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The Twitter Book

Author : Tim O'Reilly
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449318967
Total Pages : 259 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Twitter Book by : Tim O'Reilly

Download or read book The Twitter Book written by Tim O'Reilly and published by "O'Reilly Media, Inc.". This book was released on 2011-11-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

Hatching Twitter

Author : Nick Bilton
Publisher : Penguin
ISBN 13 : 1591847087
Total Pages : 319 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Hatching Twitter by : Nick Bilton

Download or read book Hatching Twitter written by Nick Bilton and published by Penguin. This book was released on 2014-09-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

Twitter API: Up and Running

Author : Kevin Makice
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596555512
Total Pages : 418 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Twitter API: Up and Running by : Kevin Makice

Download or read book Twitter API: Up and Running written by Kevin Makice and published by "O'Reilly Media, Inc.". This book was released on 2009-03-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book provides you with the skills and resources necessary to build web applications for Twitter. Perfect for new and casual programmers intrigued by the world of microblogging, Twitter API: Up and Running carefully explains how each part of Twitter's API works, with detailed examples that show you how to assemble those building blocks into practical and fun web applications. You'll also get a complete look at Twitter culture and learn how it has inspired programmers to build hundreds of tools and applications. With this book, you will: Explore every component of a Twitter application and learn how the API responds Get the PHP and MySQL code necessary to build your own applications, with explanations of how these ingredients work Learn from real-world Twitter applications created just for this book Discover the most interesting and useful Twitter programs--and get ideas for creating your own--with the book's Twitter application directory Twitter offers a new way to connect with people on the Internet, and Twitter API: Up and Running takes you right to the heart of this technology. "Twitter API: Up and Running is a friendly, accessible introduction to the Twitter API. Even beginning web developers can have a working Twitter project before they know it. Sit down with this for a weekend and you're on your way to Twitter API mastery."--Alex Payne, Twitter API Lead "Twitter API: Up and Running is a very comprehensive and useful resource--any developer will feel the urge to code a Twitter-related application right after finishing the book!"--The Lollicode team, creators of Twitscoop

Twitter

Author : Dhiraj Murthy
Publisher : John Wiley & Sons
ISBN 13 : 0745665101
Total Pages : 184 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Twitter by : Dhiraj Murthy

Download or read book Twitter written by Dhiraj Murthy and published by John Wiley & Sons. This book was released on 2013-09-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.

Twitter

Author : Jean Burgess
Publisher : NYU Press
ISBN 13 : 1479811068
Total Pages : 152 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Twitter by : Jean Burgess

Download or read book Twitter written by Jean Burgess and published by NYU Press. This book was released on 2020-04-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sometimes surprising, often humorous story of the forces that came together to shape the central role Twitter now plays in contemporary politics and culture Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy startup days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions. These changes have brought new opportunities for progressive communities to thrive online, as well as widespread problems with commercial exploitation, disinformation, and hate speech. Twitter’s growth over the past decade, like that of much social media, has far surpassed its creators’ vision. Twitter charts this trajectory in the format of a platform biography: a new, streamlined approach to understanding how platforms change over time. Through the often surprising, fast-moving story of Twitter, it illuminates the multiple forces—from politics and business to digital ideologies—that came together to shape the evolution of this revolutionary platform. Jean Burgess and Nancy K. Baym build a rich narrative of how Twitter has evolved as a technology, a company, and a culture, from its origins as a personal messaging service to its transformation into one of the most globally influential social media platforms, where history and culture is not only recorded but written in real time.

10 Things I Hate about Pinky

Author : Sandhya Menon
Publisher : Simon and Schuster
ISBN 13 : 1534416838
Total Pages : 368 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis 10 Things I Hate about Pinky by : Sandhya Menon

Download or read book 10 Things I Hate about Pinky written by Sandhya Menon and published by Simon and Schuster. This book was released on 2020-07-21 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The delightful follow-up to When Dimple Met Rishi and There’s Something about Sweetie, which follows Ashish’s friends Pinky and Samir as they pretend to date in order to achieve their individual goals, to disastrous and hilarious results. Pinky Kumar wears the social justice warrior badge with pride. From raccoon hospitals to persecuted rock stars, no cause is too esoteric for her to champion. But a teeny tiny part of her also really enjoys making her conservative, buttoned-up corporate lawyer parents cringe. Samir Jha might have a few…quirks remaining from the time he had to take care of his sick mother, like the endless lists he makes in his planner and the way he schedules every minute of every day, but those are good things. They make life predictable and steady. Pinky loves lazy summers at her parents’ Cape Cod lake house, but after listening to them harangue her about the poor decisions she’s made (a.k.a. boyfriends she’s had), she hatches a plan. Get her sorta-friend-sorta-enemy—who is a total Harvard-bound Mama’s boy—to pose as her perfect boyfriend for the summer. When Samir’s internship falls through, leaving him with an unplanned summer, he gets a text from Pinky asking if he’ll be her fake boyfriend in exchange for a new internship. He jumps at the opportunity; Pinky’s a weirdo, but he can survive a summer with her if there’s light at the end of the tunnel. As they bicker their way through lighthouses and butterfly habitats, sparks fly, and they both realize this will be a summer they'll never forget.

Twitter for Good

Author : Claire Diaz-Ortiz
Publisher : John Wiley & Sons
ISBN 13 : 1118061934
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Twitter for Good by : Claire Diaz-Ortiz

Download or read book Twitter for Good written by Claire Diaz-Ortiz and published by John Wiley & Sons. This book was released on 2011-08-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Twitter: The Comic (The Book)

Author : Mike Rosenthal
Publisher : Chronicle Books
ISBN 13 : 1452139814
Total Pages : 146 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Twitter: The Comic (The Book) by : Mike Rosenthal

Download or read book Twitter: The Comic (The Book) written by Mike Rosenthal and published by Chronicle Books. This book was released on 2014-08-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a simple, brilliant premise—to create comics from the weirdest and funniest tweets around—artist Mike Rosenthal (@VectorBelly) has crafted a hilariously surreal world that has attracted over a million followers to his blog Twitter: The Comic. Each carefully curated tweet delivers concentrated humor in the language of the Internet, reproduced in the comics with typos and all. As envisioned by Rosenthal, each comes to life through a bizarrely recognizable cast of bassoon-playing cops, sarcastic teens, bear MDs, clueless dads, potential insect overlords, and more. Featuring more than 120 of these comics, including dozens unique to this book, Twitter: The Comic (The Book) is a dementedly funny vision of our strange online age.

Building a Life Worth Living

Author : Marsha M. Linehan
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812984994
Total Pages : 386 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Building a Life Worth Living by : Marsha M. Linehan

Download or read book Building a Life Worth Living written by Marsha M. Linehan and published by Random House Trade Paperbacks. This book was released on 2021-01-05 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marsha Linehan tells the story of her journey from suicidal teenager to world-renowned developer of the life-saving behavioral therapy DBT, using her own struggle to develop life skills for others. “This book is a victory on both sides of the page.”—Gloria Steinem “Are you one of us?” a patient once asked Marsha Linehan, the world-renowned psychologist who developed Dialectical Behavior Therapy. “Because if you were, it would give all of us so much hope.” Over the years, DBT had saved the lives of countless people fighting depression and suicidal thoughts, but Linehan had never revealed that her pioneering work was inspired by her own desperate struggles as a young woman. Only when she received this question did she finally decide to tell her story. In this remarkable and inspiring memoir, Linehan describes how, when she was eighteen years old, she began an abrupt downward spiral from popular teenager to suicidal young woman. After several miserable years in a psychiatric institute, Linehan made a vow that if she could get out of emotional hell, she would try to find a way to help others get out of hell too, and to build a life worth living. She went on to put herself through night school and college, living at a YWCA and often scraping together spare change to buy food. She went on to get her PhD in psychology, specializing in behavior therapy. In the 1980s, she achieved a breakthrough when she developed Dialectical Behavioral Therapy, a therapeutic approach that combines acceptance of the self and ways to change. Linehan included mindfulness as a key component in therapy treatment, along with original and specific life-skill techniques. She says, "You can't think yourself into new ways of acting; you can only act yourself into new ways of thinking." Throughout her extraordinary scientific career, Marsha Linehan remained a woman of deep spirituality. Her powerful and moving story is one of faith and perseverance. Linehan shows, in Building a Life Worth Living, how the principles of DBT really work—and how, using her life skills and techniques, people can build lives worth living.

Twitter Power

Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 0470486074
Total Pages : 273 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Twitter Power by : Joel Comm

Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

So Sad Today

Author : Melissa Broder
Publisher : Hachette UK
ISBN 13 : 1455562718
Total Pages : 147 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis So Sad Today by : Melissa Broder

Download or read book So Sad Today written by Melissa Broder and published by Hachette UK. This book was released on 2016-03-15 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: From acclaimed poet and creator of the popular twitter account @SoSadToday comes the darkly funny and brutally honest collection of essays that Roxane Gay called "sad and uncomfortable and their own kind of gorgeous." Melissa Broder always struggled with anxiety. In the fall of 2012, she went through a harrowing cycle of panic attacks and dread that wouldn't abate for months. So she began @sosadtoday, an anonymous Twitter feed that allowed her to express her darkest feelings, and which quickly gained a dedicated following. In So Sad Today, Broder delves deeper into the existential themes she explores on Twitter, grappling with sex, death, love low self-esteem, addiction, and the drama of waiting for the universe to text you back. With insights as sharp as her humor, Broder explores--in prose that is both ballsy and beautiful, aggressively colloquial and achingly poetic--questions most of us are afraid to even acknowledge, let alone answer, in order to discover what it really means to be a person in this modern world.

The Twitter Presidency

Author : Brian L. Ott
Publisher : Routledge
ISBN 13 : 0429620365
Total Pages : 73 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis The Twitter Presidency by : Brian L. Ott

Download or read book The Twitter Presidency written by Brian L. Ott and published by Routledge. This book was released on 2019-01-24 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twitter Presidency explores the rhetorical style of President Donald J. Trump, attending to both his general manner of speaking as well as to his preferred modality. Trump’s manner, the authors argue, reflects an aesthetics of white rage, and it is rooted in authoritarianism, narcissism, and demagoguery. His preferred modality of speaking, namely through Twitter, effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics, which include simplicity, impulsivity, and incivility. There is, then, a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers, who feel aggrieved at the decentering of white masculinity. In addition to charting the defining characteristics of Trump’s discourse, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.

Twitter Power 2.0

Author : Joel Comm
Publisher : John Wiley & Sons
ISBN 13 : 0470625414
Total Pages : 347 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Twitter Power 2.0 by : Joel Comm

Download or read book Twitter Power 2.0 written by Joel Comm and published by John Wiley & Sons. This book was released on 2010-03-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

Social Networking and Constituent Communication: Member Use of Twitter During a Two-Week Period in the 111th Congress

Author : Matthew Eric Glassman
Publisher : DIANE Publishing
ISBN 13 : 1437923542
Total Pages : 15 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Social Networking and Constituent Communication: Member Use of Twitter During a Two-Week Period in the 111th Congress by : Matthew Eric Glassman

Download or read book Social Networking and Constituent Communication: Member Use of Twitter During a Two-Week Period in the 111th Congress written by Matthew Eric Glassman and published by DIANE Publishing. This book was released on 2010-11 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past 15 years, the development of new electronic technologies has altered the traditional patterns of commun. between Members of Congress and constituents. Many Members now use e-mail, official web sites, blogs, YouTube, and Facebook pages to communicate with their constituents. These technologies have served providing greater opportunities for commun. between the Member and individual constituents. This report examines Member use of one specific new electronic commun. medium: Twitter. After providing an overview and background of Twitter, the report analyzes patterns of Member use of Twitter during two one-week periods in July and August 2009. Charts and tables.

The Twitter Book

Author : Tim O'Reilly
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596555822
Total Pages : 245 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis The Twitter Book by : Tim O'Reilly

Download or read book The Twitter Book written by Tim O'Reilly and published by "O'Reilly Media, Inc.". This book was released on 2009-05-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in an innovative, visually rich format that's packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers. This book will help you: Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common Twitter gaffes and pitfalls Build a critical professional communications channel with Twitter--and use the best third-party tools that help you manage it. If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed. About the authors: Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.

Politics and the Twitter Revolution

Author : John H. Parmelee
Publisher : Lexington Books
ISBN 13 : 0739165003
Total Pages : 257 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Politics and the Twitter Revolution by : John H. Parmelee

Download or read book Politics and the Twitter Revolution written by John H. Parmelee and published by Lexington Books. This book was released on 2012 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.

Twitter Data Analytics

Author : Shamanth Kumar
Publisher : Springer Science & Business Media
ISBN 13 : 1461493722
Total Pages : 85 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Twitter Data Analytics by : Shamanth Kumar

Download or read book Twitter Data Analytics written by Shamanth Kumar and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief provides methods for harnessing Twitter data to discover solutions to complex inquiries. The brief introduces the process of collecting data through Twitter’s APIs and offers strategies for curating large datasets. The text gives examples of Twitter data with real-world examples, the present challenges and complexities of building visual analytic tools, and the best strategies to address these issues. Examples demonstrate how powerful measures can be computed using various Twitter data sources. Due to its openness in sharing data, Twitter is a prime example of social media in which researchers can verify their hypotheses, and practitioners can mine interesting patterns and build their own applications. This brief is designed to provide researchers, practitioners, project managers, as well as graduate students with an entry point to jump start their Twitter endeavors. It also serves as a convenient reference for readers seasoned in Twitter data analysis.