Understanding The Nigerian Digital Consumer

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Understanding the Nigerian Digital Consumer

Author : Paul Onu
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.6/5 (758 download)

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Book Synopsis Understanding the Nigerian Digital Consumer by : Paul Onu

Download or read book Understanding the Nigerian Digital Consumer written by Paul Onu and published by . This book was released on 2020-08-16 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of consumer behaviour, culture and stereotypes.This book aims to guide both local and foreign investors who are looking at investing in Nigeria digital economy. This provides a glance into the Nigerian digital maturity, consumer- demographics and psychographics; also empowers them to make the right business decision. It serves to highlight the most common issues, giving the investor or entrepreneur a heads-up on challenges as well as recommended solutions. This will help them prepare adequately before venturing into the Nigerian digital business space.Thoughts are based on personal experience, observation, discussions and interviews of key stakeholders in the ecosystem. I have been there done that when it comes to digital entrepreneurship; albeit silently, as a side-preneur, which is typical of Nigerian context. Job security is a major issue so we cling to what we are sure of while trying other stuff. In my case I committed serious funds to what I believed in. This is a narrative of all my struggles and lessons and what I feel we need to do to get things right. Of course, backed by actual facts and figures to justify my point of view.

Understanding the Nigerian Digital Consumer

Author : Paul Onu
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.6/5 (443 download)

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Book Synopsis Understanding the Nigerian Digital Consumer by : Paul Onu

Download or read book Understanding the Nigerian Digital Consumer written by Paul Onu and published by . This book was released on 2020-05-10 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to guide both local and foreign investors who are looking at investing in Nigeria digital economy. This provides a glance into the Nigerian digital maturity, consumer- demographics and psychographics; also empowers them to make the right business decision. It serves to highlight the most common issues, giving the investor or entrepreneur a heads-up on challenges as well as recommended solutions. This will help them prepare adequately before venturing into the Nigerian digital business space.Thoughts are based on personal experience, observation, discussions and interviews of key stakeholders in the ecosystem. I have been there done that when it comes to digital entrepreneurship; albeit silently, as a side-preneur, which is typical of Nigerian context. Job security is a major issue so we cling to what we are sure of while trying other stuff. In my case I committed serious funds to what I believed in. This is a narrative of all my struggles and lessons and what I feel we need to do to get things right. Of course, backed by actual facts and figures to justify my point of view.

Digital Consumer Management

Author : Emmanuel Mogaji
Publisher : Taylor & Francis
ISBN 13 : 1000970930
Total Pages : 254 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Consumer Management by : Emmanuel Mogaji

Download or read book Digital Consumer Management written by Emmanuel Mogaji and published by Taylor & Francis. This book was released on 2023-10-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption. Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management. Accompanying online resources include PowerPoint slides and an instructor’s manual.

Paving the Path to an Enhanced Consumer Protection for the Nigerian Online Market

Author : Ihuoma Ilobinso
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Paving the Path to an Enhanced Consumer Protection for the Nigerian Online Market by : Ihuoma Ilobinso

Download or read book Paving the Path to an Enhanced Consumer Protection for the Nigerian Online Market written by Ihuoma Ilobinso and published by . This book was released on 2018 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of the Nigerian online market is indeed of great importance. This is especially as it provides enormous benefits to consumers, traders and the economy. The benefits of the online market are as myriad as the challenges that discourage consumers from fully enjoying its potentials. The legal issues include - inadequate consumer protection measures and lack of effective consumer dispute resolution and redress. These unresolved issues have resulted in uncertainty and lack of consumer confidence in the online market; they have also served as disincentives for businesses to adopt fair business practices. In order to facilitate the growth of electronic commerce in Nigeria these issue have to be resolved urgently through government/legislative intervention.In recognition of the need for a legal framework for the protection of consumers in the Nigerian online market, this article interrogates some of the competing rationales for consumer protection so as to determine what the underlying theory for the development of the legal framework should be. It finally recommends that a hybrid theory, which takes into consideration the inequality of bargaining power and the need to promote consumer confidence and fair business practices, should be adopted.

Applied Multivariate Statistics for the Social Sciences

Author : Keenan A. Pituch
Publisher : Routledge
ISBN 13 : 1317805925
Total Pages : 814 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Applied Multivariate Statistics for the Social Sciences by : Keenan A. Pituch

Download or read book Applied Multivariate Statistics for the Social Sciences written by Keenan A. Pituch and published by Routledge. This book was released on 2015-12-07 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 6th edition, the authoritative textbook Applied Multivariate Statistics for the Social Sciences, continues to provide advanced students with a practical and conceptual understanding of statistical procedures through examples and data-sets from actual research studies. With the added expertise of co-author Keenan Pituch (University of Texas-Austin), this 6th edition retains many key features of the previous editions, including its breadth and depth of coverage, a review chapter on matrix algebra, applied coverage of MANOVA, and emphasis on statistical power. In this new edition, the authors continue to provide practical guidelines for checking the data, assessing assumptions, interpreting, and reporting the results to help students analyze data from their own research confidently and professionally. Features new to this edition include: NEW chapter on Logistic Regression (Ch. 11) that helps readers understand and use this very flexible and widely used procedure NEW chapter on Multivariate Multilevel Modeling (Ch. 14) that helps readers understand the benefits of this "newer" procedure and how it can be used in conventional and multilevel settings NEW Example Results Section write-ups that illustrate how results should be presented in research papers and journal articles NEW coverage of missing data (Ch. 1) to help students understand and address problems associated with incomplete data Completely re-written chapters on Exploratory Factor Analysis (Ch. 9), Hierarchical Linear Modeling (Ch. 13), and Structural Equation Modeling (Ch. 16) with increased focus on understanding models and interpreting results NEW analysis summaries, inclusion of more syntax explanations, and reduction in the number of SPSS/SAS dialogue boxes to guide students through data analysis in a more streamlined and direct approach Updated syntax to reflect newest versions of IBM SPSS (21) /SAS (9.3) A free online resources site at www.routledge.com/9780415836661 with data sets and syntax from the text, additional data sets, and instructor’s resources (including PowerPoint lecture slides for select chapters, a conversion guide for 5th edition adopters, and answers to exercises) Ideal for advanced graduate-level courses in education, psychology, and other social sciences in which multivariate statistics, advanced statistics, or quantitative techniques courses are taught, this book also appeals to practicing researchers as a valuable reference. Pre-requisites include a course on factorial ANOVA and covariance; however, a working knowledge of matrix algebra is not assumed.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 152257767X
Total Pages : 818 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Digital Business in Africa

Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030934993
Total Pages : 327 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Digital Business in Africa by : Ogechi Adeola

Download or read book Digital Business in Africa written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-06-29 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.

Digital Service Delivery in Africa

Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030839095
Total Pages : 355 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Service Delivery in Africa by : Ogechi Adeola

Download or read book Digital Service Delivery in Africa written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-02-07 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Financial Services in Nigeria

Author : Taiwo Olubusoye Soetan
Publisher : Springer Nature
ISBN 13 : 3031623401
Total Pages : 357 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Financial Services in Nigeria by : Taiwo Olubusoye Soetan

Download or read book Financial Services in Nigeria written by Taiwo Olubusoye Soetan and published by Springer Nature. This book was released on 2024 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the unique challenges faced by Nigerian financial institutions. The book presents up-to-date research on recent developments and regulatory changes within Nigeria's financial sector, as well as future considerations for how financial services and financial inclusion can play a crucial role in the country's sustainable economic growth. Combining academic analysis with practical insights, the book takes readers through Nigeria's key financial services providers, regulators, consumers, marketing strategies and challenges. A core focus throughout is on financial inclusion and the opportunities associated with reaching financially underserved or excluded populations, demonstrating how increasing financial access at a country-wide level aligns with global goals of reducing inequalities and promoting growth. It will have interdisciplinary appeal to scholars, students and professionals working in finance, economics, business, public policy and development studies.

Online Consumer Protection in E-Commerce Transactions in Nigeria

Author : Tunde Ibidapo-Obe
Publisher :
ISBN 13 :
Total Pages : 43 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Online Consumer Protection in E-Commerce Transactions in Nigeria by : Tunde Ibidapo-Obe

Download or read book Online Consumer Protection in E-Commerce Transactions in Nigeria written by Tunde Ibidapo-Obe and published by . This book was released on 2015 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper will seek to examine the current Consumer Protection legislation in place for online transactions in Nigeria, it will focus on online consumer protection available in Nigeria and analyse its adequacy or otherwise in today's online commercial world. The paper will focus on issues such as terms and conditions in e-commerce contracts, quality of goods and services provided, advertising standards, after-sales services, Data Protection, information requirements for providers, contract formation, withdrawal rights and delivery/performance of contracts, enforcement and redress mechanisms etc. This is with a view to making recommendations and suggestions, where necessary, with regards to steps that may be taken into establish an adequate legislative framework for consumer protection in e-commerce in Nigeria. The paper will also examine proposed Consumer Protection legislation currently being considered by the Nigerian Legislature, to determine whether or not they are adequate to regulate e-commerce in the current global framework/context, with particular comparative reference to the position in Europe.

Beyond Digital

Author : Paul Leinwand
Publisher : Harvard Business Press
ISBN 13 : 1647822335
Total Pages : 142 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Beyond Digital by : Paul Leinwand

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Business Guide to Understand Nigeria’s Tax System

Author : FCA Remi Oyekola
Publisher : Dorrance Publishing
ISBN 13 :
Total Pages : 479 pages
Book Rating : 4.8/5 (881 download)

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Book Synopsis Business Guide to Understand Nigeria’s Tax System by : FCA Remi Oyekola

Download or read book Business Guide to Understand Nigeria’s Tax System written by FCA Remi Oyekola and published by Dorrance Publishing. This book was released on 2023-09-13 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book Business Guide to Understand Nigeria’s Tax System is a comprehensive exploration of taxation in Nigeria. The text includes details about the tax system, assessment of tax, collection of tax, and the tax resolution system for both individuals and corporate entities. Each of the text’s seventeen chapters includes detailed subsections that are easy for the reader to follow. This book was written by Remi Oyekola, who has been practicing auditing, accounting, taxation, and general advisory for over thirty years. About the Author FCA Remi Oyekola is a chartered accountant and a forensic accountant of the Institute of Chartered Accountants of Nigeria. He graduated with both a bachelor degree and a master degree in accounting from the University of Lagos. He worked for several years at Ernst & Young in Nigeria before he resigned to set up his accounting firm in April 2002. The Firm, at present, has in its employment over thirty staff members, ten of which are qualified accountants. Remi is married to ‘Nike Ejiwumi, his wife of nearly thirty years, and they have been blessed with three children who are all post-graduate students at different American universities.

Fashion Marketing in Emerging Economies Volume II

Author : Frederica Brooksworth
Publisher : Springer Nature
ISBN 13 : 303107078X
Total Pages : 296 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Fashion Marketing in Emerging Economies Volume II by : Frederica Brooksworth

Download or read book Fashion Marketing in Emerging Economies Volume II written by Frederica Brooksworth and published by Springer Nature. This book was released on 2022-12-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Author : Bowen, Gordon
Publisher : IGI Global
ISBN 13 : 1466665963
Total Pages : 428 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon

Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Strategies and Opportunities for Technology in the Metaverse World

Author : Lai, P.C.
Publisher : IGI Global
ISBN 13 : 1668457342
Total Pages : 411 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Strategies and Opportunities for Technology in the Metaverse World by : Lai, P.C.

Download or read book Strategies and Opportunities for Technology in the Metaverse World written by Lai, P.C. and published by IGI Global. This book was released on 2023-01-06 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of metaverse technologies has had a critical impact on the modern world. Due to the recent popularity of this technology, it is important to understand the strategies, opportunities, and challenges contained in the metaverse world in order to appropriately utilize it across fields. Strategies and Opportunities for Technology in the Metaverse World explores the opportunities and challenges facing the metaverse and considers the strategies and opportunities of metaverse technologies in various industries and countries. Covering a range of topics such as blockchain, artificial intelligence, virtual reality, and machine learning, this reference work is ideal for computer scientists, researchers, scholars, policymakers, academicians, practitioners, educators, and students.