Type For Type

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Type for Type

Author : Victionary
Publisher : Victionary
ISBN 13 : 9789887903420
Total Pages : 0 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Type for Type by : Victionary

Download or read book Type for Type written by Victionary and published by Victionary. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike."--Publisher's website.

Just My Type

Author : Simon Garfield
Publisher : Profile Books
ISBN 13 : 1847652921
Total Pages : 352 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Just My Type by : Simon Garfield

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Type and Typography

Author : Ben Rosen
Publisher : Van Nostrand Reinhold Company
ISBN 13 : 9780442235031
Total Pages : 414 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Type and Typography by : Ben Rosen

Download or read book Type and Typography written by Ben Rosen and published by Van Nostrand Reinhold Company. This book was released on 1989-01-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic work has been revised to make it the definitive source on styles originating prior to photocomposition, including the often-neglected hot metal faces. 40 photographs and 10 line drawings.

Mastering Type

Author : Denise Bosler
Publisher : Simon and Schuster
ISBN 13 : 1440313717
Total Pages : 752 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Mastering Type by : Denise Bosler

Download or read book Mastering Type written by Denise Bosler and published by Simon and Schuster. This book was released on 2012-05-16 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Designing Type

Author : Karen Cheng
Publisher : Yale University Press
ISBN 13 : 0300249926
Total Pages : 249 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Designing Type by : Karen Cheng

Download or read book Designing Type written by Karen Cheng and published by Yale University Press. This book was released on 2020-10-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

The Graphic Design Idea Book

Author : Gail Anderson
Publisher : Laurence King Publishing
ISBN 13 : 1780679939
Total Pages : 128 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis The Graphic Design Idea Book by : Gail Anderson

Download or read book The Graphic Design Idea Book written by Gail Anderson and published by Laurence King Publishing. This book was released on 2016-04-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Getting it Right with Type

Author : Victoria Squire
Publisher : Laurence King Publishing
ISBN 13 : 9781856694742
Total Pages : 180 pages
Book Rating : 4.6/5 (947 download)

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Book Synopsis Getting it Right with Type by : Victoria Squire

Download or read book Getting it Right with Type written by Victoria Squire and published by Laurence King Publishing. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.

Lettering & Type: Creating Letters and Designing Typefaces

Author : Bruce Willen
Publisher : Princeton Architectural Press
ISBN 13 : 9781568987651
Total Pages : 150 pages
Book Rating : 4.9/5 (876 download)

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Book Synopsis Lettering & Type: Creating Letters and Designing Typefaces by : Bruce Willen

Download or read book Lettering & Type: Creating Letters and Designing Typefaces written by Bruce Willen and published by Princeton Architectural Press. This book was released on 2009-09-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

The 3D Type Book

Author : Agathe Jacquillat
Publisher : Laurence King Publishing
ISBN 13 : 9781856697132
Total Pages : 0 pages
Book Rating : 4.6/5 (971 download)

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Book Synopsis The 3D Type Book by : Agathe Jacquillat

Download or read book The 3D Type Book written by Agathe Jacquillat and published by Laurence King Publishing. This book was released on 2011-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the most comprehensive showcase of three-dimensional letterforms ever written, featuring over 1,300 images of more than 300 projects by more than 160 emerging talents and established individuals and studios including Sagmeister Inc, Vaughan Oliver, Milton Glaser, Alvin Lustig, Louis Danziger, Roger Excoffon, Paul Elliman, Marian Bantjes, Geoff Kaplan, Clotilde Olyff, Italo Lupi, Marion Bataille, Antoine+Manuel, Frost*Design, Mervyn Kurlansky, Non-Format, Oded Ezer, Rowland Scherman, Post Typography, Rinzen, Underwares Type Workshop, J. Kyle Daevel, Ji Lee, Pleaseletmedesign and Strange Attractors Design.As well as pioneering milestones from as far back as the 1940s, this book focuses on recent and brand new typographic projects. 3D type specialist Andrew Byrom explains the context and motivation behind these innovative works in an insightful foreword.

Type & Typography

Author : Phil Baines
Publisher : Laurence King Publishing
ISBN 13 : 9781856694377
Total Pages : 226 pages
Book Rating : 4.6/5 (943 download)

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Book Synopsis Type & Typography by : Phil Baines

Download or read book Type & Typography written by Phil Baines and published by Laurence King Publishing. This book was released on 2005 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

Playing with Type

Author : Lara McCormick
Publisher : Rockport Publishers
ISBN 13 : 1610587928
Total Pages : 193 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Playing with Type by : Lara McCormick

Download or read book Playing with Type written by Lara McCormick and published by Rockport Publishers. This book was released on 2013-02-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Playing with Type is a hands-on, playful approach to learning type application and principles. This engagingguide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a â€œtoolkitâ€? of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designerâ€™s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Essential Type

Author : Tony Seddon
Publisher : Yale University Press
ISBN 13 : 0300222378
Total Pages : 194 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Essential Type by : Tony Seddon

Download or read book Essential Type written by Tony Seddon and published by Yale University Press. This book was released on 2016-08-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and beautifully illustrated guide to fonts, essential for anyone who engages with type in their daily lives Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics. This beautifully illustrated, easy to use companion is the perfect guide to everything typographic. Tony Seddon provides an essential lexicon that explains the history and functionality of 140 type terms and 20 unique typeface classifications. The book also features a timeline of typeface classification from the mid-15th century to the present day, and concludes with a chapter detailing over 40 important typeface families that reflect the history of typeface development and typographic style from the earliest days of movable type. Essential Type will help to build your knowledge of type and typeface use with a clear and comprehensive "what is it" and "why use it" approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif to sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.

Type on Screen

Author : Ellen Lupton
Publisher : Chronicle Books
ISBN 13 : 161689346X
Total Pages : 209 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Type on Screen by : Ellen Lupton

Download or read book Type on Screen written by Ellen Lupton and published by Chronicle Books. This book was released on 2014-08-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Type Matters!

Author : Jim Williams
Publisher :
ISBN 13 : 9781858945675
Total Pages : 0 pages
Book Rating : 4.9/5 (456 download)

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Book Synopsis Type Matters! by : Jim Williams

Download or read book Type Matters! written by Jim Williams and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text.

Texts on Type

Author : Steven Heller
Publisher : Allworth Press
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Texts on Type by : Steven Heller

Download or read book Texts on Type written by Steven Heller and published by Allworth Press. This book was released on 2001-02 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents more than fifty texts, familiar and rare, about the history, aesthetics, and practice of type design and typography. Includes essays by such leading type masters as Frederic W. Goudy, Hermann Zapf, and Paul Rand. [back cover].

The Visual History of Type

Author : Paul McNeil
Publisher : Laurence King Publishing
ISBN 13 : 9781780679761
Total Pages : 0 pages
Book Rating : 4.6/5 (797 download)

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Book Synopsis The Visual History of Type by : Paul McNeil

Download or read book The Visual History of Type written by Paul McNeil and published by Laurence King Publishing. This book was released on 2017-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid–fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students. It will also be a significant resource for professional type designers and students of type. Reviews "A mind–blowing catalogue of typefaces and type history… a fantastic, heavyweight compendium of letterforms that's a firm WIRED art department favourite." – WIRED magazine "The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing…This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students." – Against The Grain "Accessible, highly readable and, moreover, a type book to pore over and simply enjoy as the history of the medium evolves chronologically from page to page." – Creative Review "This exquisitely produced, extensively researched and extraordinarily comprehensive work is a definitive study of the history of type." – New Design "The Visual History of Type is a beautiful book. Its arranged into hundreds of short chapters invites one to peruse it haphazardly for pleasure. Beneath its coffee–table appearance lies a genuine reference work." – The Times Literary Supplement

The Geometry of Type

Author : Stephen Coles
Publisher :
ISBN 13 : 9780500292457
Total Pages : 0 pages
Book Rating : 4.2/5 (924 download)

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Book Synopsis The Geometry of Type by : Stephen Coles

Download or read book The Geometry of Type written by Stephen Coles and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Geometry of Type explores 100 traditional and modern typefaces in detail, with a full spread devoted to each entry. Characters from each typeface are enlarged and annotated to reveal key features, anatomical details, and the finer, often-overlooked elements of type design, which shows how these attributes affect mood and readability. Sidebar information lists the designer and foundry, the year of release and the different weights and styles available, while feature boxes explain the origins and best uses for each typeface, such as whether it is suitable for running text or as a display font for headlines. To help the reader spot each typeface in the wider world, the full character set is shown, and the best letters for identification are highlighted. This beautiful and highly practical work of reference for font spotters, designers and users is a close-up celebration of typefaces and great type design.