Unleashing Customer Value

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Unleashing Customer Value

Author : John Porter
Publisher :
ISBN 13 : 9781098339081
Total Pages : 178 pages
Book Rating : 4.3/5 (39 download)

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Book Synopsis Unleashing Customer Value by : John Porter

Download or read book Unleashing Customer Value written by John Porter and published by . This book was released on 2021-02-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buyers are challenged with the 'what-to-invest-in' decision and expect sellers to help (a) quantify the value of their solutions in a transparent way and (b) measure value realized post solution implementation. Sellers seek a credible way to respond, while differentiating their solutions from competitive alternatives. To bridge this buyer-seller 'expectations gap, ' author John Porter makes the point that all buyer-seller interactions need to be based on business value. There has been an overall evolution in the concept of business value over the last years. Originally, when it was relatively straightforward to map a product capability to a specific problem, this evolution began with technical Product / Feature Selling and little or no business value discussion. As problems became more complex, buyers and sellers relied on Solution Selling to scope requirements and design more sophisticated solutions. As competition stiffened, a Generic Value Selling model appeared -- where sellers provided buyers with generic examples of the value achieved by other organizations. But these generalized value propositions were not specifically relevant to each organization; they did not always account for industry, geography, size, or use case variations. This led to Specific Value Selling methodologies that enabled value to be quantified and customized for each opportunity. Agile Customer Value Management completes this evolution. Specifically, CVM brings organizations to the level of Differentiated Value Selling -- where value is quantified for a specific project including differentiation from other alternative uses of budget such as direct competition or alternative uses of capital. Author John Porter focuses on WHAT this role is, WHY it is important, and HOW it bridges the expectations gap. He provides insights and best practices that will help establish the required agile Customer Value Management (CVM) environment and unleash the power of the Value Practitioner as a key

Unleashing Excellence

Author : Dennis Snow
Publisher : John Wiley & Sons
ISBN 13 : 0470503807
Total Pages : 261 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Unleashing Excellence by : Dennis Snow

Download or read book Unleashing Excellence written by Dennis Snow and published by John Wiley & Sons. This book was released on 2009-11-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine "leadership actions" that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.

Customer.Community

Author : Drew Banks
Publisher : John Wiley & Sons
ISBN 13 : 9780787956219
Total Pages : 0 pages
Book Rating : 4.9/5 (562 download)

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Book Synopsis Customer.Community by : Drew Banks

Download or read book Customer.Community written by Drew Banks and published by John Wiley & Sons. This book was released on 2002-04-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

The Values-Driven Organization

Author : Richard Barrett
Publisher : Routledge
ISBN 13 : 1135075263
Total Pages : 377 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Values-Driven Organization by : Richard Barrett

Download or read book The Values-Driven Organization written by Richard Barrett and published by Routledge. This book was released on 2013-07-31 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on significant new research from multiple sources, Richard Barrett creates a compelling narrative about why values-driven organizations are the most successful organizations on the planet. According to Barrett, understanding employee’s needs—what people value—is the key to creating a high performing organization. When you support employees in satisfying their needs, they respond with high levels of employee engagement and willingly bring their commitment and creativity to their work. This book updates and brings together in one volume, two of Richard Barrett’s previous publications, Liberating the Corporate Soul (1998) and Building a Values-Driven Organisation (2006), to provide a reference manual for leaders and change agents who wish to create a values-driven organization. The text provides both a leadership approach, and a language, for organizational transformation and culture change that incorporates concepts such as cultural entropy, values alignment and whole system change. With an updated set of cultural diagnostic tools and a wide range of new and exciting case studies on culture and leadership development, The Values-Driven Organization will be essential reading for students, researchers and practitioners in the fields of organizational change, leadership and ethics.

Radical Value

Author : Mark Boundy
Publisher : Goodrich Publishing
ISBN 13 : 9781733996303
Total Pages : 236 pages
Book Rating : 4.9/5 (963 download)

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Book Synopsis Radical Value by : Mark Boundy

Download or read book Radical Value written by Mark Boundy and published by Goodrich Publishing. This book was released on 2020-02-20 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all want to be customer centric...but most of us struggle with that vague term, and how to measure it. Radical Value reveals that the measurable, trackable, trainable thing you really seek --at the core of customer centricity--is customer-perceived value. Radical Value breaks through the confusing tangle of sales performance solutions available today. There's radical simplicity -and radical power -- in focusing everything your company does on customer value. Radically flipping the 10% of today's training/coaching effort currently devoted to value: the thing that moves 90+% of customer decisions. Radically re-thinking how -- and how widely - we engage customers who are more distracted and siloed than ever, causing buying decisions to dissolve into a confused mess favoring "no decision". Radically re-thinking how we organize our companies, often every bit as siloed as our customers, where one role "sells", while many serve customers but never relay value discoveries they make almost daily. Radical Value doesn't stop at high-level theory, but provides intuitive, easy-to-implement tools that should integrate into your existing systems and workflows, implementing radical value focus. Sellers will learn how to sell and price to value. Marketers will master outcome-based messaging. Product/ service managers will gain insights into current customer outcomes...and guide more powerful future innovations. Executives will be able to form value-based feedback loops between every function in their companies.

Unleashing the Power of IT

Author : Dan Roberts
Publisher : John Wiley & Sons
ISBN 13 : 1118044509
Total Pages : 290 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Unleashing the Power of IT by : Dan Roberts

Download or read book Unleashing the Power of IT written by Dan Roberts and published by John Wiley & Sons. This book was released on 2011-04-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.

Participation Marketing

Author : Michael Brito
Publisher : Kogan Page Publishers
ISBN 13 : 0749482117
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Participation Marketing by : Michael Brito

Download or read book Participation Marketing written by Michael Brito and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

Unleashing the Power of PR

Author : Mark Weiner
Publisher : John Wiley & Sons
ISBN 13 : 0787985996
Total Pages : 274 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Unleashing the Power of PR by : Mark Weiner

Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Superior Customer Value

Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1351214322
Total Pages : 230 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Superior Customer Value by : Art Weinstein

Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Creative Confidence

Author : Tom Kelley
Publisher : Crown Currency
ISBN 13 : 0385349378
Total Pages : 306 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

Unleashing Web 2.0

Author : Gottfried Vossen
Publisher : Elsevier
ISBN 13 : 0080551181
Total Pages : 368 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Unleashing Web 2.0 by : Gottfried Vossen

Download or read book Unleashing Web 2.0 written by Gottfried Vossen and published by Elsevier. This book was released on 2010-07-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them? If you need answers to these and related questions, you need Unleashing Web 2.0—a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0. Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elsevier’s Information Systems—An International Journal. Stephan Hagemann is a PhD. Student in Gottfried’s research group focused on Web technologies. Presents a complete view of Web 2.0 including services and technologies Discusses potential new products and services and the technology and programming ability needed to realize them Offers ‘how to’ basics presenting development frameworks and best practices Compares and contrasts Web 2.0 with the Semantic Web

Empowered

Author : Josh Bernoff
Publisher : Harvard Business Press
ISBN 13 : 1422162338
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Empowered by : Josh Bernoff

Download or read book Empowered written by Josh Bernoff and published by Harvard Business Press. This book was released on 2010-09-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.

Unleashing the Power of Consultative Selling "Selling the way your customer wants to buy...Not the way you like to sell"

Download Unleashing the Power of Consultative Selling

Author : Richard Grehalva
Publisher : P2P People to People Communications
ISBN 13 : 097638180X
Total Pages : 204 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Unleashing the Power of Consultative Selling "Selling the way your customer wants to buy...Not the way you like to sell" by : Richard Grehalva

Download or read book Unleashing the Power of Consultative Selling "Selling the way your customer wants to buy...Not the way you like to sell" written by Richard Grehalva and published by P2P People to People Communications. This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be a man?-Difficult question to answer isn't it? This is my story and my experiences as I was looking for answers to this question. Some men will face a crossroad and get stuck. Some men will continue on the same path that they have always traveled. A few men will get to a place, where it has gotten bad enough, to want to walk down a different road. My reason for writing this book is to discuss the following: What are these crossroads? What are the signs? What are the steps to follow a different road? All I can do is share what I experienced, and what works and what does not work. I also have the teachings I learned from hundreds of men that I have been blessed to be with and work with over these years. I share with you what the Elders taught me and what I have learned from over 20 years of leading men's retreats all over the United States. Along the way, I will pass on some of my dad, Greywolf's teachings. I'm not a therapist, physiologist, pastor, social worker or part of the healthcare community. What I am, is a man who heard his wake up call. And with the help of a group of men began a new journey into becoming a different man. Part of my call was to become a men's retreat leader author, speaker, teacher, facilitator and coach. After many years of doing my own work and leading men's retreats, I discovered there are 7 crossroads a man will face in his life. I do not claim to have all the answers because I cannot provide them.

DefrICtion

Author : Chris Potts
Publisher :
ISBN 13 : 9781935504467
Total Pages : 0 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis DefrICtion by : Chris Potts

Download or read book DefrICtion written by Chris Potts and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this conclusion to the trilogy that began with FruITion and continued with RecrEation, Michael finds that the consequences for everyone are part cultural, part structural, and part operational.

Go Ahead!

Author : Barry S. Farah
Publisher : AuthorHouse
ISBN 13 : 1728311950
Total Pages : 158 pages
Book Rating : 4.7/5 (283 download)

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Book Synopsis Go Ahead! by : Barry S. Farah

Download or read book Go Ahead! written by Barry S. Farah and published by AuthorHouse. This book was released on 2019-05-17 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this book is to provide the framework to unleash a contagious customer success culture. Customer success is a mind-set. Mine developed from years of observation and passion. Throughout my life, I’ve started and run several companies. Some have been more successful than others, but I’m an entrepreneur at my core and love to add value for the customer.

Unleashing the Killer App

Author : Larry Downes
Publisher : H B S Press
ISBN 13 : 9780875848013
Total Pages : 280 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis Unleashing the Killer App by : Larry Downes

Download or read book Unleashing the Killer App written by Larry Downes and published by H B S Press. This book was released on 1998 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: When technologies, products, and services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes and Mui identify the twelve fundamental design principles for building killer apps and offer a progressive guide to transforming your company into a place where killer apps are born. Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate the killer app within your organization--and perhaps even release one.

Unleashed

Author : Frances Frei
Publisher : Harvard Business Press
ISBN 13 : 1633697053
Total Pages : 257 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Unleashed by : Frances Frei

Download or read book Unleashed written by Frances Frei and published by Harvard Business Press. This book was released on 2020-06-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.