Imaging In Advertising

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Imaging in Advertising

Author : Fern L. Johnson
Publisher : Routledge
ISBN 13 : 1135865213
Total Pages : 270 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Imaging in Advertising by : Fern L. Johnson

Download or read book Imaging in Advertising written by Fern L. Johnson and published by Routledge. This book was released on 2012-08-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Download Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing PDF Online Free

Author : Giovanni Vecchiato
Publisher : Springer Science & Business Media
ISBN 13 : 3642380646
Total Pages : 150 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing by : Giovanni Vecchiato

Download or read book Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing written by Giovanni Vecchiato and published by Springer Science & Business Media. This book was released on 2013-05-13 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional involvement of the test subjects. In these experiments, the authors apply simultaneous EEG, galvanic skin response and heart rate monitoring, and show how significant variations of these variables can be associated with attention to, memorization or enjoyment of the presented stimuli. In particular, this book shows the central role of statistical analysis in recovering significant information on the scalp and cortical areas involved, along with variations of activity in the autonomous nervous system. From an economic and marketing perspective, the aim of this work is to promote a better understanding of how mass consumer advertising of (established) brands affects brain systems. From a neuroscience perspective, the broader goal is to provide a better understanding of both the neural mechanisms underlying the impact of affect and cognition on memory, and the neural correlates of choice and decision-making. => Please download the extra material for this book http://extras.springer.com

Image Makers

Author : Robert Jackall
Publisher : University of Chicago Press
ISBN 13 : 9780226389165
Total Pages : 372 pages
Book Rating : 4.3/5 (891 download)

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Book Synopsis Image Makers by : Robert Jackall

Download or read book Image Makers written by Robert Jackall and published by University of Chicago Press. This book was released on 2000-07-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

Advertising Progress

Author : Pamela Walker Laird
Publisher : JHU Press
ISBN 13 : 1421434180
Total Pages : 584 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Advertising Progress by : Pamela Walker Laird

Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

Digital Imaging for Advertising

Author :
Publisher : Elex Media Komputindo
ISBN 13 : 9789792777833
Total Pages : 140 pages
Book Rating : 4.7/5 (778 download)

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Book Synopsis Digital Imaging for Advertising by :

Download or read book Digital Imaging for Advertising written by and published by Elex Media Komputindo. This book was released on with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Machine Learning and Medical Imaging

Author : Guorong Wu
Publisher : Academic Press
ISBN 13 : 0128041145
Total Pages : 512 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Machine Learning and Medical Imaging by : Guorong Wu

Download or read book Machine Learning and Medical Imaging written by Guorong Wu and published by Academic Press. This book was released on 2016-08-11 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Medical Imaging presents state-of- the-art machine learning methods in medical image analysis. It first summarizes cutting-edge machine learning algorithms in medical imaging, including not only classical probabilistic modeling and learning methods, but also recent breakthroughs in deep learning, sparse representation/coding, and big data hashing. In the second part leading research groups around the world present a wide spectrum of machine learning methods with application to different medical imaging modalities, clinical domains, and organs. The biomedical imaging modalities include ultrasound, magnetic resonance imaging (MRI), computed tomography (CT), histology, and microscopy images. The targeted organs span the lung, liver, brain, and prostate, while there is also a treatment of examining genetic associations. Machine Learning and Medical Imaging is an ideal reference for medical imaging researchers, industry scientists and engineers, advanced undergraduate and graduate students, and clinicians. Demonstrates the application of cutting-edge machine learning techniques to medical imaging problems Covers an array of medical imaging applications including computer assisted diagnosis, image guided radiation therapy, landmark detection, imaging genomics, and brain connectomics Features self-contained chapters with a thorough literature review Assesses the development of future machine learning techniques and the further application of existing techniques

Measuring Up

Author : Vickie Rutledge Shields
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204026
Total Pages : 225 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Measuring Up by : Vickie Rutledge Shields

Download or read book Measuring Up written by Vickie Rutledge Shields and published by University of Pennsylvania Press. This book was released on 2013-03-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Imaging a World of Plenty

Author : Koller Bálint Áron
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis Imaging a World of Plenty by : Koller Bálint Áron

Download or read book Imaging a World of Plenty written by Koller Bálint Áron and published by . This book was released on 2005 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Semiotics

Author : Jean Umiker-Sebeok
Publisher : Walter de Gruyter
ISBN 13 : 3110853256
Total Pages : 568 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Marketing and Semiotics by : Jean Umiker-Sebeok

Download or read book Marketing and Semiotics written by Jean Umiker-Sebeok and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating Images and the Psychology of Marketing Communication

Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 1135606633
Total Pages : 509 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle

Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

Visual Persuasion

Author : Paul Messaris
Publisher : SAGE
ISBN 13 : 9780803972469
Total Pages : 324 pages
Book Rating : 4.9/5 (724 download)

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Book Synopsis Visual Persuasion by : Paul Messaris

Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies

Multimodal Metaphor and Metonymy in Advertising

Author : Paula Pérez Sobrino
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027264678
Total Pages : 242 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Multimodal Metaphor and Metonymy in Advertising by : Paula Pérez Sobrino

Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

Handbook of Medical Imaging

Author :
Publisher : Academic Press
ISBN 13 : 0080533108
Total Pages : 901 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Handbook of Medical Imaging by :

Download or read book Handbook of Medical Imaging written by and published by Academic Press. This book was released on 2000-10-09 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the remarkable advances in medical imaging instruments have increased their use considerably for diagnostics as well as planning and follow-up of treatment. Emerging from the fields of radiology, medical physics and engineering, medical imaging no longer simply deals with the technology and interpretation of radiographic images. The limitless possibilities presented by computer science and technology, coupled with engineering advances in signal processing, optics and nuclear medicine have created the vastly expanded field of medical imaging. The Handbook of Medical Imaging is the first comprehensive compilation of the concepts and techniques used to analyze and manipulate medical images after they have been generated or digitized. The Handbook is organized in six sections that relate to the main functions needed for processing: enhancement, segmentation, quantification, registration, visualization as well as compression storage and telemedicine. * Internationally renowned authors(Johns Hopkins, Harvard, UCLA, Yale, Columbia, UCSF) * Includes imaging and visualization * Contains over 60 pages of stunning, four-color images

The Image-makers

Author : William Meyers
Publisher :
ISBN 13 : 9780333408766
Total Pages : 242 pages
Book Rating : 4.4/5 (87 download)

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Book Synopsis The Image-makers by : William Meyers

Download or read book The Image-makers written by William Meyers and published by . This book was released on 1984 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Diagnostic Ultrasound Imaging: Inside Out

Author : Thomas L. Szabo
Publisher : Academic Press
ISBN 13 : 012396542X
Total Pages : 832 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Diagnostic Ultrasound Imaging: Inside Out by : Thomas L. Szabo

Download or read book Diagnostic Ultrasound Imaging: Inside Out written by Thomas L. Szabo and published by Academic Press. This book was released on 2013-12-05 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diagnostic Ultrasound Imaging provides a unified description of the physical principles of ultrasound imaging, signal processing, systems and measurements. This comprehensive reference is a core resource for both graduate students and engineers in medical ultrasound research and design. With continuing rapid technological development of ultrasound in medical diagnosis, it is a critical subject for biomedical engineers, clinical and healthcare engineers and practitioners, medical physicists, and related professionals in the fields of signal and image processing. The book contains 17 new and updated chapters covering the fundamentals and latest advances in the area, and includes four appendices, 450 figures (60 available in color on the companion website), and almost 1,500 references. In addition to the continual influx of readers entering the field of ultrasound worldwide who need the broad grounding in the core technologies of ultrasound, this book provides those already working in these areas with clear and comprehensive expositions of these key new topics as well as introductions to state-of-the-art innovations in this field. Enables practicing engineers, students and clinical professionals to understand the essential physics and signal processing techniques behind modern imaging systems as well as introducing the latest developments that will shape medical ultrasound in the future Suitable for both newcomers and experienced readers, the practical, progressively organized applied approach is supported by hands-on MATLAB® code and worked examples that enable readers to understand the principles underlying diagnostic and therapeutic ultrasound Covers the new important developments in the use of medical ultrasound: elastography and high-intensity therapeutic ultrasound. Many new developments are comprehensively reviewed and explained, including aberration correction, acoustic measurements, acoustic radiation force imaging, alternate imaging architectures, bioeffects: diagnostic to therapeutic, Fourier transform imaging, multimode imaging, plane wave compounding, research platforms, synthetic aperture, vector Doppler, transient shear wave elastography, ultrafast imaging and Doppler, functional ultrasound and viscoelastic models

Marketing Corporate Image

Author : James R. Gregory
Publisher : McGraw Hill Professional
ISBN 13 : 9780844233079
Total Pages : 296 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing Corporate Image by : James R. Gregory

Download or read book Marketing Corporate Image written by James R. Gregory and published by McGraw Hill Professional. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'

My Life in Advertising and Scientific Advertising

Author : Claude Hopkins
Publisher : McGraw Hill Professional
ISBN 13 : 9780844231013
Total Pages : 340 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis My Life in Advertising and Scientific Advertising by : Claude Hopkins

Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.