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Author : Merle Higley
Publisher :
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4.:/5 (254 download)
Download or read book Women in Advertising in New York Agencies written by Merle Higley and published by . This book was released on 1924 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Merle Higley
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 (91 download)
Download or read book Women in Advertising in New York Agencies written by Merle Higley and published by . This book was released on 1987 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juliann Sivulka
Publisher : Prometheus Books
ISBN 13 : 1615920684
Total Pages : 415 pages
Book Rating : 4.6/5 (159 download)
Download or read book Ad Women written by Juliann Sivulka and published by Prometheus Books. This book was released on 2012-12-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.
Author : Judy Foster Davis
Publisher : Routledge
ISBN 13 : 1317421663
Total Pages : 307 pages
Book Rating : 4.3/5 (174 download)
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Foster Davis and published by Routledge. This book was released on 2016-12-08 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : Judy Davis
Publisher : Taylor & Francis
ISBN 13 : 1317421671
Total Pages : 255 pages
Book Rating : 4.3/5 (174 download)
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : E. Evalyn Grumbine
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (319 download)
Download or read book Patsy Succeeds in Advertising written by E. Evalyn Grumbine and published by . This book was released on 1944 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)
Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Author :
Publisher :
ISBN 13 :
Total Pages : 1202 pages
Book Rating : 4.:/5 (1 download)
Download or read book Advertising & Selling and the Advertising Agency written by and published by . This book was released on 1928 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Agency Production Club of New York
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.:/5 (334 download)
Download or read book Production 25 written by Advertising Agency Production Club of New York and published by . This book was released on 1958 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1590 pages
Book Rating : 4.:/5 (891 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1918 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Lawrence
Publisher : Simon and Schuster
ISBN 13 : 0743245865
Total Pages : 322 pages
Book Rating : 4.7/5 (432 download)
Download or read book A Big Life In Advertising written by Mary Lawrence and published by Simon and Schuster. This book was released on 2003-05-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Author : Harry Lewis Bird
Publisher : Wildside Press LLC
ISBN 13 : 1434475530
Total Pages : 442 pages
Book Rating : 4.4/5 (344 download)
Download or read book This Fascinating Advertising Business written by Harry Lewis Bird and published by Wildside Press LLC. This book was released on 2008-08-01 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Author : J. Dickenson
Publisher : Springer
ISBN 13 : 1137514345
Total Pages : 155 pages
Book Rating : 4.1/5 (375 download)
Download or read book Australian Women in Advertising in the Twentieth Century written by J. Dickenson and published by Springer. This book was released on 2016-04-29 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920830
Total Pages : 712 pages
Book Rating : 4.5/5 (939 download)
Download or read book The Almanac of American Employers 2007 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006-10 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you sort through America's giant corporate employers to determine which may be the best for corporate employers to determine which may be the best for you, or to see how your current employer compares to others. It has reference for growth and hiring plans, salaries and benefits, women and minority advancement, industries, locations and careers, and major trends affecting job seekers.
Author :
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.3/5 (243 download)
Download or read book Fourth Estate written by and published by . This book was released on 1927 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921071
Total Pages : 711 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Companion to the Almanac of American Employers 2008 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-03 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers employers of various types from 100 to 2,500 employees in size (while the main volume covers companies of 2,500 or more employees). This book contains profiles of companies that are of vital importance to job-seekers of various types. It also enables readers to compare the growth potential and benefit plans of large employers.
Author : Mary Zeiss Stange
Publisher : SAGE
ISBN 13 : 1412976855
Total Pages : 2017 pages
Book Rating : 4.4/5 (129 download)
Download or read book Encyclopedia of Women in Today's World written by Mary Zeiss Stange and published by SAGE. This book was released on 2011-02-23 with total page 2017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work includes 1000 entries covering the spectrum of defining women in the contemporary world.
