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When Brand Communication Becomes Childish Infantilization In 21st Century Advertising
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Book Synopsis When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising by : Bengü Basbug
Download or read book When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising written by Bengü Basbug and published by GRIN Verlag. This book was released on 2019-05-06 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: cum laude, T.C. Yeditepe University Istanbul (Institute of Social Sciences - Media Studies Doctoral Program), language: English, abstract: Living in a media-dominated age in which countless images circulate around the world, we are constantly faced with an environment that has become increasingly saturated by advertising. An emerging phenomenon that can be increasingly noticed in a global sense, but especially in Turkish advertising of 21st century which will be explored in this doctoral thesis, is infantilization. Infantilization is the practice of treating adults like children and, thus, viewing them as if they have never grown up – an old concept which appears in a great number of fields, from natural sciences to social and cultural studies. However, infantilization received rarely attention until late 20th century, even processes of infantilization had been occurring for centuries in various areas of life from religion to politics. Although infantilization is not new, its contemporary range of development and its influence on consumers today is. Meanwhile it has reached its ultimate breakthrough in the realms of marketing and mass media culture in general. Consumer infantilization increasingly becomes a technique to attract adults by approaching them like children with advertisements based on the imagination and level of a child. In this sense, the Turkish advertising landscape is rich in elements from children’s worlds which originally address children but actually are instrumentalized in particular for adult consumer purposes. Thus, the purpose of the thesis is to examine and improve a deeper understanding of infantilization as an emerging phenomenon in 21st century with regard to its implementation in Turkish advertising. The thesis will demonstrate how and why brands implement the concept of infantilization within the framework of their marketing strategy in advertisements. Using the qualitative multiple-case study research design, the thesis adopts a psycho-semiotic method within the postmodern worldview by analyzing selected advertising campaigns (226 commercials and 52 Facebook posts) of 60 well-known brands in Turkey between 2004-2018. The overriding aim of the thesis is to reveal how the ideal postmodern consumer – the child-like adult – is attempted to create through infantilization within unconscious processes by activating psychic dynamics via childhood signs embedded in Turkish advertisements.
Book Synopsis Infantilised: How Our Culture Killed Adulthood by : Keith J. Hayward
Download or read book Infantilised: How Our Culture Killed Adulthood written by Keith J. Hayward and published by Constable. This book was released on 2024-06-27 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infantilised: How Our Culture Killed Adulthood is the definitive grown-up's guide to a cultural landscape predicated on the primacy and constancy of youth.
Book Synopsis Children as Consumers by : Adrian Furnham
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Fantasyland written by Kurt Andersen and published by Random House. This book was released on 2017-09-05 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “The single most important explanation, and the fullest explanation, of how Donald Trump became president of the United States . . . nothing less than the most important book that I have read this year.”—Lawrence O’Donnell How did we get here? In this sweeping, eloquent history of America, Kurt Andersen shows that what’s happening in our country today—this post-factual, “fake news” moment we’re all living through—is not something new, but rather the ultimate expression of our national character. America was founded by wishful dreamers, magical thinkers, and true believers, by hucksters and their suckers. Fantasy is deeply embedded in our DNA. Over the course of five centuries—from the Salem witch trials to Scientology to the Satanic Panic of the 1980s, from P. T. Barnum to Hollywood and the anything-goes, wild-and-crazy sixties, from conspiracy theories to our fetish for guns and obsession with extraterrestrials—our love of the fantastic has made America exceptional in a way that we've never fully acknowledged. From the start, our ultra-individualism was attached to epic dreams and epic fantasies—every citizen was free to believe absolutely anything, or to pretend to be absolutely anybody. With the gleeful erudition and tell-it-like-it-is ferocity of a Christopher Hitchens, Andersen explores whether the great American experiment in liberty has gone off the rails. Fantasyland could not appear at a more perfect moment. If you want to understand Donald Trump and the culture of twenty-first-century America, if you want to know how the lines between reality and illusion have become dangerously blurred, you must read this book. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE SAN FRANCISCO CHRONICLE “This is a blockbuster of a book. Take a deep breath and dive in.”—Tom Brokaw “[An] absorbing, must-read polemic . . . a provocative new study of America’s cultural history.”—Newsday “Compelling and totally unnerving.”—The Village Voice “A frighteningly convincing and sometimes uproarious picture of a country in steep, perhaps terminal decline that would have the founding fathers weeping into their beards.”—The Guardian “This is an important book—the indispensable book—for understanding America in the age of Trump.”—Walter Isaacson, #1 New York Times bestselling author of Leonardo da Vinci
Book Synopsis Imperial Leather by : Anne Mcclintock
Download or read book Imperial Leather written by Anne Mcclintock and published by Routledge. This book was released on 2013-10-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imperial Leather chronicles the dangerous liaisons between gender, race and class that shaped British imperialism and its bloody dismantling. Spanning the century between Victorian Britain and the current struggle for power in South Africa, the book takes up the complex relationships between race and sexuality, fetishism and money, gender and violence, domesticity and the imperial market, and the gendering of nationalism within the zones of imperial and anti-imperial power.
Book Synopsis Are Clothes Modern? by : Bernard Rudofsky
Download or read book Are Clothes Modern? written by Bernard Rudofsky and published by Chicago Paul Theobald. This book was released on 1947 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Language and Woman's Place by : Robin Tolmach Lakoff
Download or read book Language and Woman's Place written by Robin Tolmach Lakoff and published by Oxford University Press. This book was released on 2004-07-22 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1975 publication of Robin Tolmach Lakoff's Language and Woman's Place, is widely recognized as having inaugurated feminist research on the relationship between language and gender, touching off a remarkable response among language scholars, feminists, and general readers. For the past thirty years, scholars of language and gender have been debating and developing Lakoff's initial observations. Arguing that language is fundamental to gender inequality, Lakoff pointed to two areas in which inequalities can be found: Language used about women, such as the asymmetries between seemingly parallel terms like master and mistress, and language used by women, which places women in a double bind between being appropriately feminine and being fully human. Lakoff's central argument that "women's language" expresses powerlessness triggered a controversy that continues to this day. The revised and expanded edition presents the full text of the original first edition, along with an introduction and annotations by Lakoff in which she reflects on the text a quarter century later and expands on some of the most widely discussed issues it raises. The volume also brings together commentaries from twenty-six leading scholars of language, gender, and sexuality, within linguistics, anthropology, modern languages, education, information sciences, and other disciplines. The commentaries discuss the book's contribution to feminist research on language and explore its ongoing relevance for scholarship in the field. This new edition of Language and Woman's Place not only makes available once again the pioneering text of feminist linguistics; just as important, it places the text in the context of contemporary feminist and gender theory for a new generation of readers.
Book Synopsis Structures of Participation in Digital Culture by : Joe Karaganis
Download or read book Structures of Participation in Digital Culture written by Joe Karaganis and published by . This book was released on 2007 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies.
Book Synopsis The Indigenous Identity of the South Saami by : Håkon Hermanstrand
Download or read book The Indigenous Identity of the South Saami written by Håkon Hermanstrand and published by Springer. This book was released on 2019-02-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is a novel contribution in two ways: It is a multi-disciplinary examination of the indigenous South Saami people in Fennoscandia, a social and cultural group that often is overlooked as it is a minority within the Saami minority. Based on both historical material such as archaeological evidence, 20th century newspapers, and postcard motives as well as current sources such as ongoing land-right trials and recent works of historiography, the articles highlight the culture and living conditions of this indigenous group, mapping the negotiations of different identities through the interaction of Saami and non-Saami people through the ages. By illuminating this under-researched field, the volume also enriches the more general debate on global indigenous history, and sheds light on the construction of a Scandinavian identity and the limits of the welfare state and the myth of heterogeneity and equality.
Book Synopsis Le Deuxième Sexe by : Simone de Beauvoir
Download or read book Le Deuxième Sexe written by Simone de Beauvoir and published by Vintage. This book was released on 1989 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic manifesto of the liberated woman, this book explores every facet of a woman's life.
Book Synopsis The Demolished Man by : Alfred Bester
Download or read book The Demolished Man written by Alfred Bester and published by ibooks. This book was released on 2018-01-08 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: #4 in the Millennium SF Masterworks series, a library of the finest science fiction ever written. The first Hugo Award winner for best novel in 1953. “One of the all-time classics of science fiction.”—Isaac Asimov “Bester's two superb books have stood the test of time. For nearly sixty years they’ve held their place on everybody’s list of the ten greatest sf novels” —Robert Silverberg In a world policed by telepaths, Ben Reich plans to commit a crime that hasn’t been heard of in 70 years: murder. That’s the only option left for Reich, whose company is losing a 10-year death struggle with rival D’Courtney Enterprises. Terrorized in his dreams by The Man With No Face and driven to the edge after D’Courtney refuses a merger offer, Reich murders his rival and bribes a high-ranking telepath to help him cover his tracks. But while police prefect Lincoln Powell knows Reich is guilty, his telepath's knowledge is a far cry from admissible evidence. Alfred Bester was among the first important authors of contemporary science fiction. His passionate novels of worldly adventure, high intellect, and tremendous verve, The Stars My Destination and the Hugo Award winning The Demolished Man, established Bester as a s.f. grandmaster, a reputation that was ratified by the Science Fiction Writers of America shortly before his death. Bester also was an acclaimed journalist for Holiday magazine, a reviewer for the Magazine of Fantasy and Science Fiction and even a writer for Superman.
Book Synopsis The Ego Tunnel by : Thomas Metzinger
Download or read book The Ego Tunnel written by Thomas Metzinger and published by ReadHowYouWant.com. This book was released on 2010-05-21 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: We're used to thinking about the self as an independent entity, something that we either have or are. In The Ego Tunnel, philosopher Thomas Metzinger claims otherwise: No such thing as a self exists. The conscious self is the content of a model created by our brain - an internal image, but one we cannot experience as an image. Everything we experience is ''a virtual self in a virtual reality.'' But if the self is not ''real,'' why and how did it evolve? How does the brain construct it? Do we still have souls, free will, personal autonomy, or moral accountability? In a time when the science of cognition is becoming as controversial as evolution, The Ego Tunnel provides a stunningly original take on the mystery of the mind.
Book Synopsis Encountering Development by : Arturo Escobar
Download or read book Encountering Development written by Arturo Escobar and published by Princeton University Press. This book was released on 2012 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published: 1995. Paperback reissue, with a new preface by the author.
Book Synopsis Idols and Celebrity in Japanese Media Culture by : P. W. Galbraith
Download or read book Idols and Celebrity in Japanese Media Culture written by P. W. Galbraith and published by Springer. This book was released on 2012-08-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most complete and compelling account of idols and celebrity in Japanese media culture to date. Engaging with the study of media, gender and celebrity, and sensitive to history and the contemporary scene, these interdisciplinary essays cover male and female idols, production and consumption, industrial structures and fan movements.
Download or read book Abnormal written by Michel Foucault and published by Verso Books. This book was released on 2016-09-01 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three decades after his death, Michel Foucault remains one of the towering intellectual figures of the last half-century. His works on sexuality, madness, the prison, and medicine are enduring classics. From 1971 until his death in 1984, Foucault gave public lectures at the famous Collge de France. These seminal events, attended by thousands, created the benchmarks for contemporary social enquiry. The lectures comprising Abnormal begin by examining the role of psychiatry in modern criminal justice, and its method of categorising individuals who "resemble their crime before they commit it." Building on the themes of societal self-defence developed in earlier works, Foucault shows how defining "normality" became a prerogative of power in the nineteenth century, shaping the institutions-from the prisons to the family-meant to deal with "monstrosity," whether sexual, physical, or spiritual. The Collge de France lectures add immeasurably to our appreciation and understanding of Foucault's thought.
Book Synopsis Taking Care of Youth and the Generations by : Bernard Stiegler
Download or read book Taking Care of Youth and the Generations written by Bernard Stiegler and published by Stanford University Press. This book was released on 2010 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a powerful reminder of adults' responsibility for the development of long-term attention (and thus of maturity) in children, particularly in the face of the techniques of attention-destruction practiced by the programming industries.
