Winning Customers

Download Winning Customers full books in PDF, epub, and Kindle. Read online Winning Customers ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Winning with Customers

Author : D. Keith Pigues
Publisher : John Wiley & Sons
ISBN 13 : 0470768517
Total Pages : 502 pages
Book Rating : 4.4/5 (77 download)

DOWNLOAD NOW!

Book Synopsis Winning with Customers by : D. Keith Pigues

Download or read book Winning with Customers written by D. Keith Pigues and published by John Wiley & Sons. This book was released on 2010-08-13 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Wining Digital Customers

Author : Howard Tiersky
Publisher : Cranberry Press, LLC
ISBN 13 : 9781734558531
Total Pages : 400 pages
Book Rating : 4.5/5 (585 download)

DOWNLOAD NOW!

Book Synopsis Wining Digital Customers by : Howard Tiersky

Download or read book Wining Digital Customers written by Howard Tiersky and published by Cranberry Press, LLC. This book was released on 2021-01-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

Winning on Purpose

Author : Fred Reichheld
Publisher : Harvard Business Press
ISBN 13 : 1647821797
Total Pages : 159 pages
Book Rating : 4.6/5 (478 download)

DOWNLOAD NOW!

Book Synopsis Winning on Purpose by : Fred Reichheld

Download or read book Winning on Purpose written by Fred Reichheld and published by Harvard Business Press. This book was released on 2021-12-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

Winning Her Business

Author : Bridget Brennan
Publisher : HarperCollins Leadership
ISBN 13 : 1400209986
Total Pages : 234 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Winning Her Business by : Bridget Brennan

Download or read book Winning Her Business written by Bridget Brennan and published by HarperCollins Leadership. This book was released on 2019-03-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.

Winning Customers

Author : James Saylor
Publisher : Lulu.com
ISBN 13 : 0557055121
Total Pages : 42 pages
Book Rating : 4.5/5 (57 download)

DOWNLOAD NOW!

Book Synopsis Winning Customers by : James Saylor

Download or read book Winning Customers written by James Saylor and published by Lulu.com. This book was released on 2009-04-05 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is book provides guidelines for using customers to drive the organization to VICTORY. It provides guidance for getting and keeping customers. This VICTORY Guide provides:ï 8 essential customer considerationsï 6 reasons customers can make or break an organizationï 6 key steps to understand customer unique needs and expectationsï 12 important customer satisfaction factorsï 7 ways to treat your customer as specialï 3 methods to orient everyone with a customer focusï 5 essentials of getting customersï 5 step process for learning from your customerï 5 step process for negotiating with your customerï 4 essentials of customer careï 7 considerations to respect customersï 6 step process to engage the customer ï 5 essential to relate to customers as long-term partnersï 6 step worksheet for winning customersï and more!

Superior Customer Value

Author : Art Weinstein
Publisher : CRC Press
ISBN 13 : 1439861285
Total Pages : 323 pages
Book Rating : 4.4/5 (398 download)

DOWNLOAD NOW!

Book Synopsis Superior Customer Value by : Art Weinstein

Download or read book Superior Customer Value written by Art Weinstein and published by CRC Press. This book was released on 2012-02-24 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.

Creating the Strategy

Author : Rennie Gould
Publisher : Kogan Page Publishers
ISBN 13 : 0749466189
Total Pages : 248 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Creating the Strategy by : Rennie Gould

Download or read book Creating the Strategy written by Rennie Gould and published by Kogan Page Publishers. This book was released on 2012-08-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool. Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.

Eat Their Lunch

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0525537635
Total Pages : 241 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!

Book Synopsis Eat Their Lunch by : Anthony Iannarino

Download or read book Eat Their Lunch written by Anthony Iannarino and published by Penguin. This book was released on 2018-11-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

Secret to winning customers: The path to strong relationships and sustainable sales

Author : SatapolCEO
Publisher : satapol Channarong
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Secret to winning customers: The path to strong relationships and sustainable sales by : SatapolCEO

Download or read book Secret to winning customers: The path to strong relationships and sustainable sales written by SatapolCEO and published by satapol Channarong. This book was released on with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some businesses manage to attract and retain customers effortlessly while others struggle to find new ones constantly? The secret to business success doesn't lie solely in having great products or services but in the ability to build and maintain strong relationships with customers. The book "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" will guide you through the strategies and methods that will help you create strong and lasting relationships with your customers. From analyzing customer behavior, utilizing technology to enhance relationships, to developing a customer-centric workforce, this book covers it all in a detailed and clear manner, ready for you to apply directly to your business. What you'll learn: How to create an outstanding and memorable first impression Techniques for following up and improving customer service to increase satisfaction Utilizing CRM systems and other technologies to build solid relationships Tips for organizing customer engagement activities Building a sustainable and distinctive brand Planning and managing projects to enhance customer relationships efficiently Why is this book essential for you? In an era of intense business competition, retaining existing customers and attracting new loyal ones is a significant challenge. This book is the perfect guide for business owners, executives, and anyone looking to enhance their ability to build customer relationships. Regardless of your industry, this book will help you understand the importance of customer relationships and how to build sustainable relationships that boost sales effectively. Questions you should ask yourself: Do you want to increase sales and keep your customers loyal to your business for longer? Do you want to create a lasting impression on your customers? Are you ready to learn practical techniques and strategies for building strong customer relationships? If your answer is "Yes," then "Winning Customer Loyalty: Building Sustainable Relationships and Boosting Sales" is the book you must not miss. Prepare to transform and elevate your business to sustainable success with us!

Metrics For Winning Customers in Electronics

Author : Vino Mody
Publisher : Dog Ear Publishing
ISBN 13 : 1457551136
Total Pages : 272 pages
Book Rating : 4.4/5 (575 download)

DOWNLOAD NOW!

Book Synopsis Metrics For Winning Customers in Electronics by : Vino Mody

Download or read book Metrics For Winning Customers in Electronics written by Vino Mody and published by Dog Ear Publishing. This book was released on 2016-11-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: I was motivated to write this book from encouragement I received from business management professors and successful executives in the electronics industry, as well as through my own management experience working with major corporations. The high-tech businesses are at a crossroads facing rapidly evolving technologies and fierce competition from everywhere. The success and survival of companies depends on an effective performance metrics framework and a solid continuous improvement program. The metrics program must have executive sponsorship and active management support and involvement. The author talked to many high-tech business leaders to get their feedback on the future of the industry. They all indicated that companies with an uncertain future have one thing in common – they all lack effective metrics and continuous improvement programs. While there are many books on general metrics concepts and applications already available, this book is unique. It is dedicated to various businesses and processes prevalent in the electronics industry. The latter is crucial (now and in the future) to the world economy and is growing very rapidly, with thousands of global companies competing for leadership. This book is structured to serve as an excellent reference for developing the strategy for—and the execution of—a practical, usable, and easy to understand metrics program for any business in the electronics industry.

Win the Customer

Author : Flavio Martins
Publisher : AMACOM
ISBN 13 : 0814436250
Total Pages : 251 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis Win the Customer by : Flavio Martins

Download or read book Win the Customer written by Flavio Martins and published by AMACOM. This book was released on 2015-09-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your prices can be beat. Your product can be improved upon. Your service is provided by others. But one key aspect about your company that cannot be duplicated or outdone is the unique, outstanding customer service experience that you continually provide for your customers. In Win the Customer, companies can learn practical, powerful techniques for energizing the way they interact with the people who drive their business, distinguishing themselves from the competition by providing their customers with something truly special. Author and vice president of operations Flavio Martin, named by the Huffington Post as a “most influential social customer service pro,” fills his invaluable guide with examples and inspiration in order to show readers how to:• Align the business around a customer service mission• Make every employee a customer service agent• Create an environment in which exceptional service experiences can happen• Humanize customer service, virtually and in person• Empower employees to find innovative solutions• All the random acts of WOW--they’re often the most memorable• And much moreProducts and prices can only get you in the door with new customers. But exceptional customer service will keep them lifelong fans. Win the Customer is your guidebook for building your fan base!

How to Win Customers

Author : Heinz Goldman
Publisher : Dutton Adult
ISBN 13 : 9780801538988
Total Pages : pages
Book Rating : 4.5/5 (389 download)

DOWNLOAD NOW!

Book Synopsis How to Win Customers by : Heinz Goldman

Download or read book How to Win Customers written by Heinz Goldman and published by Dutton Adult. This book was released on 1985-06-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Simply Better

Author : Patrick Barwise
Publisher : Harvard Business Press
ISBN 13 : 9780875843988
Total Pages : 238 pages
Book Rating : 4.8/5 (439 download)

DOWNLOAD NOW!

Book Synopsis Simply Better by : Patrick Barwise

Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Press. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.

Winning and Keeping Industrial Customers

Author : Barbara Bund
Publisher : Free Press
ISBN 13 : 9780669093414
Total Pages : 224 pages
Book Rating : 4.0/5 (934 download)

DOWNLOAD NOW!

Book Synopsis Winning and Keeping Industrial Customers by : Barbara Bund

Download or read book Winning and Keeping Industrial Customers written by Barbara Bund and published by Free Press. This book was released on 1985 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Winning Customers with Commitment

Author : Gary Hirshberg
Publisher : Pearson Education
ISBN 13 : 0132138743
Total Pages : 15 pages
Book Rating : 4.1/5 (321 download)

DOWNLOAD NOW!

Book Synopsis Winning Customers with Commitment by : Gary Hirshberg

Download or read book Winning Customers with Commitment written by Gary Hirshberg and published by Pearson Education. This book was released on 2010-02-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the world’s largest organic yogurt producer. In his book, Stirring It Up--How to Make Money and Save the World, he tells how the company grew from seven cows in a New Hampshire barn to a business with more than $330 in annual sales. Now he is sharing what that experience taught him in a series of brief, practical lessons on profiting from a sustainable enterprise. This one is about earning customers’ trust and loyalty. I can’t claim that Stonyfield’s founder, Samuel Kaymen, and I gave up conventional marketing through a reasoned decision. Short on money at the outset, we had no other choice. But what we had was worth more than billboards and magazine layouts. We had Samuel’s yogurt recipe, pieced together from Yiddish yogurt masters in Brooklyn, and the simple conviction that our stuff was so good we need only persuade people to try it to win them over. Our first customers would spread the word--but how to get their attention? When running a startup, you use whatever resources you have. A family friend who owned Stop & Shop supermarkets in Boston asked his dairy buyer to let us stock our yogurt and hand out samples in five stores for 12 weeks. If we couldn’t make a dent in the market by then, we’d be out. So most every evening for 12 weeks, one of us visited one of these supermarkets, evangelizing....

Uncommon Service

Author : Frances X. Frei
Publisher : Harvard Business Press
ISBN 13 : 1422133311
Total Pages : 262 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Uncommon Service by : Frances X. Frei

Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

Award-winning Customer Service

Author : Renee Evenson
Publisher : Amacom
ISBN 13 : 9780814474549
Total Pages : 0 pages
Book Rating : 4.4/5 (745 download)

DOWNLOAD NOW!

Book Synopsis Award-winning Customer Service by : Renee Evenson

Download or read book Award-winning Customer Service written by Renee Evenson and published by Amacom. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Award-Winning Customer Service" offers scores of quick tips for readers looking to improve and then maintain their company's level of customer service. The book is filled with practical advice on planning and goal-setting, effective communication, leadership, and other topics.