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Fundamentals Of Global Strategy
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Book Synopsis Fundamentals of Global Strategy by : Cornelis A. de Kluyver
Download or read book Fundamentals of Global Strategy written by Cornelis A. de Kluyver and published by Business Expert Press. This book was released on 2010-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Book Synopsis Fundamentals of Global Strategy by :
Download or read book Fundamentals of Global Strategy written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students."--Open Textbook Library website
Book Synopsis Fundamentals of Global Strategy by : Cornelis de Kluyver
Download or read book Fundamentals of Global Strategy written by Cornelis de Kluyver and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students."--Open Textbook Library website.
Book Synopsis Global Strategy for Turbulent Times, Second Edition by : Cornelis de Kluyver
Download or read book Global Strategy for Turbulent Times, Second Edition written by Cornelis de Kluyver and published by . This book was released on 2021-04-28 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
Book Synopsis Fundamentals of Strategy by : Gerry Johnson
Download or read book Fundamentals of Strategy written by Gerry Johnson and published by Pearson Education. This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering, this book focuses on the analysis and formulation of strategy.
Book Synopsis Global Operations Strategy by : Yeming Gong
Download or read book Global Operations Strategy written by Yeming Gong and published by Springer Science & Business Media. This book was released on 2013-07-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Book Synopsis Global Business Strategy by : Kazuyuki Motohashi
Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Download or read book Global Strategy written by Vinod K. Jain and published by Routledge. This book was released on 2016-07-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain ([email protected]).
Book Synopsis Digital Marketing Fundamentals by : Marjolein Visser
Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Download or read book Global Strategy written by Mike W. Peng and published by Cengage Learning. This book was released on 2008-10-17 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: GLOBAL STRATEGY is the first textbook of it's kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGY, Second Edition, offers several new perspectives. These include a broadened definition of global strategy; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the strategy tripod--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Book Synopsis Fundamentals of Strategy by : Gerry Johnson
Download or read book Fundamentals of Strategy written by Gerry Johnson and published by Pearson UK. This book was released on 2017-12-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. Fundamentals of Strategy, 4th edition · Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically. · Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change · Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups. · Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations. · New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world. · Links to online support material.
Book Synopsis Fundamentals of Strategy by : Gerry Johnson
Download or read book Fundamentals of Strategy written by Gerry Johnson and published by . This book was released on 2014-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers. The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.
Book Synopsis Fundamentals of Supply Chain Management by : John T. Mentzer
Download or read book Fundamentals of Supply Chain Management written by John T. Mentzer and published by SAGE. This book was released on 2004-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions—marketing, sales, logistics, information systems, finance, customer services, and management—in supply chain management are also addressed.
Book Synopsis Web Strategy Fundamentals by : Anders Tufvesson
Download or read book Web Strategy Fundamentals written by Anders Tufvesson and published by . This book was released on 2010-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tufvesson explains how to strategically create a platform for Internet marketing that works for all types of Web sites.
Book Synopsis Global Business Strategy by : Cornelis A. de Kluyver
Download or read book Global Business Strategy written by Cornelis A. de Kluyver and published by Business Expert Press. This book was released on 2021-05-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
Book Synopsis The Strategy Book ePub eBook by : Max Mckeown
Download or read book The Strategy Book ePub eBook written by Max Mckeown and published by Pearson UK. This book was released on 2013-07-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak
Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.
