Winning Sales Presentations

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Sales Presentations For Dummies

Author : Julie M. Hansen
Publisher : John Wiley & Sons
ISBN 13 : 1119104025
Total Pages : 384 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Sales Presentations For Dummies by : Julie M. Hansen

Download or read book Sales Presentations For Dummies written by Julie M. Hansen and published by John Wiley & Sons. This book was released on 2015-10-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action. Today's business landscape is competitive. When your sales presentation is being compared to countless others, it's important to stand out for all the right reasons. Instead of using dated sales approaches,, update your understanding of the art of selling—and create compelling, engaging presentations that hook audience members from the beginning. Leverage a proven, blockbuster formula that engages audiences in any industry Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions Update your professional skill set to encompass today's most motivating sales tactics Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today's complicated business landscape.

Make It All About Them

Author : Nadine Keller
Publisher : John Wiley & Sons
ISBN 13 : 1118519620
Total Pages : 240 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Make It All About Them by : Nadine Keller

Download or read book Make It All About Them written by Nadine Keller and published by John Wiley & Sons. This book was released on 2012-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics. Provides quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in corporate America Author Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting This unique approach will allow you to deliver a winning presentation every time by making it all about your audience.

Winning Sales Presentations

Author : Patrick Henry Hansen
Publisher : Brave Pub Incorporated
ISBN 13 : 9781932908114
Total Pages : 268 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis Winning Sales Presentations by : Patrick Henry Hansen

Download or read book Winning Sales Presentations written by Patrick Henry Hansen and published by Brave Pub Incorporated. This book was released on 2006-05-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Sales Presentations

Author : Jack Malcolm
Publisher : Booktrope Editions
ISBN 13 : 9781620153314
Total Pages : 0 pages
Book Rating : 4.1/5 (533 download)

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Book Synopsis Strategic Sales Presentations by : Jack Malcolm

Download or read book Strategic Sales Presentations written by Jack Malcolm and published by Booktrope Editions. This book was released on 2012-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When your big moment comes, will you be ready? Strategic sales presentations, those given to high level decision makers at the crucial time in the sales process, are the most highly leveraged activities in sales-and those that most sales professionals are least prepared for. Strategic Sales Presentations prepares you for the presentations that could make or break you as an accomplished sales professional. And it will help polish your skills for any presentation that matters. This is a presentation book like no other! In Strategic Sales Presentations you will improve your ability to: Position yourself strategically for success Craft presentations that speak the language of senior decision makers Deliver engagingly, confidently and professionally. You will see the concepts in action as Jack Malcolm expertly weaves an example of a strategic sales presentation throughout the book. Implement the ideas from this book and you will be able to create a clear, concise, compelling presentation that you will be able to confidently present to executives. This book will take your presentations to a new level! "This book will transform any salesperson into a strategic salesperson and the more strategic you are, the higher value you sell." Nancy Duarte, CEO, Duarte, Inc. award winning author of slide: ology and Resonate "Do you want to learn, step-by-step, how to design, build, and deliver compelling strategic sales presentations that will achieve your objectives with senior executives? This is where you need to start-and finish. It's the most comprehensive, direct, and insightful book on the subject that I've read." Dave Stein, CEO and Founder, ES Research Group "After spending countless hours listening to sales presentations during my career, I wish every salesperson had read a copy of Jack Malcolm's Strategic Sales Presentations. From the perspective of a sales decision-maker, had a salesperson utilized the exceptional wealth of experience and how-to practicality offered in this dynamic resource they would have clearly differentiated their sales presentation in every competitive situation." R. Luke Lively-- Financial Service Industry Consultant, C-Level executive for over 20 years including CEO of three banks and author A Questionable Life

The Perfect Sales Presentation

Author : Robert L. Shook
Publisher : Bantam
ISBN 13 : 0307803627
Total Pages : 209 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Perfect Sales Presentation by : Robert L. Shook

Download or read book The Perfect Sales Presentation written by Robert L. Shook and published by Bantam. This book was released on 2011-08-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: America’s best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation. There’s much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It’s a craft that’s almost magical—but a craft that can be learned. Now, five of the top salespeople in America—Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers— distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you’re selling. You’ll watch as a fictional character—representing the combined experience of these five leading sales pros—conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you’ll hear detailed commentary from each of the five experts on subjects including: • Doing your homework beforehand • Creating initial interest • Fact finding • Presenting the product • Controlling—and assuming—the sale • Overcoming objections • Closing the sale • Servicing the customer The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective—and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top—and keep you there.

Perfect Pitch

Author : Jon Steel
Publisher : John Wiley & Sons
ISBN 13 : 0471789763
Total Pages : 293 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Perfect Pitch by : Jon Steel

Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Sales Presentations For Dummies

Author : Julie M. Hansen
Publisher : John Wiley & Sons
ISBN 13 : 1119104157
Total Pages : 384 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Sales Presentations For Dummies by : Julie M. Hansen

Download or read book Sales Presentations For Dummies written by Julie M. Hansen and published by John Wiley & Sons. This book was released on 2015-09-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you need to know to create and deliver compelling presentations. Pulled from examples and experiences of thousands of actual sales presentations, the information in this innovative resource offers the tools and tips you need to keep your leads engaged from hook to call to action. Today's business landscape is competitive. When your sales presentation is being compared to countless others, it's important to stand out for all the right reasons. Instead of using dated sales approaches,, update your understanding of the art of selling—and create compelling, engaging presentations that hook audience members from the beginning. Leverage a proven, blockbuster formula that engages audiences in any industry Use the power of storytelling to connect with prospective clients and soften their resistance to your sales pitch Understand and apply customer insights to ensure that your solution is top-of-mind in purchasing decisions Update your professional skill set to encompass today's most motivating sales tactics Sales Presentations For Dummies brings your sales style into the 21st century and connects you with the skills you need to excel in today's complicated business landscape.

Winning Group Sales Presentations

Author : Linda Richardson
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Winning Group Sales Presentations by : Linda Richardson

Download or read book Winning Group Sales Presentations written by Linda Richardson and published by Irwin Professional Publishing. This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers what every salesperson needs to sell products or services in the coming decade--step-by-step guidelines for developing and implementing a plan to sell to client groups. This book identifies the often unexpected things that can happen when selling to a group. Based on years of training and testing strategies and techniques in group sales situations, it is packed with practical, how-to skills. Specifically, this book explains: How to package presentation materials--and the salesperson--to suit the client's needs; how to use the valuable minutes before you present to begin creating rapport; how to deal with resistance, objections--and hostility; how to determine the powerful client decision maker and who influences him/her; how to address each client's individual concerns while keeping the entire group's attention.

Perfect Phrases for Sales Presentations: Hundreds of Ready-to-Use Phrases for Delivering Powerful Presentations That Close Every Sale

Download Perfect Phrases for Sales Presentations: Hundreds of Ready-to-Use Phrases for Delivering Powerful Presentations That Close Every Sale PDF Online Free

Author : Linda Eve Diamond
Publisher : McGraw Hill Professional
ISBN 13 : 0071635254
Total Pages : 209 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Perfect Phrases for Sales Presentations: Hundreds of Ready-to-Use Phrases for Delivering Powerful Presentations That Close Every Sale by : Linda Eve Diamond

Download or read book Perfect Phrases for Sales Presentations: Hundreds of Ready-to-Use Phrases for Delivering Powerful Presentations That Close Every Sale written by Linda Eve Diamond and published by McGraw Hill Professional. This book was released on 2009-12-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIME When it comes to sales presentations, every word counts—but who has the time to craft perfect presentations all the time? You do—when you have Perfect Phrases for Sales Presentations. This go-to guide is exactly what you need to streamline this critical process. With hundreds of ready-to-use, time-saving phrases for delivering a winning sales presentation, this concise guide provides the ideal language for: Making a great fi rst impression Finding and cultivating prospective clients Grabbing and holding your customer’s attention Establishing your product’s value Getting commitment—and closing the deal

Sales-Side Negotiation

Author : Patrick Henry Hansen
Publisher : Bookbaby
ISBN 13 : 9781543971811
Total Pages : 0 pages
Book Rating : 4.9/5 (718 download)

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Book Synopsis Sales-Side Negotiation by : Patrick Henry Hansen

Download or read book Sales-Side Negotiation written by Patrick Henry Hansen and published by Bookbaby. This book was released on 2019-06-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can we learn from history's most powerful negotiators? Patrick Henry Hansen's Sales-Side Negotiation draws on history's most compelling moments--Ho Chi Min's tactics at the Paris Peace Talks, Sir Francis Drake's countertactics against the Spanish Armada, Michelangelo's defiance of Pope Julius I, and more--to teach modern negotiation principles.Readers will learn to exercise seller-negotiator power, recognize and overcome tactics, minimize discounts, and prevent unwarranted concessions. Beginning each chapter with a captivating historical event, Sales-Side Negotiation both informs and entertains as it teaches readers what it takes to be a successful negotiator.

INKED

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1119540518
Total Pages : 343 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis INKED by : Jeb Blount

Download or read book INKED written by Jeb Blount and published by John Wiley & Sons. This book was released on 2020-01-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today’s buyers have more power than ever before—more information, more at stake, and more control over the buying process—they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal. In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer—along with your company’s growth, profits, and market valuation. In his new book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator. In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN. You’ll learn: Seven Immutable Rules of Sales Negotiation Why “Win-Win” Usually Means “You-Lose” The One Rule of Sales Negotiation You Must Never Break How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles Seven Principles of Effective Sales Negotiation Communication How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table How to Protect Yourself from the Psychological Games that Buyers Play With these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve. INKED is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, INKED is a sales-specific negotiation primer. You’ll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, and Objections, Jeb Blount's INKED puts the same strategies employed by his clients—a who’s who of the world’s most prestigious organizations—right into your hands.

Winning Strategies for Power Presentations

Author : Jerry Weissman
Publisher : FT Press
ISBN 13 : 0133121127
Total Pages : 307 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Winning Strategies for Power Presentations by : Jerry Weissman

Download or read book Winning Strategies for Power Presentations written by Jerry Weissman and published by FT Press. This book was released on 2012-11-05 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and techniques Weissman has developed through more than 20 years coaching executives on their highest-stakes presentations. In Winning Strategies for Power Presentations, Weissman identifies the elements of a great presentation, offering powerful new insights into contents, graphics, delivery, Q-and-A sessions, and much more. Weissman illuminates every technique with a compelling case study, drawing on the positive and negative experiences of communicators ranging from Ronald Reagan to Barack Obama, Jon Stewart to venture capitalist John Doerr, Stephen King to Mark Twain, Franklin Delano Roosevelt to Netflix CEO Reed Hastings. For the first time, he specifically and thoroughly addresses the unique challenges of making persuasive political presentations and speeches. This book also includes brand-new advice on a wide spectrum of "special presentation" issues, ranging from developing a richer public speaking voice to delivering scripted speeches, interviewing like a TV anchorperson to demonstrating products more successfully. For everyone who must speak and present more effectively in public: executives, managers, professional speakers, business leaders, project leaders, sales personnel, instructors, students, and many others.

The Science of Selling

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Mastering the Art of Oral Presentations

Author : John P. Stewart
Publisher : John Wiley & Sons
ISBN 13 : 111955005X
Total Pages : 224 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Mastering the Art of Oral Presentations by : John P. Stewart

Download or read book Mastering the Art of Oral Presentations written by John P. Stewart and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques to win over any audience and make any sale Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience. Emphasizing real-world versatility, this unique book delivers methods equally effective to both individual and team presentations. Drawing from decades of experience, authors John Parker Stewart and Don Fulop offer keen insight into the process of winning over an audience. From topics ranging from rhetorical devices and visual cues to body language and stage presence, this expert guide will help convey a take-home message that resonates and endures long after your presentation has concluded. A must-have resource for government contractors, sales and marketing professionals, and anyone seeking to raise the level of their oral presentation skills, this book will help you: Develop winning approaches to oral presentations regardless of experience or skill level Build the confidence to present your ideas to individuals, teams, and large audiences Incorporate your personal and professional lives into your communication strategies Create and deliver messages that will win the hearts and minds of any audience Mastering the Art of Oral Presentations: Winning Orals, Speeches, and Stand-Up Presentations is an indispensable tool for those who speak to influence, to promote, and to sell—aiding you in making positive and lasting impressions on potential customers, team members, and decision makers.

The Win Without Pitching Manifesto

Author : Blair Enns
Publisher :
ISBN 13 : 9781999523503
Total Pages : 143 pages
Book Rating : 4.5/5 (235 download)

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Book Synopsis The Win Without Pitching Manifesto by : Blair Enns

Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Winning the Professional Services Sale

Author : Michael W. McLaughlin
Publisher : John Wiley & Sons
ISBN 13 : 0470522011
Total Pages : 225 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Winning the Professional Services Sale by : Michael W. McLaughlin

Download or read book Winning the Professional Services Sale written by Michael W. McLaughlin and published by John Wiley & Sons. This book was released on 2009-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Author : Oren Klaff
Publisher : McGraw Hill Professional
ISBN 13 : 9780071759762
Total Pages : 240 pages
Book Rating : 4.7/5 (597 download)

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Book Synopsis Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by : Oren Klaff

Download or read book Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal written by Oren Klaff and published by McGraw Hill Professional. This book was released on 2011-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.