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Author : Rob Biesenbach
Publisher :
ISBN 13 : 9780991081424
Total Pages : pages
Book Rating : 4.0/5 (814 download)
Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James M. Glaser
Publisher : University of Pennsylvania Press
ISBN 13 : 0812245288
Total Pages : 193 pages
Book Rating : 4.8/5 (122 download)
Download or read book Changing Minds, If Not Hearts written by James M. Glaser and published by University of Pennsylvania Press. This book was released on 2013-08-21 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: James M. Glaser and Timothy J. Ryan vividly show how political strategies can counteract the impulse to think about racial issues in terms of winners and losers. Their problem-focused research shows how communities can build majority support for minority interests, even in the face of emotionally charged group conflicts.
Author : Leslie R. Crutchfield
Publisher : John Wiley & Sons
ISBN 13 : 1119413788
Total Pages : 188 pages
Book Rating : 4.1/5 (194 download)
Download or read book How Change Happens written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2018-03-20 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
Author : Zoe Chance
Publisher : Random House
ISBN 13 : 1984854348
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)
Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Author : Hannah Gurman
Publisher : New Press, The
ISBN 13 : 1595588256
Total Pages : 306 pages
Book Rating : 4.5/5 (955 download)
Download or read book Hearts and Minds written by Hannah Gurman and published by New Press, The. This book was released on 2013-10-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.
Author : Anand Giridharadas
Publisher : Vintage
ISBN 13 : 0593319001
Total Pages : 353 pages
Book Rating : 4.5/5 (933 download)
Download or read book The Persuaders written by Anand Giridharadas and published by Vintage. This book was released on 2022-10-18 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Author : Jody Capehart
Publisher : Flagship Church Resources
ISBN 13 : 9780764421259
Total Pages : 196 pages
Book Rating : 4.4/5 (212 download)
Download or read book Touching Hearts, Changing Lives written by Jody Capehart and published by Flagship Church Resources. This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ainsley, Claire
Publisher : Policy Press
ISBN 13 : 1447344197
Total Pages : 210 pages
Book Rating : 4.4/5 (473 download)
Download or read book The New Working Class written by Ainsley, Claire and published by Policy Press. This book was released on 2018-10-31 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent events such as the Brexit vote and the 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support? Based on the opinions and voices of lower and middle income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. Outlining the composition, values, and attitudes of the new working class, it provides practical recommendations for political parties to reconnect with the electorate and regain trust.
Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author : W. Chan Kim
Publisher :
ISBN 13 : 9781422187333
Total Pages : 287 pages
Book Rating : 4.1/5 (873 download)
Download or read book Blue Ocean Strategy written by W. Chan Kim and published by . This book was released on 2015 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Smith
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420303
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)
Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Author : Annette Simmons
Publisher : AMACOM
ISBN 13 : 0814400841
Total Pages : 241 pages
Book Rating : 4.8/5 (144 download)
Download or read book Whoever Tells the Best Story Wins written by Annette Simmons and published by AMACOM. This book was released on 2007-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.
Author : Will Storr
Publisher : Abrams
ISBN 13 : 168335818X
Total Pages : 304 pages
Book Rating : 4.6/5 (833 download)
Download or read book The Science of Storytelling written by Will Storr and published by Abrams. This book was released on 2020-03-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.
Author : Andy Meverden
Publisher :
ISBN 13 : 9781970155105
Total Pages : 236 pages
Book Rating : 4.1/5 (551 download)
Download or read book Unconventional Chaplain written by Andy Meverden and published by . This book was released on 2020-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: his 79,000-word, 80-chapter (280 pages double-spaced) non-fiction photo-illustrated memoir starts with the author's experience in in Washington, D.C. on September 11, 2001, followed by an "invitation" to deploy with an Army National Guard Green Beret battalion to Afghanistan. This unit association begins with the casualty notification of a forward-deployed unit member and subsequent pre-mob training and JRTC certification. Upon arrival at Kabul Military Training Center, FOB195 picks up two missions in OEF-2: 1) mop up of insurgents and 2) training of the first two brigades of the new Afghan National Army. In addition to unit ministry and the training of Afghan soldiers in human rights (HR) and the law of war (LOW), the battalion intelligence officer (S2) encourages the chaplain to "get out" and develop humanitarian missions to engender good will with the local population. Little did the S2 know that the ensuring conversational English classes at the nearby Pol-e-Charki school would become the bridge to conciliation following a tragic training accident that claimed the lives of four boys from that very school, threatening to derail their training mission. The lead up, tragedy and amazing resolution (through the application of an ancient Afghan ceremony) demonstrate the cultural sensitivity, professionalism and compassion of the Green Berets. The heart-healing story is seen through the eyes of a versatile citizen-soldier chaplain, whose observations and interventions include an amazing series of story lines that are played out in two surprising epilogues.
Author : Guy Kawasaki
Publisher : Penguin UK
ISBN 13 : 0241953650
Total Pages : 218 pages
Book Rating : 4.2/5 (419 download)
Download or read book Enchantment written by Guy Kawasaki and published by Penguin UK. This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. This book explains all the tactics you need to enchant.
Author : Bowers, Clint A.
Publisher : IGI Global
ISBN 13 : 1522598049
Total Pages : 372 pages
Book Rating : 4.5/5 (225 download)
Download or read book Mental Health Intervention and Treatment of First Responders and Emergency Workers written by Bowers, Clint A. and published by IGI Global. This book was released on 2019-08-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stress that comes with being a first responder has been known to lead to depression, anxiety, substance abuse, and suicide. However, few clinicians are informed about these health concerns and how to adequately treat them in this population. Therefore, there is an urgent need for practitioners to understand the latest information regarding treatments that will be useful to this specific population. Mental Health Intervention and Treatment of First Responders and Emergency Workers is an essential reference source that focuses on the latest research for diagnosing and treating mental health issues experienced by emergency personnel and seeks to generate awareness and inform clinicians about the unique circumstances encountered by these professionals. While highlighting topics including anxiety disorders and stress management, this book is ideally designed for clinicians, therapists, psychologists, psychiatrists, practitioners, medical professionals, EMTs, law enforcement, fire departments, military, academicians, researchers, policymakers, and students seeking current research on psychological therapy methods regarding first responders.
Author : Celeste Ng
Publisher : Penguin
ISBN 13 : 0593492552
Total Pages : 286 pages
Book Rating : 4.5/5 (934 download)
Download or read book Our Missing Hearts written by Celeste Ng and published by Penguin. This book was released on 2022-10-04 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller • A New York Times Notable Book of 2022 • Named a Best Book of 2022 by People, TIME Magazine, The Washington Post, USA Today, NPR, Los Angeles Times, and Oprah Daily, and more • A Reese's Book Club Pick • New York Times Paperback Row Selection From the #1 bestselling author of Little Fires Everywhere, comes the inspiring new novel about a mother’s unshakeable love. “It’s impossible not to be moved.” —Stephen King, The New York Times Book Review “Riveting, tender, and timely.” —People, Book of the Week “Thought-provoking, heart-wrenching . . . I was so invested in the future of this mother and son, and I can’t wait to hear what you think of this deeply suspenseful story!” —Reese Witherspoon (Reese’s Book Club Pick) Twelve-year-old Bird Gardner lives a quiet existence with his loving father, a former linguist who now shelves books in a university library. His mother Margaret, a Chinese American poet, left without a trace when he was nine years old. He doesn’t know what happened to her—only that her books have been banned—and he resents that she cared more about her work than about him. Then one day, Bird receives a mysterious letter containing only a cryptic drawing, and soon he is pulled into a quest to find her. His journey will take him back to the many folktales she poured into his head as a child, through the ranks of an underground network of heroic librarians, and finally to New York City, where he will finally learn the truth about what happened to his mother, and what the future holds for them both. Our Missing Hearts is an old story made new, of the ways supposedly civilized communities can ignore the most searing injustice. It’s about the lessons and legacies we pass on to our children, and the power of art to create change.
