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Viewers Like You
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Book Synopsis Viewers Like You by : Laurie Oullette
Download or read book Viewers Like You written by Laurie Oullette and published by Columbia University Press. This book was released on 2012-07-24 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: How "public" is public television if only a small percentage of the American people tune in on a regular basis? When public television addresses "viewers like you," just who are you? Despite the current of frustration with commercial television that runs through American life, most TV viewers bypass the redemptive "oasis of the wasteland" represented by PBS and turn to the sitcoms, soap operas, music videos, game shows, weekly dramas, and popular news programs produced by the culture industries. Viewers Like You? traces the history of public broadcasting in the United States, questions its priorities, and argues that public TV's tendency to reject popular culture has undermined its capacity to serve the people it claims to represent. Drawing from archival research and cultural theory, the book shows that public television's perception of what the public needs is constrained by unquestioned cultural assumptions rooted in the politics of class, gender, and race.
Book Synopsis Producing Public Television, Producing Public Culture by : Barry Dornfeld
Download or read book Producing Public Television, Producing Public Culture written by Barry Dornfeld and published by Princeton University Press. This book was released on 2021-02-09 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1989 to 1991, Barry Dornfeld had an unusual double role on the crew of the major PBS documentary series Childhood. As a researcher for the series, he investigated the relationship between children and media. As an anthropologist, however, his subject was the television production process itself--examining, for example, how producers developed the series, negotiated with their academic advisors, and shaped footage shot around the world into seven programs. He presents the results of his fieldwork in this groundbreaking study--one of the first to take an ethnographic approach to the production of a television show, as opposed to its reception. Dornfeld begins with a broad discussion of public television's role in American culture and goes on to examine documentaries as a form of popular anthropology. Drawing on his observations of Childhood, he considers the documentary form as a kind of "imagining," in which both producers and viewers construct understandings of themselves and others, revealing their conceptions of culture and history and their ideologies of cultural difference and universality. He argues that producers of culture should also be understood as consumers who conduct their work through an active envisioning of the audience. Dornfeld explores as well how intellectual media professionals struggle with the institutional and cultural forces surrounding television that promote entertainment at the expense of education. The book provides a rare glimpse behind the scenes of a major documentary and demonstrates the value of an ethnographic approach to the study of media production.
Book Synopsis Instagram Your Brand 2020 by : Amie Pendle
Download or read book Instagram Your Brand 2020 written by Amie Pendle and published by Lulu.com. This book was released on 2020-03-09 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stand Up and Stand Out with the Brandographer as she teaches you, her online bestie, how to dominate social media with a brand that screams YOU!! Learn everything from how to take your own photos, to posting hacks that will get you seen! Wanna work with brands as an influencer and grow your following? We have you covered there too!
Book Synopsis Public Television by : Carnegie Commission on Educational Television
Download or read book Public Television written by Carnegie Commission on Educational Television and published by . This book was released on 1967 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis That's the Way It Is by : Charles L. Ponce de Leon
Download or read book That's the Way It Is written by Charles L. Ponce de Leon and published by University of Chicago Press. This book was released on 2016-09-09 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
Book Synopsis Digital Marketing For Business 2 Books in 1 by : Jonathan Page
Download or read book Digital Marketing For Business 2 Books in 1 written by Jonathan Page and published by Jonathan Page. This book was released on 2020-12-11 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has traversed far greater heights than simply being a medium for user-generated content. Today, it’s a tool for consumer empowerment (we all witness big conglomerates being brought to their knees by that one dissatisfied tweet or widely shared post) and a gratifying brand-consumer partnership. Even companies that have long been dismissing social media as frivolous and flippant have started taking note of its benefits. They’ve realized that social media is not limited to games and light-hearted opinion polls (which are also hugely successful in creating affable brands), but can involve more serious discussions and insights that are invaluable when it comes to building strong brands. Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank. Currently, social media marketing is the most powerful tool that can help businesses to reach customers and prospects (whether small or not). But with over 88 percent of all companies selling on at least one social media platform, you can see how tempting it can be for the company to get lost in all that noise. To achieve more organic visibility, meet committed brand fans, and even generate more sales and leads on your company social media pages, you'll need a succinct marketing strategy to rise to the top. Thankfully, this book offers just that for you. The book will show you how to promote your brand on social media, peeling through the layers of the most popular social media sites to get to the heart of what makes an online marketing campaign effective. Whether you are either active on social media or have never had a Facebook account, this book will lead your social media marketing campaign every step of the way–through building your account and improving your profile, to posting content that your audience will want to connect with, and the different ways to advertising and promoting your brand for more views and followers. We will look at Facebook, YouTube, Instagram, LinkedIn and Twitter, in this book and show you that given the fierce competition, social media marketing can be effective in your business. A strong presence on social media is something that the company can't afford to miss. Continue reading to see how to create a plan that will bring thousands of followers to your profile instantly. Instagram Marketing Algorithms The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn’t already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand’s Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don’t go together. Use your brand or company name in hashtags: the hashtags that you pick don’t have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!
Book Synopsis Instagram Marketing Algorithms by : Michael Gates
Download or read book Instagram Marketing Algorithms written by Michael Gates and published by Michael Gates. This book was released on 2020-10-06 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand's message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn't already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand's Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don't go together. Use your brand or company name in hashtags: the hashtags that you pick don't have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!
Download or read book Now/Here written by Kollege Tv and published by Lulu.com. This book was released on 2010-11 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wisdom of Professor Euren, as seen on Kollege TV. (see YouTube)
Book Synopsis Recovering Abundance by : Andy Stanton-Henry
Download or read book Recovering Abundance written by Andy Stanton-Henry and published by Augsburg Fortress Publishers. This book was released on 2022-03-22 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recovering Abundance invites readers to join a movement of renewal for small towns and rural communities. Andy Stanton-Henry explores twelve civic-spiritual practices, rooted in Jesus's miracle among the multitude, demonstrating how it has been embodied in ordinary leaders and how it can be applied today.
Book Synopsis Building Your Brand: Strategies for Small Business Success by : Shu Chen Hou
Download or read book Building Your Brand: Strategies for Small Business Success written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to establish a strong brand presence in your industry? Are you looking for strategies to attract customers and drive sales? Look no further than "Building Your Brand: Strategies for Small Business Success." This comprehensive guide offers tips and strategies for creating a successful brand that resonates with your target audience and drives business success. From defining your brand's purpose and values to creating engaging content and leveraging social media marketing, this guide covers all the essential components of effective branding. You'll learn how to develop a strong visual identity that builds brand recognition, establish your brand's voice and tone for consistent communication, and prioritize customer experience to build brand loyalty. You'll also discover the power of social media marketing and how to effectively leverage platforms like Facebook, Pinterest, and LinkedIn to connect with your target audience and increase brand awareness. Don't let your business get left behind in today's competitive marketplace. Invest in "Building Your Brand: Strategies for Small Business Success" and take your business to the next level. With practical tips, real-world examples, and actionable strategies, this guide is the key to building a successful brand that resonates with your customers and drives business success. Order now and start building your brand for success!
Book Synopsis The Other Face of Public Television by : Roger P. Smith
Download or read book The Other Face of Public Television written by Roger P. Smith and published by Algora Publishing. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government and corporate interference have robbed the public of access to point-of-view programming. Through subterfuge, suppression of dissent and thought control, Washington (with eager assistance from Madison Avenue) has locked out the creatives and the educators -- the people who fashion any culture's future. Drawing less on the public record and commentary, more on what actually happened during meetings and conversations (like hiring/firing sessions), the author demonstrates how the social forces spawned by developing economics and government in the U.S. have straitjacketed this instrument of freedom and democracy. Larger issues affecting all of society are an important part of the book's architecture.
Download or read book Martial written by William Fitzgerald and published by University of Chicago Press. This book was released on 2021-07-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this age of the sound bite, what sort of author could be more relevant than a master of the epigram? Martial, the most influential epigrammatist of classical antiquity, was just such a virtuoso of the form, but despite his pertinence to today’s culture, his work has been largely neglected in contemporary scholarship. Arguing that Martial is a major author who deserves more sustained attention, William Fitzgerald provides an insightful tour of his works, shedding new and much-needed light on the Roman poet’s world—and how it might speak to our own. Writing in the late first century CE—when the epigram was firmly embedded in the social life of the Roman elite—Martial published his poems in a series of books that were widely read and enjoyed. Exploring what it means to read such a collection of epigrams, Fitzgerald examines the paradoxical relationship between the self-enclosed epigram and the book of poems that is more than the sum of its parts. And he goes on to show how Martial, by imagining these books being displayed in shops and shipped across the empire to admiring readers, prophetically behaved like a modern author. Chock-full of epigrams itself—in both Latin and English versions—Fitzgerald’s study will delight classicists, literary scholars, and anyone who appreciates an ingenious witticism.
Book Synopsis Democracy without Journalism? by : Victor Pickard
Download or read book Democracy without Journalism? written by Victor Pickard and published by Oxford University Press. This book was released on 2019-11-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As local media institutions collapse and news deserts sprout up across the country, the US is facing a profound journalism crisis. Meanwhile, continuous revelations about the role that major media outlets--from Facebook to Fox News--play in the spread of misinformation have exposed deep pathologies in American communication systems. Despite these threats to democracy, policy responses have been woefully inadequate. In Democracy Without Journalism? Victor Pickard argues that we're overlooking the core roots of the crisis. By uncovering degradations caused by run-amok commercialism, he brings into focus the historical antecedents, market failures, and policy inaction that led to the implosion of commercial journalism and the proliferation of misinformation through both social media and mainstream news. The problem isn't just the loss of journalism or irresponsibility of Facebook, but the very structure upon which our profit-driven media system is built. The rise of a "misinformation society" is symptomatic of historical and endemic weaknesses in the American media system tracing back to the early commercialization of the press in the 1800s. While professionalization was meant to resolve tensions between journalism's public service and profit imperatives, Pickard argues that it merely camouflaged deeper structural maladies. Journalism has always been in crisis. The market never supported the levels of journalism--especially local, international, policy, and investigative reporting--that a healthy democracy requires. Today these long-term defects have metastasized. In this book, Pickard presents a counter-narrative that shows how the modern journalism crisis stems from media's historical over-reliance on advertising revenue, the ascendance of media monopolies, and a lack of public oversight. He draws attention to the perils of monopoly control over digital infrastructures and the rise of platform monopolies, especially the "Facebook problem." He looks to experiments from the Progressive and New Deal Eras--as well as public media models around the world--to imagine a more reliable and democratic information system. The book envisions what a new kind of journalism might look like, emphasizing the need for a publicly owned and democratically governed media system. Amid growing scrutiny of unaccountable monopoly control over media institutions and concerns about the consequences to democracy, now is an opportune moment to address fundamental flaws in US news and information systems and push for alternatives. Ultimately, the goal is to reinvent journalism.
Book Synopsis Media and the Affective Life of Slavery by : Allison Page
Download or read book Media and the Affective Life of Slavery written by Allison Page and published by U of Minnesota Press. This book was released on 2022-03-08 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: How media shapes our actions and feelings about race Amid fervent conversations about antiracism and police violence, Media and the Affective Life of Slavery delivers vital new ideas about how our feelings about race are governed and normalized by our media landscape. Allison Page examines U.S. media from the 1960s to today, analyzing how media culture instructs viewers to act and feel in accordance with new racial norms created for an era supposedly defined by an end to legal racism. From the classic television miniseries Roots to the edutainment video game Mission 2: Flight to Freedom and the popular website slaveryfootprint.org, Media and the Affective Life of Slavery provides an in-depth look at the capitalist and cultural artifacts that teach the U.S. public about slavery. Page theorizes media not only as a system of representation but also as a technology of citizenship and subjectivity, wherein race is seen as a problem to be solved. Ultimately, she argues that visual culture works through emotion, a powerful lever for shaping and managing racialized subjectivity. Media and the Affective Life of Slavery delivers compelling, provocative material and includes a wealth of archival research into such realms as news, entertainment, television, curricula, video games, and digital apps, providing new and innovative scholarship where none currently exists.
Book Synopsis The Channeled Image by : Erica Levin
Download or read book The Channeled Image written by Erica Levin and published by University of Chicago Press. This book was released on 2022-11-25 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at artistic experiments with televisual forms. Following the integration of television into the fabric of American life in the 1950s, experimental artists of the 1960s began to appropriate this novel medium toward new aesthetic and political ends. As Erica Levin details in The Channeled Image, groundbreaking artists like Carolee Schneemann, Bruce Conner, Stan VanDerBeek, and Aldo Tambellini developed a new formal language that foregrounded television’s mediation of a social order defined by the interests of the state, capital, and cultural elites. The resulting works introduced immersive projection environments, live screening events, videographic distortion, and televised happenings, among other forms. For Levin, “the channeled image” names a constellation of practices that mimic, simulate, or disrupt the appearance of televised images. This formal experimentation influenced new modes of installation, which took shape as multi-channel displays and mobile or split-screen projections, or in some cases, experimental work produced for broadcast. Above all, this book asks how artistic experimentation with televisual forms was shaped by events that challenged television broadcasters’ claims to authority, events that set the stage for struggles over how access to the airwaves would be negotiated in the future.
Book Synopsis Persuasion in the Media Age by : Timothy Borchers
Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2012-11-21 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
Book Synopsis Julia Child's The French Chef by : Dana Polan
Download or read book Julia Child's The French Chef written by Dana Polan and published by Duke University Press. This book was released on 2011-08-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dana Polan considers what made Julia Childs TV show, The French Chef, so popular during its original broadcast and such enduring influences on American cooking, American television, and American culture since then.
