United Breaks Guitars

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United Breaks Guitars

Author : Dave Carroll
Publisher : Hay House, Inc
ISBN 13 : 1401937950
Total Pages : 234 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis United Breaks Guitars by : Dave Carroll

Download or read book United Breaks Guitars written by Dave Carroll and published by Hay House, Inc. This book was released on 2012-05-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Songwriter Dave Carroll wasn’t the first person abused by an airline’s customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched "United Breaks Guitars." United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that "efficient" but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers. "United Breaks Guitars" has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story. In this book, you’ll hear about how Dave developed the "just do it" philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings. Since "United Breaks Guitars" emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

Empowered

Author : Josh Bernoff
Publisher : Harvard Business Press
ISBN 13 : 1422162338
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Empowered by : Josh Bernoff

Download or read book Empowered written by Josh Bernoff and published by Harvard Business Press. This book was released on 2010-09-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.

Dragged Off

Author : David Anh Dao
Publisher : Mango Media Inc.
ISBN 13 : 1642504025
Total Pages : 134 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Dragged Off by : David Anh Dao

Download or read book Dragged Off written by David Anh Dao and published by Mango Media Inc.. This book was released on 2021-03-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Vietnamese Refugee, a Viral Video, and the United Airlines Scandal That Started It All “His refusal to give up his seat on a United Airlines flight, and the ensuing assault he suffered, is emblematic of how far we, the people, still have to travel to create a world with liberty and justice for all.” —Marlena Fiol, PhD, globally recognized scholar and speaker and author of Nothing Bad Between Us Dr. David Dao was dragged off United Express Flight 3411 on April 9, 2017 after refusing to give up his seat. In the tradition of contemporary immigrant stories comes a personal narrative of the many small but significant acts of racial discrimination faced on the way to the American Dream. The unseen effects of discrimination. The United Airlines scandal of 2017 garnered over a million views on YouTube. A result of an overbooking overlook, security officials forcibly removed Dr. Dao after refusing to give up his seat. He awoke in the hospital to a concussion, a broken nose, several broken teeth, and worldwide attention. Things aren’t always fair for an immigrant, but according to Dr. Dao, you can prevail if you firmly advocate for yourself. A response to a lifetime of oppressive acts. Why was Dr. Dao so adamant on his right to a seat? His entire life had led to that moment. A Vietnamese refugee, he fled his home country during the fall of Saigon. He was stranded in the Indian Ocean, immigrated to the United States, enrolled in medical school for a second time, built a practice, and started a family-all the while battling the effects of discrimination and what he had to embrace as a result. This is his story. If you are moved by immigrant stories, or books like America for Americans, Minor Feelings, How to Be an Antiracist, or The Making of Asian America, then you’ll want to read Dr. David Dao's story, Dragged Off.

Geddy Lee's Big Beautiful Book of Bass

Author : Geddy Lee
Publisher : HarperCollins
ISBN 13 : 0062747843
Total Pages : 408 pages
Book Rating : 4.0/5 (627 download)

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Book Synopsis Geddy Lee's Big Beautiful Book of Bass by : Geddy Lee

Download or read book Geddy Lee's Big Beautiful Book of Bass written by Geddy Lee and published by HarperCollins. This book was released on 2018-12-18 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's not surprising that sooner or later I'd dive down the proverbial rabbit hole into the world of vintage bass guitars."—Geddy Lee From Rush frontman Geddy Lee's personal collection of vintage electric bass guitars, dating from the 1950s to the 1980s, comes the definitive volume on the subject. Geddy's love of the bass has been nurtured over a lifetime spent in the limelight as one of the world's premier rock bassists. For the past seven years, he's dedicated himself to studying the history of the instrument that's been so essential to his career, collecting hundreds of basses from around the globe. Written with arts journalist Daniel Richler, gorgeously photographed in breathtaking detail by Richard Sibbald, and with insight from Geddy’s trusted bass tech and curator, John "Skully" McIntosh, Geddy Lee’s Big Beautiful Book of Bass profiles over 250 classic basses from Geddy’s extensive collection. Representing every tone in the bass palette, every nuance of the rock and roll genre as well as blues, jazz, pop, and country, this one-of-a-kind collection features so-called "beauty queens"—pristine instruments never lifted from their cases—as well as "road warriors"—well-worn, sweat-soaked basses that proudly show their age and use. Complete with personal commentary from Geddy that showcases his knowledge both as a musician and an aficionado, this luxuriously produced volume is a revelatory look at the heavy hitters in the world of bass—Fender, Gibson/Epiphone, Rickenbacker, Höfner, Ampeg—and lesser known but influential global luthiers such as Antonio Wandr Pioli, Dan Armstrong, and Tony Zemaitis. The book also features interviews with John Paul Jones (Led Zeppelin); Adam Clayton (U2); Robert Trujillo (Metallica); Jeff Tweedy (Wilco); Bill Wyman (The Rolling Stones); Les Claypool (Primus); Bob Daisley (Rainbow); Fender expert and owner of the legendary Gibson Explorer, Bass Ken Collins; veteran guitar tech for The Who, Alan Rogan; plus comments from many other great players across three decades of rock and roll. Written in Geddy's singular voice, this book reveals the stories, songs, and history behind the instruments of his inimitable collection. Complete with an index and a graphically designed timeline of the history of the bass, as well as an up-close look at Geddy's basses on Rush's final R40 Tour, his stage and recording gear from 1968 to 2017, and forewords by author and respected vintage expert, Terry Foster, and Rush band member, Alex Lifeson, Geddy Lee's Big Beautiful Book of Bass is the ultimate compendium for the consummate collector, musician, Rush fan, and anyone who loves the bass guitar.

Solo Jazz Guitar Method

Author : BARRY GREENE
Publisher : Mel Bay Publications
ISBN 13 : 1619115336
Total Pages : 40 pages
Book Rating : 4.6/5 (191 download)

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Book Synopsis Solo Jazz Guitar Method by : BARRY GREENE

Download or read book Solo Jazz Guitar Method written by BARRY GREENE and published by Mel Bay Publications. This book was released on 2015-09-22 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to teach any guitarist to compose chord melody arrangements for the guitar, at a pace which is comfortable for both the beginner and the advanced student. Every method used is discussed at length with over 50 musical examples given. The accompanying audio will assure the student that he or she is playing the examples correctly. Topics include: harmonization and re-harmonization methods, analyzing melodies, dealing with extensions, creating slash chord harmony, etc. This book is a must- have for anyone interested in performing as a solo guitar player. Two full-length arrangements are included which cover the material presented. Written in notation only with chord symbols and fretboard diagrams. Access to audio available online

Air Travel Consumer Report

Author :
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Air Travel Consumer Report by :

Download or read book Air Travel Consumer Report written by and published by . This book was released on 1990 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Folk Guitar

Author : Harvey D. Reid
Publisher :
ISBN 13 : 9780975921906
Total Pages : 330 pages
Book Rating : 4.9/5 (219 download)

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Book Synopsis Modern Folk Guitar by : Harvey D. Reid

Download or read book Modern Folk Guitar written by Harvey D. Reid and published by . This book was released on 2004-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Folk guitar textbook for adult beginners.

Avoiding Extinction: Reimagining Legal Services for the 21St Century

Author : Mitchell Kowalski
Publisher : iUniverse
ISBN 13 : 1491793163
Total Pages : 152 pages
Book Rating : 4.4/5 (917 download)

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Book Synopsis Avoiding Extinction: Reimagining Legal Services for the 21St Century by : Mitchell Kowalski

Download or read book Avoiding Extinction: Reimagining Legal Services for the 21St Century written by Mitchell Kowalski and published by iUniverse. This book was released on 2016-04-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mitch Kowalski has translated his considerable understanding of tomorrow’s legal profession into an original, provocative and entertaining narrative.” —Professor Richard Susskind, author of The End of Lawyers? “This is the most innovative law practice management book I’ve ever seen. Mitch has deftly combined an engaging novel about the lives of working lawyers with an illuminating treatise on how law firms must respond to extraordinary change in the legal marketplace. Avoiding Extinction is as entertaining as it is instructive -- and it couldn’t be more timely.” —Jordan Furlong, Partner, Edge International “This is a must read for managing partners, and for all lawyers under the age of 50. Written as a parable, once you pick it up it’s difficult to put down. And it literally screams relevance to the lives of those lawyers today who worry about the sustainability of the current model of legal practice. Big firm or small. City or rural – no matter, this book is for you. Can the law be both a profession and a business? Is it possible to escape the tyranny of the billable hour? Is it realistic to imagine being a truly happy lawyer in private practice in the twenty-first century? You bet – and Mitch Kowalski shows us how! —Ian Holloway QC, Dean of Law, The University of Calgary “Avoiding Extinction is the most original, far-thinking and innovative book on transforming the way that law is practised that I have ever read. Mitch has taken the traditional law firm and turned it upside down. In the process he has reworked the law firm model and given us an insight into how a firm could be structured and run. If you are looking for a creative vision into what a new, truly different law firm could look like, then this book is manna from heaven.” —David J. Bilinsky, Practice Management Advisor, lawyer and writer on law practice management and technology. Creator of the law blog, Thoughtful Legal Management.

Flatpicking Guitar Songs Book

Author : Bert Casey
Publisher : Watch & Learn
ISBN 13 : 9781893907416
Total Pages : 0 pages
Book Rating : 4.9/5 (74 download)

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Book Synopsis Flatpicking Guitar Songs Book by : Bert Casey

Download or read book Flatpicking Guitar Songs Book written by Bert Casey and published by Watch & Learn. This book was released on 2002-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The clearest, most complete book on the market showing the secrets of playing bluegrass lead guitar and is the followup course to the Acoustic Guitar Primer Book. Includes exciting, accurate arrangements to popular songs and is written in both tablature and standard music notation. There are 29 breaks for 12 songs, and each break is played both slow and fast on the CD. The book features bluegrass songs that utilize several different chords and keys.

The Martin Taylor Guitar Method

Author : MARTIN TAYLOR
Publisher : Mel Bay Publications
ISBN 13 : 1619116987
Total Pages : 88 pages
Book Rating : 4.6/5 (191 download)

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Book Synopsis The Martin Taylor Guitar Method by : MARTIN TAYLOR

Download or read book The Martin Taylor Guitar Method written by MARTIN TAYLOR and published by Mel Bay Publications. This book was released on 2015-12-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Martin Taylor Guitar Method offers you the chance to study with one of the giants of jazz guitar. Hailed by guitar legend Chet Atkins as "One of the greatest and most impressive guitarists in the world today..." andcelebrated by New York's Jazz Times as "Europe's finest guitarist," Martin shares the secrets of his style for the first time in this amazing tutor. Learn how Martin creates solo guitar arrangements of jazzstandards via a series of progressive studies aimed at introducing guitarists ofintermediate level and beyond to the world of arranging and solo performance. All music examples are transcribed in standard notation withtablature and played by Martin himself on the accompanying audio. You won't get a better chance to study with one of the instrument's true masters! Includes access to online audio.

Guitars

Author : David Schiller
Publisher : Workman Publishing
ISBN 13 : 9780761138006
Total Pages : 534 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Guitars by : David Schiller

Download or read book Guitars written by David Schiller and published by Workman Publishing. This book was released on 2008-05-21 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the world’s most seductive instrument. An obsessive, full-color book in the irresistible format of Shoes and Handbags—which together have over 700,000 copies in print—guitarS delivers a feast of 500 guitars in vibrant color, plus players, makers, legends, myths, and more. Here are guitars that made history, that changed the course of music, that inspired new generations of players and listeners. Here are milestones in the guitar's search for its true self—Torres's classical, the amazing Gibson L-5—and experiments that ushered in a new world of sound—Rickenbacker's "Frying Pan" and Les Paul's "Log." Plus B. B. King's Lucille, Willie Nelson's Trigger, Eric Clapton's Brownie, the J-160E that John Lennon played during his 1968 "bed-in" with Yoko, Jimi Hendrix's hand-painted Flying V in full psychedelic regalia. And the far-out Gittler—no body, no neck, no peghead, yet every inch a guitar. Also here are profiles of famous builders, including C. F. Martin, Orville Gibson, Leo Fender—the Henry Ford of guitars—and the mad genius Lloyd Loar. And individual luthiers, like Linda Manzer (her Pikasso II has 42 tunable strings), the maverick Ken Parker, and old-world artisan John D'Angelico, staring at skyscrapers from his Lower East Side shop and creating the ultimate art deco masterpiece, "The New Yorker." Marrying visual pleasure with layers of information, Guitars captures the soul, the significance, history, magic, and the raw mojo of this most beloved of instruments.

How to Setup Your Guitar Like a Pro

Author : Jonny Blackwood
Publisher : www.learn-guitarsetups.com
ISBN 13 : 0991854144
Total Pages : 120 pages
Book Rating : 4.9/5 (918 download)

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Book Synopsis How to Setup Your Guitar Like a Pro by : Jonny Blackwood

Download or read book How to Setup Your Guitar Like a Pro written by Jonny Blackwood and published by www.learn-guitarsetups.com. This book was released on 2013-03-12 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Everything you need to start confidently working on your own guitars is right here.” Learn how to do great guitar setups time and time again with this easy to follow, step-by-step manual. With expert tips, clear instruction, and over 260 photos, you will gain the understanding of how to fine-tune any guitar to play its best- with measurability and precision! Use the included cut-out tool templates to broaden your skills. Makes an excellent starter book or reference for budding professionals. ***Now updated and expanded with additional content including a section on restringing, neck shimming, scale length determination and new images! *** Included in the book: An 8-step method for electric, acoustic & bass guitar setups How to adjust neck relief (bow) for optimum playability How to adjust string height for your playing style and guitar type How to file nut slots, adjust pickup height and set the intonation accurately How to adjust Fender-style tremolo's, Gibson hard-tails, Floyd Rose and other floating bridges How to adjust the saddle on your acoustic steel string or nylon string guitar Manufacturer's setup specs for Fender, Gibson, Ibanez, Jackson, Gretsch and others Exclusive setup specifications from the author's best playing guitars & basses Cut-out templates for radius gauges, under-string radius gauges & an action ruler A handy measurement conversion chart & more! From your friends at www.Learn-GuitarSetups.com and the Guitar Setup Pro App. What to expect: If you play electric guitar, acoustic guitar, classical guitar, or even play bass guitar, you can learn guitar set up and maintenance for yourself with this top-selling guitar repair book. After years of successful workshops and group guitar setup classes, led by the Canadian guitar tech & educator Jonny Blackwood, this guitar setup guide has been tweaked and refined to simplistic perfection, in keeping true to the testament that less sometimes is more. After all, there are some excellent in-depth guitar repair luthier books on the market, but that’s not what you’re after when you just want to lower the string height, adjust the truss rod, and/or set the intonation. This book is written for beginners as an introduction to guitar setup and maintenance, for those who cannot attend our guitar setup classes in person, and for those who want to understand their instrument inside and out. You will learn the methods of true pro guitar setups and the specifications used on numerous styles of guitars. The highlights in this book are simplicity, clear instruction, lots of photographs and lots of examples/ specifications to try on different kinds of guitars. Use this book to gain an edge and develop your skills with a great foundation. Use it for: · General guitar maintenance · Electric guitar setups · Acoustic guitar setups · Classical guitar setups · Bass guitar setups These are some examples of the guitar setup tools you will require to do the procedures outlined in the book: · guitar capo · guitar tuner · guitar setup gauge · guitar setup ruler · guitar setup straight edge (optional) · guitar setup tool kit (optional) · guitar setup mat (optional) · under-string radius gauges (optional) Books available from the author (paperback and digital editions): How to Setup Your Guitar Like A Pro: An Easy Guide for Beginners How to Build & Setup Guitar Kits like a Pro: An Easy Guide for Bolt-on Neck Guitars How to Start and Run a Successful Guitar Repair Business: Practical Tips for the New Entrepreneur

Can't Slow Down

Author : Michaelangelo Matos
Publisher : Hachette Books
ISBN 13 : 0306903350
Total Pages : 480 pages
Book Rating : 4.3/5 (69 download)

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Book Synopsis Can't Slow Down by : Michaelangelo Matos

Download or read book Can't Slow Down written by Michaelangelo Matos and published by Hachette Books. This book was released on 2020-12-08 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Rolling Stone-Kirkus Best Music Book of 2020 The definitive account of pop music in the mid-eighties, from Prince and Madonna to the underground hip-hop, indie rock, and club scenes Everybody knows the hits of 1984 - pop music's greatest year. From "Thriller" to "Purple Rain," "Hello" to "Against All Odds," "What's Love Got to Do with It" to "Wake Me Up Before You Go-Go," these iconic songs continue to dominate advertising, karaoke nights, and the soundtracks for film classics (Boogie Nights) and TV hits (Stranger Things). But the story of that thrilling, turbulent time, an era when Top 40 radio was both the leading edge of popular culture and a moral battleground, has never been told with the full detail it deserves - until now. Can't Slow Down is the definitive portrait of the exploding world of mid-eighties pop and the time it defined, from Cold War anxiety to the home-computer revolution. Big acts like Michael Jackson (Thriller), Prince (Purple Rain), Madonna (Like a Virgin), Bruce Springsteen (Born in the U.S.A.), and George Michael (Wham!'s Make It Big) rubbed shoulders with the stars of the fermenting scenes of hip-hop, indie rock, and club music. Rigorously researched, mapping the entire terrain of American pop, with crucial side trips to the UK and Jamaica, from the biz to the stars to the upstarts and beyond, Can't Slow Down is a vivid journey to the very moment when pop was remaking itself, and the culture at large - one hit at a time.

The Digital Crown

Author : Ahava Leibtag
Publisher : Newnes
ISBN 13 : 0124076572
Total Pages : 358 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis The Digital Crown by : Ahava Leibtag

Download or read book The Digital Crown written by Ahava Leibtag and published by Newnes. This book was released on 2013-09-17 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

Customer Experience

Author : C. Shaw
Publisher : Springer
ISBN 13 : 0230291775
Total Pages : 354 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Customer Experience by : C. Shaw

Download or read book Customer Experience written by C. Shaw and published by Springer. This book was released on 2010-09-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Crisis Ready

Author : Melissa Agnes
Publisher : Mascot Books
ISBN 13 : 9781684014132
Total Pages : 0 pages
Book Rating : 4.0/5 (141 download)

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Book Synopsis Crisis Ready by : Melissa Agnes

Download or read book Crisis Ready written by Melissa Agnes and published by Mascot Books. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.

The New Marketing

Author : John Sadowsky
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781470021528
Total Pages : 0 pages
Book Rating : 4.0/5 (215 download)

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Book Synopsis The New Marketing by : John Sadowsky

Download or read book The New Marketing written by John Sadowsky and published by Createspace Independent Publishing Platform. This book was released on 2012-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: "Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue." - PHILIP KOTLER, Author of "Marketing Management", the world's most widely used textbook on Marketing "This book is an insightful guide for organizations making the shift from yesterday's approach to branding - a story the firm tells - to what branding is today: an interactive co-creation with the user community." - STEPHEN DENNING, Author of "The Leader's Guide to Radical Management" and "The Leader's Guide to Storytelling" "John Sadowsky's book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century." - SETH KAHAN, Author of "Getting Change Right" and Expert Blogger for "Fast Company" "This book is a practical guide to using social-media tools to express a brand's true nature. It is powerful, clear, and insightful." - GUY KAWASAKI, Author of "Enchantment: The Art of Changing Hearts, Minds, and Actions" "This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand." - NICK HEYS, Founder and CEO, Emailvision