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Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (797 download)
Download or read book Viewpoint on the Canadian Advertising Industry written by and published by . This book was released on 1972 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell Johnston
Publisher : University of Toronto Press
ISBN 13 : 1442613076
Total Pages : 364 pages
Book Rating : 4.4/5 (426 download)
Download or read book Selling Themselves written by Russell Johnston and published by University of Toronto Press. This book was released on 2012-02-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Author : Keith John Tuckwell
Publisher :
ISBN 13 : 9780133370270
Total Pages : 520 pages
Book Rating : 4.3/5 (72 download)
Download or read book Canadian Advertising in Action written by Keith John Tuckwell and published by . This book was released on 2014-04-21 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications. Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.
Author : Otto John Firestone
Publisher : Routledge
ISBN 13 : 1136670149
Total Pages : 230 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Economic Implications of Advertising (RLE Advertising) written by Otto John Firestone and published by Routledge. This book was released on 2013-05-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Author : O. J. Firestone
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.F/5 ( download)
Download or read book The Economic Implications of Advertising written by O. J. Firestone and published by . This book was released on 1967 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : René Y. Darmon
Publisher :
ISBN 13 :
Total Pages : 994 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing in Canada written by René Y. Darmon and published by . This book was released on 1989 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kristian S. Palda
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (43 download)
Download or read book The Role of Advertising Agencies in Canada's Service Sector written by Kristian S. Palda and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the back cover: Despite its modest size (total revenues about $1.5 billion), the sector's member firms play a crucial role in disseninating market information in Canada's economy. That role is described and analyzed here, with the backing of private and public statistics. No similar study of U.S. advertising agencies is available. The industry is well endowed with human capital, is technologically progressive and is probably as productive as its U.S. counterpart. The principal challenge it faces is not freer trade but the global standardization of advertising from the foreign headquarters of multinational enterprises.
Author : Keith J. Tuckwell
Publisher : Prentice Hall
ISBN 13 : 9780130430786
Total Pages : 0 pages
Book Rating : 4.4/5 (37 download)
Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Prentice Hall. This book was released on 2002-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
Author : Opinion Search Inc
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (1 download)
Download or read book Industry Canada--The Strategis Web Site : Appendices, Advertising Revenue Evaluation written by Opinion Search Inc and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 994 pages
Book Rating : 4.:/5 (31 download)
Download or read book Industrial Canada written by and published by . This book was released on 1924 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Wray Carney
Publisher : University of Alberta
ISBN 13 : 1772120626
Total Pages : 537 pages
Book Rating : 4.7/5 (721 download)
Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2015-08-05 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author : Tuckwell
Publisher : Scarborough, Ont. : Prentice-Hall Canada
ISBN 13 : 9780131188297
Total Pages : 642 pages
Book Rating : 4.1/5 (882 download)
Download or read book Canadian Advertising in Action written by Tuckwell and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1992 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Leiss
Publisher : Routledge
ISBN 13 : 135160290X
Total Pages : 502 pages
Book Rating : 4.3/5 (516 download)
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2018-06-14 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Author : Task Force on the Canadian Magazine Industry
Publisher : Le Groupe de travail
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.3/5 (91 download)
Download or read book A Question of Balance written by Task Force on the Canadian Magazine Industry and published by Le Groupe de travail. This book was released on 1994 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document presents the report and recommendations of the Task Force on the Canadian Magazine Industry. The mandate of the Task Force was to review federal measures to support the Canadian magazine industry with a view to making recommendations that will enable it to carry through effectively on its policy objective of ensuring that Canadians have access to Canadian information and ideas through genuinely Canadian magazines.
Author : Herbert Marshall
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773591362
Total Pages : 380 pages
Book Rating : 4.7/5 (735 download)
Download or read book Canadian-American Industry written by Herbert Marshall and published by McGill-Queen's Press - MQUP. This book was released on 1976-01-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is distinguished both for its detailed survey of the vast movement of industrial capital across the Canadian-American frontier, and for its multi-faceted analysis of the determinants and results of this movement. The authors have achieved a broad analysis covering the international movement of capital, labour skills, and technology, as well as the significant individual personalities. First published in 1936, Canadian-American Industry has retained its reputation for discerning and wise scholarship, and is republished at a crucial time in the debate over foreign ownership.
Author : Canada. Industry Canada
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (1 download)
Download or read book Evaluation of "Connecting Canadians" Advertising Concepts : Final Report written by Canada. Industry Canada and published by . This book was released on 1999 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto John Firestone
Publisher :
ISBN 13 : 9780203582435
Total Pages : 0 pages
Book Rating : 4.5/5 (824 download)
Download or read book The Economic Implications of Advertising written by Otto John Firestone and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
