Visual Rhetoric

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Visual Rhetoric

Author : Lester C. Olson
Publisher : SAGE
ISBN 13 : 141294919X
Total Pages : 465 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Visual Rhetoric by : Lester C. Olson

Download or read book Visual Rhetoric written by Lester C. Olson and published by SAGE. This book was released on 2008-03-20 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon

Defining Visual Rhetorics

Author : Charles A. Hill
Publisher : Routledge
ISBN 13 : 1135628548
Total Pages : 423 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Defining Visual Rhetorics by : Charles A. Hill

Download or read book Defining Visual Rhetorics written by Charles A. Hill and published by Routledge. This book was released on 2012-08-21 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Locating Visual-Material Rhetorics

Author : Amy Propen
Publisher : Parlor Press LLC
ISBN 13 : 1602352577
Total Pages : 216 pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis Locating Visual-Material Rhetorics by : Amy Propen

Download or read book Locating Visual-Material Rhetorics written by Amy Propen and published by Parlor Press LLC. This book was released on 2012-01-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.

Still Life with Rhetoric

Author : Laurie Gries
Publisher : University Press of Colorado
ISBN 13 : 0874219787
Total Pages : 336 pages
Book Rating : 4.8/5 (742 download)

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Book Synopsis Still Life with Rhetoric by : Laurie Gries

Download or read book Still Life with Rhetoric written by Laurie Gries and published by University Press of Colorado. This book was released on 2015-04-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.

Visual Rhetoric in a Digital World

Author : Carolyn Handa
Publisher : Bedford/St. Martin's
ISBN 13 : 9780312409753
Total Pages : 504 pages
Book Rating : 4.4/5 (97 download)

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Book Synopsis Visual Rhetoric in a Digital World by : Carolyn Handa

Download or read book Visual Rhetoric in a Digital World written by Carolyn Handa and published by Bedford/St. Martin's. This book was released on 2004-03-12 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sourcebook helps composition instructors consider what it means to teach visual rhetoric in the context of the multimedia classroom. Drawn from a range of disciplines, readings address visual argument, rhetoric of the image and design, and how culture shapes visual understanding.

Visual Rhetoric and the Eloquence of Design

Author : Leslie Atzmon
Publisher : Parlor Press LLC
ISBN 13 : 1602351937
Total Pages : 473 pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis Visual Rhetoric and the Eloquence of Design by : Leslie Atzmon

Download or read book Visual Rhetoric and the Eloquence of Design written by Leslie Atzmon and published by Parlor Press LLC. This book was released on 2011-03-11 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.

Baroque Visual Rhetoric

Author : Vernon Hyde Minor
Publisher : University of Toronto Press
ISBN 13 : 1442648791
Total Pages : 285 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Baroque Visual Rhetoric by : Vernon Hyde Minor

Download or read book Baroque Visual Rhetoric written by Vernon Hyde Minor and published by University of Toronto Press. This book was released on 2016-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baroque Visual Rhetoric probes the Baroque s combination of style and message and the methodological basis on which the critical art historian comes to establish that meaning."

Shaping Information

Author : Charles Kostelnick
Publisher : SIU Press
ISBN 13 : 9780809325023
Total Pages : 284 pages
Book Rating : 4.3/5 (25 download)

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Book Synopsis Shaping Information by : Charles Kostelnick

Download or read book Shaping Information written by Charles Kostelnick and published by SIU Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication--text design, data displays, illustrations--is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities.

Visual Rhetoric and Early Modern English Literature

Author : Katherine Acheson
Publisher : Routledge
ISBN 13 : 1351875590
Total Pages : 186 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Visual Rhetoric and Early Modern English Literature by : Katherine Acheson

Download or read book Visual Rhetoric and Early Modern English Literature written by Katherine Acheson and published by Routledge. This book was released on 2016-12-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early modern printed books are copiously illustrated with charts, diagrams, and other kinds of images that represent systems of thought and ways of doing things. Visual Rhetoric and Early Modern English Literature shows how these images fostered what Elizabeth Eisenstein called brainwork related to concepts of space, truth, art, and nature, and reveals their importance to poetry by Andrew Marvell and John Milton, and Aphra Behn’s Oroonoko. The genres of illustration considered in this book include military strategy and tactics, garden design, instrumentation, Bibles, scientific schema, drawing instruction, natural history, comparative anatomy, and Aesop’s Fables. The argument produces unique insights into the ways in which visual rhetoric affected verbal expression, and the book develops novel methods of using printed images as evidence in the interpretation of the rich, strange, and beautiful literature of early modern England.

Rhetoric, Remembrance, and Visual Form

Author : Anne Teresa Demo
Publisher : Routledge
ISBN 13 : 1136633545
Total Pages : 273 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Rhetoric, Remembrance, and Visual Form by : Anne Teresa Demo

Download or read book Rhetoric, Remembrance, and Visual Form written by Anne Teresa Demo and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a multifaceted investigation of intersections among visual and memorial forms in modern art, politics, and society. The question of the relationships among images and memory is particularly relevant to contemporary society, at a time when visually-based technologies are increasingly employed in both grand and modest efforts to preserve the past amid rapid social change. The chapters in this book provide valuable insights concerning not only how memories may be seen (or sighted) in visual form but also how visual forms constitute noteworthy material sites of memory. The collection addresses this central theme with a wealth of interdisciplinary and international approaches, featuring conventional scholarly as well as artistic works from such disciplines as rhetoric and communication, art and art history, architecture, landscape studies, and more, by contributors from around the globe.

Empirical Research on Semiotics and Visual Rhetoric

Author : Danesi, Marcel
Publisher : IGI Global
ISBN 13 : 1522556230
Total Pages : 312 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Empirical Research on Semiotics and Visual Rhetoric by : Danesi, Marcel

Download or read book Empirical Research on Semiotics and Visual Rhetoric written by Danesi, Marcel and published by IGI Global. This book was released on 2018-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

Visual Culture in the Modern Middle East

Author : Christiane Gruber
Publisher : Indiana University Press
ISBN 13 : 0253008948
Total Pages : 393 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Visual Culture in the Modern Middle East by : Christiane Gruber

Download or read book Visual Culture in the Modern Middle East written by Christiane Gruber and published by Indiana University Press. This book was released on 2013-07-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays examining the role and power of images from a wide variety of media in today’s Middle Eastern societies. This timely book examines the power and role of the image in modern Middle Eastern societies. The essays explore the role and function of image making to highlight the ways in which the images “speak” and what visual languages mean for the construction of Islamic subjectivities, the distribution of power, and the formation of identity and belonging. Visual Culture in the Modern Middle East addresses aspects of the visual in the Islamic world, including the presentation of Islam on television; on the internet and other digital media; in banners, posters, murals, and graffiti; and in the satirical press, cartoons, and children’s books. “This volume takes a new approach to the subject . . . and will be an important contribution to our knowledge in this area. . . . It is comprehensive and well-structured with fascinating material and analysis.” —Peter Chelkowski, New York University “An innovative volume analyzing and instantiating the visual culture of a variety of Muslim societies [which] constitutes a substantially new object of study in the regional literature and one that creates productive links with history, anthropology, political science, art history, media studies, and urban studies, as well as area studies and Islamic studies.” —Walter Armbrust, University of Oxford

Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum

Author : August, Anita
Publisher : IGI Global
ISBN 13 : 1522528091
Total Pages : 295 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum by : August, Anita

Download or read book Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum written by August, Anita and published by IGI Global. This book was released on 2017-08-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A student’s learning experience can be enhanced through a multitude of pedagogical strategies. This can be accomplished by visually engaging students in classroom activities. Visual Imagery, Metadata, and Multimodal Literacies Across the Curriculum is a pivotal reference source that examines the role of visual-based stimuli to create meaningful learning in contemporary classroom settings. Highlighting a range of relevant topics such as writing composition, data visualization, and literature studies, this book is ideally designed for educators, researchers, professionals, and academics interested in the application of visual imagery in learning environments.

Rhetorical Visions + What Every Student Should Know About Writing Across the Curriculum

Author : Wendy S. Hesford
Publisher : Longman Publishing Group
ISBN 13 : 9780205631032
Total Pages : pages
Book Rating : 4.6/5 (31 download)

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Book Synopsis Rhetorical Visions + What Every Student Should Know About Writing Across the Curriculum by : Wendy S. Hesford

Download or read book Rhetorical Visions + What Every Student Should Know About Writing Across the Curriculum written by Wendy S. Hesford and published by Longman Publishing Group. This book was released on 2008-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rhetorical Visions "is the visual reader with the most support for analytical writing. This thematic, visual reader uses rhetoric as the frame for investigating the verbal and visual texts of our culture. Rhetorical Visions is designed to help tap into the considerable rhetorical awareness that students already possess, in order to to help them put their insights into words in well-crafted academic papers and projects. In order to exercise their analytical reading and writing skills, "Rhetorical Visions" provides occasions for students to explore and apply key rhetorical concepts such as narrative, description, interpretation, genre, context, rhetorical appeals ("ethos, logos, pathos"), and memory to the analysis of print and non-print texts.

Rhetoric in the Flesh

Author : T. Kenny Fountain
Publisher : Routledge
ISBN 13 : 1317807618
Total Pages : 272 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Rhetoric in the Flesh by : T. Kenny Fountain

Download or read book Rhetoric in the Flesh written by T. Kenny Fountain and published by Routledge. This book was released on 2014-07-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants’ perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also explains how these displays, discourses, and practices lead to the trained perspective necessary for expertise. This trained vision is constructed over time through what Fountain terms embodied rhetorical action, an intertwining of body-object-environment that undergirds all scientific, medical, and technical work. This book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethnographic approaches to rhetoric.

What Images Really Tell Us

Author : Massimo Mariani
Publisher : Hoaki
ISBN 13 : 9788417656041
Total Pages : 269 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis What Images Really Tell Us by : Massimo Mariani

Download or read book What Images Really Tell Us written by Massimo Mariani and published by Hoaki. This book was released on 2019 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author delivers an account of how to use the images to deliver the intended meaning.

Mics, Cameras, Symbolic Action

Author : Bump Halbritter
Publisher : Parlor Press LLC
ISBN 13 : 1602353395
Total Pages : 251 pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis Mics, Cameras, Symbolic Action by : Bump Halbritter

Download or read book Mics, Cameras, Symbolic Action written by Bump Halbritter and published by Parlor Press LLC. This book was released on 2012-11-26 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mics, Cameras, Symbolic Action: Audio-Visual Rhetoric for Writing Teachers begins by placing audio-visual writing within established theoretical frames in rhetoric and composition and moves through a variety of applied pedagogical concerns with the aim of helping writing teachers use audio-visual writing assignments to realize a wide variety of learning goals in their writing classes.