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Winning Campaigns
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Book Synopsis How to Win Campaigns by : Chris Rose
Download or read book How to Win Campaigns written by Chris Rose and published by Taylor & Francis. This book was released on 2012-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Book Synopsis The Victory Lab by : Sasha Issenberg
Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Book Synopsis Winning Political Campaigns by : William S. Bike
Download or read book Winning Political Campaigns written by William S. Bike and published by . This book was released on 2001 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his 15 years of reporting political campaigns, Bike witnessed mistakes that cost candidates not only their elections, but their credibility as well. He now explains how candidates can use creativity and hard work to avoid the mistakes. He offers specific, practical advice on such topics as advertising, alliances, campaign literature, comportment, debates, events, fieldwork, fundraising, the headquarters, legal issues, the media kit, organization, polling, research, and speeches. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Candidate-Centered Campaigns by : B. Arbour
Download or read book Candidate-Centered Campaigns written by B. Arbour and published by Springer. This book was released on 2016-04-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
Book Synopsis Winning Campaigns by : Ken Rietz (Political consultant)
Download or read book Winning Campaigns written by Ken Rietz (Political consultant) and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning Campaigns, Losing Sight, Gaining Insight by Ken Rietz is the autobiographical story of a middle class kid from Wisconsin. The son of a mailman, Ken found his way into Republican politics where he learned the skills necessary for a career as a communications strategist. His work as a political consultant brought him together with President Nixon for a memorable dinner at Camp David. He later became the program director for the Republican National Convention, which nominated President Reagan. His career was tarnished by the Watergate investigation and at age forty-nine he was legally blind. Throughout his memoir, Ken details his memories and shares how his competitive spirit, determination, and positive attitude helped him overcome these obstacles.
Book Synopsis How to Win Campaigns by : Chris Rose
Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Book Synopsis Win the Right Way by : Christine Trost
Download or read book Win the Right Way written by Christine Trost and published by Berkeley Public Policy Press. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Tool Kit written by Ron Parsons and published by iUniverse. This book was released on 2013-04-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: From city councils to governorships, from county commissioners to coroners, there are thousands of contested or vacant elected offices each year throughout the United States. In Political Tool Kit, author Ron Parsons provides a practical guide for citizens who are seeking an opportunity to participate in the democratic process through political candidacy. Based on his education and personal experience, Ron offers a step-by-step, sequential model that candidates can mold to fit their candidacies by making their campaigns unique. Political Tool Kit merges contemporary and traditional political organizational structures to address a myriad of tasks, such as fundraising, advertising, nominating petitions, and scheduling, while detailing job functions and tasks. This campaign model adopts modern communications tools through optimizing the Internet and cutting-edge mobile devices. It also includes a range of resources, such as a campaign budget, letters to the editor, mailings, and canvassing techniques. Political Tool Kit offers the tools to build a process that enables candidates to grow to their full potential. The winning ideals embedded within a campaign will follow candidates throughout their political careers.
Book Synopsis The Solid Gold Mailbox by : Walter Weintz
Download or read book The Solid Gold Mailbox written by Walter Weintz and published by . This book was released on 1987-04-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.
Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman
Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.
Book Synopsis Campaigns from the Ground Up by : John S Klemanski
Download or read book Campaigns from the Ground Up written by John S Klemanski and published by Routledge. This book was released on 2015-11-17 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on data from the most recent elections, this book examines state house races in four key states California, Texas, Michigan, and Virginia and creates simulations of campaign planning, strategizing, budgeting, fundraising, and winning in a variety of political contexts. The authors have not only researched and taught about these issues they have conducted campaigns, run for office, and served in government at every level from the local to the national. They have experience confronting questions of campaign ethics and crisis management, and they actively embrace social media in their work. Internet fundraising as well as campaign websites are among the many media subjects included. This is a book not just for candidates, campaign professionals, and students, but for all concerned citizens who want to understand the pathways of politics better.
Book Synopsis Campaigns and Elections American Style by : James A Thurber
Download or read book Campaigns and Elections American Style written by James A Thurber and published by Routledge. This book was released on 2018-04-19 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatic changes in political institutions and behavior over the past three decades have underscored the dynamic nature of American politics, confronting political scientists with a new and pressing intellectual agenda. The pioneering work of early postwar scholars, while laying a firm empirical foundation for contemporary scholarship, failed to consider how American politics might change or recognize the forces that would make fundamental change inevitable. In reassessing the static interpretations fostered by these classic studies, political scientists are now examining the underlying dynamics that generate transformational change. Transforming American Politics is a series that brings together texts addressing four closely related aspects of change. A first concern is documenting and explaining recent changes in American politics—in institutions, processes, behavior, and policymaking. A second is reinterpreting classic studies and theories to provide a more accurate perspective on postwar politics. The series looks at historical change to identify recurring patterns of political transformation within and across the distinctive eras of American politics. Last and perhaps most important, the series presents new theories and interpretations that explain the dynamic processes at work and thus clarify the direction of contemporary politics. All of the books focus on the central theme of transformation—transformation in both the conduct of American politics and in the way we study and understand its many aspects.
Book Synopsis Political Consultants and Campaigns by : Jason Johnson
Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Book Synopsis Inside Campaigns by : William J. Feltus
Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2018-07-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody." —Thomas B. Edsall, Columbia Graduate School of Journalism "Much of our useful knowledge sits at the intersection of disciplines. Inside Campaigns demonstrates that through a skillful combination of political science with management in a highly readable and practical format. A first for this field!" —Leonard A. Schlesinger, Baker Foundation Professor-Harvard Business School, President Emeritus-Babson College Inside Campaigns, Second Edition takes readers on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US. The expert author team draw from years of scholarly research and professional campaign experience to guide readers on a behind-the-scenes tour of the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and the affects election outcomes have on American democracy. Readers will develop an understanding of what campaigns do and why they matter, as well as gain practical skills for working in a campaign or advocating for a cause. New to the Second Edition: A case study created from an in-depth interview with Bernie Sanders’ top digital decision-makers describes how the Sanders’ campaign used digital media to harness the energy of their highly motivated base supporters. This case shows students a real-life campaign decision-making situation, and demonstrates how campaigns use new digital media to drive traditional news media coverage. A unique joint interview with the top media buyers from the Clinton and Trump campaigns reveals how each campaign tracked the other’s advertising and adjusted their own advertising based on competitive tracking information. This interview illustrates to students how modern campaigns use media tracking technologies to monitor their opposition and spend tens of millions of dollars at the presidential level. A top Trump digital manager shares inside details of how the Republican National Committee moved quickly to help build out the Trump digital operations after it was clear that Trump would be the party’s presidential nominee. This insight helps students understand how the Trump campaign answered, "What do we tell them?" by testing messages online, including recycling Trump’s personal tweets in instant messages and emails. The differences between how the Clinton and Trump campaigns managed the news media are highlighted in a case study of one journalist’s experiences covering both campaigns. This case study helps the student build skills for becoming a "spinmeister" who handles day-to-day relationships with the news media. The authors’ research surprisingly reveals that, behind the scenes, Trump was much more available to reporters than Clinton, despite Trump’s continuous public attacks on the "fake news media."
Book Synopsis Campaigns and Elections American Style by : Candice J. Nelson
Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Taylor & Francis. This book was released on 2023-09-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global. Highlights of the Sixth Edition Covers the 2020 and 2022 elections with an eye to 2024. Examines changes to the campaign process as a result of COVID-19 and puts them in context with campaign traditions over time. Includes a new organization that moves campaign finance up front to emphasize the centrality of fundraising to successful campaigns. Offers more data to inform campaign planning and management, especially related to key topics such as the change in news media coverage, the growth and use of social media, the use of "big data" in campaigns, and changes in field and voting rules and policies.
Book Synopsis Parties, Candidates, and Constituency Campaigns in Canadian Elections by : Anthony Sayers
Download or read book Parties, Candidates, and Constituency Campaigns in Canadian Elections written by Anthony Sayers and published by UBC Press. This book was released on 2011-11-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important contribution to the study of Canadian elections forcefully argues that knowledge of the dynamics at the local level is essential to a full understanding of Canadian polity, its underlying social basis, and the factors that determine successful election campaigns. As such, Parties, Candidates, and Constituency Campaigns in Canadian Elections will intrigue not only political scientists and students of Canadian politics but also election candidates and party strategists.
Book Synopsis Hired to Fight, Hired to Win by : Dennis W. Johnson
Download or read book Hired to Fight, Hired to Win written by Dennis W. Johnson and published by Routledge. This book was released on 2015-06-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.
