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Understanding The Interactive Digital Media Marketplace Frameworks Platforms Communities And Issues
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Book Synopsis Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues by : Sharma, Ravi S.
Download or read book Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues written by Sharma, Ravi S. and published by IGI Global. This book was released on 2011-10-31 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei
Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Book Synopsis Academic Writing, Real World Topics - Concise Edition by : Michael Rectenwald
Download or read book Academic Writing, Real World Topics - Concise Edition written by Michael Rectenwald and published by Broadview Press. This book was released on 2016-07-20 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Writing, Real World Topics fills a void in the writing-across-the-curriculum textbook market. It draws together articles and essays of actual academic prose as opposed to journalism; it arranges material by topic instead of by discipline or academic division; and it approaches topics from multiple disciplinary and critical perspectives.With extensive introductions, rhetorical instruction, and suggested additional resources accompanying each chapter, Academic Writing, Real World Topics introduces students to the kinds of research and writing that they will be expected to undertake throughout their college careers and beyond. This concise edition provides all the features of the complete edition in a more compact and affordable format. Key Features: - Contemporary, cutting-edge readings on relevant topics - Extensive cross-referencing between the rhetoric and the reader to help students make connections - Full-length essays rather than excerpts - Chapter introductions that put readings in context and promote interdisciplinary connections - Sample student essays to demonstrate student contribution - “As You Read” guides to each chapter that encourage readers to locate points of contact among readings - Questions after each reading that enable comprehension, help students identify rhetorical moves, and prompt oral and written response
Book Synopsis Uncertainty of Communication Interpreting Global Social Media Communication in a Way of Philosophy of Science by : Dong Chao
Download or read book Uncertainty of Communication Interpreting Global Social Media Communication in a Way of Philosophy of Science written by Dong Chao and published by AuthorHouse. This book was released on 2021-05-26 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper attempts to jump out of the original interpretation framework of social science and to explain new communication phenomena in a novel way of philosophy of science. The paper believes that the development of the communication revolution, especially the recent information technology revolution, not only makes human being step into an advanced information society but also fundamentally changes the traditional communication methods. So, when traditional communication science is insufficient to interpret novel media phenomena, using the philosophy of science to explain these new communication phenomena is not only feasible but also necessary. This paper thinks that the so-called philosophy of science is the product of "transforming science knowledge into wisdom", including not only the concept and methodology of natural science, but also the humanistic understanding of modern science.
Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan
Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Book Synopsis Higher Education 4.0 by : Kevin Anthony Jones
Download or read book Higher Education 4.0 written by Kevin Anthony Jones and published by Springer Nature. This book was released on 2021-04-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles a 10-year introduction of blended learning into the delivery at a leading technological university, with a longstanding tradition of technology-enabled teaching and learning, and state-of-the-art infrastructure. Hence, both teachers and students were familiar with the idea of online courses. Despite this, the longitudinal experiment did not proceed as expected. Though few technical problems, it required behavioural changes from teachers and learners, thus unearthing a host of socio-technical issues, challenges, and conundrums. With the undercurrent of design ideals such as “tech for good”, any industrial sector must examine whether digital platforms are credible substitutes or at best complementary. In this era of Industry 4.0, higher education, like any other industry, should not be about the creative destruction of what we value in universities, but their digital transformation. The book concludes with an agenda for large, repeatable Randomised Controlled Trials (RCTs) to validate digital platforms that could fulfil the aspirations of the key stakeholder groups – students, faculty, and regulators as well as delving into the role of Massive Open Online Courses (MOOCs) as surrogates for “fees-free” higher education and whether the design of such a HiEd 4.0 platform is even a credible proposition. Specifically, the book examines the data-driven evidence within a design-based research methodology to present outcomes of two alternative instructional designs evaluated – traditional lecturing and blended learning. Based on the research findings and statistical analysis, it concludes that the inexorable shift to online delivery of education must be guided by informed educational management and innovation.
Book Synopsis (R)evolutionizing Political Communication through Social Media by : Deelan, Toma
Download or read book (R)evolutionizing Political Communication through Social Media written by Deelan, Toma and published by IGI Global. This book was released on 2016-02-09 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Book Synopsis Academic Writing, Real World Topics by : Michael Rectenwald
Download or read book Academic Writing, Real World Topics written by Michael Rectenwald and published by Broadview Press. This book was released on 2015-05-28 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Writing, Real World Topics fills a void in the writing-across-the-curriculum textbook market. It draws together articles and essays of actual academic prose as opposed to journalism; it arranges material topically as opposed to by discipline or academic division; and it approaches topics from multiple disciplinary and critical perspectives. With extensive introductions, rhetorical instruction, and suggested additional resources accompanying each chapter, Academic Writing, Real World Topics introduces students to the kinds of research and writing that they will be expected to undertake throughout their college careers and beyond. Readings are drawn from various disciplines across the major divisions of the university and focus on issues of real import to students today, including such topics as living in a digital culture, learning from games, learning in a digital age, living in a global culture, our post-human future, surviving economic crisis, and assessing armed global conflict. The book provides students with an introduction to the diversity, complexity and connectedness of writing in higher education today. Part I, a short Guide to Academic Writing, teaches rhetorical strategies and approaches to academic writing within and across the major divisions of the academy. For each writing strategy or essay element treated in the Guide, the authors provide examples from the reader, or from one of many resources included in each chapter’s Suggested Additional Resources. Part II, Real World Topics, also refers extensively to the Guide. Thus, the Guide shows student writers how to employ scholarly writing practices as demonstrated by the readings, while the readings invite students to engage with scholarly content.
Book Synopsis Partnerships and Collaborations in Public Library Communities: Resources and Solutions by : Ellis, Karen
Download or read book Partnerships and Collaborations in Public Library Communities: Resources and Solutions written by Ellis, Karen and published by IGI Global. This book was released on 2011-12-31 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book shows how partnerships can be cultivated through projects, programming, funding, and extending the library's presence through unique avenues, offering librarians a better understanding of what might be possible for their situational requirements and limitations"--Provided by publisher.
Book Synopsis Strategic Labor Relations Management in Modern Organizations by : Casademunt, Ana María Lucia
Download or read book Strategic Labor Relations Management in Modern Organizations written by Casademunt, Ana María Lucia and published by IGI Global. This book was released on 2016-04-22 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
Book Synopsis Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia by : Eid, Mahmoud
Download or read book Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia written by Eid, Mahmoud and published by IGI Global. This book was released on 2014-03-31 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terroredia is a newly coined term by the editor, Dr. Mahmoud Eid, to explain the phenomenal, yet under-researched relationship between terrorists and media professionals in which acts of terrorism and media coverage are exchanged, influenced, and fueled by one another. Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia provides a timely and thorough discussion on a wide range of issues surrounding terrorism in relation to both traditional and new media. Comprised of insights and research from leading experts in the fields of terrorism and media studies, this publication presents various topics relating to Terroredia: understanding of terrorism and the role of the media, terrorism manifestations and media representations of terrorism, types of terrorism and media stereotypes of terrorism, terrorism tactics and media strategies, the war on terrorism, the function of terrorism and the employment of the media, new terrorism and new media, contemporary cases of terrorist-media interactions, the rationality behind terrorism and counterterrorism, as well as the responsibility of the media. This publication is of interest to government officials, media professionals, researchers, and upper-level students interested in learning more about the complex relationship between terrorism and the media.
Book Synopsis Marketing in the Cyber Era: Strategies and Emerging Trends by : Ghorbani, Ali
Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali and published by IGI Global. This book was released on 2013-12-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Book Synopsis Engaging Consumers through Branded Entertainment and Convergent Media by : Parreno, Jose Marti
Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Book Synopsis Environmental Awareness and the Role of Social Media by : Narula, Sumit
Download or read book Environmental Awareness and the Role of Social Media written by Narula, Sumit and published by IGI Global. This book was released on 2018-07-27 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has quickly become one of the most effective tools in reaching masses of people. As environmental issues are becoming more prevalent and frequently acknowledged, social media is playing an important role in sharing various environmental problems as well as suitable solutions. Environmental Awareness and the Role of Social Media is an essential reference source for individuals seeking to raise awareness of environmental issues through social media platforms. The book examines social media’s use in disaster awareness, sustainability promotion, and marketing environmentally friendly products from an international perspective. This book is an excellent resource for environmentalists, environmental activists, scientists, public figures, policy makers, academicians, and individuals interested in research focused on the impact of social media on issues that affect the entire planet.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466626755 Total Pages :1838 pages Book Rating :4.4/5 (666 download)
Book Synopsis Supply Chain Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Supply Chain Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-12-31 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Book Synopsis New Media and Communication Across Religions and Cultures by : Nahon-Serfaty, Isaac
Download or read book New Media and Communication Across Religions and Cultures written by Nahon-Serfaty, Isaac and published by IGI Global. This book was released on 2014-01-31 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
Author :Margaret Joo Yian Tan Publisher :World Scientific Publishing Company ISBN 13 :9814467820 Total Pages :268 pages Book Rating :4.8/5 (144 download)
Book Synopsis Knowledge Management Initiatives In Singapore by : Margaret Joo Yian Tan
Download or read book Knowledge Management Initiatives In Singapore written by Margaret Joo Yian Tan and published by World Scientific Publishing Company. This book was released on 2013-04-24 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge Management Initiatives in Singapore is the first book that provides descriptive analyses of the award-winning knowledge management projects undertaken by the public sector organisations in Singapore. It features 12 organisations honoured for their outstanding efforts to understand and implement knowledge management, not only to enhance tactical efficiency and effectiveness but also to plan for strategic opportunities in the dynamic environment. Based on these successful case studies, the book provides a comprehensive overview and approach for organisations to understand how to plan and execute their knowledge management journeys. This includes analysing the rationale, thereby calibrating specific knowledge management plans and roles; identifying resources for knowledge management implementation (such as people, process and technology); and evaluating the outcomes and future paths. This book will be invaluable to managers, knowledge management practitioners and graduate students in the field, offering deep actionable insights on the implementation of knowledge management projects and providing a balanced perspective of organisational knowledge management encompassing both theory and pragmatism.
