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We Are What We Sell
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Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book We Sell Drugs written by Suzanna Reiss and published by Univ of California Press. This book was released on 2014-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This history of US-led international drug control provides new perspectives on the economic, ideological, and political foundations of a Cold War American empire. US officials assumed the helm of international drug control after World War II at a moment of unprecedented geopolitical influence embodied in the growing economic clout of its pharmaceutical industry. We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products—Coca-Cola and cocaine—this book situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality. The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society’s habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.
Book Synopsis How to Sell Anything to Anybody by : Joe Girard
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Book Synopsis To Sell Is Human by : Daniel H. Pink
Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 1075 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Book Synopsis Sell Your Story to Hollywood by : Kenneth Atchity
Download or read book Sell Your Story to Hollywood written by Kenneth Atchity and published by Story Merchant Books. This book was released on 2016-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.
Book Synopsis Location is (still) Everything by : David Richard Bell
Download or read book Location is (still) Everything written by David Richard Bell and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Book Synopsis Why Do We Sell Low and Buy High? by : Amir Avitzur
Download or read book Why Do We Sell Low and Buy High? written by Amir Avitzur and published by Amir Avitzur. This book was released on 2012-03-09 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know that in order to be a successful investor, we should buy low and sell high. In other words, we should pay a low price for our investment and sell it for a higher price. So why do many of us do exactly the opposite? Why do we buy high and sell low? To answer this question, I would like you to join me on a journey. As you read this book, you will realize some of the major mistakes we make as investors. You will discover why being liked does not make you a good investor, why our inability to not act might stop us from achieving the success we want, and why 88 percent of Swedish drivers believe they are safer drivers than most. After we learn to recognize some of our mistakes as investors, we will go on to learn about the stock market and the psychology of its participants. You'll learn the true value of a company and that a stock is more than a ticker running at the bottom of a TV screen while an assortment of noises tells you what to do next. You may be surprised to learn that there isn't a single company ticker or even an actual company name mentioned in this book. However, many characteristics of good companies are discussed. I will share with you the potent thoughts of some of the greatest investors of the last hundred years-luminary people such as Benjamin Graham, Warren Buffett, and Charles Munger. You will learn about the three key areas to explore before acquiring shares of any company. You will also learn about an old man sitting under an olive tree with a wise lad, discussing the fundamentals of valuing a company. I wrote this book because I believe understanding the fundamentals of investing is a crucial first step in making the right investment decisions, which today more than ever is mandatory for any investor who cares about his or her financial future. I wrote this book also because I have seen too many people jump in to commit their hard-earned money without knowing the basics of investments, making the same mistakes over and over again and ending up with unsatisfactory results and even frustration about investing. I want you to know more. This will be the first step in a long and enjoyable journey, during which you will learn how to think about yourself as an investor, some of the checklists you'll need to go through when investing, and how to find a suitable investment at the right price. I hope that by the time you finish this book you will be as enthusiastic as I am about continuing your education and the lifelong journey of being a value investor.
Book Synopsis Sell 100+ Homes a Year by : Krista Lynn Mashore
Download or read book Sell 100+ Homes a Year written by Krista Lynn Mashore and published by Community Market Leader. This book was released on 2017-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you've been in real estate for 18 days or 18 years, if you haven't achieved the success you really want, you need to read this book. You entered real estate for the upside: interesting work, flexible hours, and the potential to make good money, right? But the median gross income for the 1.2 million REALTORS(R) in the United States is just over $42,000 per year! That's about $21 per hour (if you only work 40 hours per week) with no paid vacation, no paid sick leave, and rarely any company health insurance plan. Is this what you signed up for? You're a goal-setter and a go-getter. You work hard and you're smart. You've learned the business and put long hours into it. Yet, it still seems like a struggle. Always chasing your next client, listing, or commission check. Spending weekends and evenings on work, not with family. Getting tossed around by a market you can't control. You've done everything you've been taught, but it's still not enough. What's the secret? Doing things differently than you've ever been taught. Krista Mashore says, "I've been in the Top 1% of all Realtors nationally for 15 years, not because I'm smarter or work harder than everyone else. It's because I research and implement specific techniques that catapult me to where I am." In this book, Krista Mashore will give you step by step instructions and show you how to: - Close over 90% of your listing presentations before you even walk in the door. - Generate legitimate leads while you sleep. - Use the secrets of Fortune 500 companies to build an active and loyal client base. - Use socialized marketing to gain your community's respect and become the go-to Community Market Leader(R) in your area. - Make over 100 deals per year (or whatever your goal is) using the power of social media and technology. - Create a business model that fits your desired lifestyle and gives you true time flexibility. - Build a sustainable business with a consistent, reliable income stream- no matter what the market is doing! "If you implement even 50% of what I recommend in this book, I know your business will at least double within the first eighteen months." - Krista Mashore Based in Northern California, Realtor(R) Krista Mashore sold 69 homes in her first year and has personally sold over 100 homes every year since. On track to sell 200 homes this year, Krista now also coaches and trains brokers and agents throughout the U.S. on cutting edge real estate techniques and technologies.
Book Synopsis What Money Can't Buy by : Michael J. Sandel
Download or read book What Money Can't Buy written by Michael J. Sandel and published by Farrar, Straus and Giroux. This book was released on 2012-04-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society. Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay? In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?
Download or read book Whatever Is Lovely written by WaterBrook and published by WaterBrook. This book was released on 2015-12-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: ECPA BESTSELLER • Color your way to peace and worship with this beautiful coloring book for adults featuring encouraging quotes from inspirational writers, beloved hymns, and Scripture. We live in a busy, hectic world—but what waits for you in Whatever Is Lovely is a way to quiet the noise, express creativity, and spend some sweet time with God. Each original design from one of a dozen different artists illustrates a corresponding quote. Whatever Is Lovely features: • Large format 9.75" x 9.75" (25x25cm) pages • 45 single-sided coloring pages • A premium soft-touch finish cover with gold foil embellishments • High quality, bright white paper stock—heavy enough to use pencils, pens, or markers • Quotes from the Bible, classic hymns, and writers such as Francine Rivers, Rachel Held Evans, and Corrie ten Boom • A link to the “Whatever Is Lovely” playlist to help set the mood for worship, contemplation, and creative expression When we create, we echo the heart of our creative God who designed everything and gave us the capacity to recognize beauty. So go ahead! You have permission to pick up your colored pencil, pen, or marker and be reminded of truth in a fresh way.
Book Synopsis How to Sell a Poison by : Elena Conis
Download or read book How to Sell a Poison written by Elena Conis and published by Bold Type Books. This book was released on 2022-04-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of an infamous poison that left toxic bodies and decimated wildlife in its wake is also a cautionary tale about how corporations stoke the flames of science denialism for profit. The chemical compound DDT first earned fame during World War II by wiping out insects that caused disease and boosting Allied forces to victory. Americans granted it a hero’s homecoming, spraying it on everything from crops and livestock to cupboards and curtains. Then, in 1972, it was banned in the US. But decades after that, a cry arose to demand its return. This is the sweeping narrative of generations of Americans who struggled to make sense of the notorious chemical’s risks and benefits. Historian Elena Conis follows DDT from postwar farms, factories, and suburban enclaves to the floors of Congress and tony social clubs, where industry barons met with Madison Avenue brain trusts to figure out how to sell the idea that a little poison in our food and bodies was nothing to worry about. In an age of spreading misinformation on issues including pesticides, vaccines, and climate change, Conis shows that we need new ways of communicating about science—as a constantly evolving discipline, not an immutable collection of facts—before it’s too late.
Book Synopsis The Win Without Pitching Manifesto by : Blair Enns
Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Challenger Sale by : Matthew Dixon
Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Book Synopsis The New Rules of Customer Engagement by : Daniel L. Newman
Download or read book The New Rules of Customer Engagement written by Daniel L. Newman and published by . This book was released on 2014-02-25 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where you never had to sell anything... Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout: "I'll take it!" What if I told you this is already happening? Albeit selling isn't quite that simple. And the customers aren't really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved. This leaves us all to ask, how? In the "The New Rules of Customer Engagement" you will: Gain clarity on how the information age is a driving force for businesses to embrace social, mobile and content marketing Learn the importance of P2P over traditional B2B and B2C - and specifically how our perspective is driven from all our experiences as consumers Better understand how to leverage consumer knowledge to drive innovation within the customer environment Learn how to build an engaged business network that leads to customer advocacy and huge business growth through word-of-mouth referrals and online testimonials Be motivated to consider the importance of building a customer-centric business from top to bottom that yields goodwill and dramatically improved business outcomes "The New Rules of Customer Engagement - 6 Trends Transforming the Way We Sell" is a must read for C-level executives, business and franchise owners, middle-level managers - and those with a passion for leading their business to success... through engagement."
