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Yellow Pages Lawyer Advertising
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Book Synopsis The Lawyer's Guide to Effective Yellow Pages Advertising by : Kerry Randall
Download or read book The Lawyer's Guide to Effective Yellow Pages Advertising written by Kerry Randall and published by American Bar Association. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Book Synopsis Yellow Pages Lawyer Advertising by :
Download or read book Yellow Pages Lawyer Advertising written by and published by . This book was released on 1992 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Yellow Pages Advertising for Lawyers by : Kerry Randall
Download or read book Effective Yellow Pages Advertising for Lawyers written by Kerry Randall and published by Lpm ABA. This book was released on 2002 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Book Synopsis Marketing for Attorneys and Law Firms by : William Winston
Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Book Synopsis The Truth About Lawyer Advertising by :
Download or read book The Truth About Lawyer Advertising written by and published by Word Association Publishers. This book was released on with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising in the Legal Profession by : Jay Wobith Stein
Download or read book Advertising in the Legal Profession written by Jay Wobith Stein and published by . This book was released on 1993 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Risks, Reputations, and Rewards by : Herbert M. Kritzer
Download or read book Risks, Reputations, and Rewards written by Herbert M. Kritzer and published by Stanford University Press. This book was released on 2004 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risks, Reputations, and Rewards looks at a variety of interrelated questions about contingency fee legal practice: What is the nature of the contingency fees that lawyers charge? How do lawyers get and screen potential cases? How do contingency fee lawyers interact with their clients and opponents? What is involved in settling these cases? What types of returns do contingency fee cases produce? And what role does reputation play in contingency fee practice? The author argues that to be successful, contingency fee lawyers must generate a portfolio of cases, similar to an investment portfolio with its associated risk. This has a significant impact on how contingency fee lawyers obtain and select cases, manage their work, and deal with the pressures that arise in settling cases. More important, understanding the work of contingency fee lawyers in terms of an ongoing practice rather than in terms of individual cases mitigates some of the significant conflicts that may exist between lawyers and clients.
Book Synopsis Lawyer Advertising by : Stewart Macaulay
Download or read book Lawyer Advertising written by Stewart Macaulay and published by . This book was released on 1985 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Shocking Truth About Lawyer Advertising by : Jason Epstein
Download or read book The Shocking Truth About Lawyer Advertising written by Jason Epstein and published by Jason Epstein. This book was released on 2012 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is full of insider tips that will help readers see through the common ¿tricks¿ in lawyer advertisements, and guide consumers through the process of picking the best lawyer for their case. Using a 5-step system Mr. Epstein explains, in easy-to-understand language, why not all lawyers have the same training or qualifications and what to look for when you need a lawyer. This book will arm you with the 15 questions you should ask any lawyer you interview and will teach you how to do your own research from home before you even pick up the phone to call an attorney. Jason Epstein is an attorney and a Seattle native. He attended Pepperdine University School of Law and has handled thousands of personal injury cases in Washington since he passed the bar in 2001. He practices personal injury law in Seattle. Visit www.PLG-PLLC.com to learn more about Jason Epstein and Premier Law Group.
Book Synopsis How to Build and Manage a Personal Injury Practice by : K. William Gibson
Download or read book How to Build and Manage a Personal Injury Practice written by K. William Gibson and published by American Bar Association. This book was released on 2006 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual offers guidance on building and managing a personal injury practice. It highlights the tactics, technology and practical tools necessary for a profitable practice, including how to write a sound business plan, develop an accurate financial forecast, and minimize costs.
Download or read book ABA Journal written by and published by . This book was released on 1992-04 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.
Book Synopsis Effective Marketing of Legal Services Through Advertising by :
Download or read book Effective Marketing of Legal Services Through Advertising written by and published by . This book was released on 1985 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Secrets of a New York Medical Malpractice & Personal Injury Attorney by :
Download or read book Secrets of a New York Medical Malpractice & Personal Injury Attorney written by and published by Word Association Publishers. This book was released on with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Profiles of Popular Culture by : Ray Broadus Browne
Download or read book Profiles of Popular Culture written by Ray Broadus Browne and published by Popular Press. This book was released on 2005 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Hank Williams to hip hop, Aunt Jemima to the Energizer Bunny, scrap-booking to NASCAR racing, this volume--edited by a pioneer in the field-invites readers to reflect on a sampling of modern myths, icons, archetypes, and rituals. Ray B. Browne has mined both scholarly and mainstream media to bring together penetrating essays on fads and fashions, sports fandom, the shaping of body image, the marketing of food, vacationing and sightseeing, toys and games, genre fiction, post-9/11 entertainment, and much more.
Book Synopsis Getting the Most from Your Yellow Pages Advertising by : Barry Maher
Download or read book Getting the Most from Your Yellow Pages Advertising written by Barry Maher and published by Barry Maher. This book was released on 2006-07-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Book Synopsis Encyclopedia of the Supreme Court, Second Edition by : David Schultz
Download or read book Encyclopedia of the Supreme Court, Second Edition written by David Schultz and published by Infobase Holdings, Inc. This book was released on 2021-09-01 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the previous edition: "...concise, well-written entries...Schultz's accessible work will be of use to both undergraduates and the general public; recommended for all academic and public libraries."—Library Journal "...achieves the goal of presenting a serious overview of the Supreme Court."—Booklist "At its reasonable price this title should be found in every American library, public as well as academic. It should also be purchased by every high school library, no matter how small the school body may be."—American Reference Books Annual From the structure of the Supreme Court to its proceedings, this comprehensive encyclopedia presents the cornerstone of the American justice system. Featuring more than 600 A-to-Z entries—written by leading academics and lawyers—Encyclopedia of the Supreme Court, Second Edition offers a thorough review of critical cases, issues, biographies, and topics important to understanding the Supreme Court. Entries include: Abortion Capital punishment Citizens United v. Federal Election Commission Double jeopardy employment discrimination Federalism Masterpiece Cakeshop v. Colorado Civil Rights Commission Obergefell v. Hodges police use of force public health and the U.S. Constitution Thurgood Marshall Title IX and schools United States v. Nixon Earl Warren Wiretapping
Download or read book Flying Solo written by K. William Gibson and published by American Bar Association. This book was released on 2005 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors share time-tested advice on approaches, methods, systems, and perspectives that have resulted in thriving solo and small firm law practices in the real world. This book contains proven solutions for problems and issues that, sooner or later, every practitioner will have to face.
