Wal Marts European Business Strategy

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Wal-Mart's European Business Strategy

Author : Tomislaw Dalic
Publisher : GRIN Verlag
ISBN 13 : 3638245365
Total Pages : 23 pages
Book Rating : 4.6/5 (382 download)

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Book Synopsis Wal-Mart's European Business Strategy by : Tomislaw Dalic

Download or read book Wal-Mart's European Business Strategy written by Tomislaw Dalic and published by GRIN Verlag. This book was released on 2004-01-15 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2001 in the subject Business economics - General, grade: very good, Maastricht University (Business Administration), course: European Business Startegy, language: English, abstract: How many retailers would one expect to be in the top ten of the global fortune 500? There is one, and it has a firm second position, leaving behind mammoth companies such as Ford and General Motors (www.fortune500.com). Wal-Mart is the world’s largest retailer with 195 billion dollars in revenue in the year 2000, with operations mainly concentrated in the United States. Renowned in the United States for their discount centres, they have diversified into wholesaling to sustain the explosive growth of the seventies and eighties. Making use of acquired knowledge in distribution and inventory management technology, these new formulas proved to be profitable as well. However, the United States of America were not big enough to satisfy the needs of such a giant company, and international expansion was inevitable. After entry in South-America and Asia, Europe is the next market to be penetrated by Wal-Mart. The time seems right, as extensive liberalization has opened up the European Union and far-reaching economic integration between member states have created a huge common market, offering scale economies in purchasing and distribution similar to U.S. operations. Wal-Mart can use experience from previous foreign expansions to implement the correct strategy for Europe. This paper analyses Wal-Mart’s European strategy, the rational behind its move to Europe and implications for its European competitors. It explains the following problem statement: Wal-Mart’s entry into the European market was a strategic move rather than the pursuit of a growth opportunity. A brief review of Wal-Mart’s history will be followed by the factors explaining their success in the United States, coming together in a concept called “strategic fit”. After a short summary of their foreign expansion into South-America to stress the importance of the transferability of the concept of strategic fit, a description of the European retail industry will be given. Then the European retail industry is analysed with the help of the generic five forces model from Porter. The paper ends with a conclusion hinting at the future of the European retail market.

The Regional Multinationals

Author : Alan M. Rugman
Publisher : Cambridge University Press
ISBN 13 : 9781139442862
Total Pages : 292 pages
Book Rating : 4.4/5 (428 download)

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Book Synopsis The Regional Multinationals by : Alan M. Rugman

Download or read book The Regional Multinationals written by Alan M. Rugman and published by Cambridge University Press. This book was released on 2005-01-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

International Strategic Marketing

Author : Marilyn A. Stone
Publisher : Psychology Press
ISBN 13 : 041531416X
Total Pages : 286 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis International Strategic Marketing by : Marilyn A. Stone

Download or read book International Strategic Marketing written by Marilyn A. Stone and published by Psychology Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.

International Business Strategy

Author : Alain Verbeke
Publisher : Cambridge University Press
ISBN 13 : 1107027896
Total Pages : 615 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis International Business Strategy by : Alain Verbeke

Download or read book International Business Strategy written by Alain Verbeke and published by Cambridge University Press. This book was released on 2013-03-07 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.

Europe, Policies and People

Author : S. Hatt
Publisher : Springer
ISBN 13 : 1403907374
Total Pages : 216 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Europe, Policies and People by : S. Hatt

Download or read book Europe, Policies and People written by S. Hatt and published by Springer. This book was released on 2002-04-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: People in Europe have seen their lives profoundly affected by the policies of the European Union. The contributors to this book provide an overview of the EU within global capitalism, a survey of policies within key issue areas and a treatment of the economics of family care, migrant workers and pensioners. It concludes with an analysis of the insider-outsider dilemmas of the imperfectly united Europe. The book takes a social perspective on economic issues and is accessible even to the non-specialist.

Fundamentals of Global Strategy

Author : Cornelis A. de Kluyver
Publisher : Business Expert Press
ISBN 13 : 1606490737
Total Pages : 272 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Fundamentals of Global Strategy by : Cornelis A. de Kluyver

Download or read book Fundamentals of Global Strategy written by Cornelis A. de Kluyver and published by Business Expert Press. This book was released on 2010-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

Cases in the Environment of Business

Author : David W. Conklin
Publisher : SAGE
ISBN 13 : 9781412914369
Total Pages : 628 pages
Book Rating : 4.9/5 (143 download)

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Book Synopsis Cases in the Environment of Business by : David W. Conklin

Download or read book Cases in the Environment of Business written by David W. Conklin and published by SAGE. This book was released on 2006 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business, The University of Western Ontario.

Global Strategic Management

Author : Jedrzej George Frynas
Publisher : Oxford University Press, USA
ISBN 13 : 0198706596
Total Pages : 445 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Global Strategic Management by : Jedrzej George Frynas

Download or read book Global Strategic Management written by Jedrzej George Frynas and published by Oxford University Press, USA. This book was released on 2015 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation.

Commoditization and the Strategic Response

Author : Andrew Holmes
Publisher : CRC Press
ISBN 13 : 1317163753
Total Pages : 244 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Commoditization and the Strategic Response by : Andrew Holmes

Download or read book Commoditization and the Strategic Response written by Andrew Holmes and published by CRC Press. This book was released on 2016-05-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations and those who work within them are under attack from the increasingly pervasive impacts of commoditization. With little to distinguish one company's products and services from another or one person's skills and capabilities from the next, organizations and workers alike are finding themselves trapped in the me-too hell of commoditization. For many this means the survival of the cheapest, as price becomes the principal basis for decision making. For others it requires them to think creatively to avoid the trap of commoditization, even though this may only provide a temporary respite. In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. Starting with the nature of the commodities we are familiar with such as coal and cotton, Holmes moves on to describe how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. The author also outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. He explores the implications for skills, attitudes and behaviours in the workplace before describing a series of strategies for avoiding the risk and exploiting the opportunities offered by a new commoditized world, such as outsourcing, innovation, offshoring, mergers and acquisitions, divestments and first mover advantage. Holmes offers organizations and white-collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.

Handbook of Globalization, Governance, and Public Administration

Author : Ali Farazmand
Publisher : CRC Press
ISBN 13 : 1420019333
Total Pages : 1208 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Handbook of Globalization, Governance, and Public Administration by : Ali Farazmand

Download or read book Handbook of Globalization, Governance, and Public Administration written by Ali Farazmand and published by CRC Press. This book was released on 2006-07-25 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization transcends borders and cultures as it develops both from the natural flow of information and communication technologies and as a directed and driven quest for global hegemony by self-serving corporations and world political heavyweights. It bears a multifaceted web of influence that manifests in inequalities in growth, prosperity, and

European Business

Author : Neil Harris
Publisher : Bloomsbury Publishing
ISBN 13 : 134915007X
Total Pages : 365 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis European Business by : Neil Harris

Download or read book European Business written by Neil Harris and published by Bloomsbury Publishing. This book was released on 1999-11-11 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.

Wal Mart Business Case Study

Author : Nihat Canak
Publisher : GRIN Verlag
ISBN 13 : 3638575047
Total Pages : 15 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis Wal Mart Business Case Study by : Nihat Canak

Download or read book Wal Mart Business Case Study written by Nihat Canak and published by GRIN Verlag. This book was released on 2006-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 7 entries in the bibliography, language: English, abstract: Wal-Mart, the largest retail company in the world, specializes in the operation of mass merchandising and supermarket stores. The company operates through three segments, namely the Wal-Mart stores, Sam’s Club, and the International segments in Asia, Europe, and South America. Wal-Mart is headquartered in Bentonville, Arkansas. Wal-Mart recorded total revenues of $287.9 billion during the fiscal year ended January 2005, an increase of 11.3% over fiscal 2004. The company recorded a net income of $10.2 billion in fiscal 2005, an increase of 13.4% over 2004. There are several issues that impresses me about this company and of course some that I find unimpressive. First of all, a question that I asked myself for so many times was: How could it be that it is so easy to get in but so hard to get out? I can imagine that ever since they built a “super” WALMART here in Cullowhee, the place has really livened up (I can not tell how it was before. I just spent a year in Cullowhee as an international student). I mean where else can a guy go at 2 o’clock in the afternoon and find more people than there are open registers. It is literally amazing to me for the simple fact that every experience is a new one. You walk in and there is just as much hustle and bustle as Santa’s workshop, or Hugh’s Mansion. So you grab a cart and immediately jump in the fast lane. Not a good move in my opinion, once I had a fender bender with an elderly woman. She rammed into the back of my leg in a motorized cart and before I could say excuse me she said, “That’s how people get run over.” But as usual I kept on truckin’ and the first place I go is to the toiletries section. I always go there first because no matter what you always need something. From that point on, you are infected with the Wal-Mart virus. This infection deteriorates the bankbook and can result in permanent financial trauma. My advice is to practice safe Wal-Mart spending and bring somebody who has no money. The worst part of the whole experience comes upon exiting the building when you have to pass the security checkpoint at the door wearing a rubber glove. I really hate this part because it makes you feel like you did steal something. The person politely asks for your receipt and looks at it to make sure you got everything. What are they going to do, look at it and say “excuse me sir are you aware that you stole this?”

Cross-Cultural Knowledge Management

Author : Manlio Del Giudice
Publisher : Springer Science & Business Media
ISBN 13 : 1461420881
Total Pages : 171 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Cross-Cultural Knowledge Management by : Manlio Del Giudice

Download or read book Cross-Cultural Knowledge Management written by Manlio Del Giudice and published by Springer Science & Business Media. This book was released on 2011-12-14 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-cultural knowledge management, an elusive yet consequential phenomenon, is becoming an increasingly essential factor in organizational practice and policy in the era of globalization. In order to overcome culturally shaped blind spots in conducting research in different settings, this volume highlights how the structuring of roles, interests, and power among different organizational elements, such as teams, departments, and management hierarchies (each comprised of members from different intellectual and professional backgrounds), generates various paradoxes and tensions that bring into play a set of dynamics that have an impact on learning processes. In this context, such questions often arise: How is knowledge shared in the multicultural organization? What problems and issues emerge? How do different mentalities affect people’s responses to new knowledge and new ideas? How can knowledge-sharing processes be improved? Under which conditions do ideas generated by units or groups of different cultural traditions have a chance of being heard and implemented? Such questions translate into an investigation of potential managerial dilemmas that occur when different but equally valid choices create tensions in decision making. The authors draw from experiences working with a wide variety of organizations, and insights from such fields as sociology and psychology, to shed new light on the dynamics of knowledge management in the multicultural enterprise. In so doing, they help to identify both obstacles to successful communication and opportunities to inspire creativity and foster collaboration. The authors note that in order to enable organizations to transfer knowledge effectively, mechanisms for dispute settlement, mediation of cultural conflict, and enforcing agreements need to be in place.

Global Strategies in Retailing

Author : John Dawson
Publisher : Routledge
ISBN 13 : 1136161171
Total Pages : 313 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Global Strategies in Retailing by : John Dawson

Download or read book Global Strategies in Retailing written by John Dawson and published by Routledge. This book was released on 2013-10-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.

Market-Led Strategic Change

Author : Nigel F. Piercy
Publisher : Routledge
ISBN 13 : 1136379177
Total Pages : 780 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Market-Led Strategic Change by : Nigel F. Piercy

Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2012-05-04 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.

Market Entry into the USA

Author : Ralf Drews
Publisher : Springer
ISBN 13 : 3319171240
Total Pages : 125 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Market Entry into the USA by : Ralf Drews

Download or read book Market Entry into the USA written by Ralf Drews and published by Springer. This book was released on 2015-08-05 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.

Economics of Strategy

Author : David Besanko
Publisher : John Wiley & Sons
ISBN 13 : 0470373601
Total Pages : 595 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Economics of Strategy by : David Besanko

Download or read book Economics of Strategy written by David Besanko and published by John Wiley & Sons. This book was released on 2009-09-22 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.