Yelp For Business

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Yelp for Business

Author : Gradiva Couzin
Publisher : John Wiley & Sons
ISBN 13 : 1118857739
Total Pages : 35 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Yelp for Business by : Gradiva Couzin

Download or read book Yelp for Business written by Gradiva Couzin and published by John Wiley & Sons. This book was released on 2013-10-03 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp's demographics and then shows how to best use Yelp's features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews—good or bad—are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

Getting 5 Star Reviews on Yelp, Guaranteed

Author : Jason C. Braatz
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781507685112
Total Pages : 268 pages
Book Rating : 4.6/5 (851 download)

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Book Synopsis Getting 5 Star Reviews on Yelp, Guaranteed by : Jason C. Braatz

Download or read book Getting 5 Star Reviews on Yelp, Guaranteed written by Jason C. Braatz and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide on how to develop a Yelp strategy for your business and then how to drive solid business rankings within Yelp, obtaining quality 5-star reviews from your customers and clients. It also describes when you should think about getting 5-star reviews and quite simply how and when to ask for them. Since most of the time, improving your businesses overall score relies upon 5-star reviews, knocking down the importance of a 4-star review, you'll learn the best practice techniques to do it. This book is ideally suited for a business owner or marketing manager, or someone who is looking to start a business. This book could also benefit marketing agencies, social media consultants and anyone else who frequently advises small or medium businesses routinely. Larger businesses, known as Enterprises, may also benefit if multi-locations are part of the business model and having a Yelp strategy for each store or within a geography. Some parts of improving a business Yelp listing with 5-star reviews is simple: it's characterizing your business correctly and explaining what you can and simply can't do in the nicest possible way. Think of getting a great standing with your business' Yelp listing to be a marketing initiative. There are two parts of every marketing initiative, no matter how big or small your company is. There is the strategy - or the blueprint to your story: this is the approach on how you will tackle something. Your business will have a checklist of what to do to implement your strategy, which is your tactics -the actual to-do steps with your business, with Yelpers, and following their reviews. This book will go through both. Action without some thought can easily backfire, but more importantly, you may be spending more time than what's needed for your particular type of business. I walk through three distinct successful strategies, and the tactics are explained in the most aggressive form - then broken down where the strategy calls for a less-aggressive approach. The guidance to write this all down came from a myriad of sources, with examples from real business owners and real data. In other words, I don't speculate on what could or couldn't work: after compiling and analyzing data for hundreds of thousands of reviews over eight years and working with Yelp directly on other projects, I do have a plethora of experience on what works and what simply doesn't. Additionally, we own multiple businesses ourselves, small and medium, and we see also on the front lines on what can, does and often doesn't happen the way we want it to in the way of Yelp. This book also comes by way of pruning through our own notes on what worked great - and what failed miserably. While the book is primarily focusing on how businesses successfully obtain 5-star Yelp reviews over and over again, I'd be selling snake oil if I didn't elaborate on the other strategy alternatives. The beauty of being in your spot - you are the business-owner or marketer for your (or) other businesses - so you are in charge of business marketing initiatives, and you can give wind to the sails to a plan a garden of new business through more and better Yelp reviews which elevates your business star rating. Or, you can cut your time down and your marketing costs significantly by repositioning your business in a way that makes any negative reviews for your business simply irrelevant. But before implementing the tactics to do either, you have to give some thought if it's practical, if it's worth it, and if it's even applicable to your business type.

Yelp Local Marketing Workbook

Author : Jason Mcdonald, Ph.d.
Publisher : CreateSpace
ISBN 13 : 9781517340353
Total Pages : 70 pages
Book Rating : 4.3/5 (43 download)

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Book Synopsis Yelp Local Marketing Workbook by : Jason Mcdonald, Ph.d.

Download or read book Yelp Local Marketing Workbook written by Jason Mcdonald, Ph.d. and published by CreateSpace. This book was released on 2015-09-13 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yelp Local Marketing Workbook 2016Master Yelp, Google+ Marketing, and all of Local Review Marketing for Business for Free A best-selling Yelp / Local marketing book from a best-selling author on Internet marketing: Jason McDonald Local review sites such as Yelp, Google+, TripAdvisor and others have become THE way that consumers identify vendors of interest. If you have a local pizza restaurant in Toledo, Ohio, or Tulsa, Oklahoma, you probably already know this. But it's also true for attorneys or plumbers, massage therapists or local florists: local reviews sites like Yelp are incredibly important to your business. Small businesses and large businesses - especially those that sell to local customers - can leverage Yelp, Google+ and other local review sites for amazing free marketing opportunities If you know how... you can market on Yelp, Google+ and other local review sites effectively With up-to-date information on how to market via Yelp, Google+ and other local review sites, the Yelp Local Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. YELP LOCAL MARKETING STEP-BY-STEP - an explanation of how Yelp, Google+, and other local review sites work as a marketing tool, how to research your competition on these sites, how to claim and optimize your business listing, and how to solicit and respond to reviews online. FREE YELP LOCAL TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE Yelp / Google+ tools but hundreds of FREE social media tools as well - a $29.99 value! Yelp Local Marketing Worksheets This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a Yelp / Local marketing plan ready for yourself, your employees, and your business. Other great books like 'Yelp for Dummies,' 'Yelp Marketing,' or 'Yelp an Hour a Day' are great, but they don't have the kind of hands-on, practical worksheets that the YELP LOCAL MARKETING WORKBOOK offers, plus access to free Yelp / Local tools. So consider 'Yelp for Dummies,' and other books on 'Yelp for business' and you'll be back. Got questions? Just Google Jason McDonald and send him an email - he's happy to help.

Business in Blue Jeans

Author : Susan Baroncini-Moe
Publisher : Sound Wisdom
ISBN 13 : 1937879216
Total Pages : 256 pages
Book Rating : 4.9/5 (378 download)

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Book Synopsis Business in Blue Jeans by : Susan Baroncini-Moe

Download or read book Business in Blue Jeans written by Susan Baroncini-Moe and published by Sound Wisdom. This book was released on 2013-06-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to: Break through the "brain junk" that's been getting in your way to starting a business. Develop a business idea (or hone the one you already have) with real potential for success. Package your idea to attract the people who want what you have to offer and will pay for it. Become visible to your potential customers and clients so that they think of you first. Stand head and shoulders above your competitors without spending an extra dime. Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away. Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!). We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.

Frustrated with Yelp?!

Author : Erik L. Devash
Publisher :
ISBN 13 : 9780578124070
Total Pages : 44 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Frustrated with Yelp?! by : Erik L. Devash

Download or read book Frustrated with Yelp?! written by Erik L. Devash and published by . This book was released on 2013-07 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frustrated with Yelp!? will help introduce Yelp.com to the uninitiated, explaining what exactly the site is, how it works, and who tends to use it. This handbook will also help educate those business owners and/or managers who may be more experienced with social media and marketing, yet still need an edge when it comes to mastering the web's most prominent review and rating site. This book will take you through the basics, such as how to set up your business account on Yelp.com, or how to "claim" a page already established for your business (yes, this happens all the time!). You will learn how to make sure your business's Yelp profile is accurate and up to date, and how to add, change, or remove information, images, and other pertinent material.

The Business Professions

Author : American Academy of Political and Social Science
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Business Professions by : American Academy of Political and Social Science

Download or read book The Business Professions written by American Academy of Political and Social Science and published by . This book was released on 1906 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Discourse of Online Consumer Reviews

Author : Camilla Vásquez
Publisher : Bloomsbury Publishing
ISBN 13 : 1441153098
Total Pages : 217 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis The Discourse of Online Consumer Reviews by : Camilla Vásquez

Download or read book The Discourse of Online Consumer Reviews written by Camilla Vásquez and published by Bloomsbury Publishing. This book was released on 2014-06-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Vásquez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products.

Real Frank Zappa Book

Author : Frank Zappa
Publisher : Simon and Schuster
ISBN 13 : 0671705725
Total Pages : 356 pages
Book Rating : 4.6/5 (717 download)

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Book Synopsis Real Frank Zappa Book by : Frank Zappa

Download or read book Real Frank Zappa Book written by Frank Zappa and published by Simon and Schuster. This book was released on 1989 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recounts the career of the rock music performer.

Entrepreneurial Leap

Author : Gino Wickman
Publisher : BenBella Books
ISBN 13 : 194883684X
Total Pages : 150 pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis Entrepreneurial Leap by : Gino Wickman

Download or read book Entrepreneurial Leap written by Gino Wickman and published by BenBella Books. This book was released on 2019-10-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

The Small Business Bible

Author : Steven D. Strauss
Publisher : John Wiley & Sons
ISBN 13 : 111823877X
Total Pages : 599 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Pr for People

Author : Patricia Vaccarino
Publisher :
ISBN 13 : 9781935359234
Total Pages : 0 pages
Book Rating : 4.3/5 (592 download)

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Book Synopsis Pr for People by : Patricia Vaccarino

Download or read book Pr for People written by Patricia Vaccarino and published by . This book was released on 2009-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This carefully thought out and well-crafted PR primer gives people all of the pieces they need to create a solid brand identity that will help them to get hired, develop their careers and increase their business. Now, in order to be seen and heard above the din and to reach the right target audiences, everyone must build a solid brand identity. By following the Ps of PRforPeople, you will increase awareness for who you are and what you do. To promote you, your brand, and your business, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence. All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter in a way that will help to develop your career and increase your business.

The Basics Knowledge Of Yelp

Author : Amos McEvoy
Publisher : Independently Published
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.4/5 (558 download)

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Book Synopsis The Basics Knowledge Of Yelp by : Amos McEvoy

Download or read book The Basics Knowledge Of Yelp written by Amos McEvoy and published by Independently Published. This book was released on 2021-08-13 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know Yelp? Yelp is one of the most powerful social media tools today's tech-savvy consumer uses, and it can be the greatest generator of business for the business that "uses" Yelp properly. This book will take you through the basics, such as how to set up your business account on Yelp.com, or how to "claim" a page already established for your business. You will learn how to make sure your business's Yelp profile is accurate and up to date, and how to add, change, or remove information, images, and other pertinent material. ost important of all, though, you will be getting a field manual on how to deal with bad reviews and unhappy reviewers, and you will learn how to engage with and leverage satisfied clientele, reducing the negative impact created by the former group and maximizing the positive impact generated by the latter.

Killing It with Reviews!

Author : Troy Counselman
Publisher :
ISBN 13 : 9781976782107
Total Pages : 82 pages
Book Rating : 4.7/5 (821 download)

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Book Synopsis Killing It with Reviews! by : Troy Counselman

Download or read book Killing It with Reviews! written by Troy Counselman and published by . This book was released on 2018 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a small, local business owner, be it a clinic, law office, plumber, gym, restaurant, auto shop, handyman or any other literally hundreds of business types, you undoubtedly have encountered the world of online reviews. Love it or hate it, online reviews and the 3rd party sites that host them, like Yelp, Google My Business, Facebook and so on, are an unavoidable aspect of your business in today's environment. Most importantly, how you business appears to a potential customer on these review sites often directly relates to how successful the business becomes. Because of this fact, fostering, growing and managing your business through review branding is something no small business owner can afford to overlook. Unfortunately most small business either tolerate the online review arena or, at best, they do the bare minimum to correctly set up their pages and 'hope and pray' that things work out. This approach leaves you in the dust as your competitors follow just a few simple steps beyond the basics and easily reap the rewards that the review sites are handing us all on a silver platter. As a healthcare professional Dr. Counselman jumped 100% into the world of reviews and has learned how to totally control this space by becoming #1 on virtually all review sites in his area for his business type. And, as a invaluable side-effect, Dr. Counselman also appears #1 in most SEO searches in a large metropolitan area - due completely to his mastery over the review landscape. From these efforts alone he has built his business which sees 5-10 new patients per day, all the while spending nothing on outside marketing or SEO efforts, using the exact steps he has written down, step by step, in "Killing it with Reviews". Copy these tactics and no matter what your business is, you can virtually eliminate all your marketing expenses and totally dominate your niche! Approach the touchy landscape of online reviews incorrectly, or haphazardly, and you will end up with bad reviews, you'll naturally get very few reviews, you won't show up when people search for you, and your business will surely suffer. "Killing it with Reviews" is the first all comprehensive short and easy to read book that tells you exactly how to craft your own unique plan to attack and conquer the online review world!

Growth Hacking

Author : Raymond Fong
Publisher :
ISBN 13 : 9781619616004
Total Pages : 206 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Growth Hacking by : Raymond Fong

Download or read book Growth Hacking written by Raymond Fong and published by . This book was released on 2017 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.

The Mesh

Author : Lisa Gansky
Publisher : Penguin
ISBN 13 : 1101464615
Total Pages : 200 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Mesh by : Lisa Gansky

Download or read book The Mesh written by Lisa Gansky and published by Penguin. This book was released on 2010-09-23 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider: • ZipCar profits from streamlined car sharing • Kickstarter connects artists with funding from enthusiastic supporters • Music Gym makes finding a recording studio as easy as joining a gym The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.

Five Stars

Author : Gradiva Couzin
Publisher : John Wiley & Sons
ISBN 13 : 1118763211
Total Pages : 312 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Five Stars by : Gradiva Couzin

Download or read book Five Stars written by Gradiva Couzin and published by John Wiley & Sons. This book was released on 2013-12-24 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.

How To Understand And Master Yelp

Author : Pedro Climer
Publisher : Independently Published
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.4/5 (558 download)

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Book Synopsis How To Understand And Master Yelp by : Pedro Climer

Download or read book How To Understand And Master Yelp written by Pedro Climer and published by Independently Published. This book was released on 2021-08-13 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know Yelp? Yelp is one of the most powerful social media tools today's tech-savvy consumer uses, and it can be the greatest generator of business for the business that "uses" Yelp properly. This book will take you through the basics, such as how to set up your business account on Yelp.com, or how to "claim" a page already established for your business. You will learn how to make sure your business's Yelp profile is accurate and up to date, and how to add, change, or remove information, images, and other pertinent material. ost important of all, though, you will be getting a field manual on how to deal with bad reviews and unhappy reviewers, and you will learn how to engage with and leverage satisfied clientele, reducing the negative impact created by the former group and maximizing the positive impact generated by the latter.