Visual Messages

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A Primer of Visual Literacy

Author : Donis A Dondis
Publisher : MIT Press
ISBN 13 : 9780262540292
Total Pages : 214 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis A Primer of Visual Literacy by : Donis A Dondis

Download or read book A Primer of Visual Literacy written by Donis A Dondis and published by MIT Press. This book was released on 1974-09-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

Visual Communicating

Author : Ralph E. Wileman
Publisher : Educational Technology
ISBN 13 : 9780877782483
Total Pages : 164 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis Visual Communicating by : Ralph E. Wileman

Download or read book Visual Communicating written by Ralph E. Wileman and published by Educational Technology. This book was released on 1993 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making Sense of Messages

Author : Mark Stoner
Publisher : Routledge
ISBN 13 : 1317351053
Total Pages : 362 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Making Sense of Messages by : Mark Stoner

Download or read book Making Sense of Messages written by Mark Stoner and published by Routledge. This book was released on 2015-10-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a developmental approach to the process of criticism, Making Sense of Messages serves as an introduction to rhetorical criticism for communication majors. The text employs models of criticism to offer pointed and reflective commentary on the thinking process used to apply theory to a message. This developmental/apprenticeship approach helps students understand the thinking process behind critical analysis and aids in critical writing.

Visual Communication

Author : Paul Martin Lester
Publisher : Thomson Wadsworth
ISBN 13 : 9780534637200
Total Pages : 476 pages
Book Rating : 4.6/5 (372 download)

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Book Synopsis Visual Communication by : Paul Martin Lester

Download or read book Visual Communication written by Paul Martin Lester and published by Thomson Wadsworth. This book was released on 2006 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Visual Communication: Images with Messages, Paul Martin Lester compels you to consider why we are impacted by some messages while we forget others. Lester explores the basic idea that the visual messages we remember are the ones that have the greatest power to inform, educate, and persuade us as individuals and as a culture. He then moves to discussions of various media-including graphic design, photography, television, the web, and more- and the visible role they play in our lives. In this new technological age, one cannot afford to know only how to write or to know only how to create an image. Today, we must know how to use and analyze the words and pictures presented in all possible media. This book can help you develop those skills and enter the brave new world of visual communication." -- Page 4 of cover.

FCC Record

Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 940 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2015 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Text and Image

Author : John Bateman
Publisher : Routledge
ISBN 13 : 131768303X
Total Pages : 292 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Text and Image by : John Bateman

Download or read book Text and Image written by John Bateman and published by Routledge. This book was released on 2014-05-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

Handbook of Research on Technology Tools for Real-World Skill Development

Author : Rosen, Yigal
Publisher : IGI Global
ISBN 13 : 1466694424
Total Pages : 824 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Technology Tools for Real-World Skill Development by : Rosen, Yigal

Download or read book Handbook of Research on Technology Tools for Real-World Skill Development written by Rosen, Yigal and published by IGI Global. This book was released on 2015-10-19 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is expanding to include a stronger focus on the practical application of classroom lessons in an effort to prepare the next generation of scholars for a changing world economy centered on collaborative and problem-solving skills for the digital age. The Handbook of Research on Technology Tools for Real-World Skill Development presents comprehensive research and discussions on the importance of practical education focused on digital literacy and the problem-solving skills necessary in everyday life. Featuring timely, research-based chapters exploring the broad scope of digital and computer-based learning strategies including, but not limited to, enhanced classroom experiences, assessment programs, and problem-solving training, this publication is an essential reference source for academicians, researchers, professionals, and policymakers interested in the practical application of technology-based learning for next-generation education.

Digital Multimedia: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522538232
Total Pages : 1763 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Multimedia: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Multimedia: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-09-13 with total page 1763 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society resides in an age of ubiquitous technology. With the consistent creation and wide availability of multimedia content, it has become imperative to remain updated on the latest trends and applications in this field. Digital Multimedia: Concepts, Methodologies, Tools, and Applications is an innovative source of scholarly content on the latest trends, perspectives, techniques, and implementations of multimedia technologies. Including a comprehensive range of topics such as interactive media, mobile technology, and data management, this multi-volume book is an ideal reference source for engineers, professionals, students, academics, and researchers seeking emerging information on digital multimedia.

Handbook of Visual Communication

Author : Kenneth L. Smith
Publisher : Routledge
ISBN 13 : 1135636524
Total Pages : 633 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Handbook of Visual Communication by : Kenneth L. Smith

Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Visual Communication

Author : David Machin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110255499
Total Pages : 768 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Visual Communication by : David Machin

Download or read book Visual Communication written by David Machin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-04-30 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory.The volumehas a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis.The chapters are all written by quality theorists and researchers, with a view thattheresearchshould be accessible to non-specialists in their own field while at the same time maintaining a high quality of work.The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text

Author : Ursyn, Anna
Publisher : IGI Global
ISBN 13 : 1466646284
Total Pages : 511 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text by : Ursyn, Anna

Download or read book Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text written by Ursyn, Anna and published by IGI Global. This book was released on 2013-10-31 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interactive application software such as apps, installations, and multimedia presentations have become pervasive in everyday life, more and more computer scientists, engineers, and technology experts acknowledge the influence that exists beyond visual explanations. Computational Solutions for Knowledge, Art, and Entertainment: Information Exchange Beyond Text focuses on the methods of depicting knowledge-based concepts in order to assert power beyond a visual explanation of scientific and computational notions. This book combines formal descriptions with graphical presentations and encourages readers to interact by creating visual solutions for science-related concepts and presenting data. This reference is essential for researchers, computer scientists, and academics focusing on the integration of science, technology, computing, art, and mathematics for visual problem solving.

Educational Technology

Author :
Publisher : Goodwill Trading Co., Inc.
ISBN 13 : 9789715740104
Total Pages : 108 pages
Book Rating : 4.7/5 (41 download)

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Book Synopsis Educational Technology by :

Download or read book Educational Technology written by and published by Goodwill Trading Co., Inc.. This book was released on 1997 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Visual Communication

Author : Sheree Josephson
Publisher : Routledge
ISBN 13 : 0429956924
Total Pages : 644 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Handbook of Visual Communication by : Sheree Josephson

Download or read book Handbook of Visual Communication written by Sheree Josephson and published by Routledge. This book was released on 2020-04-03 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

Human Potential

Author : David Vernon
Publisher : Routledge
ISBN 13 : 1134048769
Total Pages : 278 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Human Potential by : David Vernon

Download or read book Human Potential written by David Vernon and published by Routledge. This book was released on 2009-06-12 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout time, people have explored the ways in which they can improve some aspect of their performance. Such attempts are more visible today, with many working to gain an ‘edge’ on their performance, whether it is to learn a new language, improve memory or increase golf handicaps. This book examines a range of techniques that are intended to help improve some aspect of performance, and examines how well they are able to achieve this. The various performance enhancing techniques available can be divided into those where the individual remains passive (receiving a message, suggestion or stimulus) and those where the individual needs to take a more active approach. Human Potential looks at a range of techniques within each of these categories to provide the reader with a sense of the traditional as well as the more contemporary approaches used to enhance human performance. The techniques covered include hypnosis, sleep learning, subliminal training and audio and visual cortical entrainment as well as mnemonics, meditation, speed-reading, biofeedback, neurofeedback and mental imagery practice. This is the first time such a broad range of techniques has been brought together to be assessed in terms of effectiveness. It will be useful to all psychology and sports science students, practicing psychologists, life coaches and anyone else interested in finding out about the effectiveness of performance enhancement techniques.

Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery

Author : Peter Nkrumah Amponsah
Publisher : Scientific Research Publishing, Inc. USA
ISBN 13 : 1649978332
Total Pages : 258 pages
Book Rating : 4.6/5 (499 download)

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Book Synopsis Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery by : Peter Nkrumah Amponsah

Download or read book Journalism and Ethical Engagement with Visual Media: Illuminating Stories through Engaging Imagery written by Peter Nkrumah Amponsah and published by Scientific Research Publishing, Inc. USA. This book was released on 2024-02-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalists are responsible for ensuring that the visuals used in their storytelling accurately represent the facts and events being re-ported. The visuals should align with the truth of the story and not distort or manipulate the information being conveyed. This responsi-bility includes presenting visuals in their original context and avoiding misleading edits or alterations that could misrepresent the truth or sensationalize a story for dramatic effect.

Journalism and Ethics: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522583602
Total Pages : 913 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Journalism and Ethics: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Journalism and Ethics: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-05-03 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern hyperconnected society, consumers are able to access news from a variety of channels, including social media, television, mobile devices, the internet, and more. From sensationalist headlines designed to attract click-throughs to accusations of bias assigned to specific news sources, it is more important now than ever that the media industry maintains best practices and adheres to ethical reporting. By properly informing citizens of critical national concerns, the media can help to transform society and promote active participation. Journalism and Ethics: Breakthroughs in Research and Practice examines the impacts of journalism on society and the media’s responsibility to accurately inform citizens of government and non-government activities in an ethical manner. It also provides emerging research on multimedia journalism across various platforms and formats using digital technologies. Highlighting a range of pertinent topics such as investigative journalism, freedom of expression, and media regulation, this publication is an ideal reference source for media professionals, public relations officers, reporters, news writers, scholars, academicians, researchers, and upper-level students interested in journalism and journalistic ethics.

Human-Computer Interaction: Towards Intelligent and Implicit Interaction

Author : Masaaki Kurosu
Publisher : Springer
ISBN 13 : 364239342X
Total Pages : 514 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Human-Computer Interaction: Towards Intelligent and Implicit Interaction by : Masaaki Kurosu

Download or read book Human-Computer Interaction: Towards Intelligent and Implicit Interaction written by Masaaki Kurosu and published by Springer. This book was released on 2013-07-01 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five-volume set LNCS 8004--8008 constitutes the refereed proceedings of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, NV, USA in July 2013. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers in the thematic area of human-computer interaction, addressing the following major topics: adaptive, personalised and context-aware interaction; computational vision in HCI; emotions in HCI; biophysiological aspects of interaction.