Youre Still A Doctor Doctor

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Your Stand Is Your Brand

Author : Patrick Gentempo
Publisher : Hay House, Inc
ISBN 13 : 1401965350
Total Pages : 194 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Your Stand Is Your Brand by : Patrick Gentempo

Download or read book Your Stand Is Your Brand written by Patrick Gentempo and published by Hay House, Inc. This book was released on 2022-03-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: "Maximum Tension," the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.

You're Still A Doctor, Doctor!

Author : Robert Clifford
Publisher : Sphere
ISBN 13 : 0751557242
Total Pages : 192 pages
Book Rating : 4.7/5 (515 download)

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Book Synopsis You're Still A Doctor, Doctor! by : Robert Clifford

Download or read book You're Still A Doctor, Doctor! written by Robert Clifford and published by Sphere. This book was released on 2014-10-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The greatest joys of retiring, writes Dr Bob, are not having to get up early in the morning, not having to work at weekends and, above all, not being called out of bed at night. He should have added that it gives him more time to dip into his rich fund of lighthearted stories of wit, wisdom and the world at large. You're Still a Doctor, Doctor! gives us amusing insights into his medical career, and the writing and broadcasting career, and the writing and broadcasting career that took him under the spotlights and into some very embarrassing situations indeed . . . He also paints colourful pictures of patients and colleagues, records time spent messing about on boats, and the hilarious adventures of holidays abroad where he met, amongst countless others a man from Wolverhampton who married an eskimo . . .

But Doctor, You're Wrong!

Author : Eileen Radziunas
Publisher :
ISBN 13 : 9781575791791
Total Pages : 0 pages
Book Rating : 4.7/5 (917 download)

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Book Synopsis But Doctor, You're Wrong! by : Eileen Radziunas

Download or read book But Doctor, You're Wrong! written by Eileen Radziunas and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Doctor Is Wrong

Author : Sharon Norling
Publisher : Morgan James Publishing
ISBN 13 : 1630470775
Total Pages : 200 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Your Doctor Is Wrong by : Sharon Norling

Download or read book Your Doctor Is Wrong written by Sharon Norling and published by Morgan James Publishing. This book was released on 2014-11-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of helping patients by practicing functional medicine Dr. Norling was inspired to write a book that can serve people everywhere. Exposing the myths of medicine it separates facts from fiction. Your Doctor is Wrong is the voice of patients who were never heard. It is a road map for personal customized medicine. Dr. Norling writes a powerful book that empowers the patient to be their own advocate. Your Doctor is Wrong exposes the root causes of mood disorders, hormonal imbalances, heart diseases, addictions, toxicity, thyroid and adrenal dysfunctions. Topics include information on how to supercharge your sex life and how to find the right doctor.

How to Be a Rock Star Doctor

Author : Rebekah Bernard
Publisher :
ISBN 13 : 9780996450904
Total Pages : 352 pages
Book Rating : 4.4/5 (59 download)

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Book Synopsis How to Be a Rock Star Doctor by : Rebekah Bernard

Download or read book How to Be a Rock Star Doctor written by Rebekah Bernard and published by . This book was released on 2015-06-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is well-written, accessible and useful, not only for students, residents and new docs but also for seasoned docs struggling with the complexities of today's health care system." -- Jay W. Lee, MD, MPH, FAAFP, President of the California Academy of Family Physicians "I want to give this book to all of my physician patients, especially those who struggle with time management. A must read for any novice practitioner as well as the seasoned physician who needs to reboot their practice." -Steven Cohen, PsyD, The Center for Psychology "How to be a Rock Star Doctor" shows doctors how to get on-stage to achieve clinical and professional success, while avoiding burnout. The key is to follow the Rebekah Bernard's Rock Star rules for running a successful practice that delights patients and delivers financial and emotional rewards to the physician. The Rock Star rules teach the physician to: Convey the qualities that are the most important to patients, leading to clinical success Organize and control the office visit to maximize the patient and physician agendas Optimize time management by the use of clinical tools such as the "Problem List" and Evidence-Based-Medicine (EBM) Focus on physician-patient "face-to-face" time to maximize profitability Overcome the challenges of the Electronic Health Record (EHR) on the physician-patient relationship with time-saving methods such as customizable forms Cope with emotionally challenging patients by learning to show empathy, even when you don't feel it Use psychology to maintain your mental health and find work-life balance"

Oh Dear, Doctor!

Author : Robert Clifford
Publisher : Sphere
ISBN 13 : 0751557196
Total Pages : 192 pages
Book Rating : 4.7/5 (515 download)

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Book Synopsis Oh Dear, Doctor! by : Robert Clifford

Download or read book Oh Dear, Doctor! written by Robert Clifford and published by Sphere. This book was released on 2014-09-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oh Dear, Doctor! is the fourth in the series of Dr Clifford's richly entertaining and true-life accounts of his experiences as a G.P. in a small West Country practice. Once again the inhabitants of Tadchester and Sanford prove that patients are not necessarily a virtue. Like Ralph, the tiny greengrocer, only too aware that an operation might restore marital duties with his huge bowler-hatted wife; the commander's wife who was literally a knock-out; and the dubious joys of being a school medical officer. Even off duty, things don't go too smoothly - there are trials and tribulations of taking his elderly and eccentric father-in-law on a camping holiday through France . . . and the writer's summer school where Dr Clifford ends up holding endless surgeries. Doctor, family man, humourist, philosopher and counsellor, Dr Robert Clifford takes us through his busy life, sharing his patients' problems and joys, tragedies and courage.

Talking to Your Doctor

Author : Zackary Berger
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781442220508
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)

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Book Synopsis Talking to Your Doctor by : Zackary Berger

Download or read book Talking to Your Doctor written by Zackary Berger and published by Rowman & Littlefield Publishers. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last time you went to your doctor, you might have emerged feeling dissatisfied and disoriented. Nothing was clear after you left the office, and you don't know whether it's your fault or the doctor's. But that's beside the point: the important thing is to identify the problem at the root of this experience and take steps to change it. Talking to Your Doctor helps readers navigate the new, more promising waters of doctor-patient collaboration, starting at the simplest and most human interaction--the conversation between two people in a room--and ending with the benefits that can be obtained by cultivating an effective partnership. While patients need to take control of the visit and set their agenda, the latest research shows that doctors and patients need to connect on a more emotional level as well. In Talking to Your Doctor, readers will: -Learn how to talk to your doctor--and get your doctor to talk to you -Discover the science of doctor-patient communication and its relevance to the lay public -Remake the relationship with your doctor, and our health care system, on the basis of good communication -Make sure your visit with the doctor is productive and meets your needs -Help yourself and others avoid over-testing and over-treatment Starting with the conversation can redress imbalances and put the relationship of doctor and patient, and eventually the entire health care system, back on a healthy footing. Using illuminating model dialogues, real transcripts from the clinic and hospital, resources for communication improvement, and a brief history of doctor-patient communication, the author helps readers develop strategies for obtaining better care from their doctors, from the minute they step into the exam room.

Doctor You

Author : Jeremy Howick
Publisher : Quercus
ISBN 13 : 1635060796
Total Pages : 383 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Doctor You by : Jeremy Howick

Download or read book Doctor You written by Jeremy Howick and published by Quercus. This book was released on 2018-06-05 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning Oxford University researcher Dr. Jeremy Howick draws on the latest peer-reviewed medical studies to arm readers with scientific evidence that will empower them to make sensible choices about what drugs to take, what drugs to give their children, and when (and when not) to simply let the body do its thing. "READ THIS BREAKTHROUGH BOOK!" --DEEPAK CHOPRA The miracles of modern medicine--and our overreliance on prescription drugs and surgical procedures--have obscured the evolutionary ability of the body to heal itself, as Dr. Jeremy Howick explains in this groundbreaking book. Wealthy countries have become highly dependent on medical intervention: On average, one-fifth of all Americans, half of the elderly British, and two-thirds of older Canadians take at least five prescription drugs per day, their lives a nonstop ritual of pill popping and managing side effects. One in ten people takes antidepressants, and millions of boys who can't sit still in school are prescribed methamphetamines. Skyrocketing global healthcare costs render this overmedication increasingly unaffordable. In Doctor You, Howick explains that the abundance of modern drugs and technologies has blinded us to the fact that the human body produces its own drugs that can treat pain, is capable of curing itself of many physical ailments as well as a surgeon, and can even combat most mild depression as well as any psychologist. Recent clinical trials clearly show that states of mind affect our health: relaxation, positive thinking, and comfortable social environments all provide measurable health benefits--sometimes as effectively as blockbuster drugs. With a methodical and approachable analysis of modern medicine's overuse of pharmaceutical intervention and the scientific evidence for your body's innate power to heal itself, Doctor You will change the way you think about your health, your body, and your approach to medicine.

When Your Doctor Has Bad News

Author : Al B. Weir
Publisher : Zondervan
ISBN 13 : 031087419X
Total Pages : 212 pages
Book Rating : 4.3/5 (18 download)

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Book Synopsis When Your Doctor Has Bad News by : Al B. Weir

Download or read book When Your Doctor Has Bad News written by Al B. Weir and published by Zondervan. This book was released on 2010-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the diagnosis is serious, what makes the difference between hope and despair?As a practicing oncologist, Dr. Al Weir works daily with patients who receive bad news. A medical doctor with a pastor’s heart, Dr. Weir knows from experience that it’s the patient’s focus, not the diagnosis, that indicates whether one will slip into despair and hopelessness or have the courage to live each day fully. Resilience of spirit can powerfully influence recovery and healing, and within our crisis, the choices we make are important. When Your Doctor Has Bad News offers no easy answers, no quick outs. But it does equip you to weather the storm you are facing and emerge whole again. Practical tips provide questions for you to ask your doctor and choices you can make to achieve your best chances for healing. Real-life stories show how others have coped with life-threatening illness, walked with God, and won. You can deepen communion with God in the midst of medical crisis. When Your Doctor Has Bad News gives you proven principles that will enable you to choose a life worth living, no matter what news the doctor has given you. “Dr. Weir . . . guides the reader—especially the one who has received bad news—past the soul-numbing shock of a dismal medical report. He reminds us of the soothing comfort available in the Word of God, of the heartwarming precepts upon which we can build a new life, and of the simple steps a family can take to promote hope and healing.”—Joni Eareckson Tada (from the introduction)

You're Still a Doctor, Doctor!

Author : Robert D. Clifford
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis You're Still a Doctor, Doctor! by : Robert D. Clifford

Download or read book You're Still a Doctor, Doctor! written by Robert D. Clifford and published by . This book was released on 1992 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Life In My Hands - a Junior Doctor's Story

Author : Rachel Clarke
Publisher : Metro Publishing
ISBN 13 : 1786068192
Total Pages : 278 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Your Life In My Hands - a Junior Doctor's Story by : Rachel Clarke

Download or read book Your Life In My Hands - a Junior Doctor's Story written by Rachel Clarke and published by Metro Publishing. This book was released on 2017-07-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I am a junior doctor. It is 4 a.m. I have run arrest calls, treated life-threatening bleeding, held the hand of a young woman dying of cancer, scuttled down miles of dim corridors wanting to sob with sheer exhaustion, forgotten to eat, forgotten to drink, drawn on every fibre of strength that I possess to keep my patients safe from harm.' How does it feel to be spat out of medical school into a world of pain, loss and trauma that you feel wholly ill-equipped to handle? To be a medical novice who makes decisions which - if you get them wrong - might forever alter, or end, a person's life? To toughen up the hard way, through repeated exposure to life-and-death situations, until you are finally a match for them? In this heartfelt, deeply personal account of life as a junior doctor in today's health service, former television journalist turned doctor, Rachel Clarke, captures the extraordinary realities of ordinary life on the NHS front line. From the historic junior doctor strikes of 2016 to the 'humanitarian crisis' declared by the Red Cross, the overstretched health service is on the precipice, calling for junior doctors to draw on extraordinary reserves of what compelled them into medicine in the first place - and the value the NHS can least afford to lose - kindness. Your Life in My Hands is at once a powerful polemic on the systematic degradation of Britain's most vital public institution, and a love letter of optimism and hope to that same health service and those who support it. This extraordinary memoir offers a glimpse into a life spent between the operating room and the bedside, the mortuary and the doctors' mess, telling powerful truths about today's NHS frontline, and capturing with tenderness and humanity the highs and lows of a new doctor's first steps onto the wards in the context of a health service at breaking point - and what it means to be entrusted with carrying another's life in your hands. 'Eloquent and moving' - Henry Marsh 'There have been many books written by young doctors... but none comes close to Clarke's' - Sunday Times 'From the very heart of the NHS comes this brilliant insight into the continuing crisis in the health service. Rachel Clarke writes as the accomplished journalist she once was and as the leading junior doctor she now is - writing with humanity and compassion that at times reduced me to tears.' - Jon Snow, Channel 4 News 'Dr Clarke has written a blockbuster, a page-turner, a tear-jerker. This is a "from-the-heart" front-line account of the human cost of the wanton erosion of a magnificent ideal - healthcare free at the point of need, funded through public taxation, available to all - made real in the UK for near 70 years. It is a love-song for the wonderful National Health Service that has embodied - to an extent equalled nowhere in the world - the principle that healthcare is not a commodity but a great duty of state.' - Prof. Neena Modi, President of the Royal College of Paediatrics and Child Health 'A powerful account of life on the NHS frontline. If only Theresa May and Jeremy Hunt could see the passion behind the people in the NHS, they might stop treating them as the enemy, and understand that without them we don't have an NHS worth the name.' - Alastair Campbell

Dr. Atkins' Age-Defying Diet

Author : Robert C. Atkins
Publisher : Macmillan
ISBN 13 : 9780312316075
Total Pages : 388 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Dr. Atkins' Age-Defying Diet by : Robert C. Atkins

Download or read book Dr. Atkins' Age-Defying Diet written by Robert C. Atkins and published by Macmillan. This book was released on 2003-05-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 1 million copies in print, the "New York Times" bestseller is now available in a trade paperback edition.

How to Talk to Your Child's Doctor

Author : Christopher M. Johnson
Publisher : Prometheus Books
ISBN 13 : 1615923225
Total Pages : 299 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis How to Talk to Your Child's Doctor by : Christopher M. Johnson

Download or read book How to Talk to Your Child's Doctor written by Christopher M. Johnson and published by Prometheus Books. This book was released on 2009-12-04 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this illuminating guide to communicating with your childs doctor, pediatrician Christopher M. Johnson shows parents how to talk more effectively to their doctors about their childrens health.

Tell Me the Truth, Doctor

Author : Richard Besser
Publisher : Hachette Books
ISBN 13 : 1401305458
Total Pages : 229 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Tell Me the Truth, Doctor by : Richard Besser

Download or read book Tell Me the Truth, Doctor written by Richard Besser and published by Hachette Books. This book was released on 2013-04-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hey, Doc--Got a Minute?" No matter where Dr. Richard Besser goes, a day doesn't go by without someone stopping him to ask that question. Often, that person is one of the millions who have come to rely on the vital information he shares on Good Morning America, World News with Diane Sawyer, and Nightline. Now, in response to thousands of inquiries from viewers, Dr. Besser has written his first book -- a comprehensive health guide that will both inform and surprise as he deciphers fact from fiction for nearly seventy confusing medical questions, including: "Should I take a daily aspirin to prevent a heart attack, stroke, or cancer?" "If my doctors order a lot of tests, does that mean they're more thorough?" "Do I need thirty minutes of exercise a day to stay healthy?" Recognizing the astonishing amount of misinformation that many important health decisions are based upon, Dr. Besser's commitment to delivering the truth is critical. He isn't afraid to challenge the status quo -- or the interests within the health care industry -- to provide the knowledge you need to take control of your health. Eager to help you make the choices that are right for YOU, he organizes his easy-to-understand answers into six lifestyle categories, including diet and nutrition; exercise and fitness; vitamins, supplements, and medicines; beating illness and injury; and navigating the perplexing world of health care, as well as a chapter dedicated to the questions you wished you asked before your doctor walks out the door. Throughout the book, Dr. Besser smashes myths while translating invaluable information into problem-solving advice you can use, including a "Dr. B's Bottom Line" at the end of each topic. As accessible as it is empowering, Dr. Besser's Tell Me the Truth, Doctor is a necessary addition to every home, office, and dorm room. "Besser . . . ably analyzes popular myths (the "Freshman Fifteen"), considers pros and cons (HRT and statins), and mostly takes unequivocal stands on the issues. . . . Quite often, his comments and suggestions surprise . . . Particularly helpful are his guidelines for avoiding the harmful effects of health care and hospitalization." -- Publishers Weekly Richard Besser, MD, ABC News' Chief Health and Medical Editor, provides medical analysis and commentary for all ABC News broadcasts and platforms, including World News with Diane Sawyer, Good Morning America, and Nightline, as well as many other news/entertainment programs. Since joining ABC News in 2009, Dr. Besser has been at the forefront of news coverage for every major medical story, including the earthquake in Haiti and the Japanese radiation release. He was the leading correspondent on ABC's global health series, Be the Change, Save a Life, and received a 2011 Emmy nomination for Outstanding Investigative Journalism for his World News story on cord blood banking. Besser came to ABC News from the Centers for Disease Control and Prevention (CDC), where he worked for thirteen years, including as acting director from January to June 2009, during which time he led the CDC's response to the H1N1 influenza outbreak. He has taught and trained doctors at the University of California, San Diego and is a visiting fellow at the Harvard School of Public Health. Most important, for more than twenty-five years he has practiced medicine, giving his patients and their families straightforward, commonsense advice.

What Doctors Feel

Author : Danielle Ofri
Publisher : Beacon Press
ISBN 13 : 0807073334
Total Pages : 232 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis What Doctors Feel by : Danielle Ofri

Download or read book What Doctors Feel written by Danielle Ofri and published by Beacon Press. This book was released on 2013-06-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the emotional side of medicine—the shame, fear, anger, anxiety, empathy, and even love that affect patient care Physicians are assumed to be objective, rational beings, easily able to detach as they guide patients and families through some of life’s most challenging moments. But doctors’ emotional responses to the life-and-death dramas of everyday practice have a profound impact on medical care. And while much has been written about the minds and methods of the medical professionals who save our lives, precious little has been said about their emotions. In What Doctors Feel, Dr. Danielle Ofri has taken on the task of dissecting the hidden emotional responses of doctors, and how these directly influence patients. How do the stresses of medical life—from paperwork to grueling hours to lawsuits to facing death—affect the medical care that doctors can offer their patients? Digging deep into the lives of doctors, Ofri examines the daunting range of emotions—shame, anger, empathy, frustration, hope, pride, occasionally despair, and sometimes even love—that permeate the contemporary doctor-patient connection. Drawing on scientific studies, including some surprising research, Dr. Danielle Ofri offers up an unflinching look at the impact of emotions on health care. With her renowned eye for dramatic detail, Dr. Ofri takes us into the swirling heart of patient care, telling stories of caregivers caught up and occasionally torn down by the whirlwind life of doctoring. She admits to the humiliation of an error that nearly killed one of her patients and her forever fear of making another. She mourns when a beloved patient is denied a heart transplant. She tells the riveting stories of an intern traumatized when she is forced to let a newborn die in her arms, and of a doctor whose daily glass of wine to handle the frustrations of the ER escalates into a destructive addiction. But doctors don’t only feel fear, grief, and frustration. Ofri also reveals that doctors tell bad jokes about “toxic sock syndrome,” cope through gallows humor, find hope in impossible situations, and surrender to ecstatic happiness when they triumph over illness. The stories here reveal the undeniable truth that emotions have a distinct effect on how doctors care for their patients. For both clinicians and patients, understanding what doctors feel can make all the difference in giving and getting the best medical care.

Dr. Atkins' Age-defying Diet Revolution

Author : Robert C. Atkins
Publisher : Macmillan
ISBN 13 : 0312251890
Total Pages : 357 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Dr. Atkins' Age-defying Diet Revolution by : Robert C. Atkins

Download or read book Dr. Atkins' Age-defying Diet Revolution written by Robert C. Atkins and published by Macmillan. This book was released on 2000 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's most trusted diet revolutionary shows how to reverse the aging process and reveals how to optimize nutrition, idealize hormone levels, rejuvenate aging organs, and maximize brain health.

Doctor, Your Patient Will See You Now

Author : Steven Z. Kussin
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442210613
Total Pages : 330 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Doctor, Your Patient Will See You Now by : Steven Z. Kussin

Download or read book Doctor, Your Patient Will See You Now written by Steven Z. Kussin and published by Rowman & Littlefield Publishers. This book was released on 2011-08-16 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The state of health care in this country is routinely discussed in the media, at the office, and around the kitchen table. Yet as consumers of medical care, Americans often blindly accept medical advice that may or may not be relevant or even appropriate. Doctor, Your Patient Will See You Now is meant to turn on its head the old notion that medical care is dictated by the doctors who offer advice. Today, it's all about the patients who receive it. Bias, financial incentives, and preventable medical error are common to the point of inevitability and have proven resistant to reform. Patients increasingly and correctly feel that they are on their own in a large, bewildering, impersonal, and dangerous medical system. Offering an insider's perspective, Dr. Kussin provides the tools readers need to make informed decisions about their care, as well as the confidence to question their doctor's advice, seek out additional information, and discern the best path for their care. With this book, readers learn how to maintain a professional approach that, rather than straining the doctor-patient relationship, makes it stronger and more cooperative.