Winning The Zero Moment Of Truth

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Winning the Zero Moment of Truth

Author :
Publisher : Zero Moment of Truth
ISBN 13 : 1614302251
Total Pages : 76 pages
Book Rating : 4.6/5 (143 download)

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Book Synopsis Winning the Zero Moment of Truth by :

Download or read book Winning the Zero Moment of Truth written by and published by Zero Moment of Truth. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

The AI Marketing Canvas

Author : Raj Venkatesan
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Zero to One

Author : Peter Thiel
Publisher : Crown Currency
ISBN 13 : 080413930X
Total Pages : 225 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Zero to One by : Peter Thiel

Download or read book Zero to One written by Peter Thiel and published by Crown Currency. This book was released on 2014-09-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Moments of Magic

Author : Shep Hyken
Publisher : Shepard Presentations, LLC
ISBN 13 : 0963782002
Total Pages : 80 pages
Book Rating : 4.9/5 (637 download)

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Book Synopsis Moments of Magic by : Shep Hyken

Download or read book Moments of Magic written by Shep Hyken and published by Shepard Presentations, LLC. This book was released on 1993 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

WTF?: What's the Future of Business?

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 111845653X
Total Pages : 229 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis WTF?: What's the Future of Business? by : Brian Solis

Download or read book WTF?: What's the Future of Business? written by Brian Solis and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth

Zero to Five

Author : Tracy Cutchlow
Publisher : Pear Press
ISBN 13 : 0996032657
Total Pages : 199 pages
Book Rating : 4.9/5 (96 download)

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Book Synopsis Zero to Five by : Tracy Cutchlow

Download or read book Zero to Five written by Tracy Cutchlow and published by Pear Press. This book was released on 2015-04-21 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you’re a new parent, the miracle of life might not always feel so miraculous. Maybe your latest 2:00 a.m., 2:45 a.m., and 3:30 a.m. wake-up calls have left you wondering how “sleep like a baby” ever became a figure of speech—and what the options are for restoring your sanity. Or your child just left bite marks on someone, and you’re wondering how to handle it. First-time mom Tracy Cutchlow knows what you’re going through. In Zero to Five: 70 Essential Parenting Tips Based on Science (and What I’ve Learned So Far), she takes dozens of parenting tips based on scientific research and distills them into something you can easily digest during one of your two-minute-long breaks in the day. The pages are beautifully illustrated by award-winning photojournalist Betty Udesen. Combining the warmth of a best friend with a straightforward style, Tracy addresses questions such as: Should I talk to my pregnant belly / newborn? Is that going to feel weird? (Yes, and absolutely.) How do I help baby sleep well? (Start with the 45-minute rule.) How can I instill a love of learning in my child? (By using specific types of praise and criticism.) What will boost my child’s success in school? (Play that requires self-control, like make-believe.) My baby loves videos and cell-phone games. That’s cool, right? (If you play, too.) What tamps down temper tantrums? (Naming emotions out loud.) My sweet baby just hit a playmate / lied to me about un-potting the plant / talked back. Now what? (Choose one of three logical consequences.) How do I get through an entire day of this? (With help. Lots of help.) Who knew babies were so funny? (They are!) Whether you read the book front to back or skip around, Zero to Five will help you make the best of the tantrums (yours and baby’s), moments of pure joy, and other surprises along the totally-worth-it journey of parenting.

How to Win Friends and Influence People

Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Win Friends and Influence People by :

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Moments of Truth

Author : Jan Carlzon
Publisher : Harper Collins
ISBN 13 : 0060915803
Total Pages : 164 pages
Book Rating : 4.0/5 (69 download)

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Book Synopsis Moments of Truth by : Jan Carlzon

Download or read book Moments of Truth written by Jan Carlzon and published by Harper Collins. This book was released on 1989-02-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer–driven economy.

X: The Experience When Business Meets Design

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118526805
Total Pages : 263 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis X: The Experience When Business Meets Design by : Brian Solis

Download or read book X: The Experience When Business Meets Design written by Brian Solis and published by John Wiley & Sons. This book was released on 2015-10-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

The Unfair Advantage

Author : Ash Ali
Publisher : St. Martin's Press
ISBN 13 : 1250280532
Total Pages : 193 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Unfair Advantage by : Ash Ali

Download or read book The Unfair Advantage written by Ash Ali and published by St. Martin's Press. This book was released on 2022-06-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.

The Paradox of Choice

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Paradox of Choice by : Barry Schwartz

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

The Weight of Zero

Author : Karen Fortunati
Publisher : Ember
ISBN 13 : 1101938927
Total Pages : 397 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Weight of Zero by : Karen Fortunati

Download or read book The Weight of Zero written by Karen Fortunati and published by Ember. This book was released on 2018-02-20 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of 13 Reasons Why and Girl in Pieces, this is a novel that shows the path to hope and life for a girl with mental illness. Seventeen-year-old Catherine Pulaski knows Zero is coming for her. Zero, the devastating depression born of Catherine’s bipolar disorder, almost triumphed once; that was her first suicide attempt. And so, in an old ballet-shoe box, Catherine stockpiles medications, preparing to take her own life before Zero can inflict his living death on her again. Before she goes, though, she starts a short bucket list. This bucket list, combined with the support of her family, new friends, and a new course of treatment, begins to ease Catherine’s sense of isolation. The problem is, her plan is already in place, and has been for so long that she might not be able to see a future beyond it. This is a story of loss and grief and hope, and how some of the many shapes of love—maternal, romantic, and platonic—affect a young woman’s struggle with mental illness and the stigma of treatment.

Contemporary Research on Business and Management

Author : Siska Noviaristanti
Publisher : CRC Press
ISBN 13 : 1000473236
Total Pages : 272 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Contemporary Research on Business and Management by : Siska Noviaristanti

Download or read book Contemporary Research on Business and Management written by Siska Noviaristanti and published by CRC Press. This book was released on 2021-11-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.

Hot Mess

Author : Matt Winning
Publisher : Headline
ISBN 13 : 1472276701
Total Pages : 247 pages
Book Rating : 4.4/5 (722 download)

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Book Synopsis Hot Mess by : Matt Winning

Download or read book Hot Mess written by Matt Winning and published by Headline. This book was released on 2021-11-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A very funny, important and only moderately terrifying clarion call of a book' - Adam Kay 'HOT MESS provides loads of laughs about "the climate situation" and will position you at the right point between fear and determination' - Mark Watson 'Hilarious, informative and worrying in equal measure. And that's just the bits about having a baby' - Josie Long For fans of Randall Munro's WHAT IF? Matt Parker's HUMBLE PI and anyone looking for practical tips on how to stop the end of the world! Dr Matt Winning is a stand-up comedian and environmental economist with a PHD in climate change policy, which means he's the sort of doctor who will rush to your side if you fall ill on a plane, but only to berate you for flying. We are currently facing a global climate emergency. You've probably noticed. But why does the end of the world need to be so depressing? HOT MESS aims to both lighten the mood and enlighten readers on climate change. This is a book for people who care about climate change but aren't doing much about it, helping readers understand what the main causes of climate change are, what changes are needed, and what they can (and cannot) do about it. But, most importantly, it is book that'll help people find the comedy in climate change, because if we can do that, well, we can do bloody anything. 'Climate change is no laughing matter - oh yes it is - with Matt Winning's superb, hilarious, side-splitting book that makes you take a whole new look at the climate crisis, surviving having children and life in general' - Mark Maslin, author of How to Save Our Planet 'The first book about climate change that made me laugh out loud. If you've been too freaked out to subject yourself to the climate crisis, Hot Mess is the kick in the pants you need to start making yourself useful.' - Prof. Kimberly Nicholas, author of Under the Sky We Make: How to Be Human in a Warming World

Zero Sum Game

Author : S. L. Huang
Publisher : Tor Books
ISBN 13 : 1250180260
Total Pages : 352 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Zero Sum Game by : S. L. Huang

Download or read book Zero Sum Game written by S. L. Huang and published by Tor Books. This book was released on 2018-10-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: ZERO SUM GAME Best of Lists: * Best Books of the Month at The Verge, Book Riot, Unbound Worlds, SYFY, & Kirkus * The Mary Sue Book Club Pick * Library Journal Best Debuts of Fall and Winter A blockbuster, near-future science fiction thriller, S.L. Huang's Zero Sum Game introduces a math-genius mercenary who finds herself being manipulated by someone possessing unimaginable power... Cas Russell is good at math. Scary good. The vector calculus blazing through her head lets her smash through armed men twice her size and dodge every bullet in a gunfight, and she'll take any job for the right price. As far as Cas knows, she’s the only person around with a superpower...until she discovers someone with a power even more dangerous than her own. Someone who can reach directly into people’s minds and twist their brains into Moebius strips. Someone intent on becoming the world’s puppet master. Cas should run, like she usually does, but for once she's involved. There’s only one problem... She doesn’t know which of her thoughts are her own anymore. "Fresh and exciting... a great start to an exciting series--and an exciting career." --Boing Boing At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Last Lecture

Author : Perfection Learning Corporation
Publisher : Turtleback
ISBN 13 : 9781663608192
Total Pages : pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Last Lecture by : Perfection Learning Corporation

Download or read book Last Lecture written by Perfection Learning Corporation and published by Turtleback. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Organic Growth Playbook

Author : Bernard Jaworski
Publisher : Emerald Group Publishing
ISBN 13 : 183982686X
Total Pages : 285 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Organic Growth Playbook by : Bernard Jaworski

Download or read book The Organic Growth Playbook written by Bernard Jaworski and published by Emerald Group Publishing. This book was released on 2020-08-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.