Viral Buzz On Social Network Sites About Physical Activity

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Viral Marketing and Social Networks

Author : Maria Petrescu
Publisher : Business Expert Press
ISBN 13 : 1606498134
Total Pages : 139 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Viral Marketing and Social Networks by : Maria Petrescu

Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Essentials of Public Health Communication

Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763771155
Total Pages : 443 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Essentials of Public Health Communication by : Claudia Parvanta

Download or read book Essentials of Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2011 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Behavior, Education, & Promotion

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Author : Sharma, Ravi S.
Publisher : IGI Global
ISBN 13 : 161350148X
Total Pages : 471 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues by : Sharma, Ravi S.

Download or read book Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues written by Sharma, Ravi S. and published by IGI Global. This book was released on 2011-10-31 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Sociocultural Issues in Sport and Physical Activity

Author : Robert Pitter
Publisher : Human Kinetics
ISBN 13 : 1718203985
Total Pages : 322 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Sociocultural Issues in Sport and Physical Activity by : Robert Pitter

Download or read book Sociocultural Issues in Sport and Physical Activity written by Robert Pitter and published by Human Kinetics. This book was released on 2022-02-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sociocultural Issues in Sport and Physical Activity explores the intersections between modern physical activity and society. The text surpasses the scope of sociological texts that focus solely on sports, covering a broad range of physical activities such as fitness, dance, weightlifting, and others. The authors emphasize the promotion of healthy individuals and a healthy body in the many movement settings where the body is active. Sociocultural Issues in Sport and Physical Activity explores contemporary topics such as reducing disparities in education and income, increasing socioeconomic diversity in communities, the medicalization of fitness, the rise of cosmetic fitness, the promotion of physical activity as a requirement for health, and the globalization of the fitness industry. The text includes the following features to enhance student engagement: Chapter objectives help students achieve their learning goals Key points and terms to highlight important information throughout the text Active Bodies sidebars that offer context for concepts presented in the chapter and provide examples and applications Discussion questions that provide opportunities to reflect on chapter topics Part I of Sociocultural Issues in Sport and Physical Activity examines political, educational, media, and economic institutions that influence the relationship between society and physical activity. Part II explores how an individual’s race, gender, social class, and ability are interpreted through a social lens. Part III of the text discusses the process of developing healthy populations as well as promoting public health and body positivity. Sociocultural Issues in Sport and Physical Activity offers a cross-cultural perspective of society, health, and the body in motion. Readers will finish the text with a greater understanding of social theory applications in physical culture.

Encyclopedia of Children, Adolescents, and the Media

Author : Jeffrey Jensen Arnett
Publisher : SAGE
ISBN 13 : 1412905303
Total Pages : 1105 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Children, Adolescents, and the Media by : Jeffrey Jensen Arnett

Download or read book Encyclopedia of Children, Adolescents, and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015

Author : Dr Paula Peres
Publisher : Academic Conferences Limited
ISBN 13 : 1910810312
Total Pages : 686 pages
Book Rating : 4.9/5 (18 download)

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Book Synopsis ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 by : Dr Paula Peres

Download or read book ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 written by Dr Paula Peres and published by Academic Conferences Limited. This book was released on 2015-07-06 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

ECSM 2018 5th European Conference on Social Media

Author : Prof. Vincent Cunnane
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1911218840
Total Pages : 507 pages
Book Rating : 4.9/5 (112 download)

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Book Synopsis ECSM 2018 5th European Conference on Social Media by : Prof. Vincent Cunnane

Download or read book ECSM 2018 5th European Conference on Social Media written by Prof. Vincent Cunnane and published by Academic Conferences and publishing limited. This book was released on 2018-06-21 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by Limerick Institute of Technology, Ireland on 21-22 June 2018.

Social, Mobile, and Emerging Media around the World

Author : Alexander V. Laskin
Publisher : Rowman & Littlefield
ISBN 13 : 1498573517
Total Pages : 206 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Social, Mobile, and Emerging Media around the World by : Alexander V. Laskin

Download or read book Social, Mobile, and Emerging Media around the World written by Alexander V. Laskin and published by Rowman & Littlefield. This book was released on 2018-06-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.

A Dictionary of Social Media

Author : Daniel Chandler
Publisher : Oxford University Press
ISBN 13 : 0192518526
Total Pages : 257 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis A Dictionary of Social Media by : Daniel Chandler

Download or read book A Dictionary of Social Media written by Daniel Chandler and published by Oxford University Press. This book was released on 2016-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.

Promoting Health and Emotional Well-Being in Your Classroom

Author : Randy M. Page
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449611060
Total Pages : 456 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Promoting Health and Emotional Well-Being in Your Classroom by : Randy M. Page

Download or read book Promoting Health and Emotional Well-Being in Your Classroom written by Randy M. Page and published by Jones & Bartlett Publishers. This book was released on 2010-01-12 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting Health and Emotional Well-Being in Your Classroom, Fifth Edition provides pre-service and current teachers all the tools and up-to-date information needed for effectively promoting healthy life choices. Framed around the National Health Education Standards and the Centers for Disease Control and Prevention's six risk behaviors, this practical text facilitates instructional planning, allows for easy adaptation into various curricular frameworks, and ensures that the most essential health education content is addressed.

Education on Digital Cultural and Social Media

Author : Dr. S. Saileela and Dr. S. Kalaivani
Publisher : Lulu.com
ISBN 13 : 0359895069
Total Pages : 738 pages
Book Rating : 4.3/5 (598 download)

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Book Synopsis Education on Digital Cultural and Social Media by : Dr. S. Saileela and Dr. S. Kalaivani

Download or read book Education on Digital Cultural and Social Media written by Dr. S. Saileela and Dr. S. Kalaivani and published by Lulu.com. This book was released on 2019-11-27 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the globalization era, social media become more popular in everyone's daily life with its user friendly and effective functions. Social media support the people across the world in communicating, meeting new people, making socialization, sharing knowledge, learning different experiences and interacting with each other instead of distance and separation between persons. Moreover, social media can encourage the increasing of intercultural adaptation level of people who are facing different cultural experiences in new communities. The study shows that people use social media to become more adaptable with the new cultures of the host countries and to preserve their connections with home countries.

The New Rules of Marketing & PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118119665
Total Pages : 391 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The New Rules of Marketing & PR by : David Meerman Scott

Download or read book The New Rules of Marketing & PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-07-26 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies

Social Media Strategy

Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
ISBN 13 : 1442251549
Total Pages : 256 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Social Media Strategy by : Keith A. Quesenberry

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2015-10-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Virtual Marketing

Author : Dr. D Jayanthi
Publisher : Lulu Book Publication
ISBN 13 : 1365528987
Total Pages : 145 pages
Book Rating : 4.3/5 (655 download)

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Book Synopsis Virtual Marketing by : Dr. D Jayanthi

Download or read book Virtual Marketing written by Dr. D Jayanthi and published by Lulu Book Publication. This book was released on with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Yourself Solid

Author : Michael Port
Publisher : John Wiley & Sons
ISBN 13 : 0470925469
Total Pages : 207 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Book Yourself Solid by : Michael Port

Download or read book Book Yourself Solid written by Michael Port and published by John Wiley & Sons. This book was released on 2010-11-23 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

Hands-On Social Marketing

Author : Nedra Kline Weinreich
Publisher : SAGE
ISBN 13 : 1452237069
Total Pages : 329 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Hands-On Social Marketing by : Nedra Kline Weinreich

Download or read book Hands-On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six fail-proof steps to social marketing success! This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.