Your Customer Creation Equation

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Your Customer Creation Equation

Author : Brian Massey
Publisher : CMI Books, Division of Z Squared Media, LLC
ISBN 13 : 9780983330738
Total Pages : 220 pages
Book Rating : 4.3/5 (37 download)

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Book Synopsis Your Customer Creation Equation by : Brian Massey

Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

The Customer Equation

Author : Vipresh Dwivedi
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis The Customer Equation by : Vipresh Dwivedi

Download or read book The Customer Equation written by Vipresh Dwivedi and published by Independently Published. This book was released on 2023-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Customer Equation" is a comprehensive book that equips businesses with the knowledge, strategies, and tools to cultivate meaningful customer relationships and drive business success in the digital age. From understanding customer needs and expectations to delivering exceptional experiences, this guide covers a wide range of topics essential for creating a customer-centric culture. With practical advice, real-world examples, and actionable insights, readers will learn how to build trust, foster loyalty, and exceed customer expectations. The book explores the importance of personalized marketing, effective communication, and continuous improvement in enhancing customer experiences. It also delves into the power of social media, online reputation management, and leveraging technology for customer engagement and support. From small startups to established enterprises, this guide is suitable for businesses across industries looking to enhance customer relationships, drive customer success, and achieve remarkable business growth. Whether you're a business owner, manager, or customer service professional, "The Customer-Centric Guide" will empower you to develop a customer-centric mindset and implement strategies that make a positive impact on your customers and bottom line. Key Topics: Understanding customer needs and expectations Mapping the customer journey and enhancing touchpoints Effective customer communication and feedback management Delivering exceptional customer experiences through personalization Building trust, loyalty, and customer advocacy Implementing customer success strategies and aligning with business goals Leveraging technology for enhanced customer interactions Managing online reputation and utilizing social media for brand building Effective complaint handling and conflict resolution Aligning sales and marketing efforts with customer preferences Measuring customer satisfaction and loyalty "The Customer Equation" is a valuable resource for any business seeking to thrive in today's customer-driven marketplace by putting customers at the heart of their strategies and operations.

Balancing the Demand Equation

Author : Adam Needles
Publisher : New Year Publishing
ISBN 13 : 1935547364
Total Pages : 217 pages
Book Rating : 4.9/5 (355 download)

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Book Synopsis Balancing the Demand Equation by : Adam Needles

Download or read book Balancing the Demand Equation written by Adam Needles and published by New Year Publishing. This book was released on 2011-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Build Your Customer Strategy

Author : James G. Barnes
Publisher : John Wiley & Sons
ISBN 13 : 0470056266
Total Pages : 223 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Build Your Customer Strategy by : James G. Barnes

Download or read book Build Your Customer Strategy written by James G. Barnes and published by John Wiley & Sons. This book was released on 2007-01-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.

Five Equations That Changed the World

Author : Dr. Michael Guillen
Publisher : Hachette Books
ISBN 13 : 1401304915
Total Pages : 239 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Five Equations That Changed the World by : Dr. Michael Guillen

Download or read book Five Equations That Changed the World written by Dr. Michael Guillen and published by Hachette Books. This book was released on 2012-06-05 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Publishers Weekly best book of 1995! Dr. Michael Guillen, known to millions as the science editor of ABC's Good Morning America, tells the fascinating stories behind five mathematical equations. As a regular contributor to daytime's most popular morning news show and an instructor at Harvard University, Dr. Michael Guillen has earned the respect of millions as a clear and entertaining guide to the exhilarating world of science and mathematics. Now Dr. Guillen unravels the equations that have led to the inventions and events that characterize the modern world, one of which -- Albert Einstein's famous energy equation, E=mc2 -- enabled the creation of the nuclear bomb. Also revealed are the mathematical foundations for the moon landing, airplane travel, the electric generator -- and even life itself. Praised by Publishers Weekly as "a wholly accessible, beautifully written exploration of the potent mathematical imagination," and named a Best Nonfiction Book of 1995, the stories behind The Five Equations That Changed the World, as told by Dr. Guillen, are not only chronicles of science, but also gripping dramas of jealousy, fame, war, and discovery.

The Impact Equation

Author : Chris Brogan
Publisher : Penguin
ISBN 13 : 1101572434
Total Pages : 297 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Impact Equation by : Chris Brogan

Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

The People Equation

Author : Deborah Perry Piscione
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626566437
Total Pages : 212 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The People Equation by : Deborah Perry Piscione

Download or read book The People Equation written by Deborah Perry Piscione and published by Berrett-Koehler Publishers. This book was released on 2017-04-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The People Equation Every business leader knows that the key to growth is innovation—if you do what you've always done, you'll get what you've always got. Deborah Perry Piscione and David Crawley argue that ultimately the key to innovation is people. After all, creativity is a uniquely human function, something that can't be automated. So how do you design an organization so that it provides the elements that will bear new thinking and bring forth bold ideas? Through The People Equation. Based on examples from their consulting work and research into successful business practices, Perry Piscione and Crawley's The People Equation enables leaders to create a culture where psychological safety is a given, risk taking is embraced, and collaboration between highly competent people is nurtured. When experiments and new initiatives look promising, Perry Piscione and Crawley's Improvisational Innovation process provides a road map to quickly develop ideas and bring them to market. All this requires upending the usual organizational pyramid and instilling a completely new mindset throughout the organization. Perry Piscione and Crawley show that in our rapidly changing world, the top is not where the really disruptive ideas are going to come from. And if people are afraid to take chances, even fail, you're never going to get those ideas—playing it safe means you'll be out of the game. The People Equation provides you with a formula for exponentially increasing out-of-the-box thinking in your organization and multiplying your chances for greater growth and success.

The Startup Equation: A Visual Guidebook to Building Your Startup

Author : Steve Fisher
Publisher : McGraw Hill Professional
ISBN 13 : 0071832378
Total Pages : 318 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Startup Equation: A Visual Guidebook to Building Your Startup by : Steve Fisher

Download or read book The Startup Equation: A Visual Guidebook to Building Your Startup written by Steve Fisher and published by McGraw Hill Professional. This book was released on 2015-05-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with infographics, visuals, and case studies—a vibrant, practical guide to creating a winning business model for any startup The Startup Equation leads you step by step through the decisions and data to find your perfect startup model. You'll learn how to identify your “entrepreneurial type” and follow the book’s visual roadmap to building your own successful business plan for your unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business. Steve Fisher is co-founder of the Revolution Factory, a global network that funds, builds, and launching new products. He is also co-founder of The Revolution Institute, a global nonprofit that promotes social good. Ja-Naé Duane is a speaker, strategist, social scientist, artist, creative economist, and author of How to Start Your Business with $100.

Nigel Barker's Beauty Equation

Author : Nigel Barker
Publisher : Abrams
ISBN 13 : 1613122349
Total Pages : 587 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Nigel Barker's Beauty Equation by : Nigel Barker

Download or read book Nigel Barker's Beauty Equation written by Nigel Barker and published by Abrams. This book was released on 2014-08-01 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on 20 years of experience in the beauty business and 14 seasons of judging on America’s Next Top Model, photographer Nigel Barker has discovered the formula for revealing inner beauty that will have readers looking great and feeling even better. Casting aside conventional rules (be tall! be skinny! have flawless skin!) Nigel shares the elements that, when added together, equal true beauty: humor, honesty, and confidence, to name a few. Armed with their own cameras, readers are guided through a series of self-portrait challenges. Along the way, Nigel shares tips and advice on fashion, style, hair, and make-up, showing readers how to turn perceived negatives into positives, celebrate their uniqueness, and be their personal best.

The God Equation

Author : Michio Kaku
Publisher : Anchor
ISBN 13 : 0525434569
Total Pages : 241 pages
Book Rating : 4.5/5 (254 download)

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Book Synopsis The God Equation by : Michio Kaku

Download or read book The God Equation written by Michio Kaku and published by Anchor. This book was released on 2022-03-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • The epic story of the greatest quest in all of science—the holy grail of physics that would explain the creation of the universe—from renowned theoretical physicist and author of The Future of the Mind and The Future of Humanity When Newton discovered the law of gravity, he unified the rules governing the heavens and the Earth. Since then, physicists have been placing new forces into ever-grander theories. But perhaps the ultimate challenge is achieving a monumental synthesis of the two remaining theories—relativity and the quantum theory. This would be the crowning achievement of science, a profound merging of all the forces of nature into one beautiful, magnificent equation to unlock the deepest mysteries in science: What happened before the Big Bang? What lies on the other side of a black hole? Are there other universes and dimensions? Is time travel possible? Why are we here? Kaku also explains the intense controversy swirling around this theory, with Nobel laureates taking opposite sides on this vital question. It is a captivating, gripping story; what’s at stake is nothing less than our conception of the universe. Written with Kaku’s trademark enthusiasm and clarity, this epic and engaging journey is the story of The God Equation.

The Soulmate Equation

Author : Christina Lauren
Publisher : Simon and Schuster
ISBN 13 : 1982179716
Total Pages : 368 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Soulmate Equation by : Christina Lauren

Download or read book The Soulmate Equation written by Christina Lauren and published by Simon and Schuster. This book was released on 2021-05-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author of The Unhoneymooners returns with a witty and effervescent novel about what happens when two people with everything on the line are thrown together by science—or is it fate? Perfect for fans of The Rosie Project and One Plus One. Single mom Jess Davis is a data and statistics wizard, but no amount of number crunching can convince her to step back into the dating world. Raised by her grandparents—who now help raise her seven-year-old daughter, Juno—Jess has been left behind too often to feel comfortable letting anyone in. After all, her father’s never been around, her hard-partying mother disappeared when she was six, and her ex decided he wasn’t “father material” before Juno was even born. Jess holds her loved ones close, but working constantly to stay afloat is hard...and lonely. But then Jess hears about GeneticAlly, a buzzy new DNA-based matchmaking company that’s predicted to change dating forever. Finding a soulmate through DNA? The reliability of numbers: This Jess understands. At least she thought she did, until her test shows an unheard-of 98% compatibility with another subject in the database: GeneticAlly’s founder, Dr. River Pena. This is one number she can’t wrap her head around, because she already knows Dr. Pena. The stuck-up, stubborn man is without a doubt not her soulmate. But GeneticAlly has a proposition: Get to know him and we’ll pay you. Jess—who is barely making ends meet—is in no position to turn it down, despite her skepticism about the project and her dislike for River. As the pair are dragged from one event to the next as the “Diamond” pairing that could make GeneticAlly a mint in stock prices, Jess begins to realize that there might be more to the scientist—and the science behind a soulmate—than she thought. Funny, warm, and full of heart, The Soulmate Equation proves that the delicate balance between fate and choice can never be calculated.

The Flavor Equation

Author : Nik Sharma
Publisher : Chronicle Books
ISBN 13 : 145218285X
Total Pages : 361 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis The Flavor Equation by : Nik Sharma

Download or read book The Flavor Equation written by Nik Sharma and published by Chronicle Books. This book was released on 2020-10-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the Best Fall Cookbooks 2020 by The New York Times, Eater, Epicurious, Food & Wine, Forbes, Saveur, Serious Eats, The Smithsonian, The San Francisco Chronicle, The Los Angeles Times, The Boston Globe, The Chicago Tribune, CNN Travel, The Kitchn, Chowhound, NPR, The Art of Eating Longlist 2021 and many more; plus international media attention including The Financial times, The Globe and Mail, The Telegraph, The Guardian, The Independent, The Times (U.K.), Delicious Magazine (U.K.), The Times (Ireland), and Vogue India and winner of The Guild of U.K. Food Writers (General Cookbook). Finalist for the 2021 IACP Cookbook Award. "The Flavor Equation" deserves space on the shelf right next to "Salt, Fat, Acid, Heat" as a titan of the how-and-why brigade."– The New Yorker "Deep and illuminating, fresh and highly informative... a most brilliant achievement." – Yotam Ottolenghi "[A] beautiful and intelligent book." – J. Kenji López-Alt, author The Food Lab and Chief Consultant for Serious Eats.com Aroma, texture, sound, emotion—these are just a few of the elements that play into our perceptions of flavor. The Flavor Equation demonstrates how to convert approachable spices, herbs, and commonplace pantry items into tasty, simple dishes. In this groundbreaking book, Nik Sharma, scientist, food blogger, and author of the buzz-generating cookbook Season, guides home cooks on an exploration of flavor in more than 100 recipes. • Provides inspiration and knowledge to both home cooks and seasoned chefs • An in-depth exploration into the science of taste • Features Nik Sharma's evocative, trademark photography style The Flavor Equation is an accessible guide to elevating elemental ingredients to make delicious dishes that hit all the right notes, every time. Recipes include Brightness: Lemon-Lime Mintade, Saltiness: Roasted Tomato and Tamarind Soup, Sweetness: Honey Turmeric Chicken Kebabs with Pineapple, Savoriness: Blistered Shishito Peppers with Bonito Flakes, and Richness: Coconut Milk Cake. • A global, scientific approach to cooking from bestselling cookbook author Nik Sharma • Dives deep into the most basic of our pantry items—salts, oils, sugars, vinegars, citrus, peppers, and more • Perfect gift for home cooks who want to learn more beyond recipes, those interested in the science of food and flavor, and readers of Lucky Peach, Serious Eats, Indian-Ish, and Koreatown • Add it to the shelf with cookbooks like The Food Lab: Better Home Cooking Through Science by J. Kenji López-Alt; Ottolenghi Flavor: A Cookbook by Yotam Ottolenghi; and Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking by Samin Nosrat.

Value Creation

Author : Gautam Mahajan
Publisher : SAGE Publishing India
ISBN 13 : 9351508994
Total Pages : 339 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Value Creation by : Gautam Mahajan

Download or read book Value Creation written by Gautam Mahajan and published by SAGE Publishing India. This book was released on 2016-06-20 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about giving the CEO what he wants to know about Value creation and success.

God in the Equation

Author : Corey Powell
Publisher : Simon and Schuster
ISBN 13 : 0684863499
Total Pages : 290 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis God in the Equation by : Corey Powell

Download or read book God in the Equation written by Corey Powell and published by Simon and Schuster. This book was released on 2003-08-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies the impact of Einstein's theories of relativity on the history of religion, citing his self-rejected invention of Lambda to cite God's metaphysical role in the universe and considering such topics as dark energy and dark matter.

Attracting Perfect Customers

Author : Stacey Hall
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609940377
Total Pages : 234 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Attracting Perfect Customers by : Stacey Hall

Download or read book Attracting Perfect Customers written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2001-10-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

You Should Test That

Author : Chris Goward
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis You Should Test That by : Chris Goward

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

The YouTube Formula

Author : Derral Eves
Publisher : John Wiley & Sons
ISBN 13 : 1119716020
Total Pages : 355 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The YouTube Formula by : Derral Eves

Download or read book The YouTube Formula written by Derral Eves and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.