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Writing Words That Work
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Book Synopsis Words That Work by : Dr. Frank Luntz
Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Book Synopsis How to Book of Writing Skills by : J. H. Hood
Download or read book How to Book of Writing Skills written by J. H. Hood and published by Wordcraft Global Pty Limited. This book was released on 2013 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever been frustrated by your boss constantly making changes to your documents? Annoyed at the time it takes to write something? Sick of sending emails that don't get read? Been asked to write a report and don't know where to start? Are people just not getting your message? Then this guide is for you! In this 90 page guide you will find practical and proven techniques to write clearly, concisely and quickly. Each section of the guide covers key points for writing well at work, including: the importance of identifying your audience, and then how to write for it using Plain English to get your message across how to structure your document the seven secrets to good email how to write sharp, accurate letters and memos how to use the simple tool of the mind map to improve your writing what to consider when you have been asked to write a report the key points of a resume, a cover letter and the job application getting on top of punctuation, spelling and confusing words Good workplace writing is about getting a positive answer to the question: Will your reader understand what you want them to know or do? This guide will give you the skills to get that positive answer-quickly and well.
Book Synopsis How to Write Short by : Roy Peter Clark
Download or read book How to Write Short written by Roy Peter Clark and published by Little, Brown Spark. This book was released on 2013-08-27 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.
Book Synopsis Letting Go of the Words by : Janice Redish
Download or read book Letting Go of the Words written by Janice Redish and published by Elsevier. This book was released on 2012-08-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Download or read book Good with Words written by Patrick Barry and published by Maize Books. This book was released on 2019-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your success at work or in school depends on your ability to communicate persuasively in writing, you'll want to get Good with Words. Based on a course that law students at the University of Michigan and the University of Chicago have called "outstanding," "A-M-A-Z-I-N-G," and "the best course I have ever taken," the book brings together a collection of concepts, exercises, and examples that have also helped improve the advocacy skills of people pursuing careers in many other fields--from marketing, to management, to medicine. "There is nobody better than Patrick Barry when it comes to breaking down how to write and edit. His techniques don't just make you sound better. They make you think better. I'm jealous of the people who get to take his classes." --Professor Lisa Bernstein, University of Chicago Law School and Oxford University Center for Corporate Regulation "Whenever I use Patrick Barry's materials in my class, the student reaction is the same: 'We want more of them.'" --Professor Dave Babbe, UCLA School of Law "Working one-on-one with Patrick Barry should be mandatory for all lawyers, regardless of seniority. This book is the next best thing." --Purvi Patel, Partner at Morrison Foerster LLP "I am proud to say that, when it comes to writing, I speak Patrick Barry. What I mean is that I use, pretty much every day, the writing vocabulary and techniques he offers in this great book. So read it. Share it. And then, if you can, teach it. There are a lot of good causes in the world that could use a new generation of great advocates." --Professor Bridgette Carr, Assistant Dean of Strategic Initiatives and Director of the Human Trafficking Clinic at the University of Michigan Law School "Patrick Barry is my secret weapon. I use his techniques every time I write, and I also teach them to all my students." --Professor Shai Dothan, Copenhagen Faculty of Law "I know the materials in this book were originally created for lawyers and law students. But I actually find them really helpful for doctors as well, given that a lot of what I do every day depends on effective communication. There is a tremendous upside to becoming 'Good with Words." --Dr. Ramzi Abboud, Washington University School of Medicine in St. Louis.
Book Synopsis Writing Words that Work by : Amy Cowing
Download or read book Writing Words that Work written by Amy Cowing and published by . This book was released on 1961 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Use Your Words written by Kate Hopper and published by Cleis Press. This book was released on 2012-04-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: USE YOUR WORDS introduces the art of creative nonfiction to women who want to give written expression to their lives as mothers. Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of USE YOUR WORDS focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers’ own writing. Chapter topics include: the importance of using concrete details, an overview of creative nonfiction as a genre, character development, voice, humor, tense and writing the “hard stuff,” reflection and back-story, structure, revision, and publishing. The content of each lecture is aligned with the essay/poem in that chapter to help readers more easily grasp the elements of craft being discussed. Together the chapters provide a unique opportunity for mother writers to learn and grow as writers. USE YOUR WORDS takes the approach that creative writing can be taught, and this underscores each chapter. When students learn to read like writers, to notice how a piece is put together, and to question the choices a writer makes, they begin to think like writers. When they learn to ground their writing in concrete, sensory details and begin to understand how to create believable characters and realistic dialogue, their own writing improves. USE YOUR WORDS reflects Kate’s style as a teacher, guiding the reader in a straightforward, nurturing, and passionate voice. As one student noted in a class evaluation: “Kate is a born writer and teacher, and her enthusiasm for essays about motherhood and for teaching the nuts and bolts of writing so that ordinary mothers have the tools to write their stories is a gift to the world. She is raising the value of motherhood in our society as she helps mothers build their confidence and strengthen their game as writers.”
Download or read book Persuasive Writing written by Nick Souter and published by Sterling Publishing Company. This book was released on 2007 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
Book Synopsis A Self Made of Words by : Carl H. Klaus
Download or read book A Self Made of Words written by Carl H. Klaus and published by University of Iowa Press. This book was released on 2013-11-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confident or fretful, solemn or sassy, tough or tender, casual or formal: the self you project in writing—your persona—is the byproduct of numerous decisions you make about what to say and how to say it. Though any single word or phrase or sentence might make little difference within the scope of an entire essay or book, collectively they create an impression of who you are or seem to be—an impression that’s sure to influence how readers respond to your work. Thus it’s essential to take charge of how you come across on the page, to craft an appropriate persona for whatever you’re writing, whether it’s a personal essay, a blog, a technical report, a letter to the editor, or a memoir. In this wise and ingenious little guide, noted essayist Carl Klaus shows you how to adapt your self to the needs of such varied nonfiction, by varying his own persona to illustrate the distinctive effect produced by each aspect and element of writing. Klaus divides his book into two parts: first, an introduction to the nature and function of a persona, then a survey of the most important elements of writing that contribute to the character of a persona, from point of view and organization to diction and sentence structure. Both parts contain exercises that will give you practice in developing a persona of your choice. Challenging and stimulating, each of his exercises focuses on a distinctly different aspect of composition and style, so as to help you develop the skills of a versatile and personable writer. By focusing on the most important ways of projecting your self in nonfiction prose, you can learn to craft a distinctive self in your writing.
Book Synopsis How to Not Write Bad by : Ben Yagoda
Download or read book How to Not Write Bad written by Ben Yagoda and published by Penguin. This book was released on 2013-02-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Yagoda's How to Not Write Bad illustrates how we can all write better, more clearly, and for a wider readership. He offers advice on what he calls "not-writing-badly," which consists of the ability, first, to craft sentences that are correct in terms of spelling, diction (word choice), punctuation, and grammar, and that also display clarity, precision, and grace. Then he focuses on crafting whole paragraphs—with attention to cadence, consistency of tone, sentence transitions, and paragraph length. In a fun, comprehensive guide, Yagoda lays out the simple steps we can all take to make our writing more effective, more interesting—and just plain better.
Book Synopsis In Our Own Words Student Book by : Rebecca Mlynarczyk
Download or read book In Our Own Words Student Book written by Rebecca Mlynarczyk and published by Cambridge University Press. This book was released on 2005-04-04 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Our Own Words takes the unique approach of using student writing as a resource for writing instruction and idea development. The defining characteristic of this unique high-intermediate to advanced writing text is the use of non-native student writing to teach writing. This feature makes the text easily accessible to and popular with students. The third edition features 15 new readings by student writers, five new readings by professional writers, updated writing topics, Internet activities to support the writing process, and contextualized revising and editing activities.
Book Synopsis Words I Use When I Write Grd 1-2 by : Alana Trisler
Download or read book Words I Use When I Write Grd 1-2 written by Alana Trisler and published by . This book was released on 2004-04-19 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists almost 500 high-interest, high-frequency words in large, hand-printed manuscript and provides space to add new words to help students improve their spelling, alphabetizing, reading, and writing. A 10-page back section includes pages for color words, number words, days of the week, months of the year, contractions, classmates and friends, family members, and pets. For grades 1-2.
Book Synopsis Words That Stick - 229 Simple Ideas To Help You Write Better (Almost) Instantly by : Rix Quinn
Download or read book Words That Stick - 229 Simple Ideas To Help You Write Better (Almost) Instantly written by Rix Quinn and published by Virtualbookworm.com Publishing. This book was released on 2011-09-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Words That Stick" is a book for students and professionals who hate to write. It divides writing into four problem areas: the heading or title; the first sentence; transitional sentences and paragraphs; and the conclusion. Then, it shows you how to overcome each problem.In this short, entertaining book you'll find: 51 ways to create a title or heading; 11 ways to write better (almost) instantly; the secret of transitional paragraphs; and 30 ways to conclude your story.
Download or read book Dead Flowers written by Nicola Monaghan and published by CMC Verve. This book was released on 2019-09-05 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: She doesn’t trust the police. She used to be one of them. Hardened by ten years on the murder squad, DNA analyst Doctor Sian Love has seen it all. So when she finds human remains in the basement of her new home, she knows the drill. Except this time it’s different. This time, it’s personal... A page-turning cold case investigation, Dead Flowers is an intriguing, multi-layered story perfect for fans of Kate Atkinson’s Case Histories and British crime dramas like Line of Duty and Unforgotten. Shortlisted for the UEA Crime Fiction Award 2019 -------------------- 'Old murders, family secrets and long-told lies are the ingredients of this splendid, gripping crime novel' - William Ryan 'Nicola Monaghan has a talent for making characters real in remarkably few words' - The Bookbag 'A beautifully crafted dual narrative story of deadly familial secrets and lies' - Henry Sutton, Professor of Creative Writing and Crime Fiction at University of East Anglia
Book Synopsis Words that Work in Business by : Ike Lasater
Download or read book Words that Work in Business written by Ike Lasater and published by PuddleDancer Press. This book was released on 2010 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Book Synopsis The Magic Words: Writing Great Books for Children and Young Adults by : Cheryl Klein
Download or read book The Magic Words: Writing Great Books for Children and Young Adults written by Cheryl Klein and published by W. W. Norton & Company. This book was released on 2016-09-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This master class in writing children’s and young adult novels will teach you everything you need to know to write and publish a great book. The best children’s and young adult novels take readers on wonderful outward adventures and stirring inward journeys. In The Magic Words, editor Cheryl B. Klein guides writers on an enjoyable and practical-minded voyage of their own, from developing a saleable premise for a novel to finding a dream agent. She delves deep into the major elements of fiction—intention, character, plot, and voice—while addressing important topics like diversity, world-building, and the differences between middle-grade and YA novels. In addition, the book’s exercises, questions, and straightforward rules of thumb help writers apply these insights to their own creative works. With its generous tone and useful tools for story analysis and revision, The Magic Words is an essential handbook for writers of children’s and young adult fiction.
Book Synopsis Business For Authors by : Joanna Penn
Download or read book Business For Authors written by Joanna Penn and published by Curl Up Press via PublishDrive. This book was released on 2018-08-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take the next step in your author journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills. To take you from being an author to running a business as an author. I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity. In the book, you will learn: Part 1: From Author To Entrepreneur The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company? Part 2: Products and Services How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan. Part 3: Employees, Suppliers and Contractors The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team. Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors. Part 5: Sales and Distribution How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing. Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media. Part 7: Financials Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning. Part 8: Strategy and Planning Developing your strategy and business plan. Managing your time and developing professional habits. The long-term view and the process for becoming a full-time author. Plus/ looking after yourself. Part 9: Next Steps Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps. Appendices, Workbook and Bonus Downloads including a workbook and business plan template. If you want to go from being an author to running a business as an author, download a sample or buy now.
