Win Keep Grow

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Win, Keep, Grow

Author : Mark Stiving
Publisher : Morgan James Publishing
ISBN 13 : 1631954792
Total Pages : 137 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Win, Keep, Grow by : Mark Stiving

Download or read book Win, Keep, Grow written by Mark Stiving and published by Morgan James Publishing. This book was released on 2021-07-06 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business. The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one. Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.

Win Keep Grow

Author : Mark Stiving
Publisher :
ISBN 13 : 9781631954788
Total Pages : 185 pages
Book Rating : 4.9/5 (547 download)

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Book Synopsis Win Keep Grow by : Mark Stiving

Download or read book Win Keep Grow written by Mark Stiving and published by . This book was released on 2021-10-05 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

Author : Erik Peterson
Publisher : McGraw Hill Professional
ISBN 13 : 1260462765
Total Pages : 268 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by : Erik Peterson

Download or read book The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2020-02-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions? The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

How to Win Friends and Influence People

Author : Dale Carnegie
Publisher : Sristhi Publishers & Distributors
ISBN 13 : 8194790891
Total Pages : 272 pages
Book Rating : 4.1/5 (947 download)

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Book Synopsis How to Win Friends and Influence People by : Dale Carnegie

Download or read book How to Win Friends and Influence People written by Dale Carnegie and published by Sristhi Publishers & Distributors. This book was released on 2020-10-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.

Don't Let the Fear Win

Author : Greg Faxon
Publisher :
ISBN 13 : 9781535131087
Total Pages : 66 pages
Book Rating : 4.1/5 (31 download)

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Book Synopsis Don't Let the Fear Win by : Greg Faxon

Download or read book Don't Let the Fear Win written by Greg Faxon and published by . This book was released on 2016-08-18 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you working hard to increase your income but keep getting stuck at the same plateau in revenue? Are you sure that there's a much bigger impact you could be making but still find yourself thinking too small? Are you constantly seeking new models but not getting the results that those gurus are getting? More importantly... Is all of this second guessing causing you to question your abilities and making you wonder whether you're taking action on the wrong things? It's not your fault. If you're like most entrepreneurs, the biggest obstacle to business growth is inside of your own head. The biggest obstacle is fear. Don't Let The Fear Win will help you get out of your own way so that you can build a business that you love. One that supports you, your family, and the people you are here to serve. What makes this book different from other business how-to books is that it doesn't distract you with the outer game of entrepreneurship (the techniques of the business). Instead, it focuses on the inner game (the mindsets of the entrepreneur). In this book, you will discover... Why procrastination isn't your problem (and the hidden force that is actually sabotaging your growth) How to rewire your brain for peak performance as an entrepreneur, even if you you're not sure what's been holding you back 7 proven strategies to take your business to the next level of income and impact without sacrificing the life you want At the end of the day, you know that this journey is not about becoming famous. It's not even about becoming wealthy, although this book will give you the mindsets to help you do that. No, this is personal. You started your business because you wanted to live up to your full potential. You know deep down that you can become the champion entrepreneur you were born to be. So what are you waiting for? It's time to master the inner game of entrepreneurship.

Let Go to Grow

Author : Doug White
Publisher : Doug White
ISBN 13 : 1928662609
Total Pages : 152 pages
Book Rating : 4.9/5 (286 download)

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Book Synopsis Let Go to Grow by : Doug White

Download or read book Let Go to Grow written by Doug White and published by Doug White. This book was released on 2011 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Impact Pricing

Author : Mark Stiving
Publisher : Entrepreneur Press
ISBN 13 : 1613081219
Total Pages : 240 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Impact Pricing by : Mark Stiving

Download or read book Impact Pricing written by Mark Stiving and published by Entrepreneur Press. This book was released on 2011-09-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

How Companies Win

Author : Rick Kash
Publisher : Harper Collins
ISBN 13 : 0062029452
Total Pages : 346 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis How Companies Win by : Rick Kash

Download or read book How Companies Win written by Rick Kash and published by Harper Collins. This book was released on 2010-10-12 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

Download Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals PDF Online Free

Author : Erik Peterson
Publisher : McGraw Hill Professional
ISBN 13 : 9780071752589
Total Pages : 272 pages
Book Rating : 4.7/5 (525 download)

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Book Synopsis Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals by : Erik Peterson

Download or read book Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2011-04-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Playing to Win

Author : Alan G. Lafley
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Simply Better

Author : Patrick Barwise
Publisher : Harvard Business Press
ISBN 13 : 9780875843988
Total Pages : 238 pages
Book Rating : 4.8/5 (439 download)

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Book Synopsis Simply Better by : Patrick Barwise

Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Press. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Zone to Win

Author : Geoffrey A. Moore
Publisher : Diversion Books
ISBN 13 : 1682301702
Total Pages : 124 pages
Book Rating : 4.6/5 (823 download)

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Book Synopsis Zone to Win by : Geoffrey A. Moore

Download or read book Zone to Win written by Geoffrey A. Moore and published by Diversion Books. This book was released on 2015-11-03 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

Winning Her Business

Author : Bridget Brennan
Publisher : HarperCollins Leadership
ISBN 13 : 1400209986
Total Pages : 256 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Winning Her Business by : Bridget Brennan

Download or read book Winning Her Business written by Bridget Brennan and published by HarperCollins Leadership. This book was released on 2019-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.

The Snowball System

Author : Mo Bunnell
Publisher : PublicAffairs
ISBN 13 : 1610399595
Total Pages : 304 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Snowball System by : Mo Bunnell

Download or read book The Snowball System written by Mo Bunnell and published by PublicAffairs. This book was released on 2018-09-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mo Bunnell's comprehensive system will help you win more clients, build stronger relationships, and bring in more business. If you're good at doing something, and you need to connect with paying clients in order to keep doing it, this book is for you. There are more of us out there than you might think--from professionals like lawyers and consultants to big company account managers and freelancers of all stripes. And this book will teach you how to sell yourself without selling your soul. In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell's science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.

Machiavelli for Women

Author : Stacey Vanek Smith
Publisher : Simon and Schuster
ISBN 13 : 1982121769
Total Pages : 288 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Machiavelli for Women by : Stacey Vanek Smith

Download or read book Machiavelli for Women written by Stacey Vanek Smith and published by Simon and Schuster. This book was released on 2022-04-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the NPR host of The Indicator and correspondent for Planet Money comes an “accessible, funny, clear-eyed, and practical” (Sarah Knight, New York Times bestselling author) guide for how women can apply the principles of 16th-century philosopher Niccolò Machiavelli to their work lives and finally shatter the glass ceiling—perfect for fans of Feminist Fight Club, Lean In, and Nice Girls Don’t Get the Corner Office."--Simonandschuster.com viewed Sept. 21, 2022.