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Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 ( download)
Download or read book BF Bulletin written by and published by . This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. Arpi
Publisher : Springer
ISBN 13 : 0230288855
Total Pages : 393 pages
Book Rating : 4.2/5 (32 download)
Download or read book International Turnaround Management written by B. Arpi and published by Springer. This book was released on 2016-04-13 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of a Turnaround Manager is to save companies from a seriously unprofitable situation. This may follow a merger, take-over, restructure or as a result of adverse market conditions or mismanagement. A first class Turnaround Manager is more than a short-term 'company doctor'; he or she redefines the company's business mission and restructures it for long-term survival. This book shows how to do this. It includes practical advice from experienced Turnaround Managers, real-life examples of best practice and an objective guide to the principles involved in this increasingly important role.
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ISBN 13 :
Total Pages : 1136 pages
Book Rating : 4.0/5 ( download)
Download or read book Information Industry Directory written by and published by . This book was released on 1992 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive directory of databases as well as services "involved in the production and distribution of information in electronic form." There is a detailed subject index and function/service classification as well as name, keyword, and geographical location indexes.
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ISBN 13 :
Total Pages : 1884 pages
Book Rating : 4.3/5 (91 download)
Download or read book CD-ROMs in Print written by and published by . This book was released on 2001 with total page 1884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 (243 download)
Download or read book Statistical Bulletin written by and published by . This book was released on 1923 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : World Scientific
ISBN 13 : 1911298216
Total Pages : 517 pages
Book Rating : 4.9/5 (112 download)
Download or read book written by and published by World Scientific. This book was released on with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Grigsby
Publisher : Kogan Page Publishers
ISBN 13 : 0749482176
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)
Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
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Publisher :
ISBN 13 :
Total Pages : 804 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library & Information Science Abstracts written by and published by . This book was released on 2000 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marieke de Mooij
Publisher : SAGE
ISBN 13 : 1526453517
Total Pages : 582 pages
Book Rating : 4.5/5 (264 download)
Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE. This book was released on 2018-10-27 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Author : Michael R. Czinkota
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (318 download)
Download or read book Mastering Global Markets written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning first with an overview of the global business environment, it covers all aspects of entering global markets from strategic planning to tactical implementation.
Author : Nansi Shi
Publisher : IGI Global
ISBN 13 : 9781591401841
Total Pages : 279 pages
Book Rating : 4.4/5 (18 download)
Download or read book Wireless Communications and Mobile Commerce written by Nansi Shi and published by IGI Global. This book was released on 2003 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce is based on the rapidly growing applications of wireless technologies and mobile communications. This study collects holistic perspectives to explore strategic considerations regarding potential opportunities and issues in mobile commerce.
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Publisher : World Economic Forum
ISBN 13 : 9295044053
Total Pages : 272 pages
Book Rating : 4.2/5 (95 download)
Download or read book The Ukraine Competitiveness Report 2008 written by and published by World Economic Forum. This book was released on with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U S Government Printing Office
Publisher : Bureau of Census
ISBN 13 : 9780160723315
Total Pages : 1032 pages
Book Rating : 4.7/5 (233 download)
Download or read book Statistical Abstract of the United States written by U S Government Printing Office and published by Bureau of Census. This book was released on 2004-08 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official Government Edition. Provides tables and graphs of statistics on the social, political, and economic conditions of the United States. Each section has an introductory text. Each table and graph has a source note. Appendix 1 includes guides to sources of statistics, State statistical abstracts, and foreign statistical abstracts.
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Publisher :
ISBN 13 :
Total Pages : 1128 pages
Book Rating : 4.:/5 (891 download)
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barry Leonard
Publisher : DIANE Publishing
ISBN 13 : 0788183087
Total Pages : 1712 pages
Book Rating : 4.7/5 (881 download)
Download or read book Catalog of Federal Domestic Assistance, 1999 written by Barry Leonard and published by DIANE Publishing. This book was released on 1999-06 with total page 1712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 1,412 assistance programs administered by 57 Federal agencies in agriculture, crime control, education, employment and training, health and human services, housing and homeownership, and science and technology. Chapters: how to use the catalog; agency summary; agency programs; alpha. index of programs; applicant eligibility; deadlines index; functional index; subject index; deleted and added programs; crosswalk of changes to program numbers and titles; program descriptions: programs requiring executive order 12372 review; authorization appendix; agency addresses; sources of additional info.; and developing and writing grant proposals.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : CHISNALL
Publisher : McGraw Hill
ISBN 13 : 0077130650
Total Pages : 578 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: MARKETING RESEARCH written by CHISNALL and published by McGraw Hill. This book was released on 2004-11-16 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: MARKETING RESEARCH
