Zone To Win

Download Zone To Win full books in PDF, epub, and Kindle. Read online Zone To Win ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Zone to Win

Author : Geoffrey A. Moore
Publisher : Diversion Books
ISBN 13 : 1682301702
Total Pages : 124 pages
Book Rating : 4.6/5 (823 download)

DOWNLOAD NOW!

Book Synopsis Zone to Win by : Geoffrey A. Moore

Download or read book Zone to Win written by Geoffrey A. Moore and published by Diversion Books. This book was released on 2015-11-03 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

In The Zone

Author : Clyde Brolin
Publisher : Bonnier Publishing Ltd.
ISBN 13 : 1911274562
Total Pages : 283 pages
Book Rating : 4.9/5 (112 download)

DOWNLOAD NOW!

Book Synopsis In The Zone by : Clyde Brolin

Download or read book In The Zone written by Clyde Brolin and published by Bonnier Publishing Ltd.. This book was released on 2017-04-20 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the untapped power of the human mind How do champions like Lewis Hamilton, Novak Djokovic and Usain Bolt suppress their fear of failure and find the belief to win? How did Michael Phelps and Jessica Ennis-Hill visualise their own future? What exactly is 'The Zone'? And how do you get there? Drawing on over one hundred exclusive interviews with the world's elite stars of sports ranging from boxing to rugby union, Formula One to the Paralympics, Clyde Brolin sets out to discover the secrets of true success and show how they can be used by all of us in our own lives, whoever we are. 'PEOPLE LOOK AT CHAMPIONS AND THINK THEY'RE A DIFFERENT BREED, BUT WE ALL UNDERESTIMATE WHAT WE'RE CAPABLE OF' CHRIS HOY 'THE MAGIC LIVES INSIDE EVERY ONE OF US - DESPITE OUR ENVIRONMENT, OUR STRUGGLES AND OUR DOUBTS' CATHY FREEMAN

Strike Zone

Author : Mike Lupica
Publisher : Penguin
ISBN 13 : 0525514899
Total Pages : 272 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!

Book Synopsis Strike Zone by : Mike Lupica

Download or read book Strike Zone written by Mike Lupica and published by Penguin. This book was released on 2019-09-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely and heartfelt follow-up to #1 New York Times bestseller Heat, about a young baseball prodigy and his immigrant family living in today's America. Twelve-year-old star Little League pitcher Nick Garcia has a dream. Several in fact. He dreams he'll win this season's MVP and the chance to throw out the first pitch at Yankee Stadium. He dreams he'll meet his hero, Yankee's pitcher Michael Arroyo. He dreams they'll find a cure for Lupus so he sister won't have to suffer. But mostly, he dreams one day his family can stop living in fear of the government. For one kid, it's almost too much to bear. Luckily, Nick has his two best friends Ben and Diego to keep him balanced. But when Nick notices a mysterious man lurking on his street corner, he senses a threat. Suddenly, his worst fears are realized, and just when it seems there's no one they can trust, an unexpected hero emerges and changes everything. Praise for Strike Zone: *"Lupica skillfully addresses the timely and complicated topic of living as the child of undocumented immigrants and the uncertainty facing many American families....This exceptional baseball novel delivers both lively sports action and critical subject matter." --Kirkus Reviews (starred review) --"Lupica's action sequences are thrilling and fast-paced....[a] solid purchase where Mike Lupica and the Yankees are popular." --School Library Journal --"As he did in Heat, Lupica skillfully juggles the baseball drama with the larger social issues that swirl around it, vividly putting a human face on the immigration crisis." --Booklist --"Strike Zone brings the game of baseball to life, but moreover, it addresses immigration, a current issue in U.S. culture and politics. Teens will choose to read Strike Zone as a "sports book" but will root for Nick both on and off the field. The Garcia family's desire to become legal U.S. citizens is well woven into this fast-paced story." --VOYA

Startup CEO

Author : Matt Blumberg
Publisher : John Wiley & Sons
ISBN 13 : 1119723663
Total Pages : 486 pages
Book Rating : 4.1/5 (197 download)

DOWNLOAD NOW!

Book Synopsis Startup CEO by : Matt Blumberg

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

The Infinite Staircase

Author : Geoffrey A. Moore
Publisher : BenBella Books
ISBN 13 : 1950665984
Total Pages : 233 pages
Book Rating : 4.9/5 (56 download)

DOWNLOAD NOW!

Book Synopsis The Infinite Staircase by : Geoffrey A. Moore

Download or read book The Infinite Staircase written by Geoffrey A. Moore and published by BenBella Books. This book was released on 2021-08-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES “Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book Review In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Moore uses his signature framework-based approach to answer these questions, taking us on an intellectual roller coaster ride through physics, chemistry, biology, the social sciences and the humanities. Along the way, he builds a metaphorical ladder that leads from the big bang to the need for ethical action in our daily lives. Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality provides a coherent and unified platform for a full human life.

Good for You, Great for Me

Author : Lawrence Susskind
Publisher : PublicAffairs
ISBN 13 : 1610394267
Total Pages : 256 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Good for You, Great for Me by : Lawrence Susskind

Download or read book Good for You, Great for Me written by Lawrence Susskind and published by PublicAffairs. This book was released on 2014-06-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've read the classic on win-win negotiating, Getting to Yes … but so have they, the folks you are now negotiating with. How can you get a leg up … and win? “Win-win” negotiation is an appealing idea on an intellectual level: Find the best way to convince the other side to accept a mutually beneficial outcome, and then everyone gets their fair share. The reality, though, is that people want more than their fair share; they want to win. Tell your boss that you've concocted a deal that gets your company a piece of the pie, and the reaction is likely to be: “Maybe we need to find someone harder-nosed than you who knows how to win. We want the whole pie, not just a slice.” However, to return to an earlier era before “win-win” negotiation was in fashion and seek simply to dominate or bully opponents into submission would be a step in the wrong direction—and a public relations disaster. By showing how to win at win-win negotiating, Lawrence Susskind provides the operational advice you need to satisfy the interests of your back table—the people to whom you report. He also shows you how to deal with irrational people, whose vocabulary seems limited to “no,” or with the proverbial 900-pound gorilla. He explains how to find trades that create much more value than either you or your opponent thought possible. His brilliant concept of “the trading zone”—the space where you can create deals that are “good for them but great for you,” while still maintaining trust and keeping relationships intact—is a fresh way to re-think your approach to negotiating. The outcome is often the best of both possible worlds: You claim a disproportionate share of the value you've created while your opponents still look good to the people to whom they report. Whether the venue is business, a family dispute, international relations, or a tradeoff that has to be made between the environment and jobs, Susskind provides a breakthrough in how to both think about, and engage in, productive negotiations.

The Code

Author : Margaret O'Mara
Publisher : Penguin
ISBN 13 : 0399562192
Total Pages : 514 pages
Book Rating : 4.3/5 (995 download)

DOWNLOAD NOW!

Book Synopsis The Code by : Margaret O'Mara

Download or read book The Code written by Margaret O'Mara and published by Penguin. This book was released on 2019-07-09 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of New York Magazine's best books on Silicon Valley! The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There she saw firsthand how deeply intertwined Silicon Valley was with the federal government--and always had been--and how shallow the common understanding of the secrets of the Valley's success actually was. Now, after almost five years of pioneering research, O'Mara has produced the definitive history of Silicon Valley for our time, the story of mavericks and visionaries, but also of powerful institutions creating the framework for innovation, from the Pentagon to Stanford University. It is also a story of a community that started off remarkably homogeneous and tight-knit and stayed that way, and whose belief in its own mythology has deepened into a collective hubris that has led to astonishing triumphs as well as devastating second-order effects. Deploying a wonderfully rich and diverse cast of protagonists, from the justly famous to the unjustly obscure, across four generations of explosive growth in the Valley, from the forties to the present, O'Mara has wrestled one of the most fateful developments in modern American history into magnificent narrative form. She is on the ground with all of the key tech companies, chronicling the evolution in their offerings through each successive era, and she has a profound fingertip feel for the politics of the sector and its relation to the larger cultural narrative about tech as it has evolved over the years. Perhaps most impressive, O'Mara has penetrated the inner kingdom of tech venture capital firms, the insular and still remarkably old-boy world that became the cockpit of American capitalism and the crucible for bringing technological innovation to market, or not. The transformation of big tech into the engine room of the American economy and the nexus of so many of our hopes and dreams--and, increasingly, our nightmares--can be understood, in Margaret O'Mara's masterful hands, as the story of one California valley. As her majestic history makes clear, its fate is the fate of us all.

Trading in the Zone

Author : Mark Douglas
Publisher : Penguin
ISBN 13 : 1440625417
Total Pages : 240 pages
Book Rating : 4.4/5 (46 download)

DOWNLOAD NOW!

Book Synopsis Trading in the Zone by : Mark Douglas

Download or read book Trading in the Zone written by Mark Douglas and published by Penguin. This book was released on 2001-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.

Traversing the Traction Gap

Author : Bruce Cleveland
Publisher : Radius Book Group
ISBN 13 : 1635765749
Total Pages : 222 pages
Book Rating : 4.6/5 (357 download)

DOWNLOAD NOW!

Book Synopsis Traversing the Traction Gap by : Bruce Cleveland

Download or read book Traversing the Traction Gap written by Bruce Cleveland and published by Radius Book Group. This book was released on 2019-02-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

Fit for Growth

Author : Vinay Couto
Publisher : John Wiley & Sons
ISBN 13 : 1119268532
Total Pages : 296 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis Fit for Growth by : Vinay Couto

Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Red Zone

Author : Peter Hartcher
Publisher : Black Inc.
ISBN 13 : 1743821794
Total Pages : 336 pages
Book Rating : 4.7/5 (438 download)

DOWNLOAD NOW!

Book Synopsis Red Zone by : Peter Hartcher

Download or read book Red Zone written by Peter Hartcher and published by Black Inc.. This book was released on 2021-05-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does China want from Australia? In this incisive and original book, Peter Hartcher reveals how decades of economic dependence left Australia open to the strategic ambitions of the most successful authoritarian regime in modern history. He shows how ideology, paranoia and Xi Jinping’s personal story have reshaped China, and shines new light on Beijing’s overt and covert campaign for influence – over trade and defence, media and politics. Australia has now woken up to China’s challenge, from passing foreign interference laws to banning Huawei from our 5G network. But at what cost? Will we see a further slump in relations? How best to protect our security, economy and identity? Drawing on interviews with Scott Morrison, Malcolm Turnbull and other key policymakers, as well as a rare interview with Australia’s spy chief, Red Zone is a gripping look at China’s power and Australia’s future. “Australia is on the front lines of the global struggle between China and the West over democratic values, and Peter Hartcher, one of the country’s foremost journalists, presents a clear-eyed and utterly frightening account of the challenge we face. Highly recommended ”—Francis Fukuyama “Hartcher’s analysis of Australia’s place in the world is sharp and tenacious. He continues to make an outsized contribution to our democracy.”—Penny Wong “Hartcher’s clear-eyed analysis of the Australia–China relationship is as keen as it is unsettling.”—Malcolm Turnbull

The Discomfort Zone

Author : Marcia Reynolds
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626560676
Total Pages : 192 pages
Book Rating : 4.6/5 (265 download)

DOWNLOAD NOW!

Book Synopsis The Discomfort Zone by : Marcia Reynolds

Download or read book The Discomfort Zone written by Marcia Reynolds and published by Berrett-Koehler Publishers. This book was released on 2014-10-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want people to stretch their limits, but your conversations meant to help them often fall flat or backfire, creating more resistance than growth. Top leadership coach Marcia Reynolds offers a model for using the Discomfort Zone—the moment when the mind is most open to learning—to prompt people to think through problems, see situations more strategically, and transcend their limitations. Drawing on recent discoveries in the neuroscience of learning, Reynolds shows how to ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Then, instead of being told, people see for themselves the insightful and often profound solutions to what is stopping their progress. The exercises and case studies will help you use discomfort in your conversations to create lasting changes and an enlivened workforce.

Dealing with Darwin

Author : Geoffrey A. Moore
Publisher : Penguin
ISBN 13 : 9781591841074
Total Pages : 316 pages
Book Rating : 4.8/5 (41 download)

DOWNLOAD NOW!

Book Synopsis Dealing with Darwin by : Geoffrey A. Moore

Download or read book Dealing with Darwin written by Geoffrey A. Moore and published by Penguin. This book was released on 2005 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: MOORE/DEALING WITH DARWIN

The Friend Zone

Author : Abby Jimenez
Publisher :
ISBN 13 : 9781538715611
Total Pages : pages
Book Rating : 4.7/5 (156 download)

DOWNLOAD NOW!

Book Synopsis The Friend Zone by : Abby Jimenez

Download or read book The Friend Zone written by Abby Jimenez and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Inside the Tornado

Author : Geoffrey A. Moore
Publisher : HarperBusiness
ISBN 13 : 9780887308246
Total Pages : 244 pages
Book Rating : 4.3/5 (82 download)

DOWNLOAD NOW!

Book Synopsis Inside the Tornado by : Geoffrey A. Moore

Download or read book Inside the Tornado written by Geoffrey A. Moore and published by HarperBusiness. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle

The Impact Zone

Author : Bobby Clampett
Publisher : Macmillan
ISBN 13 : 1429917180
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!

Book Synopsis The Impact Zone by : Bobby Clampett

Download or read book The Impact Zone written by Bobby Clampett and published by Macmillan. This book was released on 2007-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every golfer can improve their game using the instructions in The Impact Zone by Bobby Clampett "one of the most knowledgeable golfing minds in the game." —Tom Lehman, British Open Champion Impact has long been called golf's "moment of truth," and great golfers have spent countless hours working on their swings trying to upgrade their impact dynamics as the golf club approaches, contacts, then swings through the ball. For the first time, with The Impact Zone, golfers will have a book that focuses their attention on the very same region of the swing on which professional golfers have always concentrated. The Impact Zone is a unique instructional guide in that everything in it either focuses on or applies to improving a golfer's understanding and execution of impact. Here, acclaimed professional golfer Bobby Clampett concludes that the overwhelming bias and convention of today's contemporary teaching environment is to value swing styles over swing dynamics, and in so doing, the overwhelming majority of golf teachers miss the boat in terms of teaching the game effectively. Ultimately this emphasis on swing style comes at the expense of helping golfers to develop sound swing dynamics, which are the real keys to consistent ball striking and better golf. With the help of CBS's Swing Vision high-speed camera—using images from many of the game's greatest contemporary players (including Tiger Woods, Phil Mickelson, John Daly, Vijay Singh, Sergio Garcia, and more)—The Impact Zone takes an unprecedented look at the most important six inches in golf, those that immediately precede, contain, and follow impact. To further demonstrate these principles, Clampett presents photos and drills that convey the five essential dynamics golfers need to produce and reproduce solid impact. Throughout these instructional pages, Bobby Clampett—teamed with veteran golf writer Andy Brumer—relays his own personal story of straying from swing dynamics and how he found his way back. He recalls memorable stories from the Tour, blending innovative instruction with his colorful, engaging anecdotes. Clampett and Brumer create an essential instructional guide with clear, concise advice—on creating great swing dynamics through the impact zone—the universally acknowledged key to more consistent and better golf.

Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance

Author : Jeff Shore
Publisher : McGraw Hill Professional
ISBN 13 : 0071830502
Total Pages : 224 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!

Book Synopsis Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance by : Jeff Shore

Download or read book Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance written by Jeff Shore and published by McGraw Hill Professional. This book was released on 2014-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS. "Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career." -- Neil Rackham, bestselling author of SPIN Selling "This book is loaded with great ideas to educate, inspire, and make you unstoppable in sales." -- Brian Tracy, bestselling author of Unlimited Sales Success Includes interviews with Daniel Pink, Larry Winget, Linda Richardson, and many others The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It's the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned. In this inspiring, humor-filled guide, he teaches you: How to figure out exactly what inhibits you Why you make certain decisions in moments of discomfort How to train your brain to prepare for uncomfortable moments How your customer's own discomforts affect his or her purchase decisions Featuring self-assessment tools, hands-on exercises, and case studies showing Shore's methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional.