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Viral Discourse
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Book Synopsis Viral Discourse by : Rodney H. Jones
Download or read book Viral Discourse written by Rodney H. Jones and published by Cambridge University Press. This book was released on 2021-03-11 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors used by politicians and journalists in different countries to talk about the virus. Each of the pieces also makes use of a different approach to analysing discourse (e.g. Critical Discourse Analysis, Genre Analysis, Corpus Assisted Discourse Analysis) and demonstrates how that approach can be applied to a small set of data. The aim of the Element is to show how the range of tools available to discourse analysts can be brought to bear on a pressing, 'real-world' problem, and how discourse analysis can contribute to formulating 'real-world' solutions to the problem.
Download or read book Viral Language written by Luke C. Collins and published by Taylor & Francis. This book was released on 2023-09-29 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.
Author :Ignasi Navarro i Ferrando Publisher :Walter de Gruyter GmbH & Co KG ISBN 13 :3110625970 Total Pages :250 pages Book Rating :4.1/5 (16 download)
Book Synopsis Current Approaches to Metaphor Analysis in Discourse by : Ignasi Navarro i Ferrando
Download or read book Current Approaches to Metaphor Analysis in Discourse written by Ignasi Navarro i Ferrando and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.
Book Synopsis Handbook of Political Discourse by : Piotr Cap
Download or read book Handbook of Political Discourse written by Piotr Cap and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesising diverse research avenues for politics, discourse, and political discourse, this cutting-edge Handbook examines the formative traditions, current theoretical and methodological landscape, and genres and domains over which political discourse extends.
Book Synopsis Pandemic and Crisis Discourse by : Andreas Musolff
Download or read book Pandemic and Crisis Discourse written by Andreas Musolff and published by Bloomsbury Publishing. This book was released on 2022-02-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has led to a host of critical reflections about discourse practises dealing with public health issues. Situating crisis communication at the centre of societal and political debates about responses to the pandemic, this volume analyses the discursive strategies used in a variety of settings. Exploring how crisis discourse has become a part of managing the public health crisis itself, this book focuses on the communicative tasks and challenges for both speakers and their public audiences in seven areas: - establishment of discursive and political authority - official governmental and expert communication to the public - public understanding of government communication - legitimation of public health management as a 'war' - judging and blaming a collective other - cross-national comparison and rivalry - empathy and encouragement Covering global discourses from Asia, Europe, the Middle East, North and South America, and New Zealand, chapters use corpus-based data to cast light on these issues from a variety of languages. With crisis discourse already the object of fierce national and international debates about the appropriateness of specific communicative styles, information management and 'verbal hygiene', Pandemic and Crisis Discourse offers an authoritative intervention from language experts.
Book Synopsis Visualizing Digital Discourse by : Crispin Thurlow
Download or read book Visualizing Digital Discourse written by Crispin Thurlow and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-02-10 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.
Book Synopsis The Routledge Handbook of Discourse Analysis by : Michael Handford
Download or read book The Routledge Handbook of Discourse Analysis written by Michael Handford and published by Taylor & Francis. This book was released on 2023-05-15 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Discourse Analysis covers the major approaches to discourse analysis from critical discourse analysis to multimodal discourse analysis and their applications in key educational and institutional settings. The handbook is divided into eight sections: Approaches to Discourse Analysis, Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse, Educational Applications and Institutional Applications. The chapters are written by a wide range of contributors from around the world, each a leading researcher in their respective field. With a focus on the application of discourse analysis to real-life problems, the contributors introduce the reader to a topic and analyse authentic data. This fully revised second edition includes new sections on Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse and nine new chapters on topics such as digital communication and public policy and political discourse. This volume is vital reading for all students and researchers of discourse analysis in linguistics, applied linguistics, communication and cultural studies, social psychology and anthropology.
Book Synopsis Viral Performance by : Miriam Felton-Dansky
Download or read book Viral Performance written by Miriam Felton-Dansky and published by Northwestern University Press. This book was released on 2018-05-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital culture has occasioned a seismic shift in the discourse around contagion, transmission, and viral circulation. Yet theater, in the cultural imagination, has always been contagious. Viral Performance proposes the concept of the viral as an essential means of understanding socially engaged and transmedial performance practices since the mid-twentieth century. Its chapters rethink the Living Theatre’s Artaudian revolution through the lens of affect theory, bring fresh attention to General Idea’s media-savvy performances of the 1970s, explore the digital-age provocations of Franco and Eva Mattes and Critical Art Ensemble, and survey the dramaturgies and political stakes of global theatrical networks. Viral performance practices testify to the age-old—and ever renewed—instinct that when people gather, something spreads. Performance, an art form requiring and relying on live contact, renders such spreading visible, raises its stakes, and encodes it in theatrical form. The artists explored here rarely disseminate their ideas or gestures as directly as a viral marketer or a political movement would; rather, they undermine simplified forms of contagion while holding dialogue with the philosophical and popular discourses, old and new, that have surrounded viral culture. Viral Performance argues that the concept of the viral is historically deeper than immediate associations with the contemporary digital landscape might suggest, and far more intimately linked to live performance
Book Synopsis Security, Ethnography and Discourse by : Emma Mc Cluskey
Download or read book Security, Ethnography and Discourse written by Emma Mc Cluskey and published by Routledge. This book was released on 2021-12-24 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary book analyses different contexts where security concerns have an impact on institutional or everyday practices and routines in the lives of ordinary people. Creating a dialogue between the fields of International Relations, Peace and Conflict Studies, Sociolinguistics, Education and Anthropology, this book addresses core themes associated with conflict and security – peacebuilding, refugee settlement, nationalism, surveillance and sousveillance – and examines them as they manifest in everyday spaces and practices. Seven empirical studies are presented that bring ethnographic and/or close-up interactional lenses to practices of security in schools, refugee centres, care homes, city streets and roadsides. Drawing on fieldwork and data from Cyprus, Bosnia-Herzegovina, Sweden, Germany and the US, the chapters explore what notions of suspicion, peace, conflict and threat mean and how they are manifested in people’s lived experiences. This book will be of much interest to students of Critical Security Studies, Anthropology, Sociology, Sociolinguistics and International Relations in general.
Book Synopsis Professional Discourse across Medicine, Law, and Other Disciplines by : Girolamo Tessuto
Download or read book Professional Discourse across Medicine, Law, and Other Disciplines written by Girolamo Tessuto and published by Cambridge Scholars Publishing. This book was released on 2023-04-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a stage for an extensive exploration of the interface between medicine, law and other disciplines or professions. It offers the reader opportunities to understand how this integrative, interactive interdisciplinary process can be examined through the lenses of language, discourse and communication. Contributions cover cross-wise issues raised by paradigmatic cases of bioethics and law, nursing ethics and law, pharmacy ethics and law, bioethics and religion, risk management and ethics, social inclusion and bioethics, and environmental ethics.
Book Synopsis Embodying Contagion by : Sandra Becker
Download or read book Embodying Contagion written by Sandra Becker and published by University of Wales Press. This book was released on 2021-03-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together new research that lays out the current state of contagion studies, from the perspective of media studies, monster studies, and the medical humanities. Offers fresh perspectives on contagion studies from disciplines such as the social sciences and the medical humanities, introducing new methods of collaboration and avenues of research, and demonstrating how these disciplines have already been working in parallel for several decades. Covers a wide variety of international media and contexts, including literature, film, television, public policy, and social networks. Includes key, recent case studies (including public health documents and the popular Netflix series Santa Clarita Diet) that have not yet been analysed anywhere else in the field. Bucks the current trend of going back to plague literature and historical plagues in the search for meaning to address current and late-20th century epidemics, diseases, and monsters.
Book Synopsis Post-AIDS Discourse in Health Communication by : Ambar Basu
Download or read book Post-AIDS Discourse in Health Communication written by Ambar Basu and published by Routledge. This book was released on 2021-12-14 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the discourse of a "post-AIDS" culture, and the medical-discursive shift from crisis and death to survival and living. Contributions from a diverse group of international scholars interrogate and engage with the cultural, social, political, scientific, historical, global, and local consumptions of the term "post-AIDS" from the perspective of meaning-making on health, illness, and well-being. The chapters critique and connect meanings of "post-AIDS" to topics such as neoliberalism; race, gender, and advocacy; disclosure; relationships and intimacy; stigma and structural violence; family and community; migration; work; survival; normativity; NGOs, transnational organizations; aging and end-of-life care; the politics of ART and PrEP; mental illness; campaigns; social media; and religion. Using a range of methodological tools, the scholarship herein asks how "post-AIDS" or the "End of the Epidemic" is communicated and made sense of in everyday discourse, what current meanings are circulated and consumed on and around HIV and AIDS, and provides thorough commentary and critique of a "post-AIDS" time. This book will be an essential read for scholars and students of health communication, sociology of health and illness, medical humanities, political science, and medical anthropology, as well as for policy makers and activists.
Book Synopsis Contagious Metaphor by : Peta Mitchell
Download or read book Contagious Metaphor written by Peta Mitchell and published by A&C Black. This book was released on 2013-03-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
Download or read book Infocracy written by Byung-Chul Han and published by John Wiley & Sons. This book was released on 2022-07-19 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tsunami of information unleashed by digitization is threatening to overwhelm us, drowning us in a sea of frenzied communication and disrupting many spheres of social life, including politics. Election campaigns are now being waged as information wars with bots and troll armies, and democracy is degenerating into infocracy. In this new book, Byung-Chul Han argues that infocracy is the new form of rule characteristic of contemporary information capitalism. Whereas the disciplinary regime of industrial capitalism worked with compulsion and repression, this new information regime exploits freedom instead of repressing it. Surveillance and punishment give way to motivation and optimization: we imagine that we are free, but in reality our entire lives are recorded so that our behaviour might be psychopolitically controlled. Under the neoliberal information regime, mechanisms of power function not because people are aware of the fact of constant surveillance but because they perceive themselves to be free. This trenchant critique of politics in the information age will be of great interest to students and scholars in the humanities and social sciences and to anyone concerned about the fate of politics in our time.
Book Synopsis Hedging and Discourse by : Raija Markkanen
Download or read book Hedging and Discourse written by Raija Markkanen and published by Walter de Gruyter. This book was released on 2010-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Going Viral written by Dahlia Schweitzer and published by Rutgers University Press. This book was released on 2018-03-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow
Book Synopsis The Viral Network by : Theresa MacPhail
Download or read book The Viral Network written by Theresa MacPhail and published by Cornell University Press. This book was released on 2015-03-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a novel strain of H1N1 influenza virus resulting from a combination of bird, swine, and human flu viruses emerged in Veracruz, Mexico. The Director-General of the World Health Organization (WHO) announced an official end to the pandemic in August 2010. Experts agree that the global death toll reached 284,500. The public health response to the pandemic was complicated by the simultaneous economic crisis and by the public scrutiny of official response in an atmosphere of widespread connectivity. MacPhail follows the H1N1 influenza virus's trajectory through time and space in order to construct a three-dimensional picture of what happens when global public health comes down with a case of the flu.The Viral Network affords a rare look inside the U.S. Centers for Disease Control, as well as Hong Kong’s virology labs and Centre for Health Protection, during a pandemic. MacPhail looks at the day-to-day practices of virologists and epidemiologists to ask questions about the production of scientific knowledge, the construction of expertise, disease narratives, and the different "cultures" of public health in the United States, Europe, Hong Kong, and China. The chapters of the book move from the micro to the macro, from Hong Kong to Atlanta, from the lab to the WHO, from the pandemic past in 1918 to the future. The various historical, scientific, and cultural narratives about flu recounted in this book show how biological genes and cultural memes become interwoven in the stories we tell during a pandemic. Ultimately, MacPhail argues that the institution of global public health is as viral as the viruses it tracks, studies, and helps to contain or eradicate. The "global" is itself viral in nature.
