Worth Focused Design Book 2

Download Worth Focused Design Book 2 full books in PDF, epub, and Kindle. Read online Worth Focused Design Book 2 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Worth-Focused Design, Book 2: Approaches, Context, and Case Studies

Author : Gilbert Cockton
Publisher : Synthesis Lectures on Human-Ce
ISBN 13 : 9781681738154
Total Pages : 203 pages
Book Rating : 4.7/5 (381 download)

DOWNLOAD NOW!

Book Synopsis Worth-Focused Design, Book 2: Approaches, Context, and Case Studies by : Gilbert Cockton

Download or read book Worth-Focused Design, Book 2: Approaches, Context, and Case Studies written by Gilbert Cockton and published by Synthesis Lectures on Human-Ce. This book was released on 2020-04-16 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concept of worth for design teams, relates it to experiences and outcomes, and describes how to focus on worth when researching and expressing design opportunities for generous worth. Truly interdisciplinary teams also need an appropriate common language, which was developed in the companion book Worth-Focused Design, Book 1: Balance, Integration, and Generosity. Its new lexicon for design progressions enables a framework for design and evaluation that works well with a worth focus. Design now has different meanings based upon the approach of different disciplinary practices. For some, it is the creation of value. For others, it is the conception and creation of artefacts. For still others, it is fitting things to people. While each of these design foci has merits, there are risks in not having an appropriate balance across professions that claim the centre of design for their discipline and marginalise others. Generosity is key to the best creative design--delivering unexpected worth beyond documented needs, wants, or pain points. Truly interdisciplinary design must also balance and integrate approaches across several communities of practice, which is made easier by common ground. Worth provides a productive focus for this common ground and is symbiotic with balanced, integrated, and generous (BIG) practices. Practices associated with balance and integration for worth-focused generosity are illustrated in several case studies that have used approaches in this book, complemented them with additional practices.

Worth-Focused Design, Book 2

Author : Gilbert Cockton
Publisher : Springer Nature
ISBN 13 : 3031022300
Total Pages : 203 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Worth-Focused Design, Book 2 by : Gilbert Cockton

Download or read book Worth-Focused Design, Book 2 written by Gilbert Cockton and published by Springer Nature. This book was released on 2022-05-31 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concept of worth for design teams, relates it to experiences and outcomes, and describes how to focus on worth when researching and expressing design opportunities for generous worth. Truly interdisciplinary teams also need an appropriate common language, which was developed in the companion book Worth-Focused Design, Book 1: Balance, Integration, and Generosity (Cockton, 2020a). Its new lexicon for design progressions enables a framework for design and evaluation that works well with a worth focus. Design now has different meanings based upon the approach of different disciplinary practices. For some, it is the creation of value. For others, it is the conception and creation of artefacts. For still others, it is fitting things to people (beneficiaries). While each of these design foci has merits, there are risks in not having an appropriate balance across professions that claim the centre of design for their discipline and marginalise others. Generosity is key to the best creative design—delivering unexpected worth beyond documented needs, wants, or pain points. Truly interdisciplinary design must also balance and integrate approaches across several communities of practice, which is made easier by common ground. Worth provides a productive focus for this common ground and is symbiotic with balanced, integrated, and generous (BIG) practices. Practices associated with balance and integration for worth-focused generosity are illustrated in several case studies that have used approaches in this book, complementing them with additional practices.

Worth-Focused Design, Book 1

Author : Gilbert Cockton
Publisher : Springer Nature
ISBN 13 : 3031022297
Total Pages : 143 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Worth-Focused Design, Book 1 by : Gilbert Cockton

Download or read book Worth-Focused Design, Book 1 written by Gilbert Cockton and published by Springer Nature. This book was released on 2022-05-31 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design now has many meanings. For some, it is the creation of value. For others, it is the conception and creation of artefacts. For still others it is fitting things to people. These differences reflect disciplinary values that both overlap and diverge. All involve artefacts: we always design things. Each definition considers people and purpose in some way. Each handles evaluation differently, measuring against aesthetics, craft standards, specifications, sales, usage experiences, or usage outcomes. There are both merits and risks in these differences, without an appropriate balance. Poor balance can result from professions claiming the centre of design for their discipline, marginalising others. Process can also cause imbalance when allocating resources to scheduled stages. Balance is promoted by replacing power centres with power sharing, and divisive processes with integrative progressions. A focus on worth guides design towards worthwhile experiences and outcomes that generously exceed expectations. This book places a worth focus (Wo-Fo) in the context of design progressions that are Balanced, Integrated, and Generous (BIG). BIG and Wo-Fo are symbiotic. Worth provides a focus for generosity. Effective Wo-Fo needs BIG practices.

Worth-Focused Design, Book 1

Author : Gilbert Cockton
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1681730588
Total Pages : 167 pages
Book Rating : 4.6/5 (817 download)

DOWNLOAD NOW!

Book Synopsis Worth-Focused Design, Book 1 by : Gilbert Cockton

Download or read book Worth-Focused Design, Book 1 written by Gilbert Cockton and published by Morgan & Claypool Publishers. This book was released on 2020-04-16 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops an appropriate common language for truly interdisciplinary teams involved in design. Design now has many meanings. For some, it is the creation of value. For others, it is the conception and creation of artefacts. For still others, it is fitting things to people. These differences reflect disciplinary values that both overlap and diverge. All involve artefacts: we always design things. Each definition considers people and purpose in some way. Each handles evaluation differently, measuring against aesthetics, craft standards, specifications, sales, usage experiences, or usage outcomes. There are both merits and risks in these differences, without an appropriate balance. Poor balance can result from professions claiming the centre of design for their discipline, marginalising others. Process can also cause imbalance when allocating resources to scheduled stages. Balance is promoted by replacing power centres with power sharing, and divisive processes with integrative progressions. A focus on worth guides design towards worthwhile experiences and outcomes that generously exceed expectations. This book places worth focus (Wo-Fo) into the context of design progressions that are balanced, integrated, and generous (BIG). BIG and Wo-Fo are symbiotic. Worth provides a focus for generosity. Effective Wo-Fo needs BIG practices. The companion book Worth-Focused Design, Book 2: Approaches, Contexts, and Case Studies (Cockton, 2020b) relates the concept of worth to experiences and outcomes based on a number of practical case studies.

Emotions in Technology Design: From Experience to Ethics

Author : Rebekah Rousi
Publisher : Springer Nature
ISBN 13 : 3030534839
Total Pages : 194 pages
Book Rating : 4.0/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Emotions in Technology Design: From Experience to Ethics by : Rebekah Rousi

Download or read book Emotions in Technology Design: From Experience to Ethics written by Rebekah Rousi and published by Springer Nature. This book was released on 2020-09-29 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding emotions is becoming ever more valuable in design, both in terms of what people prefer as well as in relation to how they behave in relation to it. Approaches to conceptualising emotions in technology design, how emotions can be operationalised and how they can be measured are paramount to ascertaining the core principles of design. Emotions in Technology Design: From Experience to Ethics provides a multi-dimensional approach to studying, designing and comprehending emotions in design. It presents emotions as understood through basic human-technology research, applied design practice, culture and aesthetics, ethical approaches to emotional design, and ethics as a cultural framework for emotions in design experience. Core elements running through the book are: cognitive science – cognitive-affective theories of emotions (i.e., Appraisal); culture – the ways in which our minds are trained to recognise, respond to and influence design; and ethics – a deep cultural framework of interpretations of good versus evil. This ethical understanding brings culture and cognition together to form genuine emotional experience. This book is essential reading for designers, technology developers, HCI and cognitive science scholars, educators and students (at both undergraduate and graduate levels) in terms of emotional design methods and tools, systematic measurement of emotion in design experience, cultural theory underpinning how emotions operate in the production and interaction of design, and how ethics influence basic (primal) and higher level emotional reactions. The broader scope equips design practitioners, developers and scholars with that ‘something more’ in terms of understanding how emotional experience of technology can be positioned in relation to cultural discourse and ethics.

The Value of Design in Retail and Branding

Author : Katelijn Quartier
Publisher : Emerald Group Publishing
ISBN 13 : 180071579X
Total Pages : 256 pages
Book Rating : 4.8/5 (7 download)

DOWNLOAD NOW!

Book Synopsis The Value of Design in Retail and Branding by : Katelijn Quartier

Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Value Proposition Design

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118968077
Total Pages : 323 pages
Book Rating : 4.1/5 (189 download)

DOWNLOAD NOW!

Book Synopsis Value Proposition Design by : Alexander Osterwalder

Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Participatory Design

Author : Susanne Bødker
Publisher : Springer Nature
ISBN 13 : 3031022351
Total Pages : 143 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Participatory Design by : Susanne Bødker

Download or read book Participatory Design written by Susanne Bødker and published by Springer Nature. This book was released on 2022-05-31 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces Participatory Design to researchers and students in Human–Computer Interaction (HCI). Grounded in four strong commitments, the book discusses why and how Participatory Design is important today. The book aims to provide readers with a practical resource, introducing them to the central practices of Participatory Design research as well as to key references. This is done from the perspective of Scandinavian Participatory Design. The book is meant for students, researchers, and practitioners who are interested in Participatory Design for research studies, assignments in HCI classes, or as part of an industry project. It is structured around 11 questions arranged in 3 main parts that provide the knowledge needed to get started with practicing Participatory Design. Each chapter responds to a question about defining, conducting, or the results of carrying out Participatory Design. The authors share their extensive experience of Participatory Design processes and thinking by combining historical accounts, cases, how-to process descriptions, and reading lists to guide further readings so as to grasp the many nuances of Participatory Design as it is practiced across sectors, countries, and industries.

HCI Design Knowledge

Author : John Long
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1636393365
Total Pages : 156 pages
Book Rating : 4.6/5 (363 download)

DOWNLOAD NOW!

Book Synopsis HCI Design Knowledge by : John Long

Download or read book HCI Design Knowledge written by John Long and published by Morgan & Claypool Publishers. This book was released on 2022-03-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first of two books concerned with engineering design principles for Human-Computer Interaction-Engineering Design Principles (HCI-EDPs). The book presents the background for the companion volume. The background is divided into three parts and comprises—"HCI for EDPs," "HCI Design Knowledge for EDPs," and "HCI-EDPs—A Way Forward for HCI Design Knowledge." The companion volume reports in full the acquisition of initial HCI-EDPs in the domains of domestic energy planning and control and business-to-consumer electronic commerce (Long, Cummaford, and Stork, 2022, in press). The background includes the disciplinary basis for HCI-EDPs, a critique of, and the challenge for, HCI design knowledge in general. The latter is categorised into three types for the purposes in hand. These are craft artefacts and design practice experience, models and methods, and principles, rules, and heuristics. HCI-EDPs attempt to meet the challenge for HCI design knowledge by increasing the reliability of its fitness-for-purpose to support HCI design practice. The book proposes "instance-first/class-first" approaches to the acquisition of HCI-EDPs. The approaches are instantiated in two case studies, summarised here and reported in full in the companion volume. The book is for undergraduate students trying to understand the different kinds of HCI design knowledge, their varied and associated claims, and their potential for application to design practice now and in the future. The book also provides grounding for young researchers seeking to develop further HCI-EDPs in their own work.

Interface for an App—The design rationale leading to an app that allows someone with Type 1 diabetes to self-manage their condition

Author : Bob Spence
Publisher : Springer Nature
ISBN 13 : 3031022335
Total Pages : 67 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Interface for an App—The design rationale leading to an app that allows someone with Type 1 diabetes to self-manage their condition by : Bob Spence

Download or read book Interface for an App—The design rationale leading to an app that allows someone with Type 1 diabetes to self-manage their condition written by Bob Spence and published by Springer Nature. This book was released on 2022-05-31 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an account of how I addressed the need for a smartphone app that would allow someone with Type 1 diabetes to self-manage their condition. Its presentation highlights the major features of the app’s interface design. They include the selection of metaphors appropriate to a user’s need to form a mental model of the app; the importance of visible context; the benefits of consistency; and considerations of a user’s cognitive and perceptual abilities. The latter is a key feature of the book. But the book is also about the design process, and especially about the valuable contributions made by the many focus group meetings in which design ideas were first presented to people with Type 1 diabetes. Their critique, and sometimes their rejection, of interface ideas were crucial to the development of the app. I hope this book will prove useful for teaching and design guidance.

Toward Engineering Design Principles for HCI

Author : Long John
Publisher : Springer Nature
ISBN 13 : 3031792157
Total Pages : 202 pages
Book Rating : 4.0/5 (317 download)

DOWNLOAD NOW!

Book Synopsis Toward Engineering Design Principles for HCI by : Long John

Download or read book Toward Engineering Design Principles for HCI written by Long John and published by Springer Nature. This book was released on 2022-05-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of two books by the authors about engineering design principles for human-computer interaction (HCI-EDPs). The books report research that takes an HCI engineering discipline approach to acquiring initial such principles. Together, they identify best-practice HCI design knowledge for acquiring HCI-EDPs. This book specifically reports two case studies of the acquisition of initial such principles in the domains of domestic energy planning and control and business-to-consumer electronic commerce. The book begins by summarising the earlier volume, sufficient for readers to understand the case studies reported in full here. The themes, concepts, and ideas developed in both books concern HCI design knowledge, a critique thereof, and the related challenge. The latter is expressed as the need for HCI design knowledge to increase its fitness-for-purpose to support HCI design practice more effectively. HCI-EDPs are proposed here as one response to that challenge, and the book presents case studies of the acquisition of initial HCI-EDPs, including an introduction; two development cycles; and presentation and assessment for each. Carry forward of the HCI-EDP progress is also identified. The book adopts a discipline approach framework for HCI and an HCI engineering discipline framework for HCI-EDPs. These approaches afford design knowledge that supports “specify then implement” design practices. Acquisition of the initial EDPs apply current best-practice design knowledge in the form of “specify, implement, test, and iterate” design practices. This can be used similarly to acquire new HCI-EDPs. Strategies for developing HCI-EDPs are proposed together with conceptions of human-computer systems, required for conceptualisation and operationalisation of their associated design problems and design solutions. This book is primarily for postgraduate students and young researchers wishing to develop further the idea of HCI-EDPs and other more reliable HCI design knowledge. It is structured to support both the understanding and the operationalisation of HCI-EDPs, as required for their acquisition, their long-term potential contribution to HCI design knowledge, and their ultimate application to design practice.

Disability Interactions

Author : Catherine Holloway
Publisher : Springer Nature
ISBN 13 : 3031037596
Total Pages : 198 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Disability Interactions by : Catherine Holloway

Download or read book Disability Interactions written by Catherine Holloway and published by Springer Nature. This book was released on 2022-05-31 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disability interactions (DIX) is a new approach to combining cross-disciplinary methods and theories from Human Computer Interaction (HCI), disability studies, assistive technology, and social development to co-create new technologies, experiences, and ways of working with disabled people. DIX focuses on the interactions people have with their technologies and the interactions which result because of technology use. A central theme of the approach is to tackle complex issues where disability problems are part of a system that does not have a simple solution. Therefore, DIX pushes researchers and practitioners to take a challenge-based approach, which enables both applied and basic research to happen alongside one another. DIX complements other frameworks and approaches that have been developed within HCI research and beyond. Traditional accessibility approaches are likely to focus on specific aspects of technology design and use without considering how features of large-scale assistive technology systems might influence the experiences of people with disabilities. DIX aims to embrace complexity from the start, to better translate the work of accessibility and assistive technology research into the real world. DIX also has a stronger focus on user-centered and participatory approaches across the whole value chain of technology, ensuring we design with the full system of technology in mind (from conceptualization and development to large-scale distribution and access). DIX also helps to acknowledge that solutions and approaches are often non-binary and that technologies and interactions that deliver value to disabled people in one situation can become a hindrance in a different context. Therefore, it offers a more nuanced guide to designing within the disability space, which expands the more traditional problem-solving approaches to designing for accessibility. This book explores why such a novel approach is needed and gives case studies of applications highlighting how different areas of focus—from education to health to work to global development—can benefit from applying a DIX perspective. We conclude with some lessons learned and a look ahead to the next 60 years of DIX.

Organizational Implementation

Author : Morten Hertzum
Publisher : Springer Nature
ISBN 13 : 3031022327
Total Pages : 109 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Organizational Implementation by : Morten Hertzum

Download or read book Organizational Implementation written by Morten Hertzum and published by Springer Nature. This book was released on 2022-06-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information systems are part and parcel of organizations. Yet, organizations often struggle to realize the benefits that motivate their introduction of these systems. To derive benefit from a new information system, it must be integrated into the structures and processes of the organization. That is, the system must be organizationally implemented. This book is about organizational implementation, which requires thorough preparations but also continues long after the system has gone live: (1) During the preparations, the implementation is planned. This phase includes specifying the effects pursued with the system, adapting the system and organization to each other, and obtaining buy-in for the planned change. (2) At go-live, the system is put to operational use and the associated organizational changes take effect. This phase is about insisting on the planned change even though go-live is normally hectic and accompanied by a productivity dip. (3) During continued use after go-live, implementation continues as design in use. This phase is long and improvisational. It includes following up on effects realization, but it is just as much about embracing the opportunities that emerge from using the system. Apart from covering the three phases of organizational implementation, the book inserts implementation in an organizational-change context and discusses barriers to implementation as well as boosters of implementation. The book concludes with an outlook to larger-scale issues beyond the implementation of one system in one organization and with an overview of the competences needed in the implementation team, which runs the organizational implementation.

The Trouble With Sharing

Author : Airi Lampinen
Publisher : Springer Nature
ISBN 13 : 3031022343
Total Pages : 116 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis The Trouble With Sharing by : Airi Lampinen

Download or read book The Trouble With Sharing written by Airi Lampinen and published by Springer Nature. This book was released on 2022-05-31 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peer-to-peer exchange is a type of sharing that involves the transfer of valued resources, such as goods and services, among members of a local community and/or between parties who have not met before the exchange encounter. It involves online systems that allow strangers to exchange in ways that were previously confined to the realm of kinship and friendship. Through the examples in this book, we encounter attempts to foster the sharing of goods and services in local communities and consider the intricacies of sharing homes temporarily with strangers (also referred to as hospitality exchange or network hospitality). Some of the exchange arrangements discussed involve money while others explicitly ban participants from using it. All rely on digital technologies, but the trickiest challenges have more to do with social interaction than technical features. This book explores what makes peer-to-peer exchange challenging, with an emphasis on reciprocity, closeness, and participation: How should we reciprocate? How might we manage interactions with those we encounter to attain some closeness but not too much? What keeps people from getting involved or draws them into exchange activities that they would rather avoid? This book adds to the growing body of research on exchange platforms and the sharing economy. It provides empirical examples and conceptual grounding for thinking about interpersonal challenges in peer-to-peer exchange and the efforts that are required for exchange arrangements to flourish. It offers inspiration for how we might think and design differently to better understand and support the efforts of those involved in peer-to-peer exchange. While the issues cannot be simply “solved” by technology, it matters which digital tools an exchange arrangement relies on, and even seemingly small design decisions can have a significant impact on what it is like to participate in exchange processes. The technologies that support exchange arrangements—often platforms of some sort—can be driven by differing sets of values and commitments. This book invites students and scholars in the Human–Computer Interaction community, and beyond, to envision and design alternative exchange arrangements and future economies.

Data-Driven Personas

Author : Bernard J. Jansen
Publisher : Springer Nature
ISBN 13 : 3031022319
Total Pages : 317 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Data-Driven Personas by : Bernard J. Jansen

Download or read book Data-Driven Personas written by Bernard J. Jansen and published by Springer Nature. This book was released on 2022-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Worth-focused Design

Author : Gilbert Cockton
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (131 download)

DOWNLOAD NOW!

Book Synopsis Worth-focused Design by : Gilbert Cockton

Download or read book Worth-focused Design written by Gilbert Cockton and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personas - User Focused Design

Author : Lene Nielsen
Publisher : Springer
ISBN 13 : 1447174275
Total Pages : 170 pages
Book Rating : 4.4/5 (471 download)

DOWNLOAD NOW!

Book Synopsis Personas - User Focused Design by : Lene Nielsen

Download or read book Personas - User Focused Design written by Lene Nielsen and published by Springer. This book was released on 2019-02-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.