaged partner for the artists and hence featured the best art of any rock 'n' roll band ever. The book will follow a chronological evolution of the art from the band's origination in 1965 through Jerry Garcia's death in 1995.

Everything I Know I Learned at the Movies

Author : John JB. Wilson
Publisher : Stoddart
ISBN 13 : 9781881649649
Total Pages : 223 pages
Book Rating : 4.6/5 (496 download)

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Book Synopsis Everything I Know I Learned at the Movies by : John JB. Wilson

Download or read book Everything I Know I Learned at the Movies written by John JB. Wilson and published by Stoddart. This book was released on 1995-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Searching for the Sound

Author : Phil Lesh
Publisher : Little Brown
ISBN 13 : 9780316145862
Total Pages : 188 pages
Book Rating : 4.1/5 (458 download)

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Book Synopsis Searching for the Sound by : Phil Lesh

Download or read book Searching for the Sound written by Phil Lesh and published by Little Brown. This book was released on 2014-05-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bass player for the greatest improvisational band in American history tells the full, true story of his life, Jerry Garcia, and the Dead. of photos.

Grateful Dead Origins

Author : Chris Miskiewicz
Publisher : Z2 Comics
ISBN 13 : 9781940878300
Total Pages : 0 pages
Book Rating : 4.8/5 (783 download)

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Book Synopsis Grateful Dead Origins by : Chris Miskiewicz

Download or read book Grateful Dead Origins written by Chris Miskiewicz and published by Z2 Comics. This book was released on 2020-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead are one of the most influential rock and roll bands ofall time, but every story has a start. The Grateful Dead Origins takes an in depth and personal look at the formation of one of the most important American rock bands of all time, exploring the early days of Jerry Garcia, Phil Lesh, Bob Weir, Pigpen, Bill Kreutzmann and Mickey Hart, and their transition from being a bar cover band to one of the greatest sounds in history. TheGrateful Dead Origins showcases the beginning of the band through the early 1960's San Francisco Haight Ashbury era, becoming the house band for the Ken Kesey's psychedelic "acid tests," while telling a personal tale of the highs and lows of the tightly knit community that would grow around them, culminating at their historic performance at Woodstock, just one more show on their legendary road trip that would soon follow... This official Graphic Novel will also feature an accompanying album of rare Grateful Dead music.

This Is All a Dream We Dreamed

Author : Blair Jackson
Publisher : Macmillan
ISBN 13 : 1250058562
Total Pages : 514 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis This Is All a Dream We Dreamed by : Blair Jackson

Download or read book This Is All a Dream We Dreamed written by Blair Jackson and published by Macmillan. This book was released on 2015-11-10 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years after the Grateful Dead was formed, the band still exerts a powerful influence over hundreds of thousands of fans around the world. Today, an entire generation of Deadheads who have never experienced a live Dead show are still drawn to the music and the complex and colorful subculture that has grown up around it. In This Is All a Dream We Dreamed, Blair Jackson and David Gans, two of the most well-respected chroniclers of the Dead, reveal the band's story through the words of its members and their creative collaborators, as well as a number of diverse fans, stitching together a multitude of voices into a seamless oral tapestry. Woven into this musical saga is an examination of the subculture that developed into its own economy, touching fans from all walks of life, from penniless hippies to celebrities, and at least one U.S. vice president. The book traces the band's evolution from its folk/bluegrass beginnings through the Jug Band craze, an early incarnation as Rolling Stones wannabes, feral psychedelic warriors, the Americana jam band that blazed through the '70s, to the shockingly popular but still iconoclastic stadium-filling band of later years. The Dead broke every rule of the music business along the way, taking risks and venturing into new territory as they fused inspired ideas and techniques with intuition and fearlessness to create a sound-and a business model-unlike anything heard and seen before.

Indecision

Author : Benjamin Kunkel
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812973755
Total Pages : 258 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Indecision by : Benjamin Kunkel

Download or read book Indecision written by Benjamin Kunkel and published by Random House Trade Paperbacks. This book was released on 2006-04-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dwight B. Wilmerding is only twenty-eight, but he’s having a midlife crisis. He lives a dissolute existence in a tiny apartment with three (sometimes four) slacker roommates, holds a mind-numbing job at the pharmaceutical giant Pfizer, and has a chronic inability to make up his mind. Encouraged by one of his roommates to try an experimental drug meant to banish indecision, Dwight jumps at the chance (not without some vacillation about the hazards of jumping) and swallows the first fateful pill. And when all at once he is “pfired” by Pfizer and invited to a rendezvous in exotic Ecuador with the girl of his long-ago prep-school dreams, he finds himself on the brink of a new life. The trouble–well, one of the troubles–is that Dwight can’t decide if the pills are working. Deep in the jungles of the Amazon, in the foreign country of a changed outlook, his would-be romantic escape becomes a hilarious journey into unbidden responsibility and unwelcome knowledge–and an unexpected raison d’être.

My Life with Bob

Author : Pamela Paul
Publisher : Henry Holt
ISBN 13 : 1627796312
Total Pages : 256 pages
Book Rating : 4.6/5 (277 download)

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Book Synopsis My Life with Bob by : Pamela Paul

Download or read book My Life with Bob written by Pamela Paul and published by Henry Holt. This book was released on 2017-05-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For twenty-eight years, Pamela Paul has been keeping a diary that records the books she reads, rather than the life she leads. Or does it? Over time, it's become clear that this Book of Books, or Bob, as she calls him, tells a much bigger story. For Paul, as for many readers, books reflect her inner life--her fantasies and hopes, her dreams and ideas. And her life, in turn, influences which books she chooses, whether for solace or escape, diversion or self-reflection, information or entertainment. My Life with Bob isn't about what's in those books; it's about the relationship between books and readers"--