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Author : Gerhard Aust
Publisher :
ISBN 13 : 9783319116273
Total Pages : 172 pages
Book Rating : 4.1/5 (162 download)
Download or read book Vertical Cooperative Advertising in Supply Chain Management written by Gerhard Aust and published by . This book was released on 2014-12-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerhard Aust
Publisher : Springer
ISBN 13 : 3319116266
Total Pages : 167 pages
Book Rating : 4.3/5 (191 download)
Download or read book Vertical Cooperative Advertising in Supply Chain Management written by Gerhard Aust and published by Springer. This book was released on 2014-12-05 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Author : Association of National Advertisers. Committee on Cooperative Advertising
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (318 download)
Download or read book Vertical Cooperative Advertising written by Association of National Advertisers. Committee on Cooperative Advertising and published by . This book was released on 1946 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence Campbell Lockley
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (3 download)
Download or read book Vertical Cooperative Advertising written by Lawrence Campbell Lockley and published by . This book was released on 1931 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Association of National Advertisers. Committee on Cooperative Advertising
Publisher :
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (55 download)
Download or read book Vertical Cooperative Advertising Report written by Association of National Advertisers. Committee on Cooperative Advertising and published by . This book was released on 1940* with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ershi Qi
Publisher : Springer
ISBN 13 : 9462391009
Total Pages : 419 pages
Book Rating : 4.4/5 (623 download)
Download or read book Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2014) written by Ershi Qi and published by Springer. This book was released on 2015-01-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese Industrial Engineering Institution and organized by Xi’an Jiaotong University. The conference aims to share and disseminate information on the most recent and relevant researches, theories and practices in industrial and system engineering to promote their development and application in university and enterprises.
Author : James Roberts Cline
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (261 download)
Download or read book Vertical Cooperative Advertising written by James Roberts Cline and published by . This book was released on 1949 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jan Dethloff
Publisher : Springer
ISBN 13 : 331913177X
Total Pages : 522 pages
Book Rating : 4.3/5 (191 download)
Download or read book Logistics Management written by Jan Dethloff and published by Springer. This book was released on 2014-12-30 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers papers presented at the Logistik-Management-Konferenz 2013, which was organized by the VHB Wissenschaftliche Kommission Logistik and held in Bremen, Germany. The papers reflect the current state-of-the-art in logistics and supply chain management, focusing on environmental sustainability in logistics and supply chain network dynamics and control. The target audience primarily consists of researchers and practitioners in the field, but the book may also be beneficial for graduate students.
Author : Lawrence Campbell Lockley
Publisher :
ISBN 13 : 9781258543372
Total Pages : 280 pages
Book Rating : 4.5/5 (433 download)
Download or read book Vertical Cooperative Advertising written by Lawrence Campbell Lockley and published by . This book was released on 2013-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Xiuli He
Publisher :
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (129 download)
Download or read book Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain written by Xiuli He and published by . This book was released on 2009 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the percentage of the retailer's advertising expenditure that it will provide. In addition, it also announces the wholesale price. In response, the retailer chooses its optimal advertising and pricing policies. We model this supply chain problem as a stochastic Stackelberg differential game whose dynamics follows Sethi's stochastic sales-advertising model. We obtain the condition when offering co-op advertising is optimal. We provide in feedback form the optimal advertising and pricing policies for the manufacturer and the retailer. We contrast the results with the advertising and price decisions of the vertically integrated channel, and suggest a method for coordinating the channel.
Author : David Mueller
Publisher : Springer
ISBN 13 : 331961603X
Total Pages : 453 pages
Book Rating : 4.3/5 (196 download)
Download or read book Game Theory in Management Accounting written by David Mueller and published by Springer. This book was released on 2017-09-21 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates what kind of problems, originating in a management accounting setting, may be solved with game theoretic models. Game theory has experienced growing interest and numerous applications in the field of management accounting. The main focus traditionally has been on the field of non-cooperative behaviour, but the area of cooperative game theory has developed rapidly and has received increasing attention. Intensive research, in combination with the changing culture of publishing, has produced a nearly unmanageable number of publications in the areas concerned. Therefore, one main purpose of this volume is providing an intensive analysis of the intersection of these areas. In addition, the book strengthens the relationship between the theory and the practical applications and it illustrates the two-sided relationship between game theory and management accounting: new game theoretic models offer new fields of applications and these applications raise new questions for the theory.
Author : Kenneth D. Lawrence
Publisher : Emerald Group Publishing
ISBN 13 : 1780521006
Total Pages : 328 pages
Book Rating : 4.7/5 (85 download)
Download or read book Applications of Management Science written by Kenneth D. Lawrence and published by Emerald Group Publishing. This book was released on 2012-03-23 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applications of Management Science presents state-of-the-art studies in the application of management science to solve significant managerial decision-making problems. Volume 15 examines management science application to data envelopment analysis, efficiency and supply chain, quality multi-criteria and financial applications.
Author : Kaveh Sheibani
Publisher : ORLAB Analytics
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)
Download or read book Journal of Applied Operational Research written by Kaveh Sheibani and published by ORLAB Analytics. This book was released on 2015-06-30 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are pleased to welcome readers to this issue of the Journal of Applied Operational Research (JAOR), Volume 7, Number 1. The journal reports on developments in all aspects of operational research, including the latest advances and applications. It is a primarily goal of the journal to focus on and publish practical case studies which illustrate real-life applications.
Author : Ershi Qi
Publisher : Springer
ISBN 13 : 9462391483
Total Pages : 1031 pages
Book Rating : 4.4/5 (623 download)
Download or read book Proceedings of the 6th International Asia Conference on Industrial Engineering and Management Innovation written by Ershi Qi and published by Springer. This book was released on 2015-10-12 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese Industrial Engineering Institution and organized by Tianjin University. The conference aims to share and disseminate information on the most recent and relevant researches, theories and practices in industrial and system engineering to promote their development and application in university and enterprises.
Author : Kaveh Sheibani
Publisher : ORLAB Analytics
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4./5 ( download)
Download or read book Applied Operational Research written by Kaveh Sheibani and published by ORLAB Analytics. This book was released on 2014-07-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings gather contributions presented at the 6th International Conference on Applied Operational Research (ICAOR 2014) in Vancouver, Canada, July 29-31, 2014, published in the series Lecture Notes in Management Science (LNMS). The conference covers all aspects of Operational Research and Management Science (OR/MS) with a particular emphasis on applications.
Author : Mahya Hemmati
Publisher : CRC Press
ISBN 13 : 1000406970
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)
Download or read book Influencing Customer Demand written by Mahya Hemmati and published by CRC Press. This book was released on 2021-07-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.
Author : George A. Anastassiou
Publisher : Springer
ISBN 13 : 3319303228
Total Pages : 505 pages
Book Rating : 4.3/5 (193 download)
Download or read book Intelligent Mathematics II: Applied Mathematics and Approximation Theory written by George A. Anastassiou and published by Springer. This book was released on 2016-03-21 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special volume is a collection of outstanding more applied articles presented in AMAT 2015 held in Ankara, May 28-31, 2015, at TOBB Economics and Technology University. The collection is suitable for Applied and Computational Mathematics and Engineering practitioners, also for related graduate students and researchers. Furthermore it will be a useful resource for all science and engineering libraries. This book includes 29 self-contained and well-edited chapters that can be among others useful for seminars in applied and computational mathematics, as well as in engineering.
