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Understanding Products As Services
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Book Synopsis Understanding Products as Services by : Felix Wortmann
Download or read book Understanding Products as Services written by Felix Wortmann and published by Emerald Group Publishing. This book was released on 2024-06-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.
Book Synopsis Modern Industrial Services by : Shaun West
Download or read book Modern Industrial Services written by Shaun West and published by Springer Nature. This book was released on 2022 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases are used to describe the current approaches in practice to overcome the barriers. The book also provides several tools, each with a short introduction, that the authors have used successfully in projects to help overcome the servitization barriers. Many of these tools are from management, design thinking, or service design. The service excellence roadmap is based on the development methodology and helps current and future business leaders to create their own individual roadmaps.
Book Synopsis Understanding Service Consumers by : Jochen Wirtz
Download or read book Understanding Service Consumers written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. Contents: Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners. Services Marketing;Marketing;Consumer Behavi∨Positioning Services;Service Process;Service Environment;Service Advanta≥Customer Relationships;Managing Relationship and Building Loyalty;Complaint Handling;Service Recovery;Service Excellence;Service Quality and Productivity; Service LeadershipKey Features: There are many books on service management in the market, but most are narrowly focused and/or based on anecdotal evidence. This new book is the first to rigorously cover key aspects of services marketing and management, and that is routed in sound academic research. This book bridges the gap between cutting-edge academic research and practitioners The book makes extant academic knowledge easily accessible. For example, each chapter features an organizational framework that provides an overview of core concepts at a glance, and it ends with a succinct chapter summary in bullet points The book features global best practices and latest trends; it takes on a global perspective with about 40% of all examples originating from the Americas, 30% from Europe and 30% from Asia
Author :Abhijna Neramballi Publisher :Linköping University Electronic Press ISBN 13 :9179298516 Total Pages :73 pages Book Rating :4.1/5 (792 download)
Book Synopsis Understanding and Supporting Product-Service System Designing by : Abhijna Neramballi
Download or read book Understanding and Supporting Product-Service System Designing written by Abhijna Neramballi and published by Linköping University Electronic Press. This book was released on 2020-04-06 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This licentiate thesis aims to establish the basis for scientifically understanding and supporting the cognitive processes involved in the conceptual design of resource- efficient and effective product-service systems (PSSs). The research carried out is transdisciplinary in nature and includes both prescriptive and descriptive studies. First, the cognitive nature of conceptual PSS designing is investigated. Multiple pre-experimental protocol studies in a laboratory setting are carried out to do so. The cohort of these explorative studies includes experienced industrial practitioners conceptually designing a resource-efficient PSS. These descriptive studies provide quantitative insights into the cognitive effort expended by designers on various design issues and processes during conceptual PSS designing and its potential differences to conceptual product designing. These insights form the basis for future research that can eventually shine light on this complex process with statistically significant empirical results. Second, the essence of extant prescriptive PSS design principles, methods and tools is distilled through a literature analysis and synthesis of the state of the art. Subsequently, important aspects that need to be considered during conceptual PSS designing are consolidated in the form of a PSS design schema. Third, a design navigator named lifecycle-oriented function deployment (LFD) is developed. LFD is essentially a contextual decision-making support tool, developed to guide the conceptual designing of environmentally benign PSSs. This tool informs the designers regarding the potential environmental impacts of specific design parameters of an existing offering. It subsequently guides the designers in the redesign of this existing offering into a PSS with relatively benign environmental impacts. Fourth, the effects of the two proposed prescriptions are tested empirically. True experimental protocol studies are carried out in a laboratory setting to test the effects of the prescriptive PSS design schema on the cognition of PSS designers. LFD is applied in an industrial case study using the action design research method, to support the conceptual redesign of an existing product-centric offering into an environmentally benign PSS. Environmental impacts of the PSS concepts generated using LFD are then evaluated in comparison to that of the existing offering, using simulated lifecycle assessment. A semi-structured interview is carried out to evaluate the utility and usability of LFD, with the company personnel involved in the conceptual redesign process. This licentiate thesis is an effort to effectively design the future research work of the author. This future work will aim to support and establish generalizable scientific knowledge regarding the conceptual designing of resource-efficient and effective PSSs.
Book Synopsis Understanding IBM Workplace Strategy & Products by : Ron Sebastian
Download or read book Understanding IBM Workplace Strategy & Products written by Ron Sebastian and published by Maximum Press. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: IBM's vision for the future of collaborative computing is realized in this guide to implementing the IBM Workplace for IT managers. An overview of the key product lines that implement the IBM Workplace vision, including Lotus Workplace, WebSphere Portal, Lotus Notes and Domino, and WebSphere Everyplace is also provided.
Book Synopsis Understanding Products as Services by : Felix Wortmann
Download or read book Understanding Products as Services written by Felix Wortmann and published by Emerald Publishing Limited. This book was released on 2024-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.
Book Synopsis Transformative Design: Understanding the Principle, Processes and Products by : Soozhee Low
Download or read book Transformative Design: Understanding the Principle, Processes and Products written by Soozhee Low and published by Lulu.com. This book was released on 2008-10-20 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first Transformative Design text and resource for multi-disciplinary designers, individuals and companies seeking to understand and create transformative change or innovation. This resource provides insight and guidance into this unique realm. It delves into the essential principle and three approaches of transformation and also the transformative processes or steps that lead to the creations of unique transformative product outcomes. To accompany this resource is also insight into the author's own transformative experiences as a practicing designer and researcher of Transformative Design and how this knowledge can be applied as a model
Book Synopsis The Art of Explanation by : Lee LeFever
Download or read book The Art of Explanation written by Lee LeFever and published by John Wiley & Sons. This book was released on 2012-11-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
Book Synopsis Understanding Consumers of Food Products by : Lynn Frewer
Download or read book Understanding Consumers of Food Products written by Lynn Frewer and published by Woodhead Publishing. This book was released on 2006-12-22 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice
Download or read book Lovability written by Brian de Haaff and published by Greenleaf Book Group. This book was released on 2017-04-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: • Why you should rethink everything you know about building a business • What a product really is • The magic of finding what your customers truly desire • How to turn business strategy and product roadmaps into customer love • Why you should chase company value, not valuation • Surveys to measure your company’s lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward — a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success. Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way.
Book Synopsis Consumer Perceptions, Understanding and Use of Product Related Environmental Information by : Nordisk Ministerråd
Download or read book Consumer Perceptions, Understanding and Use of Product Related Environmental Information written by Nordisk Ministerråd and published by Nordic Council of Ministers. This book was released on 2004 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.
Book Synopsis CABology: Value of Cloud, Analytics and Big Data Trio Wave by : Nitin Upadhyay
Download or read book CABology: Value of Cloud, Analytics and Big Data Trio Wave written by Nitin Upadhyay and published by Springer. This book was released on 2018-06-22 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This uniquely accessible book helps readers use CABology to solve real-world business problems and drive real competitive advantage. It provides reliable, concise information on the real benefits, usage and operationalization aspects of utilizing the “Trio Wave” of cloud, analytic and big data. Anyone who thinks that the game changing technology is slow paced needs to think again. This book opens readers’ eyes to the fact that the dynamics of global technology and business are changing. Moreover, it argues that businesses must transform themselves in alignment with the Trio Wave if they want to survive and excel in the future. CABology focuses on the art and science of optimizing the business goals to deliver true value and benefits to the customer through cloud, analytic and big data. It offers business of all sizes a structured and comprehensive way of discovering the real benefits, usage and operationalization aspects of utilizing the Trio Wave.
Book Synopsis Managing Product Innovation In The Process Industries: From Customer Understanding To Product Launch - Uncover The Intrinsic Nature Of Developing Non-assembled Products by : Thomas Lager
Download or read book Managing Product Innovation In The Process Industries: From Customer Understanding To Product Launch - Uncover The Intrinsic Nature Of Developing Non-assembled Products written by Thomas Lager and published by World Scientific. This book was released on 2024-04-29 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book puts management of product innovation in a corporate strategic perspective and argues that a company's competitive position is strongly related to an underlying unique and continually renewed product innovation work process, which drives innovation and delivery of new or improved products in the marketplace. The book will take the reader through a systematic examination of the necessary consecutive steps for companies' successful development of non-assembled products in the cluster of process industries.For readers in search of a seamless, easy-to-use, effective formal product innovation work process, from customer understanding to product launch, this book provides a guiding framework and 'hands-on' advice for work process design. A novel five-phase structural process model of the product innovation work process is initially introduced in order to orchestrate a more dynamic interaction between product and process innovation and the integration of sustainability and product eco-design in product design.The reader will learn first about the importance of aligning new product ideas with the corporate business model and product innovation strategy during the contextualization phase and then how to transform product ideas into well-defined complementary product and process concepts. In the movement of product ideas from the conceptualization phase to industrialization, the use of pilot-planting and production trials for scale-up of product and process concepts is further explored. To secure a design for processability, a novel industrialization sub-process is introduced, and the integration of complementary development of product and service offerings is further examined. The deployment of application development throughout and after product launch is highlighted for an enhancement of product commercialization and a reduction of 'time to break even' for new products.
Book Synopsis Understanding the Gross Domestic Product and the Gross National Product by : Corona Brezina
Download or read book Understanding the Gross Domestic Product and the Gross National Product written by Corona Brezina and published by The Rosen Publishing Group, Inc. This book was released on 2011-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what the gross domestic product and gross national product are, discussing their role in the global economy, economic indicators, and the limitations of the GDP.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Art of Selling IT Technology to Large Enterprises by : Maan Al Saleh
Download or read book The Art of Selling IT Technology to Large Enterprises written by Maan Al Saleh and published by Austin Macauley Publishers. This book was released on 2023-11-29 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Selling IT Technology to Large Enterprises is a special educational book for IT salespeople. It is intended to be their reference book to generate more business and to add major value to their trusted customers.
Book Synopsis How to Sell Anything to Anybody by : Joe Girard
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
