We Know What You Want

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We Know What You Want

Author : Martin Howard
Publisher :
ISBN 13 : 9781932857054
Total Pages : 191 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis We Know What You Want by : Martin Howard

Download or read book We Know What You Want written by Martin Howard and published by . This book was released on 2005 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer. Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our shopping centers, stadiums, telephones, friendships and editorials are all “fair game.” Marketing messages have crossed into the social sphere. We Know What You Wantpoints out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions. Inspired by the popular bookCoercionby Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction.We Know What You Wanthas Rushkoff’s full support; he calls it “an entertaining yet McLuhanesque ‘Medium is the Message,’ filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing.” Martin Howardhas spent over 15 years in the marketing field with over 10 of them in advertising agencies. While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media. Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students. He lives in Brisbane, Australia.

Designing Your Life

Author : Bill Burnett
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

So You Want to Talk About Race

Author : Ijeoma Oluo
Publisher : Seal Press
ISBN 13 : 1541619226
Total Pages : 222 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis So You Want to Talk About Race by : Ijeoma Oluo

Download or read book So You Want to Talk About Race written by Ijeoma Oluo and published by Seal Press. This book was released on 2019-09-24 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, Ijeoma Oluo offers a revelatory examination of race in America Protests against racial injustice and white supremacy have galvanized millions around the world. The stakes for transformative conversations about race could not be higher. Still, the task ahead seems daunting, and it’s hard to know where to start. How do you tell your boss her jokes are racist? Why did your sister-in-law hang up on you when you had questions about police reform? How do you explain white privilege to your white, privileged friend? In So You Want to Talk About Race, Ijeoma Oluo guides readers of all races through subjects ranging from police brutality and cultural appropriation to the model minority myth in an attempt to make the seemingly impossible possible: honest conversations about race, and about how racism infects every aspect of American life. "Simply put: Ijeoma Oluo is a necessary voice and intellectual for these times, and any time, truth be told." ―Phoebe Robinson, New York Times bestselling author of You Can't Touch My Hair

The Last Lecture

Author : Randy Pausch
Publisher :
ISBN 13 : 9780340978504
Total Pages : 0 pages
Book Rating : 4.9/5 (785 download)

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Book Synopsis The Last Lecture by : Randy Pausch

Download or read book The Last Lecture written by Randy Pausch and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.

Hand to Hold

Author : JJ Heller
Publisher : WaterBrook
ISBN 13 : 0593193253
Total Pages : 41 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Hand to Hold by : JJ Heller

Download or read book Hand to Hold written by JJ Heller and published by WaterBrook. This book was released on 2021-07-20 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: This heartwarming picture book reassures children that a parent’s love never lets go—based on the poignant lyrics of JJ Heller’s beloved lullaby “Hand to Hold.” “May the living light inside you be the compass as you go / May you always know you have my hand to hold.” With delightful illustrations and an engaging rhyme scheme, this book offers the promise of security and love every child’s heart longs to know. From skipping stones and counting stars to climbing trees and telling stories, every moment is wrapped snugly in the certain warmth of a parent’s presence and God’s blessing. With poignancy and joy, this bedtime read captures the unconditional love parents want their children to know but so often fail to express amid the chaos of daily life.

Slow Down

Author : Nichole Nordeman
Publisher : Thomas Nelson
ISBN 13 : 0718099028
Total Pages : 209 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Slow Down by : Nichole Nordeman

Download or read book Slow Down written by Nichole Nordeman and published by Thomas Nelson. This book was released on 2017-08-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days are long, but the years are short. No matter if it’s your child’s first step, first day of school, or first night tucked away in a new dorm room away from home, there comes a moment when you realize just how quickly the years are flying by. Christian music artist Nichole Nordeman’s profound lyrics in her viral hit “Slow Down” struck a chord with moms everywhere, and now this beautiful four-color book will inspire you to celebrate the everyday moments of motherhood. Filled with thought-provoking writings from Nichole, as well as guest writings from friends including Shauna Niequist and Jen Hatmaker, practical tips, and journaling space for reflection, Slow Down will be a poignant gift for any mom, as well as a treasured keepsake. Take a few moments to reflect and celebrate the privilege of being a parent and getting to watch your little ones grow—and Slow Down. Nichole Nordeman has sold more than 1 million albums as a Christian music artist and has won 9 GMA Dove Awards, including two awards for Female Vocalist of the Year and Songwriter of the Year. Nichole released a lyric video for her song “Slow Down,” and it struck a chord with parents everywhere, amassing 14 million views in its first five days. She lives in Oklahoma with her two children.

The First 20 Hours

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101623047
Total Pages : 290 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The First 20 Hours by : Josh Kaufman

Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.

Find Your Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 0143111728
Total Pages : 258 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Find Your Why by : Simon Sinek

Download or read book Find Your Why written by Simon Sinek and published by Penguin. This book was released on 2017-09-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon

Pass it On

Author : Billy Goldfeder
Publisher : Fire Engineering Books
ISBN 13 : 1593703198
Total Pages : 456 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis Pass it On by : Billy Goldfeder

Download or read book Pass it On written by Billy Goldfeder and published by Fire Engineering Books. This book was released on 2014-03-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: For his first book, Chief Billy Goldfeder, a 40-year fire service veteran, solicited insights and pearls of wisdom from our country's greatest firefighters, fire officers and emergency responders. The stories that make up this unprecedented collection share many perspectives of the emergency service experience and offer invaluable, often hard-won, lessons learned. Every firefighter, from probie to veteran, can find something to take away from these factual, real-life, first-hand stories, which offer a range of emotions—from wit to heartache and basic common sense. Features: • Introductions by Billy Goldfeder to each chapter • Chapters written by a very diverse group of more than 80 well-known fire service veterans • Experiences of some of the best names in the fire service that most of us would not have the opportunity to learn from directly Chief Goldfeder is donating 100% of his royalties equally to the Chief Ray Downey Scholarship and the National Fallen Firefighters Foundation. Every contributor fully supported the benevolent mission of this book.

Be a Friend

Author : Salina Yoon
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1619639521
Total Pages : 41 pages
Book Rating : 4.6/5 (196 download)

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Book Synopsis Be a Friend by : Salina Yoon

Download or read book Be a Friend written by Salina Yoon and published by Bloomsbury Publishing USA. This book was released on 2016-01-05 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Geisel Honor-winning author/illustrator Salina Yoon comes a lush, heartwarming audio eBook about unbreakable friendship and celebrating what makes you unique. Dennis is an ordinary boy who expresses himself in extraordinary ways. Some children do show-and-tell. Dennis mimes his. Some children climb trees. Dennis is happy to BE a tree . . . But being a mime can be lonely. It isn't until Dennis meets a girl named Joy that he discovers the power of friendship--and how special he truly is! From the beloved author/illustrator of the Penguin and Bear series comes a heartwarming story of self-acceptance, courage, and unbreakable friendship for anyone who has ever felt "different." Don't miss these other books from Salina Yoon! The Penguin series Penguin and Pinecone Penguin on Vacation Penguin in Love Penguin and Pumpkin Penguin's Big Adventure Penguin's Christmas Wish The Bear series Found Stormy Night Bear's Big Day The Duck, Duck, Porcupine series Duck, Duck, Porcupine My Kite is Stuck! And Other Stories That's My Book! And Other Stories Be a Friend

The Complete New Zealand Music Charts, 1966-2006

Author :
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Complete New Zealand Music Charts, 1966-2006 by :

Download or read book The Complete New Zealand Music Charts, 1966-2006 written by and published by . This book was released on 2007 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a complete list of all the entries on New Zealand's music charts: including 8,100+ singles (since 1966), 6,100+ albums and 1,000+ compilation albums (since 1975), and approximately 200 DVDs since 2004.

Learning How to Learn

Author : Barbara Oakley, PhD
Publisher : Penguin
ISBN 13 : 052550446X
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Learning How to Learn by : Barbara Oakley, PhD

Download or read book Learning How to Learn written by Barbara Oakley, PhD and published by Penguin. This book was released on 2018-08-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid "rut think" in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.

If You Want to Know what We are

Author : Carlos Bulosan
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis If You Want to Know what We are by : Carlos Bulosan

Download or read book If You Want to Know what We are written by Carlos Bulosan and published by . This book was released on 1983 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Verity

Author : Colleen Hoover
Publisher : Grand Central Publishing
ISBN 13 : 153872474X
Total Pages : 295 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Verity by : Colleen Hoover

Download or read book Verity written by Colleen Hoover and published by Grand Central Publishing. This book was released on 2021-10-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whose truth is the lie? Stay up all night reading the sensational psychological thriller that has readers obsessed, from the #1 New York Times bestselling author of Too Late and It Ends With Us. #1 New York Times Bestseller · USA Today Bestseller · Globe and Mail Bestseller · Publishers Weekly Bestseller Lowen Ashleigh is a struggling writer on the brink of financial ruin when she accepts the job offer of a lifetime. Jeremy Crawford, husband of bestselling author Verity Crawford, has hired Lowen to complete the remaining books in a successful series his injured wife is unable to finish. Lowen arrives at the Crawford home, ready to sort through years of Verity’s notes and outlines, hoping to find enough material to get her started. What Lowen doesn’t expect to uncover in the chaotic office is an unfinished autobiography Verity never intended for anyone to read. Page after page of bone-chilling admissions, including Verity's recollection of the night her family was forever altered. Lowen decides to keep the manuscript hidden from Jeremy, knowing its contents could devastate the already grieving father. But as Lowen’s feelings for Jeremy begin to intensify, she recognizes all the ways she could benefit if he were to read his wife’s words. After all, no matter how devoted Jeremy is to his injured wife, a truth this horrifying would make it impossible for him to continue loving her.

Tuesdays with Morrie

Author : Mitch Albom
Publisher : Crown
ISBN 13 : 0307414094
Total Pages : 226 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Tuesdays with Morrie by : Mitch Albom

Download or read book Tuesdays with Morrie written by Mitch Albom and published by Crown. This book was released on 2007-06-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A special 25th anniversary edition of the beloved book that has changed millions of lives with the story of an unforgettable friendship, the timeless wisdom of older generations, and healing lessons on loss and grief—featuring a new afterword by the author “A wonderful book, a story of the heart told by a writer with soul.”—Los Angeles Times “The most important thing in life is to learn how to give out love, and to let it come in.” Maybe it was a grandparent, or a teacher, or a colleague. Someone older, patient and wise, who understood you when you were young and searching, helped you see the world as a more profound place, gave you sound advice to help you make your way through it. For Mitch Albom, that person was his college professor Morrie Schwartz. Maybe, like Mitch, you lost track of this mentor as you made your way, and the insights faded, and the world seemed colder. Wouldn’t you like to see that person again, ask the bigger questions that still haunt you, receive wisdom for your busy life today the way you once did when you were younger? Mitch Albom had that second chance. He rediscovered Morrie in the last months of the older man’s life. Knowing he was dying, Morrie visited with Mitch in his study every Tuesday, just as they used to back in college. Their rekindled relationship turned into one final “class”: lessons in how to live. “The truth is, Mitch,” he said, “once you learn how to die, you learn how to live.” Tuesdays with Morrie is a magical chronicle of their time together, through which Mitch shares Morrie’s lasting gift with the world.

I Am Yoga

Author : Susan Verde
Publisher : Abrams
ISBN 13 : 1613128495
Total Pages : 44 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis I Am Yoga by : Susan Verde

Download or read book I Am Yoga written by Susan Verde and published by Abrams. This book was released on 2015-09-08 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eagle soaring among the clouds or a star twinkling in the night sky . . . a camel in the desert or a boat sailing across the sea—yoga has the power of transformation. Not only does it strengthen bodies and calm minds, but with a little imagination, it can show us that anything is possible. New York Times bestselling illustrator Peter H. Reynolds and author and certified yoga instructor Susan Verde team up again in this book about creativity and the power of self-expression. I Am Yoga encourages children to explore the world of yoga and make room in their hearts for the world beyond it. A kid-friendly guide to 17 yoga poses is included.

Presentation Zen

Author : Garr Reynolds
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.