Unlabel

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451685319
Total Pages : 304 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Unlabel by : Marc Ecko

Download or read book Unlabel written by Marc Ecko and published by Simon and Schuster. This book was released on 2015-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--

The Startup Checklist

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111916379X
Total Pages : 325 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Startup Checklist by : David S. Rose

Download or read book The Startup Checklist written by David S. Rose and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.

The Zen of Social Media Marketing

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Author :
Publisher : BenBella Books, Inc.
ISBN 13 : 1942952406
Total Pages : 277 pages
Book Rating : 4.9/5 (429 download)

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Book Synopsis The Zen of Social Media Marketing by : Shama Hyder

Download or read book The Zen of Social Media Marketing written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

American Icon

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Author :
Publisher : Three Rivers Press
ISBN 13 : 0307886050
Total Pages : 434 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis American Icon by : Bryce G. Hoffman

Download or read book American Icon written by Bryce G. Hoffman and published by Three Rivers Press. This book was released on 2012 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.

The Complete Book of Ford Mustang

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Author :
Publisher : Complete Book Series
ISBN 13 : 0760372888
Total Pages : 327 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis The Complete Book of Ford Mustang by : Mike Mueller

Download or read book The Complete Book of Ford Mustang written by Mike Mueller and published by Complete Book Series. This book was released on 2022-01-25 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Book of Ford Mustang, 4th Edition details the development, technical specifications, and history of America’s original pony car, now updated to cover cars through the 2021 model year.

Rigged Rules and Double Standards

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Author :
Publisher : Oxfam
ISBN 13 : 9780855985257
Total Pages : 278 pages
Book Rating : 4.9/5 (852 download)

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Book Synopsis Rigged Rules and Double Standards by : Kevin Watkins

Download or read book Rigged Rules and Double Standards written by Kevin Watkins and published by Oxfam. This book was released on 2002 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and detailed analysis of inequalities of world trade systems.

Equity, Social Determinants and Public Health Programmes

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Author :
Publisher : World Health Organization
ISBN 13 : 9241563974
Total Pages : 302 pages
Book Rating : 4.2/5 (415 download)

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Book Synopsis Equity, Social Determinants and Public Health Programmes by : World Health Organization

Download or read book Equity, Social Determinants and Public Health Programmes written by World Health Organization and published by World Health Organization. This book was released on 2010 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction and methods of work.-- 2. Alcohol: equity and social determinants.-- 3. Cardiovascular disease: equity and social determinants.-- 4. Health and nutrition of children: equity and social determinants.-- 5. Diabetes: equity and social determinants.-- 6. Food safety: equity and social determinants.-- 7. Mental disorders: equity and social determinants.-- 8. Neglected tropical diseases: equity and social determinants.-- 9. Oral health: equity and social determinants.-- 10. Unintended pregnancy and pregnancy outcome: equity and social determinants.-- 11. Tobacco use: equity and social determinants.-- 12. Tuberculosis: the role of risk factors and social determinants.-- 13. Violence and unintentional injury: equity and social determinants.-- 14. Synergy for equity.

Selling 101

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1418530298
Total Pages : 109 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Selling 101 by : Zig Ziglar

Download or read book Selling 101 written by Zig Ziglar and published by HarperCollins Leadership. This book was released on 2003-04-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.

The Effective Engineer

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Author :
Publisher : Effective Bookshelf
ISBN 13 : 9780996128100
Total Pages : 260 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis The Effective Engineer by : Edmond Lau

Download or read book The Effective Engineer written by Edmond Lau and published by Effective Bookshelf. This book was released on 2015-03-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing The Effective Engineer--the only book designed specifically for today's software engineers, based on extensive interviews with engineering leaders at top tech companies, and packed with hundreds of techniques to accelerate your career.

From Cradle to Stage

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Author :
Publisher : Seal Press
ISBN 13 : 1580056458
Total Pages : 293 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis From Cradle to Stage by : Virginia Hanlon Grohl

Download or read book From Cradle to Stage written by Virginia Hanlon Grohl and published by Seal Press. This book was released on 2017-04-18 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Virginia Grohl, the mother of Dave Grohl—former Nirvana drummer and current frontman for the Foo Fighters—From Cradle to Stage shares stories and exclusive photos featuring mothers of rock icons, the icons themselves, and their Behind the Music-style relationships While the Grohl family had always been musical-the family sang together on long car trips, harmonizing to Motown and David Bowie-Virginia never expected her son to become a musician, let alone a rock star. But when she saw him perform in front of thousands of screaming fans for the first time, she knew that rock stardom was meant to be for her son. And as Virginia watched her son's star rise, she often wondered about the other mothers who raised sons and daughters who became rock stars. Were they as surprised as she was about their children's fame? Did they worry about their children's livelihood and wellbeing in an industry fraught with drugs and other dangers? Did they encourage their children's passions despite the odds against success, or attempt to dissuade them from their grandiose dreams? Do they remind their kids to pack a warm coat when they go on tour? Virginia decided to seek out other rock star mothers to ask these questions, and so began a two-year odyssey in which she interviewed such women as Verna Griffin, Dr. Dre's mother; Marianne Stipe, Michael Stipe of REM's mother; Janis Winehouse, Amy Winehouse's mother; Patsy Noah, Adam Levine's mother; Donna Haim, mother of the Haim sisters; Hester Diamond, Mike D of The Beastie Boys' mother. With exclusive family photographs and a foreword by Dave Grohl, From Cradle to Stage will appeal to mothers and rock fans everywhere.

Consumer's Resource Handbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Consumer's Resource Handbook by :

Download or read book Consumer's Resource Handbook written by and published by . This book was released on 1988 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Math Myth

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Author :
Publisher : New Press, The
ISBN 13 : 1620970694
Total Pages : 257 pages
Book Rating : 4.6/5 (29 download)

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Book Synopsis The Math Myth by : Andrew Hacker

Download or read book The Math Myth written by Andrew Hacker and published by New Press, The. This book was released on 2010-05-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times–bestselling author looks at mathematics education in America—when it’s worthwhile, and when it’s not. Why do we inflict a full menu of mathematics—algebra, geometry, trigonometry, even calculus—on all young Americans, regardless of their interests or aptitudes? While Andrew Hacker has been a professor of mathematics himself, and extols the glories of the subject, he also questions some widely held assumptions in this thought-provoking and practical-minded book. Does advanced math really broaden our minds? Is mastery of azimuths and asymptotes needed for success in most jobs? Should the entire Common Core syllabus be required of every student? Hacker worries that our nation’s current frenzied emphasis on STEM is diverting attention from other pursuits and even subverting the spirit of the country. Here, he shows how mandating math for everyone prevents other talents from being developed and acts as an irrational barrier to graduation and careers. He proposes alternatives, including teaching facility with figures, quantitative reasoning, and understanding statistics. Expanding upon the author’s viral New York Times op-ed, The Math Myth is sure to spark a heated and needed national conversation—not just about mathematics but about the kind of people and society we want to be. “Hacker’s accessible arguments offer plenty to think about and should serve as a clarion call to students, parents, and educators who decry the one-size-fits-all approach to schooling.” —Publishers Weekly, starred review

How to Master the Art of Selling

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Author :
Publisher : Grand Central Pub
ISBN 13 : 9780446386364
Total Pages : 292 pages
Book Rating : 4.3/5 (863 download)

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Book Synopsis How to Master the Art of Selling by : Tom Hopkins

Download or read book How to Master the Art of Selling written by Tom Hopkins and published by Grand Central Pub. This book was released on 1988-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: After failing in sales for six months, Tom Hopkins turned his own career around and earned more than a million dollars in three years. Now he tells readers his secrets of success.

WIPO Technology Trends 2019 - Artificial Intelligence

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Author :
Publisher : WIPO
ISBN 13 : 9280530070
Total Pages : 156 pages
Book Rating : 4.2/5 (85 download)

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Book Synopsis WIPO Technology Trends 2019 - Artificial Intelligence by : World Intellectual Property Organization

Download or read book WIPO Technology Trends 2019 - Artificial Intelligence written by World Intellectual Property Organization and published by WIPO. This book was released on 2019-01-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first report in a new flagship series, WIPO Technology Trends, aims to shed light on the trends in innovation in artificial intelligence since the field first developed in the 1950s.

Inside Nudging

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781532780806
Total Pages : 0 pages
Book Rating : 4.7/5 (88 download)

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Book Synopsis Inside Nudging by : Steve Shu

Download or read book Inside Nudging written by Steve Shu and published by Createspace Independent Publishing Platform. This book was released on 2016-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Nudging is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings. Situations include the incubation of innovation centers, behavioral science overlay capabilities, and advancement of existing organizations. Companies need to develop grit - the ability and fortitude to succeed. The book introduces the Behavioral GRITTM framework and covers key takeaways in leading an organization that implements behavioral science. Behavioral GRITTM stands for the business functions related to Goals, Research, Innovation, and Testing. The chapters are complemented by an appendix which covers ideas to introduce behavioral science initiatives. I argue that first a company needs to identify its goals and identify what type of predominant organization model it wants to pursue. There are five predominant organizational models I've seen. I also offer that a company should consider a number of implementation elements that may play a role during execution. Example elements include an advisory board and a behavioral science officer. Note that the purpose of this book is not to teach people about behavioral science; there are many other books out there for those purposes. That said, Inside Nudging introduces some behavioral science concepts to provide context and help develop a common language between management professionals and scientists. I see the application of behavioral science as still being in the early adoption phase. Many companies will benefit if they take time to develop the right approach. I hope Inside Nudging helps you with your journey. Stephen Shu Praise for Inside Nudging - More at www.InsideNudging.com "Steve Shu's thoughtful and very readable book Inside Nudging provides a unique opportunity to understand how the research from behavioral science can be best exploited by business. While many popular books on behavioral science make a strong case for the value of the research, none have addressed how to exploit it in such a helpful and practical manner. A rarely mentioned secret brought into full view here is the fact that using behavioral science effectively is not so straightforward. Written specifically for business people and consultants Steve Shu shares his wide experience of consulting to explain the challenges and pitfalls of translating the ideas and findings of academic research into actionable solutions for real business problems. This book shows you how by giving examples of how real consultancy projects were shaped to deliver valuable results for working businesses. Inside Nudging acts as an intelligent interface between the ideas of the nerds in academia and the needs of real business people and offers tremendous potential for any business that needs to understand how people respond to their actions." - Peter Ayton, Professor, Associate Dean of Research and Deputy Dean, Social Sciences, City University London "Steve Shu has written an excellent book for companies looking to get started with behavioral economics. Through his use of case studies and actionable takeaways, he does a great job showing how decades of research can be combined with other business elements to accomplish amazing results. Inside Nudging is like an executive guidebook for practitioners." - Dilip Soman, Professor and Corus Chair in Communications Strategy, Co-Director, Behavioural Economics in Action at Rotman (BEAR), Rotman School of Management, University of Toronto; Author of The Last Mile "This may be a CEO or manager's first glimpse into how they can utilize behavioral science initiatives within their own company or life." - Jenna Gould, San Francisco Book Review

International Management: Culture, Strategy and Behavior W/ OLC Card MP

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Author :
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780073135854
Total Pages : 672 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis International Management: Culture, Strategy and Behavior W/ OLC Card MP by : Richard M. Hodgetts

Download or read book International Management: Culture, Strategy and Behavior W/ OLC Card MP written by Richard M. Hodgetts and published by McGraw-Hill/Irwin. This book was released on 2005-02-16 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a discipline of academy inquiry, International Management applies management concepts and techniques to their contexts in firms working in multinational, multicultural environments. Hodgetts’Luthans: International Management was the first mainstream International Management text in the market. Its 6th edition continues to set the standard for International Management texts with its research-based content and its balance between culture, strategy, and behavior. International Management stresses the balanced approach and the synergy/connection between the text’s four parts: Environment (3 chapters): Culture (4 chapters), Strategy and Functions (4 chapters) and Organizational Behavior /Human Resource Management (4 chapters).

Think Like an Interviewer

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Publisher :
ISBN 13 : 9780595452125
Total Pages : 0 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Think Like an Interviewer by : Ronald J. Auerbach

Download or read book Think Like an Interviewer written by Ronald J. Auerbach and published by . This book was released on 2008-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised by hiring managers, career advisors, and even job seekers, Think Like an Interviewer is a job hunter's best friend. It'll help you be successful and blow your competition away. Full of with tips and techniques you won't find anywhere. Tips and techniques that improve your chances of success and work. Think Like an Interviewer is the perfect resource for anyone looking for work today. In fact, it so helpful that libraries across the country have added it to their collections. Within its pages, you'll learn: Various interviewing methods and how to handle each one successfully How cover letters, resumes, and interviews fit into the hiring process Valuable tips and information for creating a winning cover letter and resume The main purpose behind many interview questions How you can successfully respond to interview questions Mr. Auerbach is a master at presenting information in a very straightforward way that is very easy to understand and follow. His varied background, training, and experiences help him relate to you in a way most others cannot. So whether you're a looking for work, changing careers, in school, or a recent graduate, Think like an Interviewer is for you! Proven advice from somebody who's worked in the real world, is a skilled instructor, and wants you motivated and successful!