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Undressing The Ad
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Author :Katherine Toland Frith Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 : Total Pages :276 pages Book Rating :4.3/5 (91 download)
Book Synopsis Undressing the Ad by : Katherine Toland Frith
Download or read book Undressing the Ad written by Katherine Toland Frith and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 1997 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.
Download or read book medi@sia written by T.J.M. Holden and published by Routledge. This book was released on 2006-09-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people’s practices, values and behaviour in contemporary Asia.
Book Synopsis Advertising Cultures by : Timothy de Waal Malefyt
Download or read book Advertising Cultures written by Timothy de Waal Malefyt and published by Routledge. This book was released on 2020-05-11 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers and anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for practitioners and students alike.
Book Synopsis Imaging in Advertising by : Fern L. Johnson
Download or read book Imaging in Advertising written by Fern L. Johnson and published by Routledge. This book was released on 2012-08-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
Book Synopsis Social Issue of Advertising by : Kara Chan
Download or read book Social Issue of Advertising written by Kara Chan and published by City University of HK Press. This book was released on 2016-12-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.
Book Synopsis The Undressing: Poems by : Li-Young Lee
Download or read book The Undressing: Poems written by Li-Young Lee and published by W. W. Norton & Company. This book was released on 2018-02-20 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Immediate, sensual, unrelentingly intense.” —NPR A breathtaking volume about the violence of desire and the peace of love from celebrated poet Li-Young Lee, The Undressing is a tonic for spiritual anemia; it attempts to uncover things hidden since the dawn of the world. Short of achieving that end, these mysterious, unassuming poems investigate the human violence and dispossession increasingly prevalent around the world, and the horrors the poet grew up with as a child of refugees. Lee draws from disparate sources including the Old Testament, the Dao De Jing, and the music of the Wu-Tang Clan. While the ostensive subjects of these layered, impassioned poems are wide-ranging, their driving engine is a burning need to understand our collective human mission.
Download or read book Tuning in written by Ronald Wayne Rodman and published by Oxford University Press, USA. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has been called the "boob tube," "goof box," and even a "vast wasteland" of American culture. Yet, for all its banality, television is in many ways a mirror of culture, and communicates messages within culture through the multiple channels of visual images, language, sound, and music. All of these channels contain their own unique coded messages to create the larger meaningful text of television. As one of these sensory channels, music contributes to meaning in television through its artistic language and through television viewers' association of music with certain aspects of culture. Music has always been an integral part of the American television, even from its earliest days. Like its parent medium of radio, television broadcasts music to entertain viewers with live and video taped performances, but music has also come to play a much larger role in television beyond its pleasurable performance aspects. Music is used in narrative programs to evoke moods and identify characters and setting, it is used to sell products through commercial jingles, and most importantly, music generally aids broadcast television in navigating through the continuous "flow" of daily programming. This navigational aspect of television music is a distinctive feature, and functions to transport the viewer through three "spaces" of TV: the flow of the televisual apparatus, with commercials, newbreaks, and promos; the storyworld of each narrative program, and the representational space between narrative and flow. As Heard on TV is an examination and analysis of music in American television during the first fifty years of its history. The book focuses on how music has functioned to serve as a navigator through the flow of television and contributing to structure narrative programs, while also conveying meaning to its viewers by correlating with the images and sounds that it accompanies. Drawing from precedents of the cinema and radio, the book examines music in a number of "classic" television genres by positing a theory of "functional musical spaces" adapted from theories of Charles Morris, Umberto Eco, John Fiske, and others.
Book Synopsis Advertising and Societies by : Katherine Toland Frith
Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Book Synopsis The Pornography of Meat: New and Updated Edition by : Carol J. Adams
Download or read book The Pornography of Meat: New and Updated Edition written by Carol J. Adams and published by Bloomsbury Publishing USA. This book was released on 2020-10-29 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 30 years, since the publication of her landmark book The Sexual Politics of Meat, Carol J. Adams and her readers have continued to document and hold to account the degrading interplay of language about women, domesticated animals, and meat in advertising, politics, and media. Serving as sequel and visual companion, The Pornography of Meat charts the continued influence of this language and the fight against it. This new edition includes more than 300 images, most of them new, and brings the book up to date to include expressions of misogyny in online media and advertising, the #MeToo movement, and the impact of Donald Trump and white supremacy on our political language. Never has this book--or Adams's analysis--been more relevant.
Book Synopsis Advertising in Developing and Emerging Countries by : Emmanuel C. Alozie
Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by CRC Press. This book was released on 2016-03-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Book Synopsis Undressing Cinema by : Stella Bruzzi
Download or read book Undressing Cinema written by Stella Bruzzi and published by Routledge. This book was released on 2012-10-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Audrey Hepburn in Givenchy, to sharp-suited gangsters in Tarantino movies, clothing is central to film. In Undressing Cinema, Stella Bruzzi explores how far from being mere accessories, clothes are key elements in the construction of cinematic identities, and she proposes new and dynamic links between cinema, fashion and costume history, gender, queer theory and psychoanalysis. Bruzzi uses case studies drawn from contemporary popular cinema to reassess established ideas about costume and fashion in cinema, and to challenge conventional interpretations of how masculinity and femininity are constructed through clothing. Her wide-ranging study encompasses: * haute couture in film and the rise of the movie fashion designer, from Givenchy to Gaultier * the eroticism of period costume in films such as The Piano and The Age of Innocence * clothing the modern femme fatale in Single White Female, Disclosure and The Last Seduction * generic male chic in Goodfellas, Reservoir Dogs, and Leon * pride, costume and masculinity in `Blaxploitation' films, Boyz `N The Hood and New Jack City * drag and gender confusion in cinema, from the unerotic cross-dressing of Mrs Doubtfire to the eroticised ambiguity of Orlando.
Book Synopsis Paradoxical Undressing by : Kristin Hersh
Download or read book Paradoxical Undressing written by Kristin Hersh and published by Atlantic Books Ltd. This book was released on 2011-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kristin Hersh was a preternaturally bright teenager, starting university at fifteen and with her band, Throwing Muses, playing rock clubs she was too young to frequent. By the age of seventeen she was living in her car, unable to sleep for the torment of strange songs swimming around her head - the songs for which she is now known. But just as her band was taking off, Hersh was misdiagnosed with schizophrenia. Paradoxical Undressing chronicles the unraveling of a young woman's personality, culminating in a suicide attempt; and then her arduous yet inspiring recovery, her unplanned pregnancy at the age of 19, and the birth of her first son. Playful, vivid, and wonderfully warm, this is a visceral and brave memoir by a truly original performer, told in a truly original voice.
Book Synopsis Sex in Advertising by : Tom Reichert
Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Book Synopsis 'Designing Women' by : Annmarie Adams
Download or read book 'Designing Women' written by Annmarie Adams and published by University of Toronto Press. This book was released on 2000-05-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically, the contributions of women architects to their profession have been minimized or overlooked. 'Designing Women' explores the tension that has existed between the architectural profession and its women members. It demonstrates the influence that these women have had on architecture in Canada, and links their so-called marginalization to the profession's restrictive and sometimes discriminatory practices. Co-written by an architectural historian and a sociologist, this book provides a welcome blend of disciplinary approaches. The product of much original research, it looks at issues that are specific to architecture in Canada and at the same time characteristic of many male-dominated workplaces. Annmarie Adams and Peta Tancred examine the issue of gender and its relation to the larger dynamics of status and power. They argue that many women architects have reacted with ingenuity to the difficulties they have faced, making major innovations in practice and design. Branching out into a wide range of alternative fields, these women have extended and developed what are considered to be the core specializations within architecture. As the authors point out, while the profession designs women's place within it, women design buildings and careers that transcend that narrow professional definition.
Book Synopsis Advertising and Hong Kong Society by : Kara Chan
Download or read book Advertising and Hong Kong Society written by Kara Chan and published by Chinese University Press. This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.
Book Synopsis Marketing in Developing Countries by : Emmanuel C. Alozie
Download or read book Marketing in Developing Countries written by Emmanuel C. Alozie and published by Routledge. This book was released on 2009-06 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
Book Synopsis American Advertising in Poland by : Jeffrey K. Johnson
Download or read book American Advertising in Poland written by Jeffrey K. Johnson and published by McFarland. This book was released on 2014-01-10 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
