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Author : Magen Kelsay
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)
Download or read book Images of women in print advertising written by Magen Kelsay and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eva Lechner
Publisher : Sudwestdeutscher Verlag Fur Hochschulschriften AG
ISBN 13 : 9783838100654
Total Pages : 0 pages
Book Rating : 4.1/5 (6 download)
Download or read book Women's Images in Print Advertising written by Eva Lechner and published by Sudwestdeutscher Verlag Fur Hochschulschriften AG. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this study was to research whether and how the images of women in beauty advertisements in the British and French Vogue Magazines have changed over time, particularly between the decades 1920 to 1930 and 1995 to 2005. Moreover, it was the goal to find out more about whether the historical, political and social context was reflected in women s images in advertising in the decades investigated. All beauty-related advertisements of these magazines and decades were categorized into role model types. This categorization led to a comparison of the two decades researched and revealed that although, during the course of the 20th century, women have achieved a number of significant rights, they are, nevertheless, objectified to a greater extent today than was the case in the 1920s. This objectification of women can cause severe psychosomatic disorders which proves how powerful the position of the media in society is. Clearly, the media and their controlling gatekeepers such as editors, who dictate the beauty ideals, are not only to blame for such consequences, as these ideals are readily accepted and followed by the readers of the magazines."
Author : Eva Lechner
Publisher : VDM Publishing
ISBN 13 : 9783838100654
Total Pages : 200 pages
Book Rating : 4.1/5 (6 download)
Download or read book Women's Images in Print Advertising written by Eva Lechner and published by VDM Publishing. This book was released on 2008 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this study was to research whether and how the images of women in beauty advertisements in the British and French Vogue Magazines have changed over time, particularly between the decades 1920 to 1930 and 1995 to 2005. Moreover, it was the goal to find out more about whether the historical, political and social context was reflected in women s images in advertising in the decades investigated. All beauty-related advertisements of these magazines and decades were categorized into role model types. This categorization led to a comparison of the two decades researched and revealed that although, during the course of the 20th century, women have achieved a number of significant rights, they are, nevertheless, objectified to a greater extent today than was the case in the 1920s. This objectification of women can cause severe psychosomatic disorders which proves how powerful the position of the media in society is. Clearly, the media and their controlling gatekeepers such as editors, who dictate the beauty ideals, are not only to blame for such consequences, as these ideals are readily accepted and followed by the readers of the magazines."
Author : Anthony Joseph Paul Cortese
Publisher : Rowman & Littlefield
ISBN 13 : 9780742524989
Total Pages : 204 pages
Book Rating : 4.5/5 (249 download)
Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
Author : Neda Nourmohammadi
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659296833
Total Pages : 60 pages
Book Rating : 4.2/5 (968 download)
Download or read book Gender Advertising: Women Stereotypes in Print Advertisements written by Neda Nourmohammadi and published by LAP Lambert Academic Publishing. This book was released on 2012 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intense use of female images in print media can be seen almost everywhere today. Women's stereotypes all over pages of magazines, newspapers, catalogues and etc; they are all along the streets on billboards, flyers, and stands. Print media like print advertisements incorporate social messages within their design and visual elements. This remains unquestioned. Therefore it seems relevant to explore such an approach in detail and to investigate the roots of the use of such stereotypes. There are six theories related to the women stimuli in print advertising field. These theories are: Gender self-Schema, Arousal Theory, Selective perception, Self-concept, Distraction, and Aggression theory. With the help of these theories one can closely observe the distractive points behind women depictions in print advertisements.
Author : Trevor Millum
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.F/5 ( download)
Download or read book Images of Woman written by Trevor Millum and published by . This book was released on 1975 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anthony J. Cortese
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742568768
Total Pages : 195 pages
Book Rating : 4.7/5 (425 download)
Download or read book Provocateur written by Anthony J. Cortese and published by Rowman & Littlefield Publishers. This book was released on 2007-12-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.
Author : Quintella Oakley
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (863 download)
Download or read book Images of African-American Women in Print Ads in Ebony 1974 and 1994 written by Quintella Oakley and published by . This book was released on 1998 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dorothy Aaron
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.F/5 ( download)
Download or read book About Face written by Dorothy Aaron and published by . This book was released on 1975 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maggie Wykes
Publisher : SAGE
ISBN 13 : 9780761942481
Total Pages : 260 pages
Book Rating : 4.9/5 (424 download)
Download or read book The Media and Body Image written by Maggie Wykes and published by SAGE. This book was released on 2005-01-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together literature from sociology, gender studies and psychology, this text offers a broad discussion of the topic in the context of socio-cultural change, gender politics and self-identity.
Author : Redaktor Kwaśnik Zbigniew
Publisher : RSW
ISBN 13 : 1300369116
Total Pages : 262 pages
Book Rating : 4.3/5 (3 download)
Download or read book Current problems of advertisement and image in economy and tourism = Aktualne problemy reklamy i image w ekonomii i turystyce written by Redaktor Kwaśnik Zbigniew and published by RSW. This book was released on 2012-05-17 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Messaris
Publisher : SAGE
ISBN 13 : 9780803972469
Total Pages : 324 pages
Book Rating : 4.9/5 (724 download)
Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies
Author : Noliwe Rooks
Publisher : Taylor & Francis
ISBN 13 : 113483246X
Total Pages : 255 pages
Book Rating : 4.1/5 (348 download)
Download or read book Women's Magazines in Print and New Media written by Noliwe Rooks and published by Taylor & Francis. This book was released on 2016-10-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes to our collective understanding of the significance of representations of women and gender in magazines in both their print and online forms. The essays are authored by scholars, writers and cultural producers in fields such as art, film and visual studies, literature, critical race studies, communications, broadcast and print journalism, history, and women and gender studies. Taken as a whole, the volume offers historical breadth and perspectives that are transnational and cross-racial on women in magazines and digital media in a variety of ways. It examines how women are represented, how women have created and produced magazines and how women make meaning of themselves and their world using magazines as key sources of information.
Author : Daniel Delis Hill
Publisher : Ohio State University Press
ISBN 13 : 9780814208908
Total Pages : 356 pages
Book Rating : 4.2/5 (89 download)
Download or read book Advertising to the American Woman, 1900-1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Author : Monika W?'s
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783848415281
Total Pages : 120 pages
Book Rating : 4.4/5 (152 download)
Download or read book The Image of Women in Press Advertisements written by Monika W?'s and published by LAP Lambert Academic Publishing. This book was released on 2012-04 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book shows how press advertisements in Poland, Great Britain and Russia depict women. It answers the questions where the woman s body is presented in advertising more often, where she appears as an independent person, or in the role of wife and mother. It indicates what are the differences in image of women in these countries. The work describes as well the situation of women in Poland, Great Britain and Russia. It shows the cultural stereotypes in these countries and the distinction between man and woman in the consumption.
Author : Helen Butcher
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.X/5 (1 download)
Download or read book Images of Women in the Media written by Helen Butcher and published by . This book was released on 1974 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cheris Kramarae
Publisher : Taylor & Francis
ISBN 13 : 0415920884
Total Pages : 560 pages
Book Rating : 4.4/5 (159 download)
Download or read book Routledge International Encyclopedia of Women written by Cheris Kramarae and published by Taylor & Francis. This book was released on 2000 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, sample entries, and more, visit the Routledge International Encyclopedia of Women website. Featuring comprehensive global coverage of women's issues and concerns, from violence and sexuality to feminist theory, the Routledge International Encyclopedia of Women brings the field into the new millennium. In over 900 signed A-Z entries from US and Europe, Asia, the Americas, Oceania, and the Middle East, the women who pioneered the field from its inception collaborate with the new scholars who are shaping the future of women's studies to create the new standard work for anyone who needs information on women-related subjects.
