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Author : United States. Food and Drug Administration
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (319 download)
Download or read book What Consumers Should Know about Cosmetics written by United States. Food and Drug Administration and published by . This book was released on 1963 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martha Laham
Publisher : Rowman & Littlefield
ISBN 13 : 1538138050
Total Pages : 301 pages
Book Rating : 4.5/5 (381 download)
Download or read book Made Up written by Martha Laham and published by Rowman & Littlefield. This book was released on 2020-10-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Author :
Publisher :
ISBN 13 :
Total Pages : 780 pages
Book Rating : 4.:/5 (318 download)
Download or read book Aromatics written by and published by . This book was released on 1928 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tamara Laschinsky
Publisher : Tamara Laschinsky
ISBN 13 : 1456519018
Total Pages : 90 pages
Book Rating : 4.4/5 (565 download)
Download or read book The Cosmetic Chemicals Guide written by Tamara Laschinsky and published by Tamara Laschinsky. This book was released on 2011-01-25 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What you should know before you buy."--Cover.
Author : Tanja Walker
Publisher : diplom.de
ISBN 13 : 3832481281
Total Pages : 79 pages
Book Rating : 4.8/5 (324 download)
Download or read book Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector written by Tanja Walker and published by diplom.de. This book was released on 2004-07-16 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This thesis discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands face limitations in applying CRM strategies due to their selective distribution strategy. The value of CRM is determined by analyzing communication tools, CRM opportunities and limitations. The example of Club Biotherm , a luxury skin care brand s customer loyalty program, illustrates the findings, and recommendations are made in order to successfully implement a CRM strategy. Key Words: Customer value, Customer segmentation, Customer loyalty, Communication tools, Direct Marketing, Customer loyalty programs, Channel conflict management. Zusammenfassung: In der vorliegenden Diplomarbeit wird die Gültigkeit von Customer Relationship Management für Luxusmarken der Selektiven Kosmetik untersucht. Bei der Umsetzung von CRM Strategien werden Luxuskosmetikmarken mit Grenzen konfrontiert, welche durch das selektive Vertriebssystem entstehen. Die Wertigkeit von CRM wird anhand der Kommunikationsmaßnahmen, Chancen und Grenzen analysiert. An dem Beispiel des Club Biotherm , einem Kundenbindungsinstrument einer selektiven Luxuskosmetikmarke, werden die Ergebnisse erläutert sowie Handlungsempfehlungen entwickelt, um eine CRM Strategie erfolgreich durchzuführen. Schlüsselbegriffe: Kundenwert, Kundensegmentation, Loyalität, Kommunikationsmaßnahmen, Direkt Marketing, Kundenbindungsprogramme, Vertriebsmanagement. Inhaltsverzeichnis:Table of Contents: ABSTRACTI LIST OF ABBREVIATIONSIII TABLE OF CONTENTSIV LIST OF FIGURES AND TABLESVI APPENDIXVII 1.INTRODUCTION1 1.1PROBLEM AND OBJECTIVE1 1.2STRUCTURE2 2.CORNERSTONES OF CUSTOMER RELATIONSHIP MANAGEMENT3 2.1IMPORTANT CUSTOMER RELATIONSHIP MANAGEMENT FACTORS4 2.1.1Customer Value4 2.1.2Customer Segmentation6 2.1.3Customer Loyalty9 2.2COMMUNICATION TOOLS WITHIN A CRM STRATEGY15 2.2.1Communication Channels15 2.2.2Customer Loyalty Programs18 3.CRM ANALYSIS IN THE LUXURY SKIN CARE MARKET21 3.1THE LUXURY SKIN CARE MARKET21 3.2RESEARCH QUESTION AND RESEARCH DESIGN23 3.3DATA COLLECTION AND INTERVIEW DESIGN25 3.4LIMITATIONS IN THE CHOSEN APPROACH27 3.5RESULTS OF THE CRM ANALYSIS27 4.INTERPRETATION OF THE CRM ANALYSIS IN THE LUXURY SKIN CARE MARKET31 4.1INTERPRETATION OF COMMUNICATION TOOLS31 4.1.1Case study Club Biotherm 31 4.1.2Direct Mail33 4.1.3Telemarketing34 4.1.4E-Mail Marketing35 4.1.5Online [...]
Author : Theresa Callaghan
Publisher :
ISBN 13 : 9781687898609
Total Pages : 151 pages
Book Rating : 4.8/5 (986 download)
Download or read book Help! I'm Covered in Adjectives written by Theresa Callaghan and published by . This book was released on 2019-09-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumers we are exposed on a daily basis to cosmetic claims, from brushing our teeth in the morning to using the latest anti-ageing creams. We can't get away from them. Consumers are continually enticed by claims of intrigue and efficacy. What are these cosmetic claims? How are they actually developed and justified? With most consumers obtaining their information about cosmetic products from the press, internet sources and social media, it is important to discern between fact and fiction. This book opens with three key questions: why do we even use cosmetics, what is their purpose, and how vain are we all? The answers are by no means exhaustive, but serve as a guide to what cosmetic claims are, how they are made and regulated. By examining the factors influencing the claims development process, the author aims to introduce consumers to the complexity and nuances of how the industry develops claims for its cosmetic products. They should also be more informed when choosing and purchasing cosmetic products, and be more circumspect when judging what they read in the press, and on the internet and social media............................................................................................................................................................................ Cosmetic industry professionals, be they marketing, R&D or regulatory affairs, should gain a comprehensive understanding of the processes involved in developing effective cosmetic claims, and obtain more clarity in legislative compliance.........................The book closes with more questions than answers since it touches on the most sensitive aspects of who we are and what we want. It revisits the three questions, why we use cosmetics, and how we search for claims to solve a number of our social needs that are clearly not the remit of cosmetics, despite their impact. This book is presented in a way that will both provoke and appeal to all consumers irrespective of which side of the cosmetic counter they stand -- colleagues in the industry or friends and family on the high street ............................................................................................................................. The reflection in the mirror is never what it seems! ...........................................................................................................................Chapter 1: Why We Use Cosmetics - How Vain Are We? Chapter 2: The Skin Chapter 3: Types of Claims and Where We Find Them Chapter 4: Cosmetic Claims - What Are They? Chapter 5: Legislation & Law Chapter 6: How Claims Are Made and Substantiated Chapter 7: Understanding Claims Chapter 8: Claims in a Green World Gone Grey Chapter 9: Are We Worth It?
Author : Judi Vance
Publisher : iUniverse
ISBN 13 : 1583483985
Total Pages : 326 pages
Book Rating : 4.5/5 (834 download)
Download or read book Beauty to Die for written by Judi Vance and published by iUniverse. This book was released on 1999 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Judi Vance has written one of the most important and informative consumer books on cosmetics today. It is a book I will use often as a reference and shopping guide.” – David Steinman – Author of Diet For A Poisoned Planet and co-author of The Safe Shoppers Bible “Concise and powerful!” – Rowan Hamilton – Cosmetic Scientist and Herbalist If you use any cosmetics you may be more at risk than you could imagine. Beauty to Die For is shocking, thought-provoking and rock solid in its research. This landmark book reveals the deathtraps in the cosmetics that we unwittingly use in our daily lives. It details the devastating toll that modern industry and government knowingly exact on the health of men, women, and children – and may sound the death knell for certain cosmetic industry practices. This book is a practical guide – an interactive tool – that teaches consumers how to shop safely and wisely. It translates the technical jargon into language that everyone can understand. It was written to help you identify the dangers in products you take for granted. Products you use everyday; products in which you put your faith and trust – yet these products threaten your very existence. This book not only illuminates the hazards, it provides sensible suggestions for creating a less toxic life. “Health isn’t a given, but it’s yours for the taking.” – Judi Vance –
Author :
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (3 download)
Download or read book FDA Consumer written by and published by . This book was released on 2003 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Toni Stabile
Publisher : Dodd Mead
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.X/5 ( download)
Download or read book Everything You Want to Know about Cosmetics, Or, What Your Friendly Clerk Didn't Tell You written by Toni Stabile and published by Dodd Mead. This book was released on 1984 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses many pertinent points about cosmetics that have not previously been common knowledge.
Author : Harold Gustav Shields
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Economic Problems written by Harold Gustav Shields and published by . This book was released on 1951 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriella Baki
Publisher : John Wiley & Sons
ISBN 13 : 1118764897
Total Pages : 720 pages
Book Rating : 4.1/5 (187 download)
Download or read book Introduction to Cosmetic Formulation and Technology written by Gabriella Baki and published by John Wiley & Sons. This book was released on 2015-03-26 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as an educational and training text, this book provides a clear and easily understandable review of cosmetics and over the counter (OTC) drug-cosmetic products. The text features learning objectives, key concepts, and key terms at the beginning and review questions and glossary of terms at the end of each chapter section. • Overviews functions, product design, formulation and development, and quality control of cosmetic ingredients • Discusses physiological, pharmaceutical, and formulation knowledge of decorative care products • Reviews basic terms and definitions used in the cosmetic industry and provides an overview of the regulatory environment in the US • Includes learning objectives, key concepts, and key terms at the beginning and review questions and glossary of terms at the end of each chapter section • Has PowerPoint slides as ancillaries, downloadable from the book's wiley.com page, for adopting professors
Author : Aubrey Hampton
Publisher :
ISBN 13 : 9780939157105
Total Pages : 317 pages
Book Rating : 4.1/5 (571 download)
Download or read book What's in Your Cosmetics? written by Aubrey Hampton and published by . This book was released on 1995 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Government Operations
Publisher :
ISBN 13 :
Total Pages : 1158 pages
Book Rating : 4.:/5 (35 download)
Download or read book Hearings, Reports and Prints of the Senate Committee on Government Operations written by United States. Congress. Senate. Committee on Government Operations and published by . This book was released on 1964 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1592 pages
Book Rating : 4.3/5 (91 download)
Download or read book Druggists' Circular written by and published by . This book was released on 1929 with total page 1592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Siobhan O'Connor
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738213969
Total Pages : 304 pages
Book Rating : 4.7/5 (382 download)
Download or read book No More Dirty Looks written by Siobhan O'Connor and published by Da Capo Lifelong Books. This book was released on 2010-07-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us don't realize that the products we use every day can expose us to thousands of chemicals that are readily absorbed through our skin. The impact on your health? It's not pretty.
Author : Amarjit Sahota
Publisher : John Wiley & Sons
ISBN 13 : 1118676483
Total Pages : 304 pages
Book Rating : 4.1/5 (186 download)
Download or read book Sustainability written by Amarjit Sahota and published by John Wiley & Sons. This book was released on 2014-05-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource efficiency are making cosmetic companies – small, independent firms to global giants – take steps towards sustainable development. Sustainability: How the Cosmetics Industry is Greening Up discusses the growing importance of sustainability in the cosmetics industry, highlighting the various ways organisations can address the economic, environmental and social aspects. How can the cosmetics industry make a difference in terms of ingredients, formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in the cosmetics industry Industry experts share their experiences on how they are tackling the challenges of sustainability: from raw material procurements, manufacturing, business processes, to distribution and marketing to consumers. The book concludes with some future growth projections; what are some of the shortcomings in sustainability in the cosmetics industry and what can we expect to see in the future? Sustainability: How the Cosmetics Industry is Greening Up discusses business and technical issues in all areas of sustainable product development, from sourcing ingredients, to formulation, manufacture and packaging. Covering a diverse range of subjects, this book appeals to professionals in many key sectors of the cosmetics and personal care industry; cosmetic chemists, formulation scientists, R&D directors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmetic chemistry and sustainable process development.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Commerce and Finance
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.0/5 (18 download)
Download or read book Consumer Product Safety Act written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Commerce and Finance and published by . This book was released on 1972 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
