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Author : Carl McDaniel
Publisher :
ISBN 13 : 9780470087855
Total Pages : pages
Book Rating : 4.0/5 (878 download)
Download or read book Wiley Plus/Blackboard Stand-Alone to Accompany Marketing Research Essentials written by Carl McDaniel and published by . This book was released on 2007-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carl McDaniel, Jr.
Publisher : John Wiley & Sons Incorporated
ISBN 13 : 9780470087862
Total Pages : pages
Book Rating : 4.0/5 (878 download)
Download or read book Wiley Plus Stand-Alone to Accompany Marketing Research Essentials written by Carl McDaniel, Jr. and published by John Wiley & Sons Incorporated. This book was released on 2007-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda B. Nilson
Publisher : John Wiley & Sons
ISBN 13 : 0470612363
Total Pages : 401 pages
Book Rating : 4.4/5 (76 download)
Download or read book Teaching at Its Best written by Linda B. Nilson and published by John Wiley & Sons. This book was released on 2010-04-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching at Its Best This third edition of the best-selling handbook offers faculty at all levels an essential toolbox of hundreds of practical teaching techniques, formats, classroom activities, and exercises, all of which can be implemented immediately. This thoroughly revised edition includes the newest portrait of the Millennial student; current research from cognitive psychology; a focus on outcomes maps; the latest legal options on copyright issues; and how to best use new technology including wikis, blogs, podcasts, vodcasts, and clickers. Entirely new chapters include subjects such as matching teaching methods with learning outcomes, inquiry-guided learning, and using visuals to teach, and new sections address Felder and Silverman's Index of Learning Styles, SCALE-UP classrooms, multiple true-false test items, and much more. Praise for the Third Edition of Teaching at Its BestEveryone veterans as well as novices will profit from reading Teaching at Its Best, for it provides both theory and practical suggestions for handling all of the problems one encounters in teaching classes varying in size, ability, and motivation." Wilbert McKeachie, Department of Psychology, University of Michigan, and coauthor, McKeachie's Teaching TipsThis new edition of Dr. Nilson's book, with its completely updated material and several new topics, is an even more powerful collection of ideas and tools than the last. What a great resource, especially for beginning teachers but also for us veterans!" L. Dee Fink, author, Creating Significant Learning ExperiencesThis third edition of Teaching at Its Best is successful at weaving the latest research on teaching and learning into what was already a thorough exploration of each topic. New information on how we learn, how students develop, and innovations in instructional strategies complement the solid foundation established in the first two editions." Marilla D. Svinicki, Department of Psychology, The University of Texas, Austin, and coauthor, McKeachie's Teaching Tips
Author : R. Kelly Rainer
Publisher : John Wiley & Sons
ISBN 13 : 0470169001
Total Pages : 452 pages
Book Rating : 4.4/5 (71 download)
Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2008-01-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHATS IN IT FOR ME? Information technology lives all around us-in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology for granted. Rainer and Turban's Introduction to Information Systems, 2nd edition helps make Information Technology come alive in the classroom. This text takes students where IT lives-in today's businesses and in our daily lives while helping students understand how valuable information technology is to their future careers. The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business. Also available with this edition is WileyPLUS - a powerful online tool that provides instructors and students with an integrated suite of teaching and learning resources in one easy-to-use website. The WileyPLUS course for Introduction to Information Systems, 2nd edition includes animated tutorials in Microsoft Office 2007, with iPod content and podcasts of chapter summaries provided by author Kelly Rainer.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Richard R. Lindsey
Publisher : John Wiley & Sons
ISBN 13 : 1118044754
Total Pages : 406 pages
Book Rating : 4.1/5 (18 download)
Download or read book How I Became a Quant written by Richard R. Lindsey and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How I Became a Quant "Led by two top-notch quants, Richard R. Lindsey and Barry Schachter, How I Became a Quant details the quirky world of quantitative analysis through stories told by some of today's most successful quants. For anyone who might have thought otherwise, there are engaging personalities behind all that number crunching!" --Ira Kawaller, Kawaller & Co. and the Kawaller Fund "A fun and fascinating read. This book tells the story of how academics, physicists, mathematicians, and other scientists became professional investors managing billions." --David A. Krell, President and CEO, International Securities Exchange "How I Became a Quant should be must reading for all students with a quantitative aptitude. It provides fascinating examples of the dynamic career opportunities potentially open to anyone with the skills and passion for quantitative analysis." --Roy D. Henriksson, Chief Investment Officer, Advanced Portfolio Management "Quants"--those who design and implement mathematical models for the pricing of derivatives, assessment of risk, or prediction of market movements--are the backbone of today's investment industry. As the greater volatility of current financial markets has driven investors to seek shelter from increasing uncertainty, the quant revolution has given people the opportunity to avoid unwanted financial risk by literally trading it away, or more specifically, paying someone else to take on the unwanted risk. How I Became a Quant reveals the faces behind the quant revolution, offering you?the?chance to learn firsthand what it's like to be a?quant today. In this fascinating collection of Wall Street war stories, more than two dozen quants detail their roots, roles, and contributions, explaining what they do and how they do it, as well as outlining the sometimes unexpected paths they have followed from the halls of academia to the front lines of an investment revolution.
Author : William O. Bearden
Publisher : SAGE
ISBN 13 : 1412980186
Total Pages : 625 pages
Book Rating : 4.4/5 (129 download)
Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 2010-12-10 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.
Author : Jack R. Fraenkel
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780073126548
Total Pages : 0 pages
Book Rating : 4.1/5 (265 download)
Download or read book How to Design and Evaluate Research in Education written by Jack R. Fraenkel and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2005-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Design and Evaluate Research in Education provides a comprehensive introduction to educational research. Step-by-step analysis of real research studies provides students with practical examples of how to prepare their work and read that of others. End-of-chapter problem sheets, comprehensive coverage of data analysis, and information on how to prepare research proposals and reports make it appropriate both for courses that focus on doing research and for those that stress how to read and understand research.
Author : John D. Cutnell
Publisher : Wiley Global Education
ISBN 13 : 1119642337
Total Pages : 1007 pages
Book Rating : 4.1/5 (196 download)
Download or read book Physics written by John D. Cutnell and published by Wiley Global Education. This book was released on 2020-05-07 with total page 1007 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physics, 11th Edition provides students with the skills that they need to succeed in this course, by focusing on conceptual understanding; problem solving; and providing real-world applications and relevance. Conceptual Examples, Concepts and Calculations problems, and Check Your Understanding questions help students to understand physics principles. Math Skills boxes, multi-concept problems, and Examples with reasoning steps help students to improve their reasoning skills while solving problems. "The Physics Of" boxes show students how physics principles are relevant to their everyday lives.
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Haykin
Publisher : John Wiley & Sons
ISBN 13 : 9788126509324
Total Pages : 676 pages
Book Rating : 4.5/5 (93 download)
Download or read book An Introduction To Analog And Digital Communications written by Haykin and published by John Wiley & Sons. This book was released on 2009-07 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory treatment of communication theory as applied to the transmission of information-bearing signals with attention given to both analog and digital communications. Chapter 1 reviews basic concepts. Chapters 2 through 4 pertain to the characterization of signals and systems. Chapters 5 through 7 are concerned with transmission of message signals over communication channels. Chapters 8 through 10 deal with noise in analog and digital communications. Each chapter (except chapter 1) begins with introductory remarks and ends with a problem set. Treatment is self-contained with numerous worked-out examples to support the theory.· Fourier Analysis · Filtering and Signal Distortion · Spectral Density and Correlation · Digital Coding of Analog Waveforms · Intersymbol Interference and Its Cures · Modulation Techniques · Probability Theory and Random Processes · Noise in Analog Modulation · Optimum Receivers for Data Communication
Author : Richard M. Felder
Publisher : John Wiley & Sons
ISBN 13 : 1394196342
Total Pages : 374 pages
Book Rating : 4.3/5 (941 download)
Download or read book Teaching and Learning STEM written by Richard M. Felder and published by John Wiley & Sons. This book was released on 2024-03-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widely used STEM education book, updated Teaching and Learning STEM: A Practical Guide covers teaching and learning issues unique to teaching in the science, technology, engineering, and math (STEM) disciplines. Secondary and postsecondary instructors in STEM areas need to master specific skills, such as teaching problem-solving, which are not regularly addressed in other teaching and learning books. This book fills the gap, addressing, topics like learning objectives, course design, choosing a text, effective instruction, active learning, teaching with technology, and assessment—all from a STEM perspective. You’ll also gain the knowledge to implement learner-centered instruction, which has been shown to improve learning outcomes across disciplines. For this edition, chapters have been updated to reflect recent cognitive science and empirical educational research findings that inform STEM pedagogy. You’ll also find a new section on actively engaging students in synchronous and asynchronous online courses, and content has been substantially revised to reflect recent developments in instructional technology and online course development and delivery. Plan and deliver lessons that actively engage students—in person or online Assess students’ progress and help ensure retention of all concepts learned Help students develop skills in problem-solving, self-directed learning, critical thinking, teamwork, and communication Meet the learning needs of STEM students with diverse backgrounds and identities The strategies presented in Teaching and Learning STEM don’t require revolutionary time-intensive changes in your teaching, but rather a gradual integration of traditional and new methods. The result will be a marked improvement in your teaching and your students’ learning.
Author : Wayne Gisslen
Publisher : John Wiley & Sons
ISBN 13 : 0471464279
Total Pages : 735 pages
Book Rating : 4.4/5 (714 download)
Download or read book Professional Baking written by Wayne Gisslen and published by John Wiley & Sons. This book was released on 2004-04-06 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most respected cookbooks in the industry - the 2002 IACP Cookbook Award Winner for Best Technical/Reference - "Professional Baking" brings aspiring pastry chefs and serious home bakers the combined talent of Wayne Gisslen and the prizewinning Le Corden Bleu in one volume. The revised Fourth Edition offers complete instruction in every facet of the baker's craft, offering more than 750 recipes - including 150 from Le Cordon Bleu - for everything from cakes, pies, pastries, and cookies to artisan breads. Page after page of clear instruction, the hallmark of all Gisslen culinary books, will help you master the basics - such as pate brisee and puff pastry -and confidently hone techniques for making spectacular desserts using spun sugar and other decorative work. More than 500 color photographs illustrate ingredients and procedures as well as dozens of stunning breads and finished desserts.
Author : Ravinder Kumar Jain
Publisher : John Wiley & Sons
ISBN 13 : 9780471146131
Total Pages : 340 pages
Book Rating : 4.1/5 (461 download)
Download or read book Management of Research and Development Organizations written by Ravinder Kumar Jain and published by John Wiley & Sons. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been completely revised. The authors, noted authorities in the field, focus on ways to improve R&D organization productivity and foster excellence in such companies. They describe how to design jobs, organize hierarchies, resolve conflicts, motivate employees, and create an innovative work environment. Features extensive cross-cultural coverage of European and Pacific Rim R&D organizations and policies which greatly differ from the US. Includes an entirely new section on various strategic planning elements unique to an R&D organization along with a case study.
Author : Louis A. Bloomfield
Publisher : John Wiley & Sons
ISBN 13 : 1119013844
Total Pages : 512 pages
Book Rating : 4.1/5 (19 download)
Download or read book How Things Work written by Louis A. Bloomfield and published by John Wiley & Sons. This book was released on 2015-12-15 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Things Work provides an accessible introduction to physics for the non-science student. Like the previous editions it employs everyday objects, with which students are familiar, in case studies to explain the most essential physics concepts of day-to-day life. Lou Bloomfield takes seemingly highly complex devices and strips away the complexity to show how at their heart are simple physics ideas. Once these concepts are understood, they can be used to understand the behavior of many devices encountered in everyday life. The sixth edition uses the power of WileyPLUS Learning Space with Orion to give students the opportunity to actively practice the physics concepts presented in this edition. This text is an unbound, three hole punched version. Access to WileyPLUS sold separately.
Author : Terri A. Scandura
Publisher : SAGE Publications
ISBN 13 : 1506388477
Total Pages : 547 pages
Book Rating : 4.5/5 (63 download)
Download or read book Essentials of Organizational Behavior written by Terri A. Scandura and published by SAGE Publications. This book was released on 2017-12-13 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, practical, and based on the best available research, Essentials of Organizational Behavior: An Evidence-Based Approach, Second Edition equips students with the necessary skills to become effective leaders and managers. Author Terri A. Scandura uses an evidence-based approach to introduce students to new models proven to enhance the well-being, motivation, and productivity of people in the work place. Experiential exercises, self-assessments, and a variety of real-world cases and examples provide students with ample opportunity to apply OB concepts and hone their critical thinking abilities. New to this Edition A new Emotions and Moods chapter delves into important topics like emotional intelligence, emotional contagion, and affective neuroscience. A new Power and Politics chapter unpacks the most effective influence strategies and helps students develop their political skills. A stremlined table of contents now combines perception and decision making in a single chapter and change and stress in a single chapter. New case studies, including some from SAGE Business Cases for the Interactive eBook, on topics such as virtual teams, equal pay and the gender wage gap, and the use of apps at work introduce timely and relevant discussions to help foster student engagement. The new edition has been rigorously updated with the latest research throughout and includes expanded coverage of Machiavellian leadership, ethical decision making, and organizational design through change. New Best Practices and Research in Action boxes as well as new Toolkit Activities and Self-Assessments have been added to make the text even more hands-on and practical.
Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.0/5 ( download)
Download or read book Essentials of Marketing Research written by Joseph F. Hair and published by McGraw-Hill/Irwin. This book was released on 2007-07-02 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
